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The main objective of this dissertation is to provide a comprehensive picture of the evolution and current performance of the market-oriented model of public service television in Chile. The focus is largely on the commercially-funded stateowned television network, Television Nacional de Chile (TVN). This thesis argues that Public Service Broadcasting (PSB) is still valid and necessary, yet the means to achieve this ideal have evolved and require some fresh thinking; such as the way forward provided by this case study. This work attempts to describe TVN's main political, economical, and managerial characteristics when delivering PSB according to television law, considering the evolution of the media in Chile and Latin America. For this purpose, the analysis integrates the political economy of the media from a managerial and regulatory perspective. The work is divided into two main parts. The first explains the current situation of PSB in the industrialised world, and also deals with the peculiar development of Chilean broadcasting within Latin America. The second part is the most important because it assesses the Chilean model at its present state. Nowadays TVN is an influential counterweight to authoritarian entrenchments as well as a booster of innovation and growth of the audio-visual sector. Its promarket orientation prevents traditional forms of government manipulation, it is coherent with overall macroeconomic policy, and introduces awareness for the audience's preferences. But this case also has important contradictions that need to be dealt with in order to enhance its contribution to social welfare and democracy. The thesis assumes that PSB -a Western European concept- has been possible in Chile because of a relatively extended republican tradition, and because of the effectiveness and probity of its public institutions. Nevertheless, as a developing country Chile has also suffered poverty, economic instability, and a prolonged military dictatorship (1973-1990) among other problems. These factors explain the differences between Chilean public television and its counterparts in the industrialised world, yet at the same time they reveal a special need for such a service despite all the technological changes that are taking place.

In the Swedish and German media landscapes public service broadcasters are well-established. Young people however prefer private channels which leads to a legitimization problem for the public service broadcasters because they do not reach the whole population. When airing popular programmes on the other hand, they are criticized for not being distinguishable from commercial competitors. This problem is intensifying by current technological developments and the need to redefine public service broadcasting. This study investigates the young audiences’ use of and opinion about public service broadcasters against the social and technological background of their media use. Therefore semi-structured interviews were carrying out with Swedish and German adolescents. The findings suggest that even though differences in the two countries’ public service channels are obvious, the young people’s opinion about them are quite similar; they appreciate the high quality news and information programmes but hardly connect the public service channels to entertainment which is the kind of programming they are most interested in and therefore they do not necessarily belong to the young people’s media repertoires. The study illustrates the public service broadcasters’ need to adjust their content more to the audiences’ desires and to more explicitly take young people into account while at the same time sticking to their core competences of high quality informative programmes.

The television industry in Lithuania is analyzed in this thesis with a focus on the impact of commercialization on the public service broadcaster. The purpose of the research paper is to describe the impact of the changing market on the public service broadcaster of Lithuania using as theoretical framework the approach of the political economy of the media and communication and quantitative methods. One part of the thesis is the theoretical research, which is done by analyzing and systematically presenting books and articles that relate to the thesis’s topic. In the second part of the work, the theoretical framework is applied to the Lithuanian television market. In addition, an empirical study is conducted in order to apply the theoretical discussion and answer the main research question. The main results of the study suggest that the public service broadcaster of Lithuania managed to maintain its programmes’ diversity. However, the amount of entertainment, imported production and advertising has increased. Therefore, a certain concern about growing commercialization is reasonable. These changes correspond to the tendencies in the European television industry. However, Lithuanian viewers seem to prefer the more heavily commercialized programmes since the leader of the market is a commercial television station, whose market share is almost twice bigger than LTV’s. Thus, LTV is facing a dilemma between preserving quality and diversity and commercializing its programmes in order to increase its audience share (dilemma between quality and audience share).

