The subject of my diploma thesis is the analysis of the current state of marketing mix in the selected company, its follow-up modification and determination of the possible risks resulting from these changes. The theoretical part deals with marketing, marketing mix and risk. Practical part focuses on the evaluation of the marketing mix in the selected company. In the final part there are possible recommendations for formation a new marketing mix including taking into consideration of potential risks associated with realization.

The diploma thesis deals with the selection of suitable insurance protection for a selected business entity. Risk analysis identifies the most serious risks. Based on the identified risks and the current insurance coverage for the current offers of insurance products offered by insurance companies, the optimal proposal for the company will be determined.

This Master´s thesis deals with the marketing mix of the company. My thesis is divided into three parts - theoretical, analytical and proposal part. The theoretical part focuses on explanation of basic concepts related to my work. The analytical part is about the introduction of the company and analysis of individual methods of marketing mix. Based on the analysis, various proposals are suggested to improve the marketing mix and to raise the brand awareness for the products of the company.

This diploma thesis is about a newly established company whose owner invented a new product for slackline. In the theoretical part will be explained various terms such as marketing, marketing mix and its sub-elements. Further, the methodology of marketing research will be described. The practical part of this thesis will describe the company and will analyze the external environment and the analysis of competition, analysis of marketing mix elements and marketing research on potential customers to which the company targets. Based on previous analyzes and research will be the proposals for improvement of the marketing mix of the company formed.

The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. The thesis is divided into three parts. In the first part of thesis there are stated theoretical knowledge of marketing and marketing mix from professional literature, The second part desribes the selected company and describes its current marketing situation. In the last part there are suggested changes, that leads to improve the marketing mix and communication of the company.

Master’s thesis is focused on the marketing mix of the family guesthouse. Theoretical part is describing basics and important concepts of marketing mix and its tools. Description of all analysis, which are used in the master’s thesis is also included. The analytical part of the thesis is focused on the presentation of current situation of the guesthouse and its marketing mix. The final part contains proposed changes.

The submitted master thesis is focused on proposals that lead to improvements of the marketing mix of a company About You GmbH. The first part of the thesis contains a theoretical description of important terms from marketing and selected analyses. The analytical part of the thesis follows, it contains the introduction of the company, analysis of the internal and external environment and then evaluates the questionnaire survey applied to customers from the Czech Republic. In the final part of the thesis, based on the analysis and questionnaire survey, there are shown proposals lead for possible improvement of the marketing mix and also their risk analysis.

This diploma thesis is focused on the design of marketing mix of Mlsná Holka company. The theoretical part includes and defines the basic terms of marketing mix and marketing. The analytical part includes an analysis of the external and internal environment of the company and analysis of the current marketing situation of the company. The analytical part includes research part as well. Final part will include proposed changes based on the found results.

This thesis focuses on the storage location assignment problem using modern meta-heuristic techniques combined with realistic simulation. A graphical tool implemented as part of this work is capable of warehouse model creation, generation of synthetic customer orders, optimization of product allocation using state of the art techniques, extensive warehouse simulation, and a pathfinder capable of finding the shortest path for orders going through the system. The work presents the comparison between different approaches based on many parameters to reach the most efficient allocation of products to warehouse slots. The author conducted tests on an experimental warehouse featuring almost twice the throughput -- 57%. The benefit of this work is a possibility to create model of an already built warehouse and its simulation and optimization, driving impact on the throughput of the warehouse, saving the user's resources, or helping him in planning and bottle-neck identification. Furthermore, this thesis introduces a new approach to warehouse optimization and new optimization criteria.

The goal of the submitted thesis: „Change of a corporate strategy“ is the analysis presen marketing mix of the corparate and propsal of the new mix. The thesis is separated on theoretical and practical part. Theoretical part concerns on single concepts of analysis of the definition and history progres of marketing, strategy and the marketing mix. Practical part continues on theoretical part. Firs is specialized on description of the corporate, its internal and external environment and analysis of single conponents of marketing mix. After evaluation I am drawing the change of the corporate strategy with the view to the marketing mix. At last are evaluated the costs of this change.