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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
91

Die verband tussen ideaal en werklikheid ten opsigte van die funksionering van die pneumatika in der erediens van die AGS van Suid-Afrika

Van Den Berg, Jan Christoffel 11 1900 (has links)
Text in Afrikaans / Summaries in English and Afrikaans / 'n Onderskeidende kenmerk van die Pinksterbeweging (waarvan die AGS deel is) wat aan die begin van hierdie eeu tot stand gekom het, was die funksionering van die pneumatika (die geestelike gawes in 1 Korintiers 12:7-11 genoem) in die lewens van lidmate en in die liturgie van die erediens. Die opkoms van die Charismatiese beweging vanaf die sestigerjare het hierdie fenomeen opnuut onder die aandag van die kerk gebring. Histories blyk dit dat die funksionering van die pneumatika 'n integrale deel van die bemoeienis van God met die mens was. Sommige van die pneumatika was reeds in die Ou Testament teenwoordig, is prominent in die bediening van Jesus gesien tydens sy vleeslike bestaan, en was kenmerkend van die kerklike lewe in apostoliese tye. In die na-apostoliese tye was daar 'n merkbare afuame hiervan, maar het selfs in die middeleeue nooit heeltemal van die toneel verdwyn het nie. Vanaf die twaalfde eeu was daar weer 'n gestadigde toename in die voorkoms van die pneumatika wat sy klimaks bereik in die wereldwye Pinksterherlewing aan die begin van die twintigste eeu. Die teoretiese teologiese teorie binne die AGS hou die ideaal voor dat die pneumatika steeds op Nuwe Testamentiese wyse (soos deur die AGS geinterpreteer) in die erediens sal funksioneer. 'n Empiriese ondersoek met behulp van 'n situasie-analise (Wallace se model van deduktiewe en induktiewe redenering) toon aan dat daar 'n beduidende verskil tussen ideaal en praktyk is - die pneumatika funksioneer slegs sporadies in die eredienste, terwyl lidmate se betrokkenheid daarby en kennis daarvan dienooreenkomstig van beperkte aard is. n V erstelde praktykteorie word voorgestel. Dit behels 'n model wat die interathanklikheid en relasie aandui tussen Christus as Hoof van die gemeente en Bron van die pneumatika, lidmate en pastore se houding en kennis in verband hiermee, en die ruimte vir en implementering van die pneumatika in die erediens. Fasiliterend tot hierdie interaktiewe proses is die doping in die Heilige Gees, opleidingsprogramme, en kleingroepe. Hierdie praktykteorie is oop vir toekomstige toetsing en verstelling - alles moet lei na die herstel van die funksionering van die pneumatika tot opbou van die gemeente en meerdere verheerliking van God. / A distinctive characteristic of the Pentecostal Movement (of which the AFM is a part), formed at the beginning of this century, was the functioning of the pneumatics (the spiritual gifts mentioned in 1 Corinthians 12:7-11) in the lives of members and in the liturgy of their worship service. The Charismatic Movement arising in the sixties brought this phenomenon under the attention of the church anew. Historically it seems that the pneumatics were a integral part of the activities of God with his people. Some of the pneumatics were already present in the Old Testament, were seen in the earthly ministry ofJesus, and were distinctive of the apostolic period. In the after-apostolic period there was a marked decline in the appearance thereof From the twelfth century onwards there was an increase in the appearance of the pneumatics that climaxed in the worldwide Pentecostal revival at the beginning of this century. The theoretical theological theory in the AFM presents the ideal that the pneumatics would still be operating, as in New Testament times (i.e. as interpreted by the AFM), in their worship services. An empirical survey with the aid of a situation analysis (yv allace' s model of deductive and inductive reasoning was used), shows that there is a marked difference between ideal and practice - the pneumatics are operating sporadically and on a limited scale in the worship services, whilst the participation of the members and their knowledge in this regard are accordingly limited. An improved practice theory is suggested. It entails an interactive model that shows the interdependency and relation between Christ as head of the church and source of the pneumatics, church members and pastors whose attitude and knowledge in connection with this are of utmost importance, and the place for and implementing of the pneumatics in the worship service. Facilitating this interactive process is the baptism in the Holy Spirit, teaching programmes, and small groups. This practice theory is open for future testing and improvement - this must all lead to the restoring of the functioning of the pneumatics for the edification of the church and the greater glorifying of God. / Philosophy, Practical & Systematic Theology / Th. D. (Practical Theology)
92

