The objective of this creative project is to create a new type of shopping environment that will constitute not only a shopping facility but a scenic attraction for the city as well. The Shopping Garden provides an image for the city in which it is located; it becomes a meeting place or center for various activities that improve the physical and social environment.One of the most important ideas is to add more natural elements, such as natural lighting, ventilation, and natural views into the shopping environment. The concept of "garden" takes the traditional Chinese garden as a reference point, with its philosophy of the relation between man and nature. The idea of divided green spaces and courtyards can be seen in the roof and terraces of the Shopping Garden.Functionally and conceptually, this project suggests how an urban type shopping center can compliment or enrich its urban context and how it could be developed. / Department of Architecture

With the South African retail industry being a major and attractive industry, marketers and retailers are pressured to obtain and maintain a competitive advantage by developing marketing strategies that appeal to various consumers. Retailers need to focus on satisfying consumers’ needs, as well as offering a full shopping experience. Shopping entails more than the mere selection of products. Consumers’ motivation or driving force behind the act of shopping is embedded in satisfying internal needs. These motivations are grouped into two collections, namely hedonic and utilitarian shopping motivations. Consumers driven by hedonic shopping motivations are interested in the shopping experience, as well as the experiential and emotional aspects thereof. However, consumers driven by utilitarian shopping motivations are goal-oriented and concerned with the task-related value and the functional aspects of shopping. Marketers and retailers may use consumer-shopping motives to divide the market into segments and develop strategies to target specific segments. Published literature on the consumer behaviour of the South African black Generation Y cohort is limited and an absence occurs with reference to the shopping motivations of this cohort. In the South African context, individuals born between 1986 and 2005, labelled Generation Y, account for 38 percent of the total South African population, and the black Generation Y individuals represent 83 percent of the total Generation Y cohort. Individuals within the black Generation Y cohort attaining tertiary qualifications are likely to represent the future ‘Black Diamonds’, enjoying higher earnings and a higher social status, which together is likely to make them opinion leaders amongst their peers. For that reason, the black Generation Y student cohort is an exceptionally attractive market segment, and it is critical for retailers and marketers to understand their shopping behaviour and motivations in order to develop effective marketing strategies. The purpose of this study was to determine South African black Generation Y students’ utilitarian and hedonic shopping motivations. The target population of this study comprised full-time undergraduate black Generation Y students; aged between 18 and 24 years and enrolled at South African registered public higher education institutions (HEIs). The sampling frame comprised the 23 registered South African public HEIs. A non-probability judgement sample method was utilised to select one traditional university and one university of technology in the Gauteng province, from the sampling frame. For this study, a convenience sample of 600 black Generation Y students enrolled at these two South African HEIs during 2013 was drawn. The relevant primary data was obtained by means of a self-administered questionnaire, which was hand delivered to the contacted lecturers at each of these two HEIs. These lecturers distributed the self-administered questionnaire during one lecture period. This questionnaire requested the participants to indicate on a six-point Likert scale the level of their agreement or disagreement on 26 items designed to measure their utilitarian and hedonic shopping motivations, as well as to provide certain demographic data. The findings of this study indicate that within the hedonic subscale, black Generation Y students found value and adventure shopping to be the strongest motivators for shopping. Within the utilitarian subscale, black Generation Y students found achievement to be the strongest motivator for shopping. Previous research found gender to have an influence on the hedonic and utilitarian shopping motivations of consumers. This study confirms previous findings where statistically significant differences were found between the shopping motivations of male and female black Generation Y students. The study found significant differences concerning the first-, second- and third-year black Generation Y students’ hedonic and utilitarian shopping motivations. Insights gained from this study will help both marketers and retailers understand the current black Generation Y consumers’ motivations for shopping with reference to hedonic and utilitarian shopping motivations. / MCom (Marketing Management), North-West University, Vaal Triangle Campus, 2014

Zugl.: Freiburg (Breisgau), Universiẗat, Diss., 2008.

Thesis (M.Arch.) - Carleton University, 2005. / Includes bibliographical references (p. 111-113). Also available in electronic format on the Internet.

Thesis (M.Arch.)--University of Hong Kong, 2001. / Includes special study report entitled : A comparative study on the spatial structure of shopping place. Includes bibliographical references. Also available in print.

