Digitized by Kansas Correctional Industries

No description available.

The problem of this study was an audience analysis of the weekly newspaper Outdoor Times, a Dallas based publication, by conducting a readership survey of randomly selected subscribers. The study also contains a brief history of the Outdoor Times, tracing its development since its inception to the present. The purposes of this study were (1) to examine the characteristics of a specialized, regional publication, the Outdoor Times, (2) to determine some characteristics of subscribers to the Outdoor Times, (3) to determine some reasons why readers subscribe to the Outdoor Times, (4) to examine subscribers' likes and dislikes concerning the Outdoor Times.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1956. / Typescript. Abstracted in Dissertation abstracts, v. 16 (1956) no. 4, p. 746. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 173-174).

Thesis (doctoral)--Göteborgs universitet, 1983. / Extra t.p. with thesis statement inserted. Summary in English. Includes bibliographical references (p. [506]-521).

No description available.

No description available.

Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and experience, affect frequency of readership or influence of the magazine. Questionnaires were mailed in the spring of 1975 to a random sample of 1,000 recipients of Market Place. Analysis of the data showed that, although most of the recipients have a high frequency of readership of Market Place, the groups hypothesized to read most frequently and to be most influenced by the magazine did not read and were not influenced most frequently.

The intention of this project is to provide broad based and practical advice for American community newspapers. Print editions of papers have experienced stagnation and decline over the past several decades and today face an increasingly complex media environment, and as a result there is the potential for them to be rendered obsolete. Competition with technology based media, or technomedia, is the primary catalyst for this decline. Through a combination of background research and interviews with industry professionals, this project will attempt to develop tools for print newspapers to remain relevant and even profitable in the American media landscape of the 21st Century.

Title from PDF of title page (University of Missouri--Columbia, viewed on March 10, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Thesis advisor: Dr. Kevin Wise. Includes bibliographical references.