Today's consumers are increasingly concerned about corporate social responsibility (CSR). However, most consumers still know little about the real CSR performance of firms. If consumers are aware of the real CSR performance of firms, will they buy more from good firms and less from bad firms? This study aims to answer this question. This study first used the focus group technique to find out what aspects of CSR consumers cared about. It then ran an experiment to explore how a firm's CSR performance might affect consumers' intent to buy its product. Forty university students joined 6 sections of focus group discussion, with 5 to 11 students in each section. A convenience sample of 200 university students took part in the experiment, and they were randomly divided into 4 groups with 50 students in each group. In the experiment, each participant read a description of a fictitious shoe manufacturer and its environmental and philanthropic performance. Both the environmental and philanthropic performance could be either good or bad, and the experiment was thus a 2 (environmental performance) by 2 (philanthropic performance) design. Results showed that when participants were made aware of the firm's environmental or philanthropic performance, they would be more intended to buy from the good firm than from the bad firm. However, participants' environmental and philanthropic concern was not related to such an effect of CSR performance. Implications of these findings for the government and businesses are discussed.

The research objects are Tickets Group Buying Websites, to explore the correlation between Perceived Risk and Purchase Intention, including website trust and perception of price. The main purpose is to investigate consumers' tickets group buying behavior, and to understand the consumers' perceived risk interactions with perceived price, trust in tickets group buying, and the impact of people¡¦s purchase intention. This research takes the questionnaire survey; we collect total 301 available samples. Use percentage, average, correlation analysis and regression analysis. The study result indicated that main consumer in ticket group buying are women; the major consumer age groups is 19-29 years old, their income per month is bellow fifty thousand; and most of consumer who lives in northern area in Taiwan. The main reasons that people who willing to use ticket group buying are cheapest price and easy to buy. The key reasons people who do not buy ticket group buying are using time limit and lower service quality. In this research, we found that when consumer has higher website trust, the perceived risk will be weaken; besides the purchase intention will be strengthen. The trust has significant effects on consumer¡¦s purchase decision in ticket group buying. This study also founds that consumer have lower perceived price having higher perceived risk and having lower purchase intention.

Over the past decade, the ratio of annual official listing in Taiwan between used cars and brand-new cars is 2:1, to show that car users increase the acceptance for used cars, also show that the market of used car in Taiwan will be expect with car dealers. However, there exist an asymmetric information situation in used car market for a long time, and it also the primary concern with consumers. Recently year, local used car dealers provide the certified system with used cars, through over hundred standardized inspections to certify the used car. Used car dealers expect to decrease the purchase risk with the concept of service innovation, and enhance the confidence in the minds of consumers. In this research, service innovation will compare with perceived risk-six dimensions from Peter & Tarpey in 1975. The goals of this research are find the mediator effect within service innovation, perceived risk and purchase intention, and the relationships between service innovation and purchase intention in certified used car market. Samples of 158 collected through questionnaire survey, verified the hypotheses by description statistics and regression analysis. The results showed that have the significant relationship between service innovation, perceived risk and purchase intention in certified used car market, moreover, the three variables did have the partial mediator effect. Base on the results, the suggestion for certified used car dealers as followed: dealers should provide multiple innovative services with customers, to decrease the perceived risk and enhance the purchase intention in the future.

