Thesis: "Marketing mix for a massage studio, Radka" is based on an analysis of the current state of marketing communications propose suitable solutions to achieve the desired state and retain existing clients, increase the number of new clients and increase profits in its business in the field of massage and beauty treatments. The theoretical part explains the basic concepts of marketing mix. The analytical part focuses on the current state of marketing communications massage studio Radka. The last part will be given to proposals for solutions which will serve to better achieve the objective.

Thesis is focused on compilation of proposals to introduce new marketing mix of Slavkovský pivovar company. Based on performed marketing analysis, there is introduced a plan of marketing mix, which is aimed at increasing of competitiveness, sales and customer awareness and satisfaction.

This diploma thesis is focused on the analysis of marketing activities in the company Century 21 All Inclusive which deals mostly with selling and renting real estates. The work includes the theoretical part where there are several terms concerning marketing and real estate market analysed, the second part involves the introduction of the company and the execution of the particular analyses and the third part introduces further suggestions for solutions which will lead to the improvement of the marketing communication of the company.

This study investigates how grammar is represented in four textbooks for Swedish 2 in upper secondary school. The research questions to be answered are “To what extent is grammar represented in the textbooks for Swedish 2” and “What conceptions of grammar are reflected in the textbooks for Swedish 2?”. Conceptions are operationalised with the ideas of grammar as product and process. The study has a mixed method approach, which means that the study uses both a quantitative and a qualitative method. The results show that the representation of grammar is varied in the four textbooks. Two of the texbooks include grammatical content in more than a third of the analyzed pages. Moreover, the results show that all of the textbooks reflect a high amount of grammar as product. Grammar as process is included to a high degree in three out of four textbooks as they continually incorporate grammar in other subjects.

Digital gespeicherte Daten erfreuen sich einer stetig steigenden Verwendung. Eine manuelle Konsolidierung dieser Daten ist im kommerziellen Bereich aus Kostenund Zeitgründen praktisch nicht mehr durchführbar. Ein Verzicht auf Dublettenerkennung ist aber ebenso wenig eine Alternative. Es existieren bereits viele Ansätze um Objekt-Matching voll- bzw. zumindest semi-automatisch durchzuführen, aber insbesondere Datenbasen, welche aus Webdaten gewonnen werden, weisen eine derart hohe Heterogenität auf, dass bestehende Ansätze an ihre Grenzen stoßen. Insbesondere Produkt-Matching ist hiervon betroffen. Um Produkt-Matching-Verfahren zu unterstützen, werden hier Möglichkeiten der Vorverarbeitung vorgestellt. Es wird speziell eine Strategie entwickelt, mit der es möglich ist, gezielt Produktcodes in Textattributen zuerkennen und zu extrahieren. Diese und weitere Strategien wurden implementiert und indas bestehende Framework des WDI-Lab integriert.

Systemförvaltning är en viktig strategisk fråga för organisationer eftersom det säkrar ett kontinuerligt och effektivt stöd för den avsedda verksamheten. Men systemförvaltning är komplext eftersom många organisatoriska parter är inblandade och det finns behov att skapa ordning och reda bland dem genom effektiv styrning. Intresset och behovet av att strukturera förvaltningen av den komplexa IT-infrastrukturen har uppmärksammats under de senaste åren i många organisationer.   Det finns olika definitioner av vad IT-infrastruktur anses vara ur tekniskt och organisatoriskt perspektiv. IT-infrastruktur är ett för brett begrepp för att kunna vara applicerbart ut ett förvaltningsperspektiv. Därför används begreppet grundläggande IT-infrastruktur istället för IT-infrastruktur för att tydliggöra vilka delar av IT-infrastrukturen som studien fokuserar. Ur ett förvaltningsperspektiv lyder definitionen; Förvaltningsobjekten av grundläggande IT-infrastrukturell karaktär innehåller en gemensam teknisk bas bestående av nödvändiga IT-komponenter som vid vidareförädling, genom förvaltningsorganisationens kompetenser, resulterar i olika produkter som nyttjas av objektverksamhetens parter. Det finns två förvaltningsobjekt som är av grundläggande IT-infrastrukturell karaktär IT-arbetsplats och Teknisk plattform.   Förvaltningsobjekt bör avgränsas utifrån den objektverksamhet som den stödjer. Förvaltningsobjektet IT-arbetsplats är avgränsad utifrån dess objektverksamhet som består av genomförande av arbetsuppgifter t.ex. handläggande av administrativa ärenden, bedrivande av affärsstödjande verksamhet, utveckling och förvaltning etc. Förvaltningsobjektet Teknisk plattform är avgränsad utifrån dess objektverksamhet som består av teknisk förvaltning och tillgängliggörande av övriga förvaltningsobjekt inom en organisation samt nyutveckling (av de mer verksamhetsnära IT-komponenterna) som hanteras inom projekt.   Förvaltningsobjektet IT-arbetsplats bör innehålla IT-komponenter så som olika typer av hårdvara och standard mjukvara som de anställa inom organisationen nyttjar samt förvaltningsprodukter som kan bestå av olika typer av paketerade utbud (t.ex. standard- och tilläggsutbud), paketerings- och distributionstjänst samt olika typer av målgruppsanpassade kunskapsstöd. Förvaltningsobjektet Teknisk plattform bör innehålla IT-komponenter som kan härröras till lagring, beräkningskraft och kommunikation samt förvaltningsprodukt Säker åtkomst och anslutning till den tekniska plattformen enligt överenskommelse (t.ex. SLA eller OLA).   Det är viktigt att förvaltningsprodukter är paketerade på ett sätt som gör dem köpbara. Därför bör förvaltningsorganisationens leverans betraktas som produkt (en tjänsteprodukt). Med produkt avses förvaltningsorganisationens tjänsteresultat. Förvaltningsprodukten bör därför vara tydligt definierad.

