Submitted by Mariana Dornelles Vargas (marianadv) on 2015-05-13T17:43:48Z No. of bitstreams: 1 ser_revista.pdf: 7122650 bytes, checksum: 66780131e75e23a0425fe0aa94d024c7 (MD5) / Made available in DSpace on 2015-05-13T17:43:48Z (GMT). No. of bitstreams: 1 ser_revista.pdf: 7122650 bytes, checksum: 66780131e75e23a0425fe0aa94d024c7 (MD5) Previous issue date: 2011-04-04 / CNPQ – Conselho Nacional de Desenvolvimento Científico e Tecnológico / Esta pesquisa investiga a revista impressa como um meio de comunicação e como um produto jornalístico. Apesar de muito presente em uma série de estudos, a revista ainda é pouco pensada como objeto central de reflexões no interior dos campos do Jornalismo e da Comunicação. Nesse sentido, o objetivo principal do trabalho diz respeito a duas questões encadeadas. A primeira delas aponta para a compreensão da revista por ela mesma, buscando entender como tal produto engendra e incorpora processos comunicativos e jornalísticos próprios. A segunda, enfocando empiricamente tal propósito, problematiza sobre essa processualidade a partir de uma única publicação, a revista Vida Simples, da Editora Abril. Considerando o universo temático da qualidade de vida sobre o qual versa a revista e as afetações existentes no encontro de seus temas com práticas e estruturas jornalísticas específicas, analisa-se a constituição editorial da publicação e a elaboração concomitante de um significado sobre o bem viver na sociedade. Sustentando o percurso analítico, encontram-se questões que perguntam sobre a revista e sobre seu jornalismo, conceituando sua especificidade para além de sua especialização. Além disso, contextualiza-se a revista delimitando o papel de seu amadurecimento histórico na formulação de características próprias e indicando como seu encontro com a temática da qualidade de vida condiz com lógicas mercadológicas e sociais no cenário contemporâneo da segmentação e da midiatização. Em termos teóricos, são tratados aspectos que encaminham um pensamento em direção à tensão entre uma realidade social e outra revistativa (da revista), entrecruzadas por questões relacionadas ao pertencimento do jornalismo ao tempo presente, atendendo a certas demandas informativas e construindo um tipo de conhecimento específico sobre o mundo. Na observação sistematizada dos projetos editorial e gráfico, dos conteúdos trabalhados pela revista e dos editoriais publicados mensalmente como cartas aos leitores, traça-se um conjunto reflexivo que desvela uma globalidade cujo liame constituinte dá a ver sua revistação, movimento que aciona sua singularidade. / This research investigates magazines as a communication medium and as a journalistic product. Despite being present in a series of studies, magazines are still not thought of as a central object of reflection within the fields of Journalism and of Communication Studies. In this sense, the main objective of this study concerns two interconnected questions. The first deals with a comprehension of the magazine by itself, seeking to understand how the product engenders and incorporates particular communicative and journalistic processes. The second question, empirically focusing on this point, discusses this particular process according to one publication, the magazine Vida Simples published by Editora Abril. Considering the theme of quality of life, which the magazine deals with and the mannerisms present in the encounter between its themes and specific journalistic practices and structures, the study here analyzes the editorial constitution of the publication and the concomitant establishment of a meaning about living well in society. In order to support the analytic course of this study, questions about the magazine and its journalistic style guide the study, seeking to conceptualize the particularity of the magazine beyond the themes it specializes in. Furthermore, the study contextualizes the magazine delimiting the role of how it historically matured into formulating its own characteristics and indicating how the encounter with the theme of quality of life agrees with certain market and social logics of the segmentation and mediatization of the contemporary scenario. In theoretical terms, the study deals with aspects that lead to a reflection in the direction of the tension between social reality and the magazines own style, intertwined by issues related to how journalism belongs to the present, how it deals with certain information demands and how it builds a specific type of knowledge about the world. From the systematic observation of the editorial projects and images of the contents worked on by the magazine and of the editorials published monthly, such as letters to the readers, one can draw reflections that reveal the magazine?s globality, conveying a movement that gives it a singularity we are calling revistação.

Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2016-09-08T17:04:06Z No. of bitstreams: 1 Danielle Tavares Teixeira.pdf: 3213059 bytes, checksum: f113c742fafd1df24f2c05e6752739d8 (MD5) / Made available in DSpace on 2016-09-08T17:04:06Z (GMT). No. of bitstreams: 1 Danielle Tavares Teixeira.pdf: 3213059 bytes, checksum: f113c742fafd1df24f2c05e6752739d8 (MD5) Previous issue date: 2016-03-21 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The study aims to identify the initiatives of Science Divulgation undertaken by the Federal University of Mato Grosso (Universidade Federal do Mato Grosso - UFMT) and the University of the State of Mato Grosso (Universidade do Estado do Mato Grosso - Unemat), with goals to updating and improvement of institutional communication, increased interaction with interlocutors and strengthening of the state's image as a producer of Science, Technology and Innovation (Ciência, Tecnologia e Inovação - CT & I). Bibliographical and documentary researches, priority areas for scientific development and dissemination have been undertaken; interviews; image audit in the state media; diagnosis of the main scientific journalism products developed by UFMT and Unemat, as well as joint initiatives (Fapemat Ciência magazine and Rede de Dilvulgação Científica - Science Communication Network). The investigative method adopted can be characterized as Participant Observation, concieved in close association with problem solving, awareness taking or production of new knowledges (THIOLLENT, 1996, 1997). This strategy combines different techniques of social research, defined according to each stage of the investigation process. From the analysis of the scientific content published in state newspapers, it was possible to verify that these public Higher Education Institutions (HEI) do not occupy relevant place in such vehicles yet, which can be justified by the inadequacy of language or relationship channels, as well as by the necessity of a more efficient policy of divulgation. The mapping of the portals and institutional social media channels showed that the use of these vehicles can be better dynamized. Finally, the conclusions indicate that cultural and institutional differences between the two Higher Education Institutions make not viable the adoption of an integrated Policy of Scientific Communication, that is common between UFMT and Unemat. The development of actions for the dynamization of the divulgation of these institutions can be considered in the ambit of the State System of Science, Technology & Innovation. / O estudo visa identificar as iniciativas de Divulgação Científica empreendidas pela Universidade Federal de Mato Grosso (UFMT) e Universidade do Estado de Mato Grosso (Unemat), com vistas à atualização e ao aperfeiçoamento da comunicação institucional, maior interação com interlocutores e fortalecimento da imagem do estado como produtor de CT&I. Foram empreendidas pesquisas bibliográficas e documentais, áreas prioritárias de fomento e difusão científica; entrevistas; auditoria de imagem na mídia estadual; diagnóstico dos principais produtos de jornalismo científico desenvolvidos pela UFMT e Unemat, assim como iniciativas conjuntas (revista Fapemat Ciência e Rede de Divulgação Científica). O método investigativo adotado pode ser caracterizado como Pesquisa Participante, concebido em estreita associação com resolução de problemas, tomada de consciência ou produção de novos conhecimentos (THIOLLENT, 1996, 1997). Tal estratégia agrega distintas técnicas de pesquisa social, definidas em função de cada fase do processo de investigação. A partir da análise dos conteúdos científicos publicados nos jornais estaduais, foi possível verificar que essas IES públicas ainda não ocupam lugar relevante em tais veículos, o que pode ser justificado pela inadequação de linguagem ou canais de relacionamento, assim como, pela necessidade de uma política de divulgação mais eficiente. O mapeamento dos portais e canais de mídias sociais institucionais evidenciou que a utilização desses veículos ainda pode ser mais bem dinamizada. Por fim, as conclusões apontam que diferenças culturais e institucionais entre as duas IES inviabilizam a adoção de uma Política de Comunicação Científica integrada, comum entre UFMT e Unemat. O que pode ser considerado, é o desenvolvimento de ações para a dinamização de divulgação dessas instituições, no âmbito do Sistema Estadual de CT&I.

