Today's technical communicators enjoy an increasingly broader role and influence in the workplace, and are often given latitude to use engaging rhetoric and personal touches in many kinds of communications. Historical documents, particularly those that are substantially removed from our own era, can offer fresh approaches and insight into the enduring elements of successful communication. This study explores the technical writings of Benjamin Franklin and Thomas Jefferson and considers their usefulness to professionals today. Although the political writing of Franklin and Jefferson is more familiar, both men frequently wrote about scientific and technical subjects and were well-known in their day for these documents. Franklin created a captivating persona and arguments which carried emotional and logical appeal. Jefferson was a student of ancient rhetoric and applied classical principles of arrangement to guide readers. His fondness for statistical records led to a skill in presenting numerical data and other types of information in creative, efficient ways. By using tone, language, and description, both Franklin and Jefferson created technical narratives that are equally informative and aesthetically pleasing. The contemporary era of technical communication has been shaped by positivism, the plain language movement, and humanism, among other significant trends. Franklin's and Jefferson's approaches to technical communication both support and challenge the guiding philosophies of these movements. Their styles are reviewed in this study against the context of modern approaches. Opportunities for further historical study are also offered, including additional writings of our Founding Fathers and technical writing from the turn of the twentieth century.

Traditional human-computer interaction (HCI) is based on 'cold' models of user cognition; that is, models of users as purely rational beings based on the information processing metaphor; however, an emerging perspective suggests that for the field of HCI to mature, its practitioners must adopt models of users that consider broader human needs and capabilities. Affective design is an umbrella term for research and practice being conducted in diverse domains, all with the common thread of integrating emotional aspects of use into the creation of information products. This thesis provides a review of the current state of the art in affective design research and practice to technical communicators and others involved in traditional HCI and usability enterprises. This paper is motivated by the developing technologies and the growing complexity of interaction that demand a more robust notion of HCI that incorporates affect in an augmented and holistic representation of the user and situated use.

This thesis presents an alternate career path for technical communicators in the area of content marketing and expands on the ethical and goal-related issues associated with a career change to a marketing-focused role. Many of the skills necessary for technical communication are transferable to marketing communication roles; however, a successful career change requires that technical communicators understand how the ethical values and goals of marketing professionals can differ from those of technical communicators. Through a detailed literature review and autoethnographic study, this thesis discusses the performance goals of marketing professionals to determine how these clash with those of technical communicators. This study also discusses the ethical values of technical communicators and marketing professionals, and how these values are shaped by their unique job functions. The overall goal is to determine how this affects the technical communicator working with content marketing. After combining the data available in the literature and the data gathered from the autoethnographic study, this study suggests that due to the differing job functions and training received by technical communicators and marketing professionals, ethically charged situations and ethically questionable practices are likely to be viewed under different perspectives by each professional. This can lead to vastly different perspectives on a particular situation and result in the two groups having vastly different ideas in regard to how ethical-decision making should proceed.

Within the realm of technical communication, humor has often been regarded as an unnecessary or risky rhetorical device that can negatively impact the credibility of a document. While many other professional fields, such as medicine, computer technology fields, or business have used humor, and humor continues to crop up in "user as producer" documentation, technical writing continues to approach humor cautiously and with little theoretical guidance. In order to fully understand how humor functions, it is important to understand the main theories of humor: superiority, relief, and incongruity. It is also important to understand how humor functions, by looking at Meyer’s four functions of humor: identification, clarification, enforcement, and differentiation. Some primary and secondary manuals have successfully used a rhetorical strategy incorporating humor. Google uses a persona and situated ethos that projects a sense of fun and humor, and incorporates some humor into their documentation. The ""For Dummies"" series is well known and recognized for the situated ethos of providing fun, entertaining direction, while individual authors choose a specific invented ethos for each book written. The three theories of humor and four functions of humor can be applied to humor used in Google and ""For Dummies"". This demonstration better highlights how humor operates and functions in communication, and can provide technical communicators with a tool to use when considering the application of humor in documentation. The application further highlights the need for greater understanding of how humor affects the credibility and success of documentation.

This thesis explores how metaphors can humanize a technical document and more effectively facilitate user comprehension. The frequent use of metaphor in technical communication reminds us that the discipline is highly creative and rhetorical. Theory demonstrates that a technical text involves interpretation and subjectivity during both its creation by the technical communicator and its application by the user. If employed carefully and skillfully, metaphor can be a powerful tool to ensure users' needs are met during this process. The primary goal of technical communication is to convey information to an audience as clearly and efficiently as possible. Because of the often complex nature of technical content, users are likely to feel alienated, overwhelmed, or simply uninterested if the information presented seems exceedingly unfamiliar or complicated. If users experience any of these reactions, they are inclined to abandon the document, automatically rendering it unsuccessful. I identify metaphor as a means to curtail such an occurrence. Using examples from a variety of technical communication genres, I illustrate how metaphors can humanize a technical document by establishing a strong link between the document and its users.

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