Diploma thesis focused on the evaluation of the impact of development of family farms with a focus on a specific farms in Krumvíř village. The aim of the theoretical part was focused on general characteristics of the village, regional development, agriculture, SWOT analysis and the possibility of obtain financial subsidy. The aim of the practical part was to create a questionnaire survey focused on the interest of population in the products which are offered, food grown, their consumption and purchase by domestic farmers in the village. At the end of the thesis, the results of the questionnaire survey were evaluated and options were proposed that would help to develop the awareness and use of family farms in terms of purchasing groceries and products.

Diploma thesis focuses on the possibilities of applying the regional brand in the area of LAG Brána Vysočiny. Theoretical part discusses relevant terms, such as endogenous development, local product, regional brand, local action group and territorial marketing. The region of mentioned LAG is introduced in the next part of thesis, primarily are researched the conditions for implementing regional brand. Main part of thesis deals with the most significant steps which should be considered while implementing new regional brand to the region. Personal interviews with regional brand coordinators were used as an information source for this part. Main part also includes suggestions on how to build regional brand in the circumstances of LAG Brána Vysočiny. It is also discussed the importance of regional brand as a tool of supporting tourism in the region. Thesis further analyses whether is possible to build regional brand under control of Association of Regional Brands or build it independently. Final chapter summarizes acquired findings, advantages and disadvantages of both implementing types are identified as well. Results showed that both implementing types are working on similar foundations but have several differences which can be crucial when deciding how to implement regional brand in the region of LAG.

The diploma thesis deals with the demographic and economic situation in the countries of the Association of Southeast Asian Nations. The subject of the thesis is to evaluate the current situation according to demographic dynamics in the period 1990-2018. Demographic change in these countries is affected by previously accepted anti-natal or pro-natal policies. The aim of this thesis is to define conclusions and suggestions for impovement of development cooperation and support of certain countries. In thesis are created time series with selected demographic and economic indicators with prediction for the next 5 years by extrapolation of time series. The thesis uses the convergence method, which can be used to determine whether the countries are approaching or distancing over time. Convergence is calculated to gross domestic product per capita. At the end of the thesis, the main components of selected demographic and economic indicators are analyzed, followed by cluster analysis for 1991 and 2017 and their comparison.

The diploma thesis concentrates on production of cattle in Ghana and on analysing whether cattle production has a bright future in Ghana. The main aim of the thesis is to evaluate the trend and performance of cattle production by using selected macroeconomic indicators. The indicators used were: population growth rate, inflation, gross domestic product and unemployment in the country in ten years (2006 to 2015). The indicators were also measured against domestic meat produced in the country. Findings suggest that a 1% increase in inflation will cause 0.04% increase in cattle production whereas a 1% increase in population will cause a huge change of 0.88% increase in the trend of cattle production. On the other hand, increase in gross profit product and unemployment do not cause any change in the trend of cattle production and domestic meat production.