Physicians‟ information practices : a case study of a medical team at a Teaching Hospital

Isah, Esther Ebole January 2012 (has links)
This thesis is a user study within library and information science on participatory practices of a professional group in work activity. This has been investigated only to a minor extent in previous library and information science research. The qualitative empirical focus alternates between physicians‟ engagements in work practice and workplace learning within patient care. The overall research problem was to learn how people in workplaces interacted with information that was embedded, intricately intertwined, and tightly bound to the ongoing routines of their everyday work. This thesis aims at understanding information practices of professionals in occupational settings as exemplified by a team of physicians in a Nigerian teaching hospital. In this thesis, the focus was on the collective work activity, and the specific goals identified include how physicians interact and make meaning in the context of the social activities in the workplace, how professionals individually or collectively gather, understand, produce, share and use information, and how workplace learning influences information practices. Information practices are viewed as sociocultural practices that occur inside other practices. The thesis focuses on a nuanced, contextualized understanding of the interplay between the participating actors in activity, the activity per se, and the intermediary role of tools and artefacts. The epistemological point of departure is the sociocultural perspective that emphasizes the dynamic interdependence of the individual with the social and collective development focusing on mediation through tools and artefacts in cultural, institutional, and historical situations. I have chosen cultural-historical activity theory and the practice theories to analyse the dynamic processes in the context of patient care. Their underlying principles guided the empirical study, facilitating extrapolations and illustrations in the analysis. The cultural-historical activity theory was used to understand contextual issues that influence information practices in work activity: the object and subject of activity, division of labour, rules and norms, community, tools and artefacts, as well as the activity system itself and the hierarchical structure of the activity. Theories and concepts employed from a practice perspective on learning were considered useful for understanding the participatory modes in workplace and the influence of social learning communities on diverse information processes. In so doing, the study strives to provide a holistic understanding of information practices, workplace learning, and the relationships between them.The empirical data was gathered through a qualitative case study that lasted over a period of two years. Direct observation was the dominant data collection technique 5 used throughout the preliminary and main empirical studies to capture physicians‟ information practices and experiences. The observation focused on the Clinical Pharmacology and Therapeutics (CPT) team‟s encounters with patients; the interactions they had amongst themselves, and events and situations surrounding patient care. During the main study, other data collection techniques were employed alongside the observation method. In-depth open-ended interviews were conducted with 17 physicians and 9 non-physicians who were selected to provide rich and varied descriptions of the phenomena under study. The interview time totalled at 1,535 minutes. Physical artefacts were another data collection technique employed: 30 patients‟ medical records were assessed during the empirical study. Finally, informal interactions in the research setting were an additional data collection technique used continuously throughout the two empirical periods. The results were analyzed through a combination of inductive and deductive methods of analysis. There are four parts to the empirical results in this thesis. In the first, contextual elements that showed how work environment can be an influencing factor in the information practices of a professional group are described from the perspective of cultural historical activity theory. In the second part, the nature of information access in the real-world information environment was portrayed. It was found that information sources and strategies contributed to the overarching goal of restoring patient health to normalcy. The information sources and strategies were also found useful for mediating the information environment both subjectively and intersubjectively. An equally important result concerns the authority issues related to information sources and strategies. In the third part, available tools and artefacts were presented as useful information aids that also played a mediating role. Tools were categorised into physical tools and language. Language was categorized according to the social situations or classes of speakers. The case notes were seen as useful artefact and occupied a central niche in the studied work activity. These tools and artefacts enabled affordances around which social practices were built on in the work activities. In the last part of the results, various information practices that mirror the participatory practices rather than those of isolated individuals are highlighted. Six dimensions made up and covered the most vital spectrum of the information processing: information gathering, meaning making, information sharing, information use, reading, and documentation. Furthermore, the study revealed that learning took place simultaneously with the work activity and that it influenced information practices at the same time. / <p>Academic dissertation for the Degree of Doctor of Philosophy in Library and Information Science at the University of Borås to be publicly defended on Friday 19 October 2012 at 13.00 in lecture room D 211, University of Borås, Allégatan 1, Borås.</p>
93