This thesis provides an overview to a series of reforms undertaken at RAI (Radiotelevisione Italiana), the Italian public service broadcasting company between June 1993 and April 1996. The reform process began as a direct result of the collapse of the Christian Democrats and its coalition partners after 45 years of continuous government and was initiated by the centre-left 'Technocrat' government led by the former governor of the Bank of Italy, Carlo Azeglio Ciampi (April 1993 to May 1994); it was also continued by the centre-right Berlusconi government (May 1994 to December 1994) and by the centre-left Dini technocrat government (January 1995 to April 1996). The research aims to focus on two related topics in order to fully explain the broad social, economic and political context within which the reforms took place. Firstly, especial interest wil be given to an historical analysis of public service provision in Italy in the light of the twin pressures coming from the state and market. Historically, these twin pressures have had a detrimental effect on public service broadcasting in Italy. Secondly, the research also focuses on the impact of the reform process on the functioning of public service broadcasting in Italy. It identifies four areas of RAJ's operations which merit special attention: the system of political occupation, the so-called lottizzazione; the internal network system; the devolution of Raitre; and RAI and Fininvest-Mediaset duopoly. This thesis uses a combination of qualitative and quantitative methodologies, including primary and secondary analysis and interviews with key architects of the reform process.

Cultural diversity is a central issue of our times, although with different emphases in the European and Australian context. Media and communication studies have begun to draw on work in translation studies to understand how diversity is experienced across hybrid cultures. Translation is required both for multilingual (multicultural) societies such as Australia and for trans-national entities such as the European Union. Translation is also of increasing importance politically and even emotionally as individual nations and regions face the challenge of globalisation, migration, and the Americanisation of media content. The thesis draws on cultural and media policy analysis. Programming strategies are reviewed and 'conversational' interviews conducted with broadcasting managers and staff at SBS Australia and across multilingual public broadcasters in the EU (BBC WS, Deutsche Welle, ARTE, Radio Multikulti Berlin, Barcelona Televisió). These are used to investigate the issues, challenges, and uses of the multilingual broadcasting logic for Australia's and Europe's cultural realities. This thesis uses the concept of 'translation' as a key metaphor for bridging differences and establishing connections among multicultural citizens in the context of the European Union and Australia. It is proposed that of the two versions of translation - institutional in the EU and mediated in Australia respectively - the mediated version has achieved higher success in engaging ordinary citizens in more affective, informal and everyday forms of cross-cultural communication. Specifically, the experience of the Special Broadcasting Service (Australia's multilingual and multicultural public broadcaster) serves as a model to illuminate the cultural consequences of the failure of the EU to develop translation practices beyond the level of official, institutional and political communication. The main finding is the identification of a need for more mediated interlingual exchange; that is a translation of language policy in Europe into media experience for ordinary citizen-consumers, at both institutional and textual levels.