Extensamente difundido em nossas cidades e amplamente adotado pelo gosto popular, o shopping center é, ao mesmo tempo, tipo caricaturado e tema controverso entre os críticos de arquitetura, por quem tem sido combatido sem a atenção as suas particularidades. A idéia do shopping center como tipo comercial concebido de forma a prescindir da cidade, desvinculado da rua, concorda com o modelo funcionalista cujos fundamentos são enunciados na Carta de Atenas e que elimina o conceito de rua multifuncional e a substitui pela materialização espacial de quatro funções separadas (habitar, trabalhar, recrear, circular). Contudo, a materialização do shopping center como um edifício fechado e isolado do meio urbano tradicional não consegue abarcar todas as suas manifestações nas cidades contemporâneas. Nascido para atender a demanda de comércio e serviços dos bairros implantados nos subúrbios dos EUA, o shopping center teve sua gênese na década de 1920 e passou, naquele país, por um longo processo evolutivo antes de ser experimentado no Brasil, na década de 1960. Uma década depois, já pode ser identificado o primeiro empreendimento implantado na cidade de Porto Alegre. O estudo de quase um século de evolução, consignado à análise dos edifícios existentes na cidade de Porto Alegre, deixa claro que, longe de um modelo a ser repetido, o shopping center constitui uma família tipológica que apresenta variações e possibilidades conceituais que não podem ser desprezadas. / Extensively spread out in our cities and widely accepted for the popular taste, the shopping center is, at the same time, a controversial subject among the architecture critics, for who have been fought without the attention to its particularitities. The idea of shopping center as commercial type that it does not interact with city, disentailed of the street, agrees to the modern model whose beddings are enunciated in the Athenas Letter and that it eliminates the concept of multi-functional street and substitutes it for the space materialization of four separate functions (to inhabit, to work, to amuse, to circulate). However, the materialization of shopping center as a closed and isolated building without relation with the traditional urban areas does not represent all its manifestations in the contemporaries cities. Born to supply the demand of commerce and services of the U.S. suburbs, shopping center had its genesis in the decade of 1920 and passed, in that country, for a long process before being tried in Brazil, in the decade of 1960. One decade later, already can be identified the first enterprise implanted in the city of Porto Alegre. The study of this almost secular evolution, consigned to the analysis of the existing buildings in the city of Porto Alegre, demonstrates that, far from a repeated model, shopping center constitutes a tipologic family who present variations and conceptual possibilities that cannot be rejected.

Submitted by Lara Oliveira (lara@ufersa.edu.br) on 2017-04-24T21:34:04Z No. of bitstreams: 1 AdrômidaMSCG_DISSERT.pdf: 2921731 bytes, checksum: 24df6afa0ee1d3c9c0e0e964a52e15dd (MD5) / Made available in DSpace on 2017-04-24T21:34:04Z (GMT). No. of bitstreams: 1 AdrômidaMSCG_DISSERT.pdf: 2921731 bytes, checksum: 24df6afa0ee1d3c9c0e0e964a52e15dd (MD5) Previous issue date: 2015-12-01 / This research has as object of study a mall opened in 2005 has 67 million square feet of gross leasable area and currently generates 6,500 direct and indirect jobs. An approach about theories of social and environmental corporate responsibilities focused on the competitive advantage and value creation organizational image was made. This study seeks to identify whether the perception of direct and indirect customers of the organization's social responsibility actions constitute a factor of differentiation. It is an explanatory and exploratory research, as qualitative and quantitative data are addressed with the content analysis of the interviews applied to shopping managers researched and medium tests and analysis of frequency data collected by questionnaires from the shopkeepers customers and end users / buyers/visitors. The results showed that the managers interviewed have social actions taken by shopping as tools that benefit society and at the same time generate benefits for the organization's image. Since the social responsibility of the company searched seek generate benefits its image before the society in which is inserted and its direct and indirect customers, the result of this research positively supports the differentiation strategy of this company, because the direct and indirect customers samples surveyed, mostly perceive the existence of social and environmental responsibility actions taken by shopping and have them as extremely important / A presente pesquisa tem como objeto de estudo um shopping inaugurado em 2005 que conta com 67 mil metros quadrados de área bruta locável e gera atualmente 6.500 empregos diretos e indiretos. Foi feita uma abordagem acerca de teorias sobre responsabilidades social e ambiental empresarial voltadas para o diferencial competitivo e a geração de valor a imagem organizacional. O objetivo deste estudo busca identificar se na percepção dos clientes diretos e indiretos da organização as ações de responsabilidade social constituem-se em um fator de diferenciação. Se trata de uma pesquisa de caráter explicativo e exploratório, visto que são abordados dados qualitativos e quantitativos, com a análise do conteúdo das entrevistas aplicadas aos gestores do shopping pesquisado e testes de médias e análises de frequências dos dados coletados por aplicação de questionários junto aos clientes lojistas e aos clientes finais/compradores/frequentadores. Os resultados apontaram que os gestores entrevistados têm as ações sociais praticadas pelo shopping como ferramentas que beneficiem a sociedade e ao mesmo tempo gerem benefícios para a imagem da organização. Visto que as ações de responsabilidade social da empresa pesquisada buscarem gerar benefícios a sua imagem, diante da sociedade na qual encontra-se inserida e dos seus clientes diretos e indiretos, os resultado dessa pesquisa sustenta positivamente a estratégia de diferenciação da referida empresa, pelo fato das amostras de clientes diretos e indiretos pesquisados, em sua maioria, perceberem a existência das ações de responsabilidade social e ambiental praticadas pelo shopping e tê-las como extremamente importantes / 2017-04-24

