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A study on the relationship between E-CRM features and e-loyalty : the case in UKAlhaiou, Talhat January 2011 (has links)
E-CRM emerges from the Internet and web technology to facilitate the implementation of CRM; it focuses on Internet or web-based interaction between companies and their customers. In particular, E-CRM enables companies to provide appropriate services and products to satisfy the customers and enhance customer loyalty. Furthermore, E-CRM features are vital for managing customer relationships online. They are generally referred to as concrete website functionality or tools and they are required for customising, personalising and interacting with the customer. Without E-CRM features, CRM could not be realised on the Internet. In fact, in the literature, there appears to be an absence of theoretical models for E-CRM implementation in general, and E-CRM features in particular. Furthermore, there is a lack of studies focusing on identification of the importance and categorisation of E-CRM features within different stages of transaction cycle. Consequently, this dissertation attempts to fill the information gap based on empirical data derived from survey. The aim of this dissertation was to examine the relationship between E-CRM features and ELoyalty at the different stages of transaction cycle (pre-purchase, at-purchase, and postpurchase) on mobile phone companies websites in UK. The results from this study show that the use of E-CRM in building consumer relationships affects online consumer satisfaction and loyalty. The efficiency of E-CRM program determine the level of which online features, such as search capabilities, security/privacy, payment methods, and online customer support would be implemented on mobile companies’ websites. This research contributes to knowledge in several ways. Most importantly, it illustrates the roles of E-CRM features in enhancing online consumer loyalty at different stages of purchase cycle leading to long-term consumer relationships. In particular, this research highlights the critical features of E-CRM program, which mobile phone companies’ websites in UK should in vest in their consumer loyalty strategies.
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Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university studentsYan, Min, Li, Qiuyun January 2016 (has links)
The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. A questionnaire survey was designed as a pre-study to get a general idea and the interviews were designed based on the result of survey in order to gain more detailed information and explanations from the respondents. All the data are shown by tables or diagrams or histograms. University students in two different culture participated in survey and interviews, a comparison perspective for cross culture was mentioned in this study. As for Result & Conclusions, both external factors (culture, price and people around) as well as internal factors (personality, psychological influence, learning and knowledge) impact the consumer‟s behaviors that are shown in different consumption characteristics. Take all in account, these factors could have an effect on university students to drink (or not drink) coffee in Jilin University and University of Gävle. And Contribution & implication, the comparison of coffee drink between Chinese culture and Swedish culture is the most attractive contributions, supplementing the related study. Price issue was considered as the important factor that affecting the consumer to choose coffee, thus suggesting the managers to focus on the coffee price. In addition, the effective way to explore coffee market in China or Sweden is to know better of the consumers. Suggestions for future research, other consumer groups are missing given the study only focus on the university students. Also tested with more sample sizes of survey andIIinterviews are recommended in the future research so as to make it even valid and reliable.
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Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus HedonicAnderson, Kelley B. 05 1900 (has links)
Retailers increasingly are connecting with consumers using social media. This two-way, networked communication method facilitates word-of-mouth that may ultimately impact retailer loyalty. The purpose of this study was to examine motivations of consumers’ purchase intention from apparel Facebook retailers, and the relationship between purchase intention and loyalty. Consumer motivations were examined in terms of the utilitarian values of cost, convenience, and information and the hedonic values of experiential shopping, bargain perception, sociability, and curiosity. The relationship of purchase intention and loyalty also was investigated. The instrument was developed from existing scales drawn from literature. A consumer panel (N = 250) of Facebook users that connect to apparel retailers was used to collect data through an online Qualtrics survey. Statistical analysis included descriptive statistics of frequency and crosstab distributions, factor analysis, and regression analysis. Factor analysis resulted in four dimensions including convenience, information, experience, and bargains. All motivators were found to be significantly related to both purchase intention and loyalty for this consumer group. The variable with the strongest relationship to both purchase intention and loyalty was experience. Additionally, a strong relationship was found between purchase intention and loyalty. Lastly, practical business implications are reviewed, in addition to limitations of the study.