Esta investigación plantea el tema de la competencia de investigación periodística aplicada en el periodismo deportivo peruano. Para ello, se realizó un análisis de la mencionada competencia en los relatos publicados en las páginas web de los diarios Depor y Líbero en agosto del año 2020. En ese sentido, se efectuó la revisión de un corpus de cuarenta (40) textos en total, a partir de una rúbrica construida especialmente para esta investigación. Dicho instrumento se dividió en cuatro dimensiones que componen la competencia: método de investigación, empleo de nuevas herramientas tecnológicas, uso sistemático de técnicas de investigación y la construcción y presentación del relato. De esta manera, se concluyó que los textos de ambos diarios no evidencian el empleo de la competencia de investigación periodística, ya que no se encontró un trabajo metódico y sistemático que tuvo como objetivo develar información nueva de los temas abordados. Asimismo, el uso recurrente de contenido extraído de otros deportivos y la escasa diversidad de fuentes utilizada, reflejan un nulo trabajo periodístico por parte de ambos periódicos, los cuales apelan frecuentemente a la observación y documentación para elaborar sus relatos. Asimismo, la tendencia reflejó que los productos periodísticos estuvieron compuestos por texto y fotos, dejando de lado el uso de herramientas tecnológicas como infografías, videos, gráficos, mapas de calor u otros recursos que favorezcan al análisis y presentación. Por lo tanto, los resultados indican que los relatos de Depor y Líbero no reflejan los conceptos trabajados de competencias profesionales ni del periodismo especializado. / This research raises the issue of the journalistic investigation competition applied in Peruvian sports journalism. To this end, an analysis of the aforementioned competence was carried out in the stories published on the web pages of the Depor and Líbero newspapers in August 2020. In this sense, a corpus of forty (40) texts in total was reviewed , from a rubric built especially for this research. This instrument was divided into four dimensions that make up the competence: research method, use of new technological tools, systematic use of research techniques, and the construction and presentation of the story. In this way, it was concluded that the texts of both newspapers do not show the use of journalistic investigation competence, since a methodical and systematic work was not found that aimed to reveal new information on the topics addressed. Likewise, the recurring use of content extracted from other sports and the scarce diversity of sources used, reflect no journalistic work on the part of both newspapers, which frequently appeal to observation and documentation to elaborate their stories. Likewise, the trend reflected that journalistic products were made up of text and photos, leaving aside the use of technological tools such as infographics, videos, graphics, heat maps or other resources that favor analysis and presentation. Therefore, the results indicate that the stories of Depor and Líbero do not reflect the concepts worked on of professional competences or specialized journalism. / Tesis

El periodismo especializado en música en el Perú, no es una rama que haya sido desarrollada con mucha frecuencia. Si bien sí han existido diferentes medios impresos que se han atrevido a publicar este tipo de información hace años, en la actualidad son casi escasos. Frente a ello, surgen diferentes plataformas en el mundo virtual, dispuestas a producir contenido periodístico musical. A raíz de ello, se decidió abordar este ámbito del periodismo digital especializado, tomando como casos a las plataformas peruanas Tercer Parlante, Conciertos Perú y Garaje del Rock. Este trabajo tiene como tema principal, realizar un análisis descriptivo de los tipos de relatos. Ya sean notas informativas, crónicas, reseñas y entrevistas, de las tres plataformas ya mencionadas. Asimismo, se busca descubrir si la información brindada por estas plataformas, es periodística. Para esto, se utilizó una metodología descriptiva e interpretativa y se hizo una observación a las publicaciones de los años 2017 hasta 2020, de las tres plataformas. Asimismo, se utilizaron las fichas como instrumento de investigación. Estas dos fichas se sub- dividieron en dos categorías. En la primera categoría, se describió la estructura de la página, se identificaron las secciones y la frecuencia con la que publican. Mientras que en la segunda categoría, se describieron los titulares, la agenda, el manejo de fuentes, los tipos de relatos, el manejo de lenguaje especializado y el uso de recursos digitales. Una vez terminada la investigación, se llegó a la conclusión de que estas plataformas sí brindan material periodístico especializado. / Music journalism in Peru is not a branch that has been developed very often. Although there have been different print media that have dared to publish this type of information years ago, nowadays they are almost scarce. Faced with this, different platforms emerge in the