The subject of the master’s thesis „ Risk in the area managemarketing communication“ is analysis of the current status Obchodni Galerie Orli in Brno and suggestions for improving the communication mix and possible risks that may occur. The thesis is divided into three chapters, where are presented the theoretical bases for the given issue, futher analysis of the current state and the last chapter of the thesis contains proposals for a new communication mix.

The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.

The diploma thesis focuses on the design of marketing mix of restaurant Sherwood. The theoretical part defines the basic terms of marketing and marketing mix. The analytical part of the thesis includes an analysis of the external and internal environment and analysis of the current marketing mix of the company. Based on the results found the final part contains suggestions for improvement of the marketing mix.

In it´s theoretical part, my master thesis handles selected softwares for wastewater treatment mathematical modelling. It summarizes and compares availible softwares on the market, it´s use, advantages and disadvantages. The practical part deals with an exemplar evaluation of selected wastewater treatment plant according to Czech normative standards and evaluation of the same wastewater treatment plant per mathematical model created in WEST program. The assembly of a wastewater treatment plant model consisted of studies, creation of the layout, insertion of provided data, calibration and model evaluation.

The master’s thesis focused on the design of marketing mix of the company TOTEM BIKES, s.r.o. The thesis is divided in to three parts. The first part is summarizes theoretical knowledge from marketing and marketing mix. The second part analysis the external and internal environment and current marketing mix of the company. Based on the result from analytical part the last part is dedicated to suggestions for improvement of marketing mix of the company.

The diploma thesis focuses on the study of product innovation in a selected Czech company operating on foreign markets. It gradually analyses innovation in the different areas that affect it. The thesis contains an analysis of external and internal factors influencing this product innovation. In the last part of the thesis, there is a proposal for further progress in development and improvement of innovation.

The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. First part focuses on theoretical knowledge from the domain of marketing and selected analysis. Second part consists of analysis regarding external and internal environment of the chosen company. Final part suggests improvements of the current state of extended marketing mix, including evaluation of the consequences of the proposed solution.

Master’s thesis focuses on the marketing mix of PIKANT. The theoretical part describes important terms from marketing and selected analysis. The analytical part contains analyzes of external and internal environment and current marketing mixes of the company. Based on the findings, possible suggestions for improving the marketing mix are presented.

The diploma thesis focuses on marketing strategy in the selected insurance company. Specifies fundamental terms of marketing ang strategy and compares with reality. It contains proposal of marketing strategy that support to increase market share and production size in the selected company.

The aim of the thesis is to create a real and practicable business plan for petting up a Bio – baby cafe. The theoretical section of the thesis contains a definition of a small business. It is predominantly focused on the analysis of particular issues relating to business plans including the legal and economical aspects. In the analytical section these theoretical findings are applied to the specific business goal - foundation of the Bio- baby cafe in Brno-Líšeň.