The final thesis is about marketing communication of the expo Země Živitelka, which is the flagship event of the company Výstaviště České Budějovice a.s. The aim is to evaluate the current situation in the company and the effective set-up of fundamental elements of a marketing communication mix. The first part of the final thesis concerns the theoretical approaches to the given topic. The main aspects are defined as marketing and marketing communication, their goals and strategies. The folowing part is about the description of each element of the communication mix focused on current trends and marketing communication on the Internet. The elements of this final thesis are predominantly the theoretical specifications of the expo as a product and its advertising as these are the key cores for the practical part of the final thesis. Firstly, I will introduce Výstaviště České Budějovice a.s. and its services provided. Then the main part is the analysis of the communication mix of the expo Země Živitelka, which includes the description and the evaluation of existing components of marketing communication used by the company. Consequently, the market research is carried out by questionnaires. The aim is to find out the attitudes of respondents to the marketing communication of the expo. The final part of the work introduces the concrete marketing communication solutions to exhibitors and visitors using traditional and modern communication methods.

The thesis analyzes current and saving accounts, term deposits, and consumer loans of seven Czech retail banks, which includes three established and four niche competitors. The statistical development is elucidated with a time series analysis, revealing a sharp contrast of traditional and niche competitors' growth. In addition, the thesis includes a questionnaire which improves understanding of customers´ bank and bank product preferences, providing a sound basis for further qualitative examination. Finally, after evaluation of overall results, recommendations were proposed to the banks as well as their clients.

The target of these thesis is to evaluate the the impact of foreign direct investment on South Moravia region. Using the theoretical knowledge was explained the importance of foreign direct investment, their impact on region and were identifieded the factors that affect them. On this basis was compiled practical part, that analysed the foreign direct investment in Czech republic, analysed the determinants of development and was done a correlation and regression analysis. The results is showing that foreign direct investment affect the determinants in different rate. In results was also showed the affect of time shift.

The diploma thesis deals with the labour productivity in an international context. The aim of this thesis is to map the development of labour productivity in individual countries of the European Union and to evaluate how labour productivity contributes to the economic growth of individual states. The theoretical part is focused on labour productivity and economic growth. The practical part analyses labour productivity and economic growth of individual EU member states. Consequently, it is pointed out the interdependence of labour productivity and economic growth. The impact of labour productivity on economic growth is examined through regression analysis. The result of the thesis is the division of states into countries where labour productivity affects economic growth and states where it is not. Labour productivity and economic growth are assessed over the period 2007-2016.

This thesis deals with the creation and measuring value added in company and at the regional level. Value added is considered a crucial indicator of all economic activity. Companies produce added value which contributes to create value for the national economy, and thus they create value added for the region they are located in. Such generated gross value added is an important indicator used to calculate gross domestic product by production method. For the analysis of value-added will be chosen the company TONAK a.s. located in the Moravian-Silesian Region.

The subject of this thesis is to evaluate the regional brand name Prácheňsko. The exordium contains the regional labelling valid throughout the Czech Republic. The following section is focused on the topic of the implementation of the regional brand name ´Prácheňsko´ and the single brand name ´Prácheňsko ? the regional product ?´. The main part of the following thesis comprises the questionnaire survey results that were organized by one of the local action groups. The conclusion of thesis is based on the primary and secondary detective data and suggestions of their solution.

Mankind's relationship to the Material World is the defining and initial relationship when examining the evolution of sustainable development.Generally, mankind is intensely concerned with the environmental issues since the sixties of the last century, mainly because of the serious environmental changes which began to appear at that time. Permaculture, which is one of the alternative concepts, was originally created as a system of agricultural production and later extended to the different aspects of life: - cultural, economic and social.This work consists of several parts: in Pt. 1, I have analysed and summarized the project of the Forest Garden and the permacultural practices proposed in my Bachelor's thesis from the year 2011. Part 2 describes my application of recommended permacultural planting methods on selected crops, and the pros and cons of each procedure have been evaluated. In the Final part, I have followed traditional technological procedures and have elaborated the selected basic sorts of processed food.

