This master’s thesis analyzes problems related to property insurance of the selected business subject. Includes analysis of all risks and suggestion of a property insurance that can help the selected business subject minimize the most serious risks to its activities through commercial insurance and reduce to lowest level the threats to those activities.

This diploma thesis has analysed current marketing strategy of the company Linde Material Handling ČR. Based on this analysis is formulated proper recommendations. All recommendations steps would have positive impact on improvements of the company competitiveness and the market position.

The aim of the thesis is the analysis of current marketing mix and definition of proposals for new marketing mix formulation. The theoretical part discusses different marketing mix conceptions and describes its individual components. The practical part focuses on evaluation of marketing mix in the analysed company. The final part proposes solutions for improvement of efficiency of marketing mix factors.

The thesis is dealing with a proposal of competitive strategy of small firm. The starting point is strategic analysis that helps to identity internal and external influence impacting on given company. In conclusion is elaborated a proposal of competitive including variants of next company development.

This thesis is focused on marketing strategy of company, which produces smithery pro-ducts. Thesis includes teoretical informations about marketing strategy, analysis of current situation of company and market situation. On the basis of the analysis are made recommendations and suggestions, which will lead to higher profit of company and also to higher market share.

This thesis deals with the creation of communication mix. In the first part is defined theory about processed topic, which follows characteristic of a company for which the marketing plan is prepared. Afterward the thesis focuses on an analysis of the company which consists of the analysis of external and internal environment. External analysis is defined by situational analysis PEST and Porter’s five forces model. Internal analysis is processed by McKinsey „7-S“ and marketing mix. The result of these analyses is SWOT analyses, which defines strenghts and weaknesses of the company and opportunities and threats arising from the environment. Based on SWOT analysis are afterward evolved proposals to improve the communication mix.

The main objective of the diploma thesis Ways of introduction of the new product in the market is to evaluate and choose suitable marketing strategy for the management of company Schrack Technik spol. s r.o. which is considering introduction of the new product in the market. The new product is electric vehicle charging station. Due to comprehensiveness of the main objective there are also set two partial objectives which are interconnected and contribute to its elaboration. First partial objective is to define company´s situation on the market applying financial analysis, analysis of internal and external environment (Porter´s five forces, PESTE, SWOT analysis) which should help to find company´s strength and weaknesses, evaluate possible threats and opportunities. Second partial objective is to evaluate whether the electro mobile industry is attractive or not.

Diploma work deals with assessment of present usage of marketing mix instruments and subsequently setting of improving proposals of marketing mix of the shop Ráj hadic. This proceeding should increase awareness of customers about the shop and by that to raise a number of the customers and intentsity of its marketing activities.

This thesis focuses on the proposal of communication mi for savings and credit cooperative Akcenta, which deals the appreciation of savings and lending. Furthermore the thesis analyzes the current situation of the company, which includes SLEPT analysis, Porter´s five forces analysis and SWOT analysis. The result of this thesis is a proposal that should lead to increased awareness of credit unions and thein products and gain more satisfied clients.

The work deals with construction project of manipulator for loading of fruit products to a means of haulage (lorry semi-trailers, railway wagons). One part of the writnig is an idea concept of whole machinery and a detailed project of a lifting part with its strentght calculation. That was firstly worked out manually as a design and then subsequently optimalised by the Finite Element Method. Design documentation was made up based on the construction project and the calculated values.