Practicing peacebuilding differently : a legal empowerment project, a randomised control trial and practical hybridity in Liberia

Graef, J. Julian January 2014 (has links)
Hybridity, as it is currently understood in the Peace and Conflict Studies (PCS) and International Relations (IR) literature, is defined by the complex interactions between ‘the liberal peace' and ‘the local'. However, under this theoretical liberal-local rubric, the ways in which power is practiced has already been determined; how resistance is expressed and the forms it assumes have already been established. While it has yielded numerous important insights into how power circulates and resistance manifests in peacebuilding operations, the theoretical approach conceals other significant dynamics which escape detection by ‘the liberal peace' and ‘the local'. However, these undetected dimensions of hybridity comprise the very processes that emerge in ways which destabilise the boundaries between ‘the liberal peace' and ‘the local' and reshape the contours of the emerging post-liberal peace. Instead of accepting the liberal-local distinction which defines this theoretical hybridity, this thesis advances an alternative methodological approach to exploring the tensions at play in peacebuilding projects. Rather than deploying theoretical distinctions in order to explain or understand complex hybrid processes, this thesis develops a methodological strategy for exploring the tensions between how actors design a peacebuilding project and how that project changes as actors work to translate that project into complex, everyday living sites (Callon, 1986; Law, 1997; Akrich, 1992). This tension is expressed as practical hybridity. The process of practical hybridity unfolds as the concrete material changes, modifications, and adaptations that emerge as actors appropriate and contingently translate organised practices in new ways and for different purposes. Through an ongoing process of practical hybridity, the boundaries and distinction which define the distinction between ‘the liberal peace' and ‘the local' become increasingly unstable. Amidst this instability, the practices which characterised ‘the liberal peace' are becoming stretched into a post-liberal peace. Drawing on the work of Richmond (2011a; Richmond & Mitchell, 2012), Latour (1987b; 1988; 2004), and Schatzki (2002), and based on over five months of field research, this this thesis traces the process of practical hybridity at play during the implementation and evaluation of a peacebuilding project in Liberia. I participated as a research assistant on a Randomised Control Trial (RCT), implemented by a small research team under the auspices of the Oxford University's Centre for the Study of African Economies (CSAE). The team was assessing the impact of a legal empowerment programme managed by The Carter Center: the Community Justice Advisor (CJA) programme. As the CSAE's evaluation of the CJA programme unfolded, many dynamics associated with theoretical liberal-local hybridity surfaced; however, it also became apparent that this theoretical formulation obscured important dimensions which were reshaping what peacebuilding practice is in the process of becoming in the emerging post-liberal world.
94

Sensemaking and human-centred design : a practice perspective

Holeman, Isaac January 2017 (has links)
This dissertation explores how people address problems of real human concern in situations of complexity, ambiguity, uniqueness, conflicting values and rapid change. Such circumstances stretch formal and idealistic rules and procedures to the breaking point. And yet, people in a variety of fields work through such difficulties in a pragmatic manner, at times finding ways to assert their humanity. Sensemaking and human- centred design are related activities through which many people approach such work. Through cases in digital innovation, global health care delivery and an unlikely voyage of the Amazon River, this portfolio shows that they are relevant to a wide range of settings. Rather than isolating the components or key variables of such work and taking their measure, this research advances a more holistic view of sensemaking and designing as sociomaterial practices. My research is grounded in performing the phenomenon of study, offering insights from complex practice rather than a spectator’s study of it. This ethnographic approach has yielded theoretical contributions related to designing for the emergence of practices, embodied sensemaking, a more substantive notion of what it means to be ‘human’ centred and more pragmatic ways of investigating sociomaterial practices. By discussing sensemaking and human-centred design as antidotes to failures of imagination in global health and development, this dissertation suggests a distinctive perspective on why these topics matter for the health of poor and marginalized people around the world.
95

