Background: Based on our professional experience supported by evidence from current brand literature, we have identified an on-going struggle for fashion brands when building and communicating brand image internally. Branding is about adding value and which is directly connected to the product itself. Theories support that clear and successful branding creates trust with stakeholders and is therefore important to a company’s profitability. If branding strategies and roles are not defined internally, image become ever more unclear once ideas are to be communicated to customers in store through sales personnel and products. Purpose: The purpose of this thesis is to explore what hinders companies in the fashion retail industry from profitably and effectively building and communicating brand image internally by identifying potential conflict areas in the value chain in order to provide a tool for overcoming those obstacles. Methodology: A qualitative research method carried through as a case study was conducted containing four interviews with people in key positions at two Swedish fashion retailers. Conclusion: Conclusively we have created a model which explains where and why conflicts occur when it comes to building brand image internally. Where there is a lack of communication between departments it clearly affects the brand image. Companies need to work according to guidelines and communicate amongst departments. / Program: Master Programme in Fashion Management

The internationalization of Chinese companies is a new reality. This is even more innovative if we isolate Chinese private firms and in particular those having businesses in developed countries as targets. If the first internationalizations of Chinese private firms to developed countries showed us less than optimal results; the latest show mixed outcomes. Interestingly, some of the latest firms with positive results are breaking through stable and complex global value chains, such as the automotive industry, to become first tier suppliers to transnational assemblers and even acquire large and apparently more capable first-tier global suppliers in developed countries. Based on the relevant literature, namely: automotive global value chain (Holweg et al., 2009; Humphrey & Memedovic, 2003; Sturgeon & Lester, 2004; Sturgeon & Van Biesebroeck, 2011; Thun, 2001); developing countries firms internationalization (Boisot & Meyer, 2008; Buckley et al., 2007; Child & Rodrigues, 2005; Dunning, 2006b; Luo & Tung, 2007; Mathews, 2006); and Chinese business system (Redding & Witt, 2009; Whitley, 1992, 1999b; Witt & Redding, 2013a, 2013b; Zhang & Whitley, 2013); this is not expected. This is why we decided to thoroughly understand the dynamic capabilities of one of such firms. Using an in-depth case study the analysis was performed with an integrative tri- perspective approach using institutional, industrial and firm levels. The starting point was on the understanding of the dynamic capabilities that the Chinese firm had since its incorporation until become a first-tier supplier to a transnational assembler followed by its internationalisation. Delving deeper into the internationalisation of the organisation, the study analysed, using the business system framework, how the Chinese firm was able to acquire and manage its new acquisition, which had superior tangible and intangible capabilities, and successfully overcame the predictable clashes that such a setting creates. This is in line with the call for exploratory research (Deng, 2012; Meyer, 2014; Narula, 2012; Ramamurti & Singh, 2009) due to the still infancy of the problem under study, the anecdotal descriptions, and the lack of reliable quantitative data. Our findings show us a Chinese firm with specific and divergent dynamic capabilities since its incorporation, when compared with the expected and typical companies, that should have emerged from the Chinese business system. A clear focus in a unique industry associated with the ambition, yet constraints, to become a global company, combined with the necessity of an industrial upgrade, and a deliberate strategy that allowed the firm to become a turnover company of €1 Billion in less than ten years. Furthermore, the long-term vision of the group and the use of a supportive partnering strategy for the post- acquisition period has been an essential component of the firm's success. Finally, we found that the firm has been joining disperse competences and resources it was lacking, using different dynamic capabilities, by grouping and directing them into a specific well-stated vision. From a theoretical perspective, these findings are particularly important since they do not support the institutional arbitrage literature nor accommodate the current different theoretical extensions on international business literature. From an empirical sense we explain that firms are not fate to integrate in a post M&A period and describe how this can be achieved.