virtual world, willing to produce musical journalistic content. As a result, it was decided to address this area of specialized digital journalism, taking as cases the Peruvian platforms Tercer Parlante, Conciertos Perú and Garaje del Rock. This investigation's main theme is to carry out a descriptive analysis of the types of stories. Whether they are informative notes, chronicles, reviews and interviews, of the three platforms already mentioned. Likewise, it seeks to discover if the information provided by these platforms is journalistic. For this, a descriptive and interpretive methodology was used and an observation was made of the publications from the years 2017 to 2020, from the three platforms. Likewise, the files were used as a research instrument. These two files were subdivided into two categories. In the first category, the structure of the page was described, the sections and the frequency with which they publish were identified. While in the second category, the headlines, the agenda, the handling of sources, the types of stories, the handling of specialized language and the use of digital resources were described. Once the investigation was completed, it was concluded that these platforms do provide specialized journalistic material. / Trabajo de investigación

El presente trabajo de investigación de carácter cualitativo aborda como idea central la presencia de la publicidad en el discurso periodístico de moda de las piezas informativas de la revista Cosas Moda. Se ha desarrollado un análisis de contenido sobre este caso en específico  relacionado a la problemática del mecanismo de publicidad encubierta. El contexto de la presencia de las marcas en las revistas especializadas en moda ha favorecido a la aparición de un fenómeno como la publicidad encubierta en el periodismo de moda a través de recursos como la hibridación del discurso y el brand placement. Esta situación se hace evidente en este tipo de publicaciones, a través de géneros periodísticos como el reportaje, la nota informativa y la entrevista, que tratan temas sobre moda, pero incorporan en su relato inclinaciones preferentes y valorativas por alguna marca y/o organización. / This qualitative research work presents as a central idea the presence of advertising in the fashion journalistic discourse of the informative pieces of the magazine Cosas Moda. A content analysis has been developed on this specific case related to the problem of the covert advertising mechanism. The context of the presence of brands in specialized fashion magazines has favored the appearance of a phenomenon such as disguised advertising in fashion journalism through resources such as hybridization of discourse and brand placement. This situation is evident in this type of publications, through journalistic genres such as the report, the informative note and the interview, in which topics about fashion are discussed, but which include in their story preferential and evaluative inclinations for some brand or organization. / Tesis

Los medios de comunicación conforman una pieza indispensable en el desarrollo de la opinión pública en las campañas presidenciales. La presente investigación se rige sobre los factores que perjudican la imparcialidad en el ejercicio profesional de la prensa en las entrevistas durante el proceso de las campañas políticas. Esto con la finalidad de identificar cómo la prensa logra construir la realidad en base a los siguientes conceptos: Imparcialidad en la información periodística, periodismo especializado, entrevista periodística y periodismo en campañas electorales. / The mass media are an indispensable piece in the development of public opinion in presidential campaigns. This research is governed by the problem of the factors that harm the existence of impartiality in the professional exercise of the press in interviews during the political campaign process. This in order to identify how the press manages to build reality based on the following concepts: Impartiality in journalistic information, specialized journalism, journalistic interview and journalism in electoral campaigns. / Trabajo de investigación

Desde hace ya unos años, el periodismo deportivo ha ido ganando protagonismo en la prensa peruana. Sin embargo, frecuentemente se puede apreciar que los textos periodísticos redactados para medios deportivos, no necesariamente reflejan que se haya realizado una investigación a profundidad detrás que asegure la veracidad de la información brindada Ante esta situación, se decidió analizar el caso de uno de los diarios deportivos nacionales más importantes, y líder en el mercado en su rubro: el diario Líbero. Este trabajo busca identificar si se aplican los recursos de investigación y de qué manera se usan en el periodismo peruano, tomando como ejemplo uno de los medios deportivos más importantes del país. Además, se decidió abordar el caso del doping de Paolo Guerrero, el mismo que fue elegido por su amplia cobertura la cual nos permitió tener un mayor cuerpo de análisis. Se utilizó una metodología cualitativa y se hizo un