Teacher development in a community of practice in southern Brazil

Kirsch, William January 2017 (has links)
This dissertation study explored the practices that foster teacher development in a community of practice (Wenger, 1998, 2010) of teachers of English as an Additional Language in a large federal university in the south of Brazil. The community is part of a big internationalization effort in Brazilian universities, named Languages without Borders (LwB). In summary, the goal of the program is to teach additional languages for university students, faculty and staff. For that, the local LwB center has fifteen student teachers, from sophomore to senior year, who are pursuing a teaching certification in English as an Additional Language. Although the community has teaching as its end goal, and not teacher development, teacher development has emerged as an epiphenomenon, for student teachers need to learn how to teach in order for the community’s goals to be attained. The objective of this study was to observe, describe and analyze the practices that foster professional development for these student teachers in order to understand in what ways (and if) the experiences in their everyday life of the community become professional learning. While previous research has shown that communities of practice (Lave & Wenger, 1991; Wenger, 1998) can be sites of learning, and has explored communities among teachers and students in a variety of contexts, there is a scarcity of studies about community among these additional language teachers (Costa, 2013; Merril, 2016) With the theoretical framework of Practice Theory (Wenger, 1998; Young, 2009; Ortner, 1983), this interpretative study (Erickson, 1990) examined history-in-person interviews with focal participants as well as intensive participant observation – recorded in the form of field notes, audio recordings and photographs – and collection of artifacts. The research participants consist of fifteen student teachers, two former student teachers, three Fulbright English Teaching Assistants, and two of the three coordinators of the program at this university. Out of these, five student teachers were chosen for the interviews. Results revealed that this community has both formal and informal practices that cultivate teacher development. The formal practices are planned by the coordinator and enacted in weekly pedagogical meetings, and include practices such as microteaching, workshops and lectures. The informal practices emerge from teachers’ everyday interactions in the teachers’ room, and include practices such as sharing materials, requesting help, sharing classroom stories, sharing specialized concepts and literature in the field of AL teaching, and planning classes together. In conclusion, the landscape of practices that student teachers experience throughout their trajectory in the program helps them develop as teachers through the profession (Nóvoa, 1992) and integrate both technical and practical aspects of the job.
96

Understanding the drivers behind high energy consumption within UK households : an interdisciplinary approach

Wang, Xinfang January 2018 (has links)
Anthropogenic climate change is a global problem that affects every country and each individual. The UK introduced its own carbon budgets, aiming to reduce its GHGs by 80% by 2050 compared with 1990 levels. The United Nations Conference of the Parties in Paris in 2015 came to an agreement on limiting the global average temperature rise to "well below 2oC". It has been argued that the Paris Agreement requires deeper and more rapid emission reductions than current UK targets. The CO2 emissions from energy use by households account for almost a third of total CO2 emissions in the UK in recent years. The research aims to explore drivers of high energy consumption in order to identify where there may be intervention points that can achieve a greater level of emission reductions than conventional policy tools in the short to medium term. Previous studies have focused on either socioeconomic factors or practices to explore household energy consumption and CO2 emissions, but have not integrated both aspects to identify drivers behind high energy consumption. To address this gap in the literature, the research applies an interdisciplinary approach to analyse the interconnected factors impacting on household energy consumption and CO2 emissions. Socioeconomic characteristics and practice theory are combined in order to understand how and why energy is consumed at home, and specifically to explore high energy consumption and related CO2 emissions at the household level. Both quantitative cluster analyses based on household socioeconomic factors and qualitative data collection and thematic analyses on energy-related practices at home have been conducted in the research. Results indicate that various combinations of socioeconomic factors and dwelling-related characteristics can collectively lead to high CO2 emissions from energy use at home. Nonetheless, these characteristics cannot fully explain why some households are high emitters, as they still share a variety of similar characteristics with average households in the UK. Besides household socioeconomic factors and dwelling-related characteristics, the materials, procedure and meanings of practices; people's discursive and practical consciousness; and dominant meanings of the home, also collectively influence energy use at home. Policymakers should consider not only improving the energy efficiency of the dwelling and appliances, but also how people's hidden knowledge and routines allow or constrain the performance of energy-related practices, as well as how the existing meanings of practices and dominant meanings of the home can be supported with less energy input and associated CO2 emissions. Energy efficiency related policies could focus more on how to reduce the interruption to people's everyday lives and the level of space loss. Policymakers could also work with different stakeholders, such as local authorities and community groups to tackle the challenges of installation of double gazing, cavity wall and roof insulation in the private rented sector. Policies for promoting renewable electricity micro-generation in the UK can target more effectively the high emitters who are at home most weekdays, as they can be more flexible in rearranging their use of appliances in daily routines and potentially reduce energy consumption during the peak time. In addition to combining a novel range of approaches and perspectives to understanding energy use at home, the research makes a contribution to achieving deeper and more rapid emission reductions in the short to medium term in the UK by focusing on the drivers behind high energy consumption at home than average energy consumption in general.
97

Food waste reduction interventions - Behavior or Practice?

