Successful product development has been a fundamental part of many of today's companies and their continued prosperity depends on continuing to develop new products in the future. There are many models of product development. The two most common classes of development are market pull (MP) and technology push (TP). TP product development differs from MP in that the development begins with a specified technology rather than a specified customer. Because TP development is generally considered more difficult and challenging, most of the product development research has focused on MP development and many researchers and practitioners favor MP development over TP development. However, successful TP development has been shown to be a source of innovation that cannot be realized through MP development and is performed by many companies. The research in this thesis focuses on developing a comprehensive TP model to guide product developers on how to implement TP development successfully. This new TP model is developed by comparing recently published TP models to published best practices of TP development and known deficiencies of TP models. The comprehensive TP model makes improvements to the existing TP models through the addition of processes and tools that overcome deficiencies and incorporate best practices. The new comprehensive TP model includes elements of existing generic MP models, a "Technology Application Selection" (TAS) process and several new processes and tools associated with prototypes and network groups. Some of the new processes and tools are demonstrated through a case example. The comprehensive TP model provides product developers with the necessary step-by-step guide to TP product development. The model effectively deals with deficiencies of previous TP models, is sufficiently comprehensive and detailed to guide product developers, is complimentary and consistent to existing design processes and terms, is applicable to most TP product development projects, and is useful and repeatable in making product development decisions.

En följd av såväl politiska beslut som den ökade medvetenheten hos kunder är att efterfrågan av grönare teknik har ökat. Idag står andelen av laddbara personbilar för ungefär en tredjedel av alla nyregistrerade personbilar i Sverige. Det är inte bara personbilstillverkare som går igenom detta teknikskifte mot grönare teknik och smartare självkörande bilar, samma trend ses i lastbilsindustrin. Även fast kunderna i detta fall är andra företag som t.ex. stora åkerier finns det även här en stor efterfrågan på den nya tekniken. Det kan tyckas motstridigt att tillverka ett elfordon som både ska klara av att transportera tung last samtidigt som det ska kunna erbjuda en lång räckvidd. Självkörande lastbilar är något som Scania tillsammans med flera stora lastbilstillverkare jobbar med att utveckla. De utmaningar som finns för lastbilstillverkare gällande det autonoma skiljer sig från personbilstillverkare. Syftet med rapporten är att undersöka hur produktutvecklingsprocessen påverkas av teknikskiftet mot eldrivna, autonoma lastbilar. Inledningsvis genomfördes en litteraturstudie där tidigare kända teorier och studier inom relevanta områden undersöktes för att få en bättre förståelse för det nuvarande kunskapsläget. Därefter hölls tre stycken semistrukturerade intervjuer med personer från olika avdelningar med olika kompetenser från företag inom dels lastbilsindustrin, men även personbilsindustrin. Intervjuerna syftade till att samla så mycket information som möjligt kring de utmaningar som lastbilsindustrin står inför ur ett produktutvecklings perspektiv. Även de förändringar som skett i samband med teknikskiftet var av intresse under intervjuerna. Efter intervjuerna gjordes en sammanställning och en analys av det resultat som framkommit under studien. Resultatet visar att det har skett en stor förändring inom industrin på flera områden. Nya arbetsmetoder har implementerats för att korta ned ledtiderna och öka kvaliteten på produkterna. Det finns ett ökat behov av nya kompetenser inom branschen och det blir allt vanligare att anställa personal från hela världen som kan arbeta på distans. Vidare satsas det allt mer på att omskola befintlig personal. Resultatet visar även att antalet samarbeten har ökat och att det sker ett stort informationsutbyte mellan företag som båda jobbar med autonom teknik. / An increasing demand for greener technology has been forced through by political decisions, but also as a result of growing awareness amongst customers. Today, the proportion of rechargeable passenger cars accounts for about a third of all newly registered passenger cars in Sweden. It is not just passenger car manufacturers who are experiencing this shift towards greener technology and smarter autonomous cars. The same trend can be seen in the truck industry, even if the customers in this case are large hauliers. It may seem contradictory to manufacture a vehicle that must both be able to transport heavy loads and withstand long range. Scania, amongst other big truck manufacturers, has come a long way in developing autonomous trucks. The challenges of truck manufacturers differ from those of passenger car manufacturers regarding autonomous technology. This study will investigate how the product development process is affected by the shift in technologytowards electric, autonomous trucks.Initially, a literature study was conducted where previous theories and studies in relevant areas were examined in order to gain a better understanding of the current state of knowledge. Subsequently, three semi-structured interviews were held with people from different departments and with various competences from companies in both the truck and car industries. The aim of the interviews was to gather as much information as possible about the challenges facing the truck industry from the product development perspective. The changes that have taken place as a result of the technology shift were also of interest in the interviews. Afterwards, an analysis summary was made of the results that emerged during the study. The results show that there has been significant change in several areas within the industry. New working methods have been implemented to shorten lead times and increase the quality of the products. There is a growing need for new skills within the industry and it is becoming increasingly common to employ staff from all over the world who can work remotely. At the same time, more and more funding is going towards further training of existing staff. The results also show that the number of collaborations has increased and that there is a large exchange of information between companies that are in the autonomous technology business.