Media are created to disseminate information and foster dialogue to support democratic societies. As society evolved and liberalism and marketization gained ground, Public Service Broadcasting was established to produce and distribute content that benefits society without aiming for profit. The notion has faced several challenges with technology development, leading to a transition to Public Service Media being the current one, where media content is consumed through different online platforms. Public Service Broadcasters transition on different phases to Public Service Media based on the country they operate in and the sociopolitical conditions. This research explores the history and origins of PSB and the challenges they face, focusing on the Greek media landscape and the Greek PSB ERT, which since 2020 has been following an online media-focused strategy. By conducting a survey of Greek audience members, quantitative data are generated on the public perception of ERT, the media habits of the Greek audience, and their view on the new strategy of ERT and its streaming platform ERTFLIX. Results indicate that Greek PSB is a state broadcaster due to its lack of editorial autonomy, while the low viewership and survey responses show a lack of trust of the Greek audience in ERT. Participants are in favor of the new ERT strategy, and the majority have used ERTFLIX even once. On the other hand, the news programming of ERT is still not trusted by the audience, indicating that further actions need to be taken to change the state broadcaster identity of ERT. / Medierna skapas för att sprida information och främja dialog för att stödja demokratiska samhällen. I takt med att samhället utvecklades och liberalismen och marknadsföringen vann terräng inrättades public service-bolag för att producera och distribuera innehåll som gynnar samhället utan att sträva efter vinst. Begreppet har stått inför flera utmaningar i samband med den tekniska utvecklingen, vilket har lett till en övergång till Public Service Media, där medieinnehållet konsumeras via olika onlineplattformar. Public service-bolagen övergår i olika faser till public service-medier beroende på vilket land de är verksamma i och de sociopolitiska förhållandena. Denna forskning utforskar de offentliga radio- och tv-bolagens historia och ursprung och de utmaningar de står inför, med fokus på det grekiska medielandskapet och det grekiska offentliga radio- och tv-bolaget ERT, som sedan 2020 har följt en strategi inriktad på onlinemedier. Genom att genomföra en undersökning bland grekiska tittare genereras kvantitativa uppgifter om allmänhetens uppfattning om ERT, den grekiska publikens medievanor och deras syn på ERT:s nya strategi och dess streamingplattform ERTFLIX. Resultaten visar att den grekiska public service-bolaget är ett statligt radio- och tv-bolag på grund av bristen på redaktionell självständighet, medan det låga tittarantalet och enkätsvaren visar att den grekiska publiken saknar förtroende för ERT. Deltagarna är positiva till ERT:s nya strategi och majoriteten har använt ERTFLIX en enda gång. Å andra sidan har publiken fortfarande inget förtroende för ERT:s nyhetsprogram, vilket tyder på att ytterligare åtgärder måste vidtas för att ändra ERT:s identitet som statligt programföretag.

Over the last two decades public service broadcasting (PSB) around the world has faced increasing pressures from accelerating commercialisation and the fragmentation of the broadcasting landscape. This has led a number of media commentators in the system's traditional heartlands to ask whether the idea has now outlived its usefulness. Against the grain of this international trend, Taiwan has moved in the opposite direction, democratising its state-owned television system and introducing a form of public broadcasting for the first time. Against the grain of growing enthusiasm for a privatised solution supporters presented PSB as a necessary counter to the perceived deficiencies of the existing system, in serving a society moving from authoritarian to competitive party rule. This study sets out to explore how the expansion of PSB in Taiwan has been socially defined and constructed, and by whom. The various constructions in play were mapped through in-depth interviews with a range of claim-makers involved in the process. A systematic content analysis of the mainstream Taiwanese press was then conducted to explore the ways contending positions and issues were presented in the public domain and to identify the key voices given a public platform. This analysis demonstrated that the opinions and concerns of the general public were largely missing from a debate dominated by political and academic elites. Against the grain of their own claims to be representing the public key actors constructed public debate as a series of monologues, advancing their own sectional and paternalistic interpretations of the public interest. These findings point to the supremely ironic conclusion that a process ostensibly dedicated to reconstructing broadcasting as key element in a new, democratic, public sphere, excluded the public from active participation and relegated them to the role of spectators.

There is a dearth of information on community radio in South Africa; although much attention has been given to the role of community radio in development, education and community representation, there has been very little focus on community radio’s functioning within South Africa’s current broadcast system. The researcher explored the viability of the current conception of community radio by means of a literature review, as well as an examination of the South African Advertising Research Foundation’s listener figures for community radio stations across South Africa. The researcher then investigated how conducive the present broadcasting climate is to the growth of this medium through the use of a campus radio station as case-study. Semi-structured interviews were held with the management staff of a campus radio station; a thematic analysis was then conducted on the completed interviews so as to extract the meanings inherent in the participant’s experience. As such, the question of whether community radio can continue to survive within South Africa’s three-tier system of broadcasting without a radical re-conceptualization of the broadcasting system itself, was addressed. The researcher explored what community radio gives to the world of broadcasting that commercial and public radio does not, and how these contributions can be compounded to ensure the long term sustainability of this medium. These arguments were then put forth in the creation of a hypothetical re-conceptualization of a new broadcasting system. / Dissertation (M (Research Psychology))--University of Pretoria, 2007. / Psychology / M (Research Psychology) / unrestricted