This study discusses how the pragmatic text functions of the Prince Edward Island Visitor’s Guide can be retained in translation from English into Swedish. Katharina Reiss’ model of texttypes and their different functions have been used to identify the functions of the source text, and in order to investigate the possibilities of retaining these functions in the target text, the discussion is tied to text features where the pragmatic text functions are displayed. The translation choices, next, are supported by the translation strategies offered by Rune Ingo and Peter Newmark. The results show that the informative function can be retained by using the translation strategies of addition or explicitation in most cases, whereas the operative function can be retained by copying the sentence structure or the direct address from the source text to the target text. The expressive function, next, can be retained by using Ingo’s strategy of equivalence. However, there are also examples where the expressive function has to be neglected in favor of the informative function.

Awareness of metaphors brings awareness to how language is structured in a text. This study, based on Lakoff & Johnson’s theory of conceptual metaphors, will discuss the different types of metaphorical concepts found in the source text and target text during the translation of two articles by the author Mohsin Hamid. The quantitative part of the study will present different types of metaphors and how they translate into Swedish. The qualitative part will focus on how the author uses, and constructs his own, structural metaphors as a rhetorical device. Newmark and Schäffner’s translation strategies for metaphors will be considered and applied in combination with two translation theories: Nord’s theory of text functions alongside Venuti’s foreignisation theory. The findings will suggest that an increased awareness of metaphorical concepts can be beneficial for translators and assist them in understanding how the author of the source text has structured the language and thought content in the text.

This essay discusses two aspects of the retention of pragmatic text functions in translation. The functionalist approach that was used focuses on achieving congruence between the author’s intended function and the perception of the reader, i.e., the target text’s actual function. The first aim was to examine whether a focus on text functions can be beneficial when translating terminology. The second aim was to investigate if a functionalist approach can be used to assure that all functions are retained for instances where the source text encompasses more than one pragmatic function. For the purposes of this study, two excerpts from Fritz Eichenberg’s art history book The Art of the Print were translated. Individual terms as well as instances where the source text segment contained one than more pragmatic function were then analyzed with the above mentioned aims in mind. It was found that a functionalist approach, in combination with a conceptual approach to terminology, was beneficial when translating terminology. It was also observed that the surrounding co-text aided in the understanding of the author’s concept. In regard to the second aim, it was found that while a functionalist approach assured that the translator was made aware of the existing functions, the translation procedures suggested were too narrow and static to be applicable to all segments.

The aim of this study is to investigate which text genres are included in three textbooks intended for the course English 5, and how they are represented. This is done in order to discuss the functions that the textbooks Blueprint A, Solid Gold and Engelska 5 & 6: Outlooks on, can have in the English classroom. The investigation is conducted through a textbook analysis that includes both a quantitative content analysis to create an overview of the text genres, and a close reading text analysis that investigates the representation of the texts with the help of Bloom’s Taxonomy. The investigation finds that all three books contain several different text genres and that they use some of the text genres more frequently than the other books do. This means that the three books have different texts in focus. Since the study also shows that the texts are represented in many different ways, the study concludes that the books can have many different functions, specific for each book and therefore it can be important to evaluate textbooks before using them and to use more than one. However, one major factor that all these three books can help teachers with is to introduce pupils to many different text genres and improve learning by including most of the perspectives introduced by Bloom as important levels of learning.

This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. The thesis analyses translation strategies and text functions in translations collected from participants with varying backgrounds in translation and show that participants with more experience and/or education in translation take more creative freedom in transferring the source slogans’ messages and functions. The study furthermore conducted a questionnaire with a small test group to gauge the target audience response to the collected translations. The result indicates a preference for transcreated translations over literal translations, highlighting the importance of audience awareness when translating slogans. Overall, the thesis provides insight into transcreative translation’s relevance and highlights the complexity of translation. / Denna uppsats undersöker vikten av transkreation i översättningen av reklamslogans, samt hur erfarenhet är avgörande vid översättning. Det övergripande målet är att ge en inblick i hur professionella och icke-professionella översättare hanterar översättningsproblem i form av retoriska medel som är vanligt förekommande i marknadsföringsspråk. Uppsatsen analyserar översättningsstrategier och textfunktion i översättningar som har samlats in från deltagare med olika bakgrund inom översättning och visar att deltagarna med mer erfarenhet och/eller utbildning inom översättning tar sig större kreativ frihet när de överför källsloganernas budskap och funktioner. I studien genomfördes dessutom en enkät med en liten testgrupp för att mäta målpublikens reaktion på de insamlade översättningarna. Resultatet visar att de föredrar transkreativa översättningar framför direktöversättningar, vilket understryker vikten av att vara medveten om målgruppen när man översätter slogans. Sammantaget ger avhandlingen en inblick i den transkreativa översättningens relevans samtidigt som den belyser verksamhetens komplexitet.