Submitted by Wendell Amoedo (wendell.amoedo@hotmail.com) on 2018-11-26T15:53:09Z No. of bitstreams: 2 MORAES_Roseane de Paula Gomes_2018.pdf: 11631165 bytes, checksum: bd03e4b55379c3e27a9569e4e4f3e18a (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Submitted by Wendell Amoedo (wendell.amoedo@hotmail.com) on 2018-11-28T12:57:46Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) MORAES_Roseane de Paula Gomes_2018.pdf: 11631165 bytes, checksum: bd03e4b55379c3e27a9569e4e4f3e18a (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2018-11-28T15:12:43Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) MORAES_Roseane de Paula Gomes_2018.pdf: 11631165 bytes, checksum: bd03e4b55379c3e27a9569e4e4f3e18a (MD5) / Made available in DSpace on 2018-11-28T15:12:43Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) MORAES_Roseane de Paula Gomes_2018.pdf: 11631165 bytes, checksum: bd03e4b55379c3e27a9569e4e4f3e18a (MD5) Previous issue date: 2018-02-26 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work describes and analyzes the bioproduct processing technologies based on the survey of these in the local reality and in other national and international technological scenarios. The data were obtained through field, documental and bibliographical research, carried out in different municipalities of Amazonas and in national and international enterprises. The results were analyzed the singularities and specificities of the technologies applied in the processing of natural jute / mauve fibers, breu oleoresins, açaí pulp, cupuaçu seeds and nuts, in order to contribute to the study of the value chain of these bioproducts considering the different production contexts, public policies to support the sector, related environmental issues and management characteristics. Aiming at local development, the intent of this research was to expand the technological alternatives that correlate strategies and processes in the support activities of the value chain of amazonian bioproducts. In Índia, elite cultivars are used, selected varieties by breeding to increase the yield potential of the fibers. Plant breeding continues to develop high-yielding varieties of jute in order to allow farmers to get highest possible economical yield per unit of arable land. As the use of pectinolítico bacterial consortium was efficient to accelerate the steeping Indian jute and it was found that the drawn tapes of freshly harvested plants with the help of any fiber extractor manually operated, similar to descorticadora machine supplied to the producers in the Amazon and Para could be macerated within 5 to 7 days under field conditions farmers with improved improved fiber quality in the degree of texturization, the lower this thinnest value and texturization are the wires, which guarantees softness and resistance to these. Data available in the literature and the analytical data of techniques that could be applied to generate standards for the extraction, purification, and analysis of the pitch fractions point to quality problems based on physicalchemical standards can affect the productive chain by: consolidating appropriate methodologies to collect and store the raw material; add value and qualify the primary process improvement and support the certification of the raw materials for commercialization. The most advanced technologies used in other locations to add value to açaí fruit products were those applied in the production of dehydrated pulp such as lyophilization, atomization, vacuum dehydration, and the production of syrup in açaí pulp mixtures with other fruits. The combination of cares for chestnut conservation, good chestnut handling practices associated with advanced aflatoxin processing and control technologies are fundamental aspects for this productive activity to consolidate a sustainable and attractive profile for investments and exports. For cupuaçu butter, it is especially important to reduce losses in the quantity of seeds entering the processing, which can be achieved by technological changes to optimize fermentation and seed drying. Meeting the standards and norms of quality and safety may not represent a restriction on the commercialization of these bioproducts, provided that objectives achievable by the local enterprises are established, based on information about the natural resources used, knowing the market and possibilities of specialization or diversification of products and byproducts by means of processing and technologies. / Este trabalho descreve e analisa as tecnologias de processamento de bioprodutos tendo como base o levantamento destas na realidade local e em outros cenários tecnológicos nacionais e internacionais. Os dados foram obtidos por meio da pesquisa de campo, documental e bibliográfica, realizada em diferentes municípios do Amazonas e em empreendimentos nacionais e internacionais. Nos resultados foram analisadas as singularidades e especificidades das tecnologias aplicadas no processamento de fibras naturais de juta/ malva, de oleoresinas de breu, de polpa de açaí, de sementes de cupuaçu e de castanhas, no sentido de contribuir para o estudo da cadeia de valor destes bioprodutos considerando os diferentes contextos de produção, as políticas públicas de apoio ao setor, as questões ambientais relacionadas e as características de gestão. Visando o desenvolvimento local, o intuito desta investigação foi ampliar as alternativas tecnológicas que correlacionem estratégias e processos nas atividades de apoio da cadeia de valor de bioprodutos amazônicos. Na Índia, utilizam-se cultivares de elite, selecionando variedades de juta de alto rendimento, a fim de permitir que os agricultores obtenham o maior rendimento econômico possível por unidade de terra arável. Assim como, o uso do consórcio bacteriano pectinolítico foi eficiente para acelerar a maceração da juta e verificou-se que as fibras de plantas recém colhidas com auxílio de extrator de fibras operadas