The presented thesis deals with provided services of selected accommodation, specifically is it guest house U Studeného potoka. The aim of the thesis is to analyze current offer of selected accommodation and current offer of competitive accommodations in selected area. The important aim of the thesis is to suggest the innovation of product of guest house U Studeného potoka. The thesis will identify satisfaction of customers with currently offered services of selected accommodation and their proposals for development. The survey will be extended by information provided by operator of selected accommodation.

Companies are expected to reduce the impact on society caused by its operations while at the same time, generate profit for its stakeholders. One way to satisfy both parts is by creating shared values. As the trend of servitization becomes more popular the ability of Product-Service Systems (PSS) to deliver additional value to customers arises. PSS provides an opportunity for developing a sustainable business model to benefit both the society and the stakeholders. A sustainable PSS can be based on the Triple Bottom Line dimensions, environment, economic, and social. Since the economic and environmental advantages have already been studied for PSS:s, the social aspect is yet to be studied in detail. This thesis focuses on the Occupational Safety and Health (OSH) theme of the social dimension, for PSS:s. Both the ability to improve the social dimension performance and the role it plays in the value proposition for PSS:s were studied. The thesis has been based on a case study on one company in a Business to Business market. It was found that customers seldom demanded or mentioned health and safety aspects for PSS:s, even when an increase of OSH was achieved by the PSS. However, it could also be concluded that all interviewed thought OSH was important for the company and the employees but there were divided opinions regarding OSH, if it would be put in the value proposition or not. By analysing the customer situation and how it operates, companies should use the customizability of PSS:s to better match their requirements and thus develop the value proposition for the PSS. Cost estimations for accidents have been done which showed that one single accident can cause very high costs. It is a good investment to prevent risks which should be communicated when selling PSS:s. Furthermore, it is important to communicate both internally within the firm, and externally to customers, about what health and safety benefits the PSS will contribute with. / Företag förväntas att reducera påfrestningarna på samhället och miljön orsakade av deras verksamhet och samtidigt fortsätta generera värde till dess intressenter. Ett sätt att tillgodose båda parter är genom att skapa så kallade delade värden. Då trenden att tjänstefiera blir mer och mer populär finns det möjlighet för ett så kallat Produkt-Service System (PSS) att leverera mervärde till kunderna. PSS ger en möjlighet att utveckla en hållbar affärsmodell som gynnar både samhället och intressenterna. Ett hållbart PSS kan grundas på de tre byggstenarna för Triple Bottom Line, miljö, ekonomi och samhälle. Då de ekonomiska och miljömässiga fördelarna redan har studerats för PSS fokuserar denna studie på hur konceptet står sig för den samhälleliga aspekten. I denna rapport studeras arbetshälsa och säkerhet för PSS, både möjligheten att förbättra den samhälleliga aspekten i Triple Bottom Line samt vilken roll dessa värden spelar för en värdepropositionering för PSS. Rapporten har baserats på en fallstudie på ett företag inom marknaden för Business till Business. Det konstaterades att kunderna sällan efterfrågar eller nämner hälso- och säkerhetsaspekter i förhandlingar om PSS, även när en ökning av arbetshälsa och säkerhet uppnåddes. Hur som helst tyckte alla intervjuade att arbetshälsa och säkerhet var viktigt för företag och anställda men det var trots detta delade meningar om det borde vara en del av värdepropositioneringen eller inte. Genom att analysera kundernas situation och hur de arbetar borde företag använda anpassningsbarheten av PSS för att bättre matcha kundernas önskemål och således utveckla värdepropositioneringen för PSS. Kostnadsberäkningar för olyckor har genomförts som visar att en enskild olycka kan orsaka mycket höga kostnader. Det är en god investering att förebygga risker vilket borde kommuniceras vid försäljning av PSS:s. Det är viktigt att både kommunicera internt inom företaget samt externt till kunderna om de hälso- och säkerhetsaspekter som PSS bidrar med.

This work deals with measuring of the economic performance and development of the region and especially with establishment of the factors and criteria which have effect on the economic performance and development of the region.