After the newspaper prohibition period, the News industry entry into the diversity free market competition in Taiwan. Each news group and the collective have their own abundant resources to occupy the market. In the past prohibition rule, the local newspaper media industry can not hold the benefit, the issued hurriedly reduced. After that, how to renew to find the market value and the localization, that is mass communication worker and the researcher was very concern question. There are three variables in this research. We focus on the life model variable (includes population statistic), readers satisfy and in need, then marketing promotion strategy. We assume those three variables affect the local paper consumer to purchase policy-making the factor. In this research, we make the questionnaire for these news consumers who stay in the Kaohsiung area. We will inquire the local paper, what is special characteristics can hold the reader after the market redefine? What is factor influence these consumers purchase policy-making? In this research, we will use sample investigation in the ¡§The Commons Daily, Chinese daily and Taiwan News circulation ratio. In Kaohsiung area , we will proceed investigation in subscription household name list , altogether obtains effective sample 315; In another way , I penetrated the chain store to obtains three local newspapers retail 106 household, four nationwide newspaper (union newspaper, the Chinese Times, apple daily paper, liberty Times) retail the household 200 effective samples. After statistical analysis, I find out three main points as following: First, our local newspaper consumer¡¦s age between 35 and 45 years old, month income range between one ten thousand to three ten thousand working race for the main race group, then most of reader belong no party and ¡§pan-green party¡¨. Second, There are 70 % above Kaohsiung area local newspaper consumer satisfies about the local newspaper for the content of local news , the local information, the specific information content, seeks employment classified ad content affect the local newspaper consumer to purchase the policy-making important attribute. Third, local newspaper consumer to local paper opinion standpoint has higher identification, if they can pay attention to newspaper arrangement, printing and set price¡K.etc packaging. It also coordinates effective promotion to be helpful to the local paper marketing. Finally, the researcher discovery on this research suggested the local newspaperman should be concern what the reader in needs, and provide region market for the nationwide newspaper, and refer to relative research with suggestion in the future.

This research will discuss the effects of framing promotion messages to different price level products. Consumers will perceive the difference of significance of savings, and the different perceptions of retailer¡¦s tactics in price promotion: inflating the regular price before a promotion and a permanent price reduction. If it has differences on promote effects and purchase intentions when using the different promotion type. Finally, this research uses price consciousness to make deep investigation. To understand if consumers with different price consciousness have different perceptions on the subject of the effects of framing price promotion messages. In this research, we find that for the high-price product, consumers perceive a price reduction framed in dollar terms as more significant of savings than in percentage terms. For the low-price product, consumers perceive a price reduction framed in percentage terms as more significant of savings than in dollar terms. But the effects of framing price promotion messages have no significant effect on consumer¡¦s perception of whether retailers use tactics or not. It is no significant effects of promotion type ( coupon v.s discount ) on the perceived significance of the savings. Consumers consider that the lower likelihood of retailer¡¦s tactics using in coupon promotions. In purchase intentions, consumers are more likely to purchase in coupon promotions than in discount promotions. It is no significant difference on different price consciousness consumer to the subject of the effects of framing price promotion messages. We can¡¦t find that whether it has relationship between price consciousness and the effects of framing price promotion messages.

The rapid increase of available products and information on the Internet has created new problems for consumers. In stead of not having adequate alternatives, consumers have to spend a lot of effort in filtering and processing information. Overcoming information overload becomes a key issue for information search. As a result, information filtering and product recommendation become increasingly popular among on-line stores. These e-stores can collect user preference and use the information for product recommendation and personalized services. The purpose of recommendation systems is to increase consumers¡¦ purchase intentions, which may be affected by many factors. The objective of this study is to investigate factors that may affect the purchase intention of consumers. More specifically, the research adopts two theories, the elaboration likelihood model and the social influence theory, to build a research framework. We assume that the recommendation message affect consumer attitudes and intention through information and social influences. A laboratory experiment was conducted that use books and movies as two products to test the theory. The results indicate that purchase intention was affected by the attitude toward the recommended product and informational influence. The attitude toward the recommended product, informational influence, and normative social influence were affected by the type of the products and web comments on the product. Different recommendation approaches also affected consumers¡¦ perception of informational influence. The contribution of the research is two folds. First, we develop a theory that can be used to interpret the effect of different factors in the recommendation process. Second, the results have explored much insight into how product recommendation affects consumer attitude and purchase intention and can also be used in designing recommendation systems.

