Diploma thesis analyzes the real estate market of restaurants in the city of Kromeriz and its surroundings in 2015 and 2016. The objective is to identify and determine what factors influence the market price and the factors that affect the market rent of restaurants. Theoretical part defines basic terms related to the topic of the thesis. The practical part is divided into two parts. The first part is an analysis of the real estate market of restaurants in the city of Kromeriz and in the second part conducted a questionnaire survey. The result is a textual and graphical evaluation.

El presente proyecto tiene como propósito fundamental ayudar a los restaurantes con clientes del nivel socio económico A y B para generarles mayores ingresos a través de la creación de una aplicación y asimismo busca ayudar a los comensales a realizar reservas de forma práctica y rápida. Debido a la problemática de los comensales al momento de acceder a mesas disponibles en los restaurantes de su preferencia, decidimos mitigar este problema con la creación de una aplicación que puede ser utilizada por los comensales para realizar reservas. Esta aplicación lleva el nombre de Appetite, gracias a ésta los comensales no tendrán que preocuparse por hacer largas colas o llegar a restaurantes que no tengan mesas disponibles ya que Appetite cuenta con la afiliación de los principales restaurantes de lima, generando de esta forma el servicio de reservas. Appetite estará disponible para los sistemas Android y IOS donde los comensales podrán descargar la aplicación y posteriormente registrar sus cuentas a través de la creación de un usuario que les permitirá acceder toda la información de los restaurantes afiliados y realizar su reserva en el de su preferencia. Appetite realizará un cobro de comisión al restaurante del 5% de lo consumido por cada reserva realizada. Para llevar a cabo este proyecto se requerirá una inversión total de S/ 172,297 soles, compuesta por un capital propio de los cuatros socios por S/ 86,149 soles y se financiará el otro 50% de la inversión total. / The purpose of this project is to help restaurants with diners of the socio-economic level A and B to generate higher income through the creation of an application that seeks to help diners make reservations quickly and practically. Due to the problem of diners to access available tables in the restaurants of their choice, we decided to mitigate this problem with the creation of an application that can be used by diners to make reservations. This application is called Appetite, thanks to this, diners will not have to worry about making long lines or arriving at restaurants that do not have tables available because Appetite has the affiliation of the main restaurants in Lima to generate the reservation service. Appetite will be available for Android and IOS systems where diners will be able to download the application and subsequently register their accounts through the creation of an user that allows them to access all the information of the affiliated restaurants and then make their reservation in their preference. Appetite made a commission charge to the restaurant of 5% of what is consumed for each reservation made. To carry out this project, a fixed investment of S/.172,297 composed for an own capital divided by the four partners for S/. 86,149 and we will finance 50% of the total investment. / Trabajo de investigación

The objectives of this study is two-fold: First, is to explore the nature of human resource management (HRM) functional activities in the multiunit restaurant firms, focusing at the unit restaurant managers level. The second objective is to investigate the relationship between the firm's business strategy and its HRM practices. This study addresses the critical need for empirical research that examines HRM practices in restaurant firms, and presents a possible solution to the acute management shortage problem in the industry. Data are collected from 14 publicly-traded multiunit restaurant firms. A case study approach is taken to provide an in-depth examination of each firm. Primary data are derived via interviews and structured mailed questionnaires. Information is also collected through published sources. The results indicate that restaurant firms do have similar HRM functional activities' emphasis. Some of those activities were found to support the firm's business strategy. An analysis of the qualitative data indicate that although the HRM executives are involved in the firms' strategic planning process, the current acute labor shortage and high turnover problems demand them to focus on administrative issues instead. The study provides exploratory evidence for the effectiveness of a positive link between HRM practices and business strategy. It has contributed to a deeper understanding of the issues and functions of the HRM divisions in the multiunit restaurant firms. / Ph. D.

