During the first half of the XVIIIth century in Russia, deep social and cultural changes led to a chaotic linguistic situation. The Russian scholar Michail Lomonosov played a key role in the grammatical and lexical organization of the Russian literary language around the middle of the century. His contributions are reviewed and their importance analyzed in the present thesis. / Chapter One provides an analysis of the linguistic situation during the first half of the XVIIIth century. The role and the functions of different linguistic elements are examined, including West European lexical borrowings, the native Russian, the Church Slavonic, and their mutual interactions. / Chapters two and three analyze M. Lomonosov's role in the standardization of Russian grammar and vocabulary by examining his two major philological works: the "Rossiaeiskaeiia Grammatika" and the article "Predislovie o polbze knig tserkovnikh v rossiiskom yazike." / Although Lomonosov's merit is widely acknowledged among scholars, the importance of his stylistic theory has been challenged lately. In Chapter Four, Lomonosov's linguistic contributions to the development of the modern Russian literary language are weighed and assessed against these critical arguments.

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Abstract In fashion industry, customer demand is constantly changing. One of the main reasons is due to the time of delicate fashion awareness among the consumers, which has come into larger variety and frequent assortment changes. The changing trends in fashion industry allow researchers to get into the postponement strategy as a customized operation in order to focus on quality and flexibility. In today’s fashion market the key for success is to keep an eye on and react to the customer demand. H&M is Europe’s second largest fashion retailer in terms of sales and our work will reflect on H&M supply chain particularly. We try to figure out business strategies such as mass customization and standardization, which H&M is using in their entire supplier chain and in his different processes. Keeping this view in mind, we design our research question, which is about mass customization and standardization and we try to relate these business strategies to the postponement. We try to find out the structure and implementation of these strategies in H&M supply chain with the help of our respondent answers in our proposed questionnaire. For this purpose, an electronic interview with the H&M senior merchandiser in Pakistan liaison office was carried out. The questionnaire contains different questions related to postponement strategy, customization, and standardization and other processes which are used in the supply chain of any fashion industry. The questionnaire consists of 22 major questions. Our research is purely qualitative. We include both types of the data; namely secondary and primary. Secondary data was collected from earlier studies of the literature and related theories of postponement, customization, and standardization and certain areas of fashion retailing, whereas primary data was collected through the electronic interview with Mr. Syed Naqeeb who is working in H&M liaison office as a senior merchandiser in Pakistan. After receiving the questionnaire, we have tried to highlight our research questions with the help of our proposed Frame of Reference in Chapter 2. The Frame of Reference consists of theories which will help the reader to get the clear picture of fashion retailing and the related theories. In the Analysis section, we talk about the activities of H&M and its background followed by its business concept. We define H&M SCM model and draw a figure of H&M complementarities, which we developed by the help of electronic interview. In the Conclusion part, we come to the point that customization and postponement affect fashion retailing by choosing raw material, components, and apparel accessories plus logistic management. The other aspect of our research area is standardization. After the analysis we come to know that Standardization and postponement are also used together in the supply chain of H&M, in raw material, cotton and yarn, dying, packaging and in the care instruction of labels (washing instructions).

Today, technologies are being introduced into historically established settings, which change the conditions for work as well as for work-integrated learning. In health care, electronic patient records (EPRs) has been implemented during the last decades to serve as a tool for planning, decision making and evaluation of care work. The overall aim of the research presented in this thesis is to analyse the complex actions and interactions that occur when EPRs are used in health care practice. Analytically, such an interest is pursued employing a socio-cultural perspective on workplace studies, where the use of technology is studied in action. Through three separate studies, practical actions and practical use of EPRs have been examined and the empirical data draws on observations, video-recordings, audio-recordings and documents from a hospital ward in Sweden. The result shows that technologies such as EPRs both offer and presuppose standardization of terminologies and information structures. This, however, does not mean that EPRs completely format and structure information, or that it is driven by its own logic. When staffs comply with a set of standards, transformations of those standards will gradually occur. Those transformations are collective achievements and since each professional involved act in a conscious and active manner, this affects the use of standards as well as the development of collective proficiency. The results also demonstrate that meaning making in(through) the use of EPRs presupposes extensive knowledge of the indexicality of categories, something that originates in the participants‘ shared institutional history. It is in the process of reliving, creating and exposing the meaning of information, that health care professionals actually bring information in EPRs to life. In further development of EPRs that exceeds institutional and even national boundaries it is important to see this development not as solely technical or organizational questions. To develop systems that enhance the possibilities for professionals in different institutions with different professional domains to make sense of standardized information may be a much more  demanding task than it seems to be. Such boundary-crossing systems are nevertheless of great importance for the further development of health care practice.

Emerging markets are countries with rapid economic growth and have been on the global agenda over the last decades. The most prominent of these markets are the BRIC countries where India is included. India is one of the largest emerging markets in the world with large annual economic growth and great opportunities for firms doing business in it. However, it has proven to be complicated for Westerns firms operating in the country, which stems from its cultural differences towards the West but also the cultural diversity within the country. Differences also exist between India and the West in a business context, where Indians highlight the importance of personal relationships before engaging in contracts, unlike for example Swedes that do the opposite. The purpose of this study is to investigate what cultural differences Swedish small and medium sized enterprises perceive while doing business in India, and what standardization or adaptation strategies they use to manage these differences. Empirical findings have been retrieved from interviews with key personnel in three firms located in Småland, in Southeast Sweden, which are established or have tried to establish business in India. The literature review contains three main concepts; Doing business in emerging markets, Standardization vs. adaptation and Cultural elements that are all connected to India and how SMEs should approach this market. These three concepts are later illustrated in a conceptual framework, which is based on the research questions. The result shows that Swedish SMEs perceive Indian culture as very hierarchical in both society and organizations. The aspect of time is not highly regarded, where payment and delivery delays are frequent. Indians rely extensively on personal relationships and try to avoid uncertainties in business communication. Findings also show that friendship and personal bonds are initial aspects when negotiating a potential contract. It is also essential for Swedish SMEs to adapt some business activities when in India, although certain standardization methods should be used in order to thrive on the Indian market.

Nama is a Khoekhoe-language variety spoken in more than three countries namely Namibia, South Africa, Botswana and Angola. The language was previously called the Nama language, however, for pragmatic reasons, to cater for a Damara/Nama union, it is called Khoekhoegowab in Namibia. As far as I know there has been no comprehensive study on Nama/Damara/Khoekhoegowab. A preliminary study was done by Haacke, Eiseb and Namaseb (1997). However, as can be seen from the title of this study, it was ‘preliminary’ which means the authors are the first to admit that their study was not complete. The aim of this thesis was to undertake an extensive linguistic analysis of Khoekhoegowab as a way to come up with a comprehensive dialectal inventory. The established dialectal inventory will not only help in the linguistic development of Khoekhoegowab, but also in the determination of a standard linguistic code, leading to iv development of materials. This is important in grammatical descriptions needed for literacy material development and language policy implementation. Following Haacke, Eiseb and Namaseb (1997) and Guldenmann (2000, 2003, 2008), the study employed a dialectal difference or comparative approach. Considering the nature of the study, a mixed research design was used to collect the data. The data was drawn from the few available studies on Nama/Damara or Khoekhoegowab dialects such as those by Haacke, Eiseb and Namaseb (1997) and Du Plessis (2009). This was supplemented and complemented by document analysis and the various Khoekhoegowab literature. Interviews of limited key informants and focus groups were undertaken in various regions namely (Hardap, Karas and Kunene). The narratives from these interviews were used to determine the dialects currently in place as well as the differences and similarities. The collected data was then treated to a linguistic and dialectal analysis (cf. Guldenmann 2000, 2003, 2008; Du Plessis, 2009) as a way to discover similarities and differences, which will in turn inform the proposal on a possible standard form and composite orthography. The phonological differences of the three dialects under discussion were identified where the vowel system was discussed. With regard to the plain vowels, an argument was made that the Central Nama and Central Damara are in fact similar in terms of vowel inventory compared to Central Nama and the Bondelswarts dialects. The phonetic aspects of the consonant system of the identified dialects were also discussed. A discussion on clicks and click consonants was also made where a distinction was drawn between plain clicks and complex clicks. The morphosyntax v of Khoehoegowab was also discussed where it was obvious that there were mainly more similarities than differences between the dialects. The phonetic inventories identified in chapters 4 and 5 were assessed using data from different sources such as the Bible, the Social Security booklet, the grade 9 school textbook, Facebook (a social media page), Google maps, Khoekhoegowab orthography (2003), and the Ministry of Health booklet. The aim of this was to account for differences and similarities between various materials in terms of symbols used for writing Khoekhoegowab. There were differences observed which were because of the influence of modern technology (especially the electronic keyboard) on the writing practices of Khoekhoegowab speakers. The proposed orthography takes technological developments into account. As a contribution, this study provides new insight into the issues of voicing, and voiced and voiceless consonants. In terms of theory the handling of tone and length was discussed in detail where it was established that tone is phonemic and not vowel length. The issue of whether or not complex clicks should be treated as units or clicks plus an accompaniment was discussed where I argued that the sounds are co-articulated and should be treated as one. Regarding the orthography, although there is orthography, the existing orthography is clearly not adequate as some of the sounds were not correctly captured. This has an implication on teaching the language in the schools. It will help in the revitalizing of Khoekhoegowab compared to more established Bantu languages. / Philosophiae Doctor - PhD

This study examines Corporate Social Responsibility in Sustainable Development and the notion of the Triple Bottom Line as an imperative in today’s socially responsible corporation. Standardization is used as a tool for integrating social and environmental costs and benefits into the financial bottom line of an organization. This research aims to discover what standards or methods are used to measure social and environmental progress in three organizations in Houston, Texas and the implied potential for CSR as a driver for profitability. The primary data included in this research was captured through semi-structured qualitative interviews with upper level management of the three companies included in the final study. The results consistently supported positive correlations between CSR and improvements in company image and stakeholder relations. One participant was also able to report evidence of increased profitability through cost containment as a result of their integration of CSR initiatives throughout their organization.

BACKGROUND This thesis studies the relationship between area-level socioeconomic status and the incidence and 30-day survival of out of hospital cardiac arrest. The effect of socioeconomic status on health has been studied for over 150 years.  Although cardiac arrest is a major public health problem there has been very little focus on socioeconomic status and out of hospital cardiac arrest. DATA AND METHODS The cardiac arrest data are obtained from the Swedish cardiac arrest registry. Data on age structure and percentage of immigrants is from SCBs total population registry and socioeconomic data come from SCBs LISA database. The incidence analysis is made in two steps. The first step calculates the age standardized incidence and the second step is an OLS analysis. For the survival analysis a logistic regression analysis is made to measure the probability of survival in different income areas. RESULTS For the socioeconomic status – incidence analysis the results from the OLS analysis suggest that the incidence is almost twice as high in the lowest income area. Intercept (Highest group) = 26.8 and <140 000 (lowest group) = 24.5. In the survival analysis (using a binary logistic regression analysis) there was a significantly lower OR for the lowest income group for all patients (OR= 0.521, p= 0.049) and for the sub group (patients 18-75 years old) there was a significant negative relationship for the two lowest groups. <140 000 (OR= 0.444, p= 0.032) and 140 000-159 000 (OR= 0.620, p= 0.046). CONCLUSION There is a significant relationship between living in a poor neighborhood and out of hospital cardiac arrest. Those living in poorer areas have both an increased incidence and lower chance of survival of out of hospital cardiac arrest.

When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of a great importance, since it can have significant impact in the company’s performance in the foreign market. In this paper these forces are characterized in country specific and industry specific factors. The aim of this study is to investigate the influence of external factors in the customers’ value creation in a new foreign market, under standardization and adaptation strategies. In order to fulfill the purpose of the paper, a qualitative research was conducted using a single case study of a Swedish SME, focusing on a single product, namely machine guarding, in connection with one foreign market, Brazil. The study shows that the factors that were most influenced in the customers’ value creation were social/cultural aspects and competition, which tend to lead the company to adapt in order to fulfill local needs and to react to the competitiveness. It was also presented that economic factors and market size did not represent any influences in the standardization or adaptation strategies of the company studied. However, other external factors, as technological, political/legal and industry structure, have shown impact to some degree, whether in adaptation or standardization strategies.

This paper deals with Swedish B2B firms marketing activities in the culturally diverse Indian market, and what adaptations are made to meet the cultural diversity of India. The perception of cultural diversity in India is investigated from a Swedish B2B perspective. The findings were retrieved from three face to face interviews with equal number of respondents and firms; Roxtec, Norden Machinery and Gunnebo, three swedish B2B firms all established in India. The literature review is divided in two categories; Marketing and Culture, the former containing theory on relationship marketing and adaptation vs standardization when designing a marketing strategy, and the latter models of national culture as well as models on multicultural countries, with the models applied on India. The dimensions of culture that we found were most relevant in this paper were Power Distance and Perception of Time. The literature review is concluded with a conceptual framework containing our main concepts. The results from this study suggest that it is the managing of relationships with customers that are the most important part of marketing in India. It was also found that while India is characterized as a multicultural country, the way business is conducted and relationships managed are similar all over this vast country, leading us to suggest that a mutual Indian business culture exists.