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Kupní smlouva-problémová místa převodu vlastnictví k nemovitostem / Purchase agreement - problems that arise in the transfer of ownership of real propertyKysilka, Zbyněk January 2013 (has links)
1 Abstract The purpose of this thesis is to illustrate problems that arise in the transfer of ownership of real property using purchase agreement. The main reason for my research in this field is the undeniable importance of purchase transfer of ownership of real property and its economic significance. The thesis is divided into introduction and conclusion with five different chapters in between, each chapter dealing with a different characteristic or problem that might arise while concluding purchase agreement. Chapter One is introductory and defines purchase agreement on real property transfer in general and is subdivided into five parts. Part One describes historical evolution. Part Two deals with its modification in connection with Act No. 89/2012 Coll. (hereinafter "New Civil Code"). Part Three describes main characteristics of purchase agreement on transfer of real property. Part Four in its three sub-parts deals with essential requirements of purchase agreement on transfer of real property, which are subject, purchase price and identification of contracting parties. In all of the above mentioned parts, the thesis tries to provide the reader with possible solutions to risks and problems within the legislation and contractual changes. Chapter Two reviews preemptive right and additional arrangements. Is...
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"An Ardent Military Spirit": William C. C. Claiborne and the Creation of the Orleans Territorial Militia, 1803-1805Stolz, Joseph F., III 15 May 2009 (has links)
In 1803, the Louisiana Purchase doubled the territory of the fledgling United States. Taking control of and defending the new territory, especially the culturally heterogeneous city of New Orleans occupied much of the administration's time. Most of the burden for establishing the defense policy rested on William C. C. Claiborne, a staunch Jeffersonian, former member of Congress from Tennessee, and previous governor of the Mississippi Territory. By working with local business leaders with a stake in American success, observing the local customs and traditions, and gradually encouraging political participation, Claiborne successfully introduced the American militia system to a culture far different from that of his native Virginia. Claiborne's policies reduced the likelihood that local dissidents and foreign powers such as Spain and Great Britain could conspire to subvert American government in Louisiana by rebellion and invasion.
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Řízení nákupu v logistice obchodní firmy / Purchasing management in logistics of a trading companyBašta, Jan January 2011 (has links)
The final thesis analyzed the position of purchase in logistics of a trading company, moreover there are analysis focused on processes that take place in the purchasing management in this company. The aim of final thesis is to improve current system. This fact will lead to optimization of processes and activities in procurement.
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Nákupní a prodejní strategie obchodní firmy / Purchasing and Salling strategy of a business firmBartoš, Miroslav January 2010 (has links)
This diploma thesis aims at the strategy of retail company and its purchase and sale department. Thesis is divided into theoretical and practical part. The theoretical part contains information about business and its functions, basic allotment of range of goods, methods of prizing goods and calculation of profit margins. Furthermore there can be found demands on suppliers, goods and manners of order realizations that are given by the businessmen. Last but not least there are descriptions of the HACCP system and of the key technologies used in such business. The practical part is based on the theoretical one and it includes assortment of analysed company, its structure and concern in overall revenues. After this chapter there follows the purchasing strategy in which the organization of buying within the company, competences of particular employees, and methods of purchasing used across different suppliers and separate phases of purchasing program are demonstrated. In the part called selling strategy there are specified the price system, discount sales, forms of purchasing and staffs. In conclusion of this thesis there is focus on the SWOT analysis in which the main future opportunities and threats of the company are mentioned.