This dissertation consists of three essays on the design of regulatory systems intended to inform market participants about product quality. The central theme is how asymmetric information problems influence the incentives of customers, regulated firms, and certifiers, and the implications these distortions have for welfare and market design. The first chapter, Regulation by Information Provision, studies quality provision in New York City's elevator maintenance market. In this market, service providers maintain machines and are inspected periodically by city inspectors. I find evidence that monitoring frictions create moral hazard for service providers. In the absence of perfect monitoring, buildings rely on signals generated by the regulator to hold service providers accountable, cancelling contracts when bad news arrives and preserving them when good news arrives. Regulatory instruments, such as inspection frequency and fine levels, can therefore influence provider effort in two ways: (i) by directly changing the cost of effort (e.g. fines for poor peformance); (ii) by changing expected future revenue (through building cancellation decisions). Using a structural search model of the industry, I find that the second channel is the dominant one. In particular, I note that strengthening the information channel has two equilibrium effects: first, it increases provider effort; and second, it shifts share towards higher-quality matches since buildings can more quickly sever unproductive relationships. These findings have important policy implications, as they suggest that efficient information provision --- for example, targeting inspections to newly-formed relationships --- is a promising avenues for welfare improvement. The second chapter, Quality Disclosure Design, studies a similar regulatory scheme, but emphasizes the incentives of the certifier. In particular, I argue that restaurant inspectors in New York City are locally averse to giving restaurants poor grades: restaurants whose inspections are on the border of an A versus a B grade are disproportionately given an A. The impact of this bias is twofold: first, it degrades the quality of the information provided to the market, as there is substantial heterogeneity in food-poisoning risk even within A restaurants. Second, by making it easier to achieve passing grades, inspector bias reduces incentives for restaurants to invest in their health practices. After developing a model of the inspector-restaurant interaction, counterfactual work suggests that stricter grading along the A-B boundary could generate substantial improvements in food-poisoning rates. The policy implications of these findings depends on the source of inspector bias. I find some evidence that bias is bureaucratic in nature: when inspectors have inspection decisions overturned in an administrative trial, they are more likely to score leniently along the A-B boundary in their other inspections. However, it's not clear whether this behavior stems from administrative burden (a desire to avoid more trials) or a desire to avoid looking incompetent. Pilot programs that reduce the administrative burden of giving B grades are a promising avenue for future research. The last chapter, Real-Time Inference, also studies the incentives of certifiers, namely MLB umpires charged with classifying pitches as balls or strikes. Unlike in \textit{Quality Disclosure Design}, I find that umpire ball/strike decisions are remarkably bias-free. Previous literature on this topic has noted a tendency for umpires to --- for a fixed pitch location --- call more strikes in hitter's counts and more balls in pitcher's counts. I propose a simple rational explanation for this behavior: umpires are Bayesian. In hitter's counts, such as 3-0, pitchers tend to throw pitches right down the middle of the plate, whereas in pitcher's counts, they throw pitches outside the strike zone. For a borderline pitch, the umpire's prior will push it towards the strike zone in a 3-0 count and away from the strike-zone in an 0-2 count, producing the exact divergence in ball/strike calls noted in previous work. While implications for broader policy are not immediately obvious, I note several features of the environment that are conducive to umpires effectively approximating optimal inference, particularly the frequent, data-driven feedback that umpires receive on their performance.