manualmente, similar à máquina descorticadora fornecida aos produtores da Amazônia e Pará, permite a maceração de 5 a 7 dias em condições de campo agricultores com melhor qualidade de fibra no grau de texturização, o que garante suavidade e resistência. Dados disponíveis na literatura e os dados analíticos de técnicas podem ser aplicados para gerar padrões para a extração, purificação, e análise da fração resina breu, apontam problemas de qualidade com base em padrões físico-químicos que podem afetar a cadeia produtiva por: consolidar as metodologias apropriadas para coletar e armazenar a matéria-prima; agregar valor e qualificar a melhoria primária de processos e apoiar a certificação das matérias-primas para comercialização. As tecnologias mais avançadas e praticadas em outras localidades para agregar valor aos produtos do fruto do açaí foram as que se aplicam na produção da polpa desidratada como a liofilização, a atomização, desidratação a vácuo, e a produção do xarope em misturas de polpa de açaí com outras frutas. A combinação dos cuidados com a conservação dos castanhais, as boas práticas de manipulação das castanhas associadas às tecnologias avançadas de processamento e controle de aflatoxinas, são aspectos fundamentais para que esta atividade produtiva consolide um perfil sustentável e atrativo a investimentos e exportação. Para a manteiga de cupuaçu, tornase especialmente importante reduzir as perdas na quantidade de sementes que entram no processamento, o que pode ser alcançado por mudanças tecnológicas para otimização da fermentação e secagem das sementes. Atender aos padrões e normas de qualidade e segurança pode não representar uma restrição a comercialização destes bioprodutos, desde que sejam estabelecidos objetivos alcançáveis pelos empreendimentos locais, a partir de informações sobre os recursos naturais utilizados, conhecendo o mercado e as possibilidades de especialização ou diversificação dos produtos e subprodutos pelos meios de processamento e tecnologias.

<p>Mining activities will eventually deplete any deposit. In a sustainability perspective, the deposit should therefore be utilised optimally during production. A prerequisite to achieve this is the deliberate and consistent utilisation of the variations in the deposit.</p><p>In an ideal world everything is certain. In the real world nothing is certain. In the real world everything is more or less probable.</p><p>Therefore, the question asked is how an underground iron ore mining company like Rana Gruber AS can benefit from knowing and exploiting the uncertainty and variability of decisive ore parameters. The perspective is the value chain from in-situ ore to product, whereas the focus is on deposit characterisation and production.</p><p>In order to answer this question the existing database with geodata from the Kvannevann Iron Ore is reviewed and estimation techniques based on kriging and geostatistical simulation algorithms (Turning Band) are implemented to identify and assess the ore deposit uncertainties and variations and associated risks. Emphasise is on total iron in the ore (FeTot), total iron in the ore originating from magnetite (FeMagn), manganese oxide (MnO) and joint parameters. Due to insufficient number of assays of MnO, a geochemical MnO-signature is developed using cluster analysis. This geochemical signature is applied as input in the kriging with inequalities procedure. This procedure is based on soft data (lithologies) and a conditional expectation of the MnO level in the different lithologies.</p><p>A cut-off based on both hematite and magnetite is estimated. A process analysis is performed to visualise the working processes, related inputs, outputs and controlling-, supporting- and risk elements. The process analysis is based on the IDEF process modelling methodology. Given the identified deposit uncertainties and variations, systems to evaluate potential mining stope performance are developed and implemented for one of the mining stopes. To test the possibility to decrease the ore-related uncertainty, a method for collection of drill cuttings has been developed and tested. The correlation between magnetic susceptibility and FeMagn and the correlation between ore density and FeTot are both investigated.</p><p>The results show that an illustrative and useful overview can be won by using the IDEF-based process modelling methodology. A non-linear relationship between density and FeTot is established and it is shown that the density can be used as a FeTot indicator. This relationship is also used in the reserve and resource estimation. As expected a positive correlation between FeMagn and magnetic susceptibility measured on cores could be established. However, the deviation from other reported relationships is considerable. The importance of magnetite is emphasised and quantified by the cut-off estimation. The cluster analysis reveals that the MnO levels in the different lithologies are significantly different. This result is implemented into the kriging with inequalities procedure and immediate effects can be observed.</p><p>The development of the geodata collector and the collection of drill cuttings show that it is possible to obtain precise analysis of collected drill cutting material. Although high- and low assay values have been correlated with geological observation in the mine, the accuracy has been difficult to assess.</p><p>The estimation and the simulation of the ore properties illustrate and quantify the uncertainties and variations in the ore deposit well. The structural analysis performed prior to the estimation and the simulation reveals anisotropies for all ore decisive parameters. The quantification of ore variations provides a useful input into the a-priori assessment of stope performance. It is also shown that the probability that a SMU is above or below some cut-off value can be assessed using the simulation results and the systems developