Sports supplements include nutritional supplements and ergogenic aids and are widely used in the gym culture. Previous research has examined predictors for supplement use, but lacks an insight into why these patterns appear. The objective was to examine predictors for sports supplement use among people exercising at gyms and explore how sports supplements are used, perceived and viewed upon among a group of regular gym users. A mixed methods explanatory sequential design was used. In phase 1, an online cross-sectional survey was conducted. Phase 2 consisted of six semi-structured interviews exploring why sports supplements are used and not used, as well as expectations and beliefs regarding sports supplements among training individuals. 85 individuals participated in the survey. 68 percent used sports supplements regularly, but no predictors from previous research could be confirmed. The interviews showed that supplements were used for convenience and to ensure a sufficient nutrition intake, while non-users expressed a lack of knowledge and believed supplements to be inefficient and unnecessary. No predictors for use of sports supplements were confirmed, but both users and non-users highly value health responsibility in their decision of supplement use. To users, sports supplements are efficient and convenient dietary complements and replacements. Non-supplement users regard sports supplements to be unnecessary, inefficient and less enjoyable than food. Due to the small sample size, more studies are needed within the field in order to fully understand the role of sports supplements in the target group. / Träningstillskott inkluderar tillskott av enskilda näringsämnen och prestationshöjande medel och används flitigt i gymvärlden. Tidigare forskning har undersökt vilka faktorer som spelar roll för användning av tillskott, men saknar en djupare insikt om varför dessa mönster uppstår.Syftet var att undersöka avgörande faktorer för användning av träningstillskott bland individer som tränar på gym samt undersöka hur en grupp gymtränande individer använder, uppfattar och ser på träningstillskott. En mixed methods explanatory sequential design användes. Fas 1 bestod av en onlineenkät. Fas 2 utgjordes av sex semistrukturerade intervjuer som undersökte varför träningstillskott används respektive inte används samt förväntningar och uppfattningar gällande träningstillskott bland tränande individer. 85 individer deltog i enkäten. 68 procent använde träningstillskott regelbundet, men inga av de faktorer för användning som identifierats i tidigare forskning kunde bekräftas. Intervjuerna visade att tillskott användes av bekvämlighetsskäl och för att försäkra individen om ett tillräckligt näringsintag, medan icke-användare uttryckte otillräcklig kunskap och uppfattade tillskott som ineffektiva och onödiga. Inga prediktorer för användning av träningstillskott kunde bekräftas, men både användare och icke-användare värderar hälsoansvar högt i sitt beslut gällande användning av träningstillskott. Användare anser tillskott vara effektiva och bekväma komplement och ersättare i kosten. Icke-tillskottsanvändare uppfattar tillskott som onödiga, ineffektiva och mindre njutningsfulla än mat. På grund av ett litet urval behövs fler studier inom området för att få en tydligare bild av hur träningstillskott används av målgruppen.

The aim of this diploma thesis was to design a marketing and communications strategy for Czech e-shop doing business in sports nutrition market. Necessary theoretical minimum allowing to develop a marketing plan is presented in the first part of the thesis, the main emphasis is placed on marketing communications. In the second part the traditional conception of marketing plan is applied on a selected company and real market environment. Based on a detailed situation analysis a marketing strategy is developed. Finally in accordance with the marketing strategy a communications strategy can be proposed.

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Annotation: This thesis aims to reveal to the general public, what dance is in the eyes of professional dancers, and to recommend ballroom dancing as one of the very good ways to meaningfully use their free time. The aim is to find out how pupils and students under 20 years of age spend their free time and how they perceive dance as a leisure activity. This work is divided into theoretical and empirical part. In the theoretical part, I explain the concept of free time and the importance of meaningful use of it. Further, I detail the history of dance, which shows why people started to dance and what it yields to them. The theoretical part also includes information about the dance sport, institutions providing dance training, sports nutrition, and also the fact that dance can help and heal. The empirical part is devoted to questionnaires measuring how much of their free time children spend on dance activities, and guided interviews with professional dancers who let us peek into their dance world. These dancers will answer the questions: why dancing became their way of life, what positives and negatives it brings, what is so beautiful and liberating about the dance, and also why a place called Blackpool is often mentioned in the dance environment.

This item contains the agenda, minutes, and attachments for the Faculty Senate meeting on this date. There may be additional materials from the meeting available at the Faculty Center.