En la actualidad, el país atraviesa por un boom gastronómico que ha fomentado que existan numerosas opciones de restaurantes para el consumidor. Por este motivo, los negocios buscan diferenciarse cada vez más de la competencia y así, crean distintas estrategias para captar nuevos usuarios. Este es el caso de los restaurantes temáticos, que intentan crear experiencias que cautiven al consumidor y perduren en el tiempo. El objetivo de la presente investigación es analizar las estrategias de marketing experiencial y su relación con la satisfacción del cliente en restaurantes temáticos. De esta manera, se optó por escoger dos restaurantes que utilicen una temática similar, y así se eligieron Pizza Rock y Arnold’s Burgers, ambos enfocados en recrear épocas del pasado para acudir a los recuerdos del consumidor. En adición, se expondrán distintos conceptos que permitan al lector entender la esencia de la investigación. Además, se utilizará una metodología de investigación mixta basada en análisis cualitativos y cuantitativos. / At present, the country is going through a gastronomic boom that has encouraged the consumer to have numerous restaurant options to choose from. For this reason, businesses seek to differentiate themselves more and more from the competition and for this, they are obliged to create strategies to attract new users. This is the case of the thematic restaurants that try to create experiences that delight the consumer and last over time. The objective of the present investigation is to analyze the experiential marketing strategies in relation to consumer satisfaction in thematic restaurants. In this way, it was decided to choose two restaurants that use a similar theme. This are Pizza Rock and Arnold's Burgers, both focused on recreating past times to get closer to the consumer memories. In addition, different concepts that allow the reader to understand the essence of the research will be presented. And so, mixed research methodology based on interviews, focus groups and surveys will be used with real clients of both brands and experts in different subjects, in order to find information to improve research. / Trabajo de investigación

This dissertation traces Chinese migration to and settlement in Colombia from the 1890s through 2020, and situates immigrants' experiences within a larger racially-attuned economic story of a commercially integrating transpacific Caribbean immediately before and after the consolidation of American hegemony. It specifically traces Chinese migration and commercial activities in key sites and regions increasingly drawn into financial and trade systems shaped by the US, including: the Colombian Pacific port of Buenaventura; Panama and the interoceanic canal which connected transpacific Caribbean communities and commerce; the Colombian Caribbean port cities of Barranquilla, Cartagena, and Santa Marta; and Bogotá, the political seat of power which oversaw externally-oriented national economic development and international trade. Though they were racially and economically marginalized and their entry and movements were restricted in Colombia as elsewhere in the Americas, Chinese were nevertheless able to carve out commercial and migration opportunities that connected regions of nations together. Bridging Anglophone and Spanish-speaking, agricultural and industrial, Pacific and Atlantic, their particular migration paths and economic niches enabled them to play unrecognized but integral integrative roles in larger commercial integration processes—whether as merchants who connected the Colombian Pacific to markets in the United States and Europe; truck farmers whose production of food for domestic consumption supported agricultural export and industrialization efforts; or restauranteurs whose expansion of Chinese restaurants from the Caribbean coast to the western coffee axis and Andean interior later became the basis for a new import-export role of distributing goods cheaply made in China within Colombia’s urban centers. Continually adapting to new structural constraints and opportunities, Chinese created a persisting and evolving migrant and migration economy sustained by and sustaining familial and commercial connections that spanned what I term a transpacific Caribbean. Their (often serial) transpacific and circum-Caribbean historical migration trajectories took them from villages, cities, and counties mostly in the Pearl River Delta of Guangdong province and Hong Kong to the Greater Caribbean region (Panama, Trinidad, Cuba, Jamaica, Venezuela, etc.), the United States, and the coastal Caribbean, Pacific, and Andean interior regions of Colombia. What facilitated such migrations (and what attracted Chinese migrants)—the anticipated economic opportunities that followed the building of integrative transportation and trade infrastructure that connected interior to port cities and port cities to international (mainly US) markets—is as important to Colombian economic development history and US overseas commercial expansion as to Chinese immigration history. By showing how Chinese built a migrant and migration economy within this broader imperial and national economic structure, “A Transpacific Caribbean: Chinese Migration, US Imperialism, and the Making of Modern Colombia” weaves these interconnected strands of history together.

El presente Plan de Negocios, muestra la viabilidad económica para la Implementación de un restaurante (pizzería) con mesas interactivas enfocado en los Niveles Socioeconómicos A y B, aprovechando las oportunidades existentes actualmente en el mercado y en satisfacer a un segmento de clientes que se encuentra en búsqueda de nuevas experiencias. La Experiencia del Cliente, será el principal factor que marcará la diferencia con respecto a las ofertas de servicios similares de acuerdo al análisis de la industria y del mercado realizado, implementando una novedosa estrategia a través del uso de mesas interactivas que permitan a los clientes personalizar y visualizar sus pedidos. Adicionalmente, las pantallas también permitirán escoger el medio de pago y ofrecerán también algunos juegos para entretener a los clientes mientras llega la pizza. El restaurant estará ubicado en el Centro Comercial Jockey Plaza, en un espacio de 100 metros cuadrados. Se ofrecerán dos horarios, almuerzos y cenas. La propuesta que se presenta es una opción de atención única, moderna, rápida, especializada y divertida, con un producto final de excelente calidad y sabor. Y que además brindará un ambiente diferente con elementos que harán que la experiencia en CIBER PIZZA sea la mejor. Por último, la evaluación financiera realizada concluye que, al alcanzar los niveles de ventas proyectados en este Plan de Negocios, el proyecto se considera viable y rentable, presentando un VAN positivo de S/ 856,524 con una TIR del 123% inversión que será recuperada antes del año de iniciadas las operaciones. / Tesis

La cocreación es una estrategia en la que los grupos de interés de una empresa, ya sea clientes, colaboradores, proveedores, etcétera crean, junto con la marca, productos o servicios con el fin de generar valor y ofrecerles mejores bienes o experiencias. Esta estrategia es empleada para generar valor, relación con los clientes y lealtad. La presente investigación estará enfocada en el mercado de comida rápida en Perú, en donde se comprobará la existencia de cocreación, el conocimiento de los consumidores acerca de esto, el interés de participar y si esto genera lealtad. Se busca estudiar a personas de 20 a 45 años, quienes son los que más frecuentan dichos restaurantes. Se reconocerán los beneficios que motivan a la participación de la cocreación, que se presentará en forma de concurso en el que los participantes pueden crear un producto o servicio con la marca de restaurante de comida rápida de su preferencia. Asimismo, las emociones que genera el participar y ganar este concurso, y la existencia de lealtad hacia las marcas que los desarrollan. / Co-creation is a strategy in which the stakeholders of a company, whether customers, collaborators, suppliers, etc., create together with the brand, products or services in order to generate value and offer them better goods or experiences. This strategy is used to generate value, customer relationship and loyalty. This research will be focused on the fast food market in Peru, where the existence of co-creation, the knowledge of consumers about this, the interest in participating and whether this generates loyalty will be verified. The aim is to study people between 20 and 45 years old, who are the most frequent at these restaurants. The benefits that motivate the participation of the co-creation will be recognized, which will be presented in the form of a contest in which the participants can create a product or service with the brand of fast food restaurant of their choice. Also, the emotions generated by participating and winning this contest, and the existence of loyalty towards the brands that develop them. / Tesis

El presente plan de negocios presenta a Healthy Dinner, quien brinda el servicio de atención y entrega de cena saludable a través de nuestra página web y delivery. Es decir, ofrecemos cena beneficiosa para la salud. Nuestro local, para la atención al público, estará estratégicamente ubicado en la Av. Tomas Marsano, Surquillo con el objetivo de atender a los residentes de la zona y a los trabajadores nocturnos de los distritos aledaños que pertenecen a Lima Moderna. Los cuales concentran un gran número de personas que trabajan entre las edades de 20 a 60 años y son del NSE A, B y C. Las estrategias que se aplicarán serán de rapidez en la entrega del producto, información nutricional disponible en la página web por cada producto y la interacción virtual a través de la página web y redes sociales. La Evaluación Financiera estima una inversión requerida para la implementación del presente Plan de Negocios, por un monto de S/70 717, los cuales estarán compuestos por un 54.7% de Financiamiento de terceros y un 45.3% de aportes de los accionistas. La evaluación del proyecto en un horizonte de 3 años, con una tasa WACC de 17.13%, arroja S/. 53,662 como Valor Actual Neto y una Tasa Interna de Retorno de 47.16%, cumpliendo con lo exigido por los accionistas y además creando valor. Podemos concluir que el proyecto es viable y sostenible en el tiempo por lo que para los inversionistas representaría una oportunidad a tomar en cuenta. / This business plan presents Healthy Dinner, which provides the service of care and delivery of healthy dinner through our website and delivery. That is, we offer beneficial dinner for health. Our premises, for customer service, will be strategically located on AV. Tomas Marsano, Surquillo with the aim of attending to the residents of the area and night workers in the surrounding districts that belong to Modern Lima. They concentrate a large number of people who work between the ages of 20 to 60 and are from the NSE A, B and C. The strategies that will be applied will be to quickly deliver the product, nutritional information available on the website by each product and virtual interaction through the website and social networks. The Financial Evaluation estimates an investment required for the implementation of this Business Plan, in the amount of S/70,717, which will be made up of 54.7% Third Party Financing and 45.3% shareholder contributions. The evaluation of the project in a horizon of 3 years, with a WACC rate of 17.13%, shows S /. 71 115 as Net Present Value and an Internal Rate of Return of 81.93%, complying with the requirements of the shareholders and also creating value. We can conclude that the project is viable and sustainable over time, so for investors it would represent an opportunity to consider. / Trabajo de investigación

Probest es un aplicativo móvil fácil de usar, de suscripción mensual diseñado para que los restaurantes tengan en una sola plataforma a todos sus proveedores. Los beneficios para los restaurantes son: ahorrar hasta un 65% del tiempo en pedidos, comunicación directa con los proveedores reduciendo en un 70% los errores de pedidos y cuenta con una relación de diversos proveedores clasificados por rubros para cotizar precios y emitir la facturación. Los proveedores tienen como beneficios: centralizar sus pedidos en un solo canal, disminuir errores y ahorrar tiempo en sus procesos, la oportunidad de ampliar su cartera de clientes y recibir calificaciones por sus servicios. La compañía se dirige a los restaurantes de 3 a 4 tenedores que tienen acceso a internet y cuentan con teléfonos inteligentes, tienen como un mínimo de 10 proveedores y están ubicados en las zonas 6 y 7 de Lima Metropolitana. El costo de la subscripción es un pago mensual de S/. 120. Para llevar a cabo este proyecto se calculó una inversión de S/.32,695.15, monto que será financiado por un 57% mediante un préstamo bancario y el otro 43% como aporte de las cinco socias fundadoras, que será recuperado en 2.23 año de operaciones. Probest, presenta un VAN financiero de S/.485,744.82 y una TIR de 142%, para el periodo de evaluación de 3 años. La proyección de ventas se ha calculado por tres años y se obtiene. Teniendo en cuenta el análisis realizado concluimos que Probest es un proyecto rentable, escalable e innovador. / Probest is a friendly and easy use mobile application which is provided with a monthly subscription. This application is designed for restaurants, so they can have a platform that unifies their providers. One of the benefits that restaurants will have are: save up to 65% of the time in orders and direct communication with providers that will reduce up to 70% in errors. Besides, it also counts with a list of classified providers so they can see prices and raise invoices. The company leads to restaurants from 3 to 4 forks that have internet access and smartphones, have at least minimum 10 providers and are located in 6 and 7 zone from Lima Metropolitana. The subscription has a monthly cost of S/. 120. To accomplish the project we invest S/.32,695.15, that will be financed a 57% with a bank loan and the other 43% with the contribution of the 5 business partners that will be recovered in the xx year. Probest, presents a financial VAN of S/.485,744.82 and a TIR of 142% for the evaluation period of 3 years. The sales projection has been calculated for the first three years. To summarize the analysis we concluded that Probest is a rental project that is scalable and that has innovation. / Trabajo de investigación