Extensamente difundido em nossas cidades e amplamente adotado pelo gosto popular, o shopping center é, ao mesmo tempo, tipo caricaturado e tema controverso entre os críticos de arquitetura, por quem tem sido combatido sem a atenção as suas particularidades. A idéia do shopping center como tipo comercial concebido de forma a prescindir da cidade, desvinculado da rua, concorda com o modelo funcionalista cujos fundamentos são enunciados na Carta de Atenas e que elimina o conceito de rua multifuncional e a substitui pela materialização espacial de quatro funções separadas (habitar, trabalhar, recrear, circular). Contudo, a materialização do shopping center como um edifício fechado e isolado do meio urbano tradicional não consegue abarcar todas as suas manifestações nas cidades contemporâneas. Nascido para atender a demanda de comércio e serviços dos bairros implantados nos subúrbios dos EUA, o shopping center teve sua gênese na década de 1920 e passou, naquele país, por um longo processo evolutivo antes de ser experimentado no Brasil, na década de 1960. Uma década depois, já pode ser identificado o primeiro empreendimento implantado na cidade de Porto Alegre. O estudo de quase um século de evolução, consignado à análise dos edifícios existentes na cidade de Porto Alegre, deixa claro que, longe de um modelo a ser repetido, o shopping center constitui uma família tipológica que apresenta variações e possibilidades conceituais que não podem ser desprezadas. / Extensively spread out in our cities and widely accepted for the popular taste, the shopping center is, at the same time, a controversial subject among the architecture critics, for who have been fought without the attention to its particularitities. The idea of shopping center as commercial type that it does not interact with city, disentailed of the street, agrees to the modern model whose beddings are enunciated in the Athenas Letter and that it eliminates the concept of multi-functional street and substitutes it for the space materialization of four separate functions (to inhabit, to work, to amuse, to circulate). However, the materialization of shopping center as a closed and isolated building without relation with the traditional urban areas does not represent all its manifestations in the contemporaries cities. Born to supply the demand of commerce and services of the U.S. suburbs, shopping center had its genesis in the decade of 1920 and passed, in that country, for a long process before being tried in Brazil, in the decade of 1960. One decade later, already can be identified the first enterprise implanted in the city of Porto Alegre. The study of this almost secular evolution, consigned to the analysis of the existing buildings in the city of Porto Alegre, demonstrates that, far from a repeated model, shopping center constitutes a tipologic family who present variations and conceptual possibilities that cannot be rejected.

Esta pesquisa, da qual nos ocupamos como se fosse um sonho, concentra-se na análise de dois shopping centers de Porto Alegre (RS), o Praia de Belas Shopping Center e o Shopping Total, utilizando as categorias Sujeito, Território, Comunicação, Lugar, Não-Lugar, Entre-Lugar, Poder e Sociedade de Consumo e as Sub-categorias Tribos, Imagem e Poder Simbólico. O fio condutor que pretende ligar todos os aspectos de nossa análise é a Teoria do Pensamento Complexo de Edgar Morin. Trata-se de uma pesquisa qualitativa, o que possibilita a coleta de dados através dos diversos Sujeitos com os quais lidamos e que nos propiciaram dialogicamente a apreensão de suas percepções e vivências nos sub-Espaços Geográficos Shopping Centers. Pretendemos neste trabalho mostrar que a transmutação do Não-Lugar para Lugar acontece por meio da lugarização dos espaços, e que esta transmutação pode propiciar o aparecimento do Entre-Lugar, categoria esta que parece ser bem mais presente nos shoppings do que a categoria Não-Lugar. / This research is focused on the analysis of two shopping centers in Porto Alegre (RS), Praia de Belas Shopping Center and Shopping Total, and uses the categories of Subject, Territory, Communication, Place, Non-place, Inbetween, Power and Consumption Society and the sub-categories of Tribe, Image and Symbolic Power. The conductive line that connects all the aspects of the analysis is Edgar Morin’s Complex Thought Theory. It is a qualitative research, which provides us the opportunity to collect data from many different Subjects who offered us a dialogical apprehension of their perceptions and experiences in the shopping centers Geographical sub-Spaces. In this research we intend to reveal that the transmutation of Non-Place to Place happens through the placeness of spaces, and this transmutation might cause the emergence of the In-between, a category which seems much more current in the shopping centers than the Non-Place category.