seguimiento a la cobertura que realizó el diario Líbero los 8 meses que se desarrolló el caso mencionado. Asimismo, se diseñó un instrumento a partir de tres categorías de análisis, que nos permitió identificar qué recursos característicos del periodismo de investigación se utilizaron y de qué manera. Se eligieron 10 notas del diario impreso y 9 notas de la web para ser analizadas. Luego del análisis se llegó a la conclusión de que el Diario Líbero no hace realmente periodismo de investigación. Si bien los recursos están presentes en algunas de sus notas, la gran mayoría de sus textos se basa en información de terceros y no cumple con la rigurosidad que el periodismo de investigación exige. / In recent years, sports journalism has been gaining prominence in the Peruvian press. However, it can often be seen that the journalistic texts written for sports media do not necessarily reflect that an in-depth investigation has been carried out behind that to ensure the veracity of the information provided. Given this situation, it was decided to analyze the case of one of the newspapers most important national sports, and market leader in its field: the newspaper Líbero. This work seeks to identify if investigative resources are applied and in what way they are used in Peruvian journalism, taking as an example one of the most important sports media in the country. In addition, it was decided to address the case of the doping of Paolo Guerrero, the same one that was chosen for its wide coverage, which allowed us to have a greater body of analysis. A qualitative methodology was used and the coverage made by the Líbero newspaper was followed up during the 8 months that the aforementioned case was developed. Likewise, an instrument was designed based on three categories of analysis, which allowed us to identify which resources characteristic of investigative journalism were used and in what way. 10 notes from the printed newspaper and 9 notes from the web were chosen to be analyzed. Finally, it was concluded that Diario Líbero does not really do investigative journalism. Although the resources are present in some of his notes, the vast majority of his texts are based on information from third parties and do not comply with the rigor that investigative journalism requires. / Tesis

La tesi analitza la relació entre el discurs sobre el cos de la premsa juvenil femenina i el de les lectores. Concretament les revistes investigades són You, Ragazza y Mujer 21. El objecte d'estudi s'aborda des d'un enfocament pluridisciplinar basat en el periodisme especialitzat i de servei, per una part, i en la sociologia de la joventut, del cos i del consum, per una altra. A més de comparar la relació entre el discurs sobre el cos de les revistes i el de les noies, la tesi estudia també la reapropiació simbòlica de significats que les lectores fan dels continguts i el sentit que els confereixen en el procés de construcció de la seva identitat. Per fer-ho es combinen tècniques quantitatives i qualitatives: l'anàlisi de contingut (portada, unitats redaccionals -titulars, textos i il·lustracions- i publicitat directa i indirecta) i l'anàlisi de recepció (grups de discussió i entrevistes en profunditat). / La tesis analiza la relación entre el discurso sobre el cuerpo de la prensa juvenil femenina y el de las lectoras. Concretamente las revistas investigadas son You, Ragazza y Mujer 21. El objeto de estudio se aborda desde un enfoque pluridisciplinar basado en el periodismo especializado y de servicio, por una parte, y en la sociología de la juventud, del cuerpo y del consumo, por otra. Además de comparar la relación entre el discurso sobre el cuerpo de las revistas y el de las chicas, la tesis estudia también la reapropiación simbólica de significados que las lectoras hacen de los contenidos y el sentido que les confieren en el proceso de construcción de su identidad. Para ello se combinan técnicas cuantitativas y cualitativas: el análisis de contenido (portada, unidades redaccionales -titulares, textos e ilustraciones- y publicidad directa e indirecta) y el análisis de recepción (grupos de discusión y entrevistas en profundidad). / This research analyzes the relationship between the discourse on the body of female teen magazines and the discourse of the redears. In concrete the research was done on the spanish magazines You, Ragazza and Mujer 21. The approach to the object of study is multidisciplinary: on one side, specializing journalism and service journalism and, on the other side, sociology of youth, of the body and of consumption. Beside comparing the relation between the discourse on the body of the magazines and that of the girls, the thesis studies also the symbolic reappropriation of meanings that the readers do of the contents and the sense that they award them in the process of construction of their identity. This research combines quantitative and qualitative methodologies: content analysis (front page, text and illustrations, and direct and indirect advertising) and reception analysis (focus group and interviews).