This research investigates how different types of electronic word-of-mouth affect consumer¡¦s attitude and purchase intention. Using the product types drafted by Ratchford (1987¡^as the moderating variable, this research explores the relation between different types of electronic word-of-mouth and consumers¡¦ product attitude and purchase intention. Ratchford (1987) divided the products into four categories along two dimensions, the consumer ¡§involvement¡¨ and ¡§rational vs affective¡¨ attitude. An experimental study was conducted using electronic word-of-mouth collected from Internet group discussion forums to find how different types of electronic word-of-mouth (product introduction, positive reviews and negative reviews) affected consumer¡¦s attitude and behavior. The results indicate that the nature of electronic word-of-mouth did affect consumer attitude toward the product and purchase intention. Major observations include the following: 1. Negative electronic word-of-mouth has resulted in lower attitude and purchase intention for ¡§Low involvement¡¨ product. 2. No significant difference exists between different types of electronic word-of-mouth for ¡§High involvement¡¨ product. 3. For ¡§Rational product¡¨, neutral message that only provided product description¡¨ turned out to create higher satisfaction, while positive and negative word-of-mouth had no significant effect on consumer attitude and purchase intention. 4. For ¡§Affective product¡¨, positive electronic word-of-mouth has more satisfaction on the consumer¡¦s attitude and purchase intention.

This research aims to discuss the correlation between after-purchase satisfaction and repurchase intention of mobile phones. The amount of mobile phone users had reached to 20 million and the possession rate of mobile phones was over 90% in Taiwan in July 2005. Repurchasers, including replacing the used mobile phone and buying the second one, are primary consumers in the mobile phone markets. Therefore it is important for mobile phone producers to understand consumers¡¦ repurchase intention and repurchase behaviors. However, consumers¡¦ purchasing decision does not end at buying but continues to influence consumers by the products¡¦ performance. After purchasing mobile phones, consumers tend to determine whether the buying decisions are correct or not by the satisfaction of the products. The conclusions of this research are presented as follows, (1)On average, university students have purchased 2.43 mobile phones by signing contracts with mobile phone service providers. (2)Consumers¡¦ after-purchase satisfaction, perceived value satisfaction, and brand loyalty significantly differ from different brands. Nokia was ranked highest. (3)In attributes of mobile phone, only brands and service points are considered affecting after-purchase satisfaction. (4)Perceived value satisfaction is prominently correlated to repurchase intention. (5)In personal concerns, attributes of mobile phones not only affect the repurchase intention but also have moderation effects. The conclusions above are meaningful for management in the following aspects, (1)University students have strong purchasing power and change mobile phones frequently, so mobile phone producers should create customer databases and offer special discounts to original customers. (2)Mobile phone producers should add more effort in product design and conduct remarkable attributes to create customers¡¦ usage habits and then attain their brand loyalty.

Effect of the On-line Personal Services on Store Image and Purchase Intention in Electronic Stores

Abstract Based on the latest concepts of economics, this study is aimed at the evolution of purchase system. At the same time, it analyzes the purchase system of the government on the basis of the theories of transaction costs and principle agency. In the purchase system of the government, there exist uncertainties in bureaucracy and firm. Due to these uncertainties as well as imperfect information and boundary rational policy-deciders, in the process of purchase, the dealers and buyers entertain the mind of opportunism. With the enactment of purchase system of the government, which specifies all kinds of procedures in order to reduce the uncertainties of dealings, and to lower cost price of dealings. The procedure of the government purchase, from the beginning of budget list to the completion of contract, has to go through the close check of councilors, public officials, bureaucratic organization and manufacturing companies. This study, depending on the theory of principle agency in a new institutional economic system, tries to understand the connection between the councilors, public officials, bureaucratic organization and manufacturing companies in the government purchase. The government purchase has to serve both political and economic purposes; therefore, while making the purchase, the government has to consider two main principles---the political fair principle and economic profit principle. That¡¦s the reason why the government will get into two dilemmas while working out a system of purchase. One dilemma that the government purchase system faces is that any purchase system cannot surely serve both political and economic purposes. Because of this, some unpreventable corrupt practices in the process of the government purchase will appear. Thus, to balance the political fair principle and the economic profit principle, the government can¡¦t help but turn a blind eye to corrupt practices. The other dilemma is that, with an eye to attaining these two purposes, the government purchase system will unavoidably cause some troubles to the society, that is, the government purchase system will tempt participants to have the motivation of seeking for renters. This study will apply some newspaper reports, court decision and official document as its data and cases of analysis. The efficiency of the government purchase has a great influence on the image of the government the enactment of the law of the government purchase can largely decrease the number of participants who seek for renters. However, the duplex purposes of politics and economy will cut down the efficiency of the government purchase system.