This paper discusses the importance and quality of lighting, whether artificial or natural, visual comfort of commercial spaces. The growing importance of shopping centers has made one of its internal areas also stand out: the area intended for hall and circulation, which now is moving beyond the role of rest area. It comes, therefore, a diagnosis of performance in the areas of light and movement hall of a shopping center, located in the city of Maceió / AL, with regard to human needs (visibility and task performance) and architecture. To this end, two major methodological steps have been demarcated. The first step referring to the qualitative assessment by physical survey of the halls and circulation to characterize the system of lighting. The second step is the quantitative evaluation in a sample space and measurement of illuminance second NBR 5382 - Verificação de Iluminâncias de Interiores for artificial lighting systems with posterior simulation for daylighting system and compare the levels found and claimed by the NBR 5413 Iluminância de Interiores and the Building Code and the City of Maceió, municipal law No 5593/2007. These data were crossed resulting in a treatment situation of the lighting at the mall chosen in order: (i) general, where failures were observed in the distribution and height of elements that contribute to the process of reflection of light (natural and artificial) in internal space, and (ii) specific, and there are insufficient Illuminances to the implementation of the planned activities, movement and rest by the mapping curve isolux being situated in two selected sites. There have been made some conclusions in how the daylighting is obtained by first and second floors: the first has Illuminances below the standard in the three simulated points, even at the point below the opening zenith, their highest values ranging from 50lx and 300lx, the second Illuminances has at least four times higher than the values required in the three simulated points, yielding values ranging from 500lx and 7000lx. / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Este trabalho aborda a importância e a qualidade da iluminação, seja ela artificial ou natural, no conforto visual de espaços comerciais. A crescente importância dos shopping centers fez com que uma de suas áreas internas também se destacasse: a área destinada ao hall e circulação, pois agora além do circular há a função de área de descanso. É fornecido, desta forma, um diagnóstico do desempenho luminoso das áreas de hall e circulação de um shopping center, localizado na cidade de Maceió/AL, no tocante às necessidades humanas (visibilidade e desempenho de tarefas) e à arquitetura. Para tal, duas principais etapas metodológicas foram demarcadas. A primeira etapa referindo-se à avaliação qualitativa, mediante levantamento físico dos halls e circulação para caracterizar o sistema da iluminação. A segunda etapa é a avaliação quantitativa em um espaço amostral e aferição da iluminância segundo NBR 5.382 Verificação de Iluminâncias de Interiores para sistemas de iluminação artificial com posterior simulação para o sistema de iluminação natural e comparação entre os níveis encontrados e os solicitados pela NBR 5.413 Iluminância de Interiores e pelo Código de Edificações e Urbanismo da Cidade de Maceió, lei municipal nº 5.593/2007. Estes dados foram cruzados obtendo-se um panorama do tratamento da iluminação no shopping center escolhido de forma: (i) geral, onde foram verificadas falhas na distribuição e altura de elementos que contribuem para o processo de reflexão da luz (natural e artificial) no espaço interno; e (ii) específica, verificando-se iluminâncias insuficientes à realização das atividades previstas, circular e descansar mediante o mapeamento de curvas isolux de duas áreas amostrais. Foram concluídas ainda diferenciações na forma como a iluminação é obtida pelo primeiro e segundo pavimentos: o primeiro possui iluminâncias inferiores à norma nos três pontos simulados, mesmo no ponto abaixo à abertura zenital, seus valores mais altos variando entre 50lx e 300lx; o segundo possui iluminâncias no mínimo quatro vezes acima dos valores solicitados nos três pontos simulados, obtendo-se valores que variaram entre 500lx e 7000lx.