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In view of the scarcity of educational marketing/public relations studies in Taiwan, particularly at the kindergarten level and the need to recruit and retain students in a highly competitive environment, this research was conducted among a sample of parents whose children attend a large private kindergarten in one of the major cities in Taiwan. Both quantitative and qualitative methods were used to collect data for this study. The objectives of the study were to find out the demographic profile of the parents whose children enrolled at the kindergarten, their information seeking patterns regarding kindergarten education, factors affecting their choice of kindergartens, and their opinion about the services of the kindergarten where their children are enrolled in the areas of curriculum, faculty, and administrative services. The research revealed that parents of the kindergarten students studied are judicious shoppers for their children's education; they shopped extensively for a kindergarten which offered the highest cost-benefit ratio. For their children, they want a kindergarten which has a kind, warm, dedicated, and highly qualified faculty. They prefer a kindergarten which not only offers a balanced bilingual curriculum but also helps their students make a smooth transition into elementary schools. The study suggests that the parents are overwhelmingly satisfied with the curriculum, the faculty, and the administration of the kindergarten where their children are enrolled.

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Master's dissertationis devoted to the development of management approach to improving the quality of educational services in municipal preschool institutions of the Nevyansk city district. The dissertation presents: the results of theoretical analysis of the concept of quality of educational services of preschool institutions as a type of municipal services; the results of the analysis of the legal framework of quality management of educational services in preschool. In the dissertation the existing management approaches to ensuring the quality of educational services in municipal preschool institutions of the Nevyansk city district are studied; the assessment of the quality of educational services of preschool institutions of the Nevyansk city district is given; a social project to improve the quality of educational services in preschool institutions of the Nevyansk city district is developed. / Магистерская диссертация посвящена разработке управленческого подхода к повышению качества образовательных услуг в муниципальных дошкольных учреждениях Невьянского городского округа. В диссертации представлены результаты теоретического анализа понятия качества образовательных услуг дошкольного учреждения как вида муниципальной услуги; осуществлен анализ нормативно-правовых основ управления качеством образовательных услуг в дошкольном учреждении; изучены сложившиеся управленческие подходы к обеспечению качества образовательных услуг в муниципальных дошкольных учреждениях Невьянского городского округа; дана оценка качества образовательных услуг дошкольных учреждений Невьянского городского округа; разработан социальный проект по повышению качества образовательных услуг в дошкольных учреждениях Невьянского городского округа.

ВКР (магистерская диссертация) состоит из введения, трех глав, заключения, библиографического списка, включающего 67 наименований, 3 приложений. Работа включает 9 таблиц и 26 рисунков. Общий объем ВКР (магистерской диссертации) – 147 страниц. Объект исследования – муниципальное управление дошкольным образованием в субъекте РФ. Цель исследования: оценка состояния и технологии совершенствования дошкольным образованием в субъекте РФ. Объектом исследования выступает муниципальное управление дошкольным образованием в субъекте РФ. Научная новизна исследования состоит в теоретическом и правовом обосновании управления дошкольным образованием в России на трех уровнях: федеральном, региональном и муниципальном, а также технологий управления, используемых в управлении дошкольным образованием в муниципальных образованиях Свердловской области. / The WRC (master's thesis) consists of an introduction, three chapters, a conclusion, a bibliographic list including 67 titles, 3 appendices. The work includes 9 tables and 26 figures. The total volume of the WRC (master's thesis) is 147 pages. The object of the study is the municipal management of preschool education in the subject of the Russian Federation. The purpose of the study: assessment of the state and technology of improvement of preschool education in the subject of the Russian Federation. The object of the study is the municipal management of preschool education in the subject of the Russian Federation. The scientific novelty of the research consists in the theoretical and legal justification of the management of preschool education in Russia at three levels: federal, regional and municipal, as well as management technologies used in the management of preschool education in the municipalities of the Sverdlovsk region.