Smit, Kyara January 2019 (has links)
The enormous amount of household food waste in developed countries is a global environmental and climate threat. To reduce household food waste, various behavior change campaigns and interventions are conducted. Most conventional behavior change interventions designed to reduce household food waste are based on the Theory of Planned Behavior (TPB) and are information heavy. These have shown, however, to not be effective enough to result in a fast and sizable enough decrease of household food waste in developed countries, thus reducing climate and environmental impact in a timely and sizeable enough way. The more systemic, holistic and practically oriented Social Practice Theory (SPT) theoretical framework is proposed by different authors as an alternative to the conventionally used TPB theoretical framework to design (behavior) change interventions. SPT is thought to lead to greater and faster reduction of food waste at the household level and to a general change in the food supply system. Nevertheless, interventions are oftennot created according to their proposed theoretical framework and no “direct” comparison between both theoreticalframeworks at the intervention level has been conducted. This thesis compares two case studies describing food waste reduction interventions, one with a TPB theoretical framework and the other with a SPT theoretical framework. The results show that when considering food waste reduction interventions at the household levels in developed countries the SPT might be a more effective theoretical framework for an intervention design compared to a TPB theoretical framework. Specifically, the SPT theoretical framework includes more relevant system stakeholders in the intervention creation leading to a more context specific design. Additionally, the emphasis of actual “doing” in an intervention based on an SPT theoretical framework createsa potential for more long-term change, compared to a TPB theoretical framework. However, this thesis also suggests that merging of the two theories should be further research and discussed, because of the potential greater effectiveness in actual food waste reduction.
98

The Practice of Voting: Immigrant Turnout, the Persistence of Origin Effects, and the Nature, Formation and Transmission of Political Habit

Pikkov, Deanna 11 January 2012 (has links)
This dissertation is a multi-layered examination of the practice of voting, with a focus on the electoral turnout of immigrants. Chapter Two’s statistical analyses show that pre-migration cultural familiarity with democracy, formalized as levels of democratization in source countries, strongly shapes the likelihood of post-migration voting among Canadian immigrants. These origin effects, comparable in size to the best predictors of turnout that we have, exert a persistent influence – affecting turnout not only among the foreign-born, but also among the native-born second generation. Multilevel models demonstrate that the shifting source country composition of immigrant period-of-arrival cohorts provides an alternate explanation for what have previously been identified as generational, racial, and length of residence or ‘exposure’ effects among immigrant voters. This provides further evidence that voting is in most cases habitual, and raises questions about the acquisition, transmission, and reproduction of a voting practice. Chapter Three’s narratives of political development, gathered through in-depth, semi-structured interviews, confirm the importance of parental influence, and suggest that the ‘stickiness’ of practical capacities like voting may be the result of powerful processes of observational social learning. Providing a new twist on dominant models of political socialization, observation of parental voting appears to be the pivotal event in a path-dependent process of political learning, with acquisition of values and beliefs playing a supporting, rather than a leading role. Chapter Four reviews recent efforts among sociologists to amend action theory to make more room for habit, and these efforts are discussed in reference to contemporary research on turnout. I argue that these theoretical revisions still retain too sharp a focus on the cognitive aspects of practice. There is a lack of appreciation for the ways that action itself – our own previous actions and the actions of those close to us – can directly structure outcomes. Evidence from cognitive neuroscience is used to more precisely delineate habitual behaviour and thought. Where the intergenerational transmission of voting behaviour is concerned, culture is often coded directly into embodied practice. Efforts to encourage electoral participation should be built on a better understanding of voting’s substantial behavioural aspects.
99

The Practice of Voting: Immigrant Turnout, the Persistence of Origin Effects, and the Nature, Formation and Transmission of Political Habit