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Da compra e venda a contento na compilação de Justiniano / The purchase and sale on satisfaction in Justinians compilation.Fonseca Neto, Dilson Jatahy 19 November 2014 (has links)
A Compra e Venda a Contento é um instituto bastante utilizado nas relações comerciais ainda nos dias modernos. Já na antiguidade, os Compiladores do Corpus Iures Civilis também notaram a utilização de um pacto ut, si displicuisset, inempta esset, i.e., tal que, se desagradar, seja tida como não comprada, espalhando por todo o Digesto referências a tal pactum. Esse é o tema dessa monografia. Diferente da in diem addictio e da lege commissoria, que receberam um Título do Digesto cada, o pacto ora estudado não recebeu nome reconhecível dos jurisconsultos antigos. Nem por isso há que se discutir a sua importância: nas Institutas de Justiniano, os Compiladores utilizam este pacto especificamente para apontar a possibilidade de que a Compra fosse realizada condicionalmente (Inst. 3, 23, 4). Para realizar tal estudo, essa monografia se inicia com uma análise preliminar da Compra e Venda; estabelecem-se os elementos básicos o preço, a coisa e o consentimento , bem como uma descrição dos principais pacta que se adicionam ao contrato. Análise especial é feita da emptio ad gustum, bastante confundida como se a condição fosse a mesma. Em seguida, a monografia passa à definição do que se entendeu por pactum displicentiae, nome dado pela moderna doutrina romanista ao pacto descrito acima. Apontam-se os principais fragmentos que tratam da Compra e Venda a Contento, buscando assim alcançar uma definição básica do pacto. Apontam-se também as formas como o pacto é realizado nas fontes, seja as palavras com que os jurisconsultos os descrevem, bem como as consequências advinda. Antes de concluir o terceiro capítulo, há uma breve análise das ações ofertadas pelos jurisconsultos para garantir os direitos das partes. No quarto capítulo é feita uma análise das condições em Direito Romano: suas formas suspensiva e resolutiva e, em especial quanto a esta, como eram incluídas nos contratos. Analisa-se, então, a forma da condição do pactum displicentiae, se era sempre resolutivo, se necessariamente suspensivo ou se podia ser de ambas as formas. Neste capítulo estuda-se ainda outras formas de condição, a sua satisfação fictícia etc. No quinto capítulo, a monografia analisa o periculum res venditae, especialmente quanto à condição suspensiva. O faz porque esse pactum apresenta situação peculiar: em que pese haja contrato e a coisa esteja na posse do comprador, ainda não houve transferência da propriedade. Analisa-se ainda a questão da retroatividade da condição, buscando saber em que momento se transfere o periculum ao comprador. Enfim, passa-se à análise de três fragmentos extremamente interessantes, bem como de grande utilidade para a compreensão do instituto ora estudado. No primeiro, foca-se na questão da responsabilidade pela coisa vendida, sem descuidar da questão condicional. No segundo, analisa-se o limite da condição e a extensão da prova pelo comprador. No terceiro, o periculum, fazendo-se a contraposição entre a condição suspensiva e a condição resolutiva. / The Purchase and Sale on Satisfaction Condition is an institute widely used in commercial relations even in modern days. Already in the antiquity, the Compilers of the Corpus Civilis Iures had noted the use of a pact \"ut, si displicuisset, inempta esset\" (\"such that, if displeased, be regarded as not purchased\"), spreading references of such pactum across the Digest. This is the theme of this monograph. Unlike the in diem addictio and the commissoria lege, which received respective Titles in the Digest, the studied pact did not receive a recognizable name from the ancient jurists. Even so, its importance must not be doubted: in Justinians Institutes, the compilers use specifically this covenant to point the possibility that the purchase was stablished conditionally (Inst 3, 23, 4). Thus, to perform such a study, this monograph begins with a preliminary analysis of Sales contract; the basic elements price, the thing which is sold or bought and the consent are described, as well are described the pacta that are added to the Purchase and Sale. A special analysis is made of the emptio ad gustum, which creates quite a confusion, many times being understood as if it was the same condition. Next, the monograph addresses what is understood by pactum displicentiae, the name given by modern doctrine of Roman Law to the above described pactum. Pointing the main fragments that deals with its topic, it seeks to achieve a basic definition of the covenant. The monograph also points out the forms in which the covenant is held in the sources, the words that the jurists use to describe it and the consequences arisen. Before ending the third chapter, there is a brief analysis of the actions offered by the jurists to ensure the rights of the parties. The fourth chapter makes an analysis of the conditions under Roman law: its suspensive and resolutive forms, and in particular about the latter, which were included in the contracts. The next step is to analyze the form of the displicentiae pactum condition; if it was always resolutive, necessarily suspensive, or if it could be formed in both ways. This chapter still studied other forms of condition, especially their fictitious satisfaction. In the fifth chapter, the monograph analyzes the periculum res venditae, with especially consideration of the suspensive condition. This analysis is made because this pactum presents a peculiar situation: in spite of the contract and the fact that the thing is in the possession of the buyer, there has been no transfer of ownership. Further on, it studies the retroactivity of the condition, seeking to establish when it transfers the periculum to the buyer. At last, it moves on to analyze three extremely interesting fragments, as well as very useful for understanding the institute studied herein. The first focuses on the issue of liability for the thing sold, without neglecting the conditional issue. The second analyses the boundaries of the condition and the extent of the buyers freedom to experiment. The third addresses the periculum, making the contrast between the suspensive and the resolutive conditions.
