The aim of this diploma thesis is to analyze contemporary marketing mix, evaluation within fulfillment of business objectives and suggestions for rise in sale of analyzed company products. The diploma thesis is worked in conditions of a large sized company Linet, Ltd. In the first part, there is detailed elaboration of fundamental parts in marketing mix, so called 4P {--} Product, Price, Place, Promotion. In the second practical part, there are mentioned forecasts of hospital equipment market trends, there is a description of above mentioned company, there is analyzed present structure of marketing mix and there is a conclusion with suggestions for rise in sale according to forecasts of hospital equipment market trends.

Detta arbete handlar om grammatikens roll i språkundervisningen. Syftet med arbetet är att undersöka hur grammatikens ställning i språkundervisningen har utvecklats från 1960-talet fram till idag. För att få en inblick i detta ämne, har jag studerat och analyserat innehåll i styrdokument från 1965 till 2000 och i franska läromedel för nybörjarspråk på gymnasiet från motsvarande period. Med stöd av litteratur om språkundervisning, har jag försökt att ta reda på hur denna utveckling ser ut genom att titta på grammatiken som produkt, d v s att tala om språket, och på grammatiken som process, d v s att använda språket i sitt rätta sammanhang. Dessa två sätt att se på grammatiken utgör en bra utgångspunkt för att få en helhetsbild av grammatik, och när det gäller att utveckla språkförmågan är samspelet dem emellan viktigt. I denna studie har jag försökt visa hur de båda begreppen grammatiken som produkt och som process har följts åt på varierande sätt under ovan nämnda period

This thesis is based on theoretical knowledge of the marketing mix tools and analysis that form an integral part of the work. In the practical part the company Prowork is described and analyzed. Based on my analysis I made suggestions and recommendations how to increase sales and reputation of the company. The aim of my thesis is to propose an improvement of the marketing mix of Prowork Company, Ltd., focused on production and sales of the professional chairs and armchairs.

The dissertation is one of a number of contributions to the research of a rather new form of tourism - beer tourism, or gastronomy tourism in a broader context. In the first part of the dissertation, the topic is grasped theoretically. Firstly, beer tourism is defined as one of the alternative forms of spending leisure time, and it is classified within tourism typology, alongside the better-known wine tourism. Tourists currently prefer the alternative forms, with an emphasis on, besides other things, tradition, authenticity and experience, which make up the values typical for participating in beer tourism. In spite of this form being at the start of its expansion in the Czech Republic, in the last few years, its dynamic has been immense, which is documented by plain statistics. In the past 3 years, almost half of the current 340 Czech breweries have been established. Further in the text, the product of beer tourism is defined and its typology is created, by which the supply side of tourism on the level of the Czech Republic as well as the Liberec region is later analysed. The second part focuses on the assessment of a questionnaire survey, with the objective of assessing the respondents' perception of the beer market and tourism in the Liberec region. Based on the outcomes of both parts, a SWOT...

The dissertation is one of a number of contributions to the research of a rather new form of tourism - beer tourism, or gastronomy tourism in a broader context. In the first part of the dissertation, the topic is grasped theoretically. Firstly, beer tourism is defined as one of the alternative forms of spending leisure time, and it is classified within tourism typology, alongside the better-known wine tourism. Tourists currently prefer the alternative forms, with an emphasis on, besides other things, tradition, authenticity and experience, which make up the values typical for participating in beer tourism. In spite of this form being at the start of its expansion in the Czech Republic, in the last few years, its dynamic has been immense, which is documented by plain statistics. In the past 3 years, almost half of the current 340 Czech breweries have been established. Further in the text, the product of beer tourism is defined and its typology is created, by which the supply side of tourism on the level of the Czech Republic as well as the Liberec region is later analysed. The second part focuses on the assessment of a questionnaire survey, with the objective of assessing the respondents' perception of the beer market and tourism in the Liberec region. The questionnaire survey is followed up by...

The main aim of the diploma thesis is to find out whether the creativity of the individual is influenceable by emotional stimuli, based on the realization of the psychological experiment. Consequently, to propose recommendations based on the research results for economic entities which are using the creative potential of their employees. The diploma thesis is divided into three parts. The first part describes the theoretical knowledge about creativity, its definition, and various approaches to creativity from the 18th century up to the present perception of its significance for organisations, while trying to gain the competitive advantage in a rapidly changing business environment. The second part of the thesis deals with the methods of the research, the hypothesis and the principles of the research The last part of the thesis deals with a description of the preparation of the experiment, the process of its realization. the analysis of the research output data, the interpretation of the results and the formulation of the recommendations for organizations.

The goal of this essay is analysis of important indicators which will be subject of comparation,their values reflects in competitiveness. This essay contents too recommendation for economic policy for future.Essay is separated to seven chapters.The first discuss about characteristics of comparative economic areas, the second one describes gross domestic product, mainly progress and structure.The third charapter analyses prices from comparative price level, rate of inflation to individual items of consumer price index. The fourth chapter refers to general government financial balance, reflection in government liabilities, changes in interest rates and government interventions in social transfers or subsidies.The fifth chapter deals with current account per GDP and nominal exchange rate. The sixth chapter judges unemployment rate and labour productivity of economic sectors. The last chapter includes ratings of economics by additional indicators like Human Development Index or Corruption Perceptions Index.

In the last 30 years in the world of art increased the need to implement the economic strategies for the administration of non-profit organizations. The aim of the thesis is to describe to the readers the application of the marketing tools in the field of gallery management. The thesis consists of three parts. The first part concerns the development of museology and the situation of culture in Czech Republic. In the second part the thesis deals with the development of art marketing and the way in which the world of art perceives the basic differences between product and customer. The third part is the analytical part. It analyzes the different ways in which specific applications of marketing tools are used in five selected Prague galleries. The goal of the thesis is also to illustrate the situation of galleries in Prague and the revision of some basic elements needed to improve their competitiveness in Europe.

The thesis deals with banking fees and commissions in the Czech Republic. Its main goal is to identify real and hypothetical effects that are caused by this element of non-interest banking income. Moreover, the thesis shows that the bank fees and commissions play more significant role than just being a source of banks' income -- diversification and structure of bank income crosses the line of banking system. The first hypothesis on the negative correlation between bank fees and commissions and output of the Czech economy has been proved. Although other two hypothesis have not been sufficiently proved but they have confirmed their relevance for further economic research.

The purpose of the thesis is to explain the meaning of brands in marketing. What is the difference between the brand and product. What the brand means for the company and what for the customer. Which factors determine that some brands are successful while others not. Why is design and storytelling important around brands.Futher, the thesis deals with positioning, product, price, promotion, place, innovation. The last part of the thesis deals with the perception of brands on the cola market.