Pikkov, Deanna 11 January 2012 (has links)
This dissertation is a multi-layered examination of the practice of voting, with a focus on the electoral turnout of immigrants. Chapter Two’s statistical analyses show that pre-migration cultural familiarity with democracy, formalized as levels of democratization in source countries, strongly shapes the likelihood of post-migration voting among Canadian immigrants. These origin effects, comparable in size to the best predictors of turnout that we have, exert a persistent influence – affecting turnout not only among the foreign-born, but also among the native-born second generation. Multilevel models demonstrate that the shifting source country composition of immigrant period-of-arrival cohorts provides an alternate explanation for what have previously been identified as generational, racial, and length of residence or ‘exposure’ effects among immigrant voters. This provides further evidence that voting is in most cases habitual, and raises questions about the acquisition, transmission, and reproduction of a voting practice. Chapter Three’s narratives of political development, gathered through in-depth, semi-structured interviews, confirm the importance of parental influence, and suggest that the ‘stickiness’ of practical capacities like voting may be the result of powerful processes of observational social learning. Providing a new twist on dominant models of political socialization, observation of parental voting appears to be the pivotal event in a path-dependent process of political learning, with acquisition of values and beliefs playing a supporting, rather than a leading role. Chapter Four reviews recent efforts among sociologists to amend action theory to make more room for habit, and these efforts are discussed in reference to contemporary research on turnout. I argue that these theoretical revisions still retain too sharp a focus on the cognitive aspects of practice. There is a lack of appreciation for the ways that action itself – our own previous actions and the actions of those close to us – can directly structure outcomes. Evidence from cognitive neuroscience is used to more precisely delineate habitual behaviour and thought. Where the intergenerational transmission of voting behaviour is concerned, culture is often coded directly into embodied practice. Efforts to encourage electoral participation should be built on a better understanding of voting’s substantial behavioural aspects.
100

Understanding value formation : A study of marketing communications practices at the food retailer ICA /

Ots, Mart January 2010 (has links)
ICA AB is Sweden’s largest retail and wholesale firm, a cooperation of retail proprietors. Here it is studied as the nation’s largest media firm. It is the largest advertiser, the largest publisher of consumer magazines, and plausibly the most advanced user of household shopping data for marketing purposes. ICA’s marketing media system is operated by a constellation of different professional groups, and the study at hand asks questions about how practitioners in different professional communities relate to the idea of value and value creation, how their social practices pushes them towards divergent understandings and priorities, and what such differences do to their opportunities to collaborate within ICA’s marketing processes. We are all ‘practitioners’ in the sense that we go about our daily lives conducting various practices that create value for ourselves and for others. We act in routinized fashions surrounded by social codes that guides us in how to combine and integrate tools, skills and products in different combinations. Since they seem to capture the very purpose of marketing, ‘value’ and ‘value creation’ are concepts which long have been central to the academic debate. However, if our value-creating practices are guided by social codes, this has consequences for marketers and marketing that has been largely left aside in the mainstream marketing theory. Over two years, 2007-2008, through qualitative interviewing and participant observation, the study follows ICA’s marketing communications process and some of its most central practitioners – marketing managers, media agency specialists, editorial staff, and TV network sales representatives. It describes their involvement in TV advertising campaigns, in the customer magazine Buffé, and in the introduction of mass-customized direct marketing in the project Mina varor. Combining some of the most widely cited marketing theories on value creation with a sociological view on activity forwarded by Practice Theory, this thesis suggests that value is best seen as being formed along two intertwined processes – value creation which is the process of physical activity, and value construction which is a social process of understanding what is to be regarded valuable. The findings provide firstly a detailed mapping of how practitioners articulate marketing communications value, what aspects they emphasize, and how they interpret the objective of their practices. Secondly, the study links the articulations of value to 16 value-forming marketing communications practices. Marketing managers, media agency specialists, editorial staff, and TV network sales representatives are all described as acting according to a ‘practical logic’ of their respective professional communities. These logics combine practices for marketing communications production, for mutual interaction, and for valuation of processes, products and outcomes. The benefits of coordination and collaboration have been forwarded in marketing (relationships and networks) and marketing communications (integrated marketing communications) literature over the past decades. The concluding discussion concerns how and to which extent practical logics can be altered, changed, or aligned towards mutually rewarding goals. In other words, how can two parties work together if they have divergent understandings of value, and conversely how can two parties learn to understand value by working together? It thereby puts focus on marketing communications management, and contrary to many textbooks in the field, this study does not describe marketing communications as a de-humanized instrument in the marketer’s toolbox, but as a challenge of coordinating practitioners, practices, and understandings.

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