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The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to ModernityHolmberg, Jakob January 2019 (has links)
English is a global language which is associated with modernity and in advertising, English is used to associate products with modernity in the minds of the consumers. In non-English speaking countries, modernity-related products are more often advertised in English than products unrelated to modernity. Despite this, no previous research has proven that consumers’ purchase intention is higher for modernity-related products advertised in English compared to the same product advertised in the native language. Through an online-survey with a between-subject design a quantitative field experiment was conducted. It was found that consumers had a higher purchase intention for modernity-related products advertised in English compared to the same products advertised in Swedish and that consumers’ purchase intention was higher for products unrelated to modernity advertised in Swedish compared to the same products advertised in English.
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Konsumenters köpbeteende : hur handlar kvinnor? / Consumer purchasing behavior -how do women shop?ANDERSSON, JULIA, NORMAN, EMELIE January 2010 (has links)
Syftet med detta arbete är att ta reda på hur konsumenter handlar konfektion och hur butiker kan påverka kunden till köp i butik. Metoden bygger på sökande av information genom litteratur, Internet, intervjuer och en enkätundersökning. Avgränsningen kring konsumentundersökningen är att endast studera kvinnor i åldrarna 20-60 år. Enkäten skickas endast ut via mail, kundklubb och Facebook för att spara tid.Arbetet bygger på tre huvuddelar: Köpbeteende, Marknadsföring och Butikskommunikation.Teorin består av relevant fakta från olika litterära verk samt Internetsidor. Teorin beskriver vad som påverkar en kund när hon handlar. Det är bland annat humör, tidpunkt, marknadsföring, butikskommunikation, service och atmosfär i butiken.Den empiriska delen är grundad på två intervjuer med personer med stor erfarenhet från konfektionsbranschen samt en enkätundersökning om kvinnors köpbeteende i åldrarna 20-60 år och hur de anser sig handla i butik. Frågorna som ställts handlar mycket om vilka faktorer butiker arbetar med för att skapa en säljfrämjande miljö. Resultaten av de båda intervjuerna stämmer väl överens med varandra.Av enkätsvaren kan inget specifikt mönster inom köpbeteende urskiljas. Däremot visar den på gemensamma drag och samband mellan vissa frågor. Utifrån svaren har det också gjorts tre olika exempelkunder av de respondenter som svarat. De olika exempelkunderna kallas för: Karriärkvinnan, Småbarnsmamman och Studenten. Enkäten har vissa brister vilket kan ha påverkat utfallet. En mer genomarbetad enkät hade varit att föredra. Resultaten från intervjuerna och enkäten tyder på att det finns ett samband med hur butiker bygger upp en bra butik och vad kvinnor påverkas av och förväntar sig av en bra butik. Jämförelsen mellan teorin och empirin visar att det finns gemensamma drag om hur konsumenter handlar i butik och hur butiker kan arbeta med olika faktorer som ljus, färg, doft, musik, skyltning, hängning och butikslayout för att skapa en säljfrämjande miljö. / <p>The purpose of this work is to find out how consumers buy clothing and how stores can influence customers to buy in the store. The method is based on the search of information through literature, internet, interviews and a survey. The demarcation around the consumer survey is to only study women aged 20-60 years. The inquiry is only sent out through email, Facebook and a customer club in order to save time. The work is based on three main elements: purchase behavior, Marketing and Communications Retail. The theory consists of the relevant facts from various literary works and Internet sites. The theory describes what influences a customer when she shops. It can be: a particular mood, time, marketing, retail communication, service and atmosphere in the shop. The empirical part is based on two interviews with people with great experience in the clothing industry and a survey of women's buying habits aged 20-60 years and how they believe they shop in stores. The questions raised are mostly about what factors stores are working with to create a promotional environment. The results of the two interviews is consistent with one another. Of the responses, no specific patterns in buying behavior can be distinguished. However, it shows the common features and relationships between certain issues. Based on the responses it has also been made three different example customers based on responded to the survey. The example customers could be called: The career woman, the mother and the student. A more thorough survey would have been preferable. The results from the interviews and the survey suggests that there is a connection with how a stores built up a good shop and what women are affected by and can expect from a good shop. The comparison between theory and empirical data show that there are common features on how consumers act in store and how stores can work with various factors such as light, color, scent, music, signs, hanging and store layout to create a promotional environment.</p><p>Program: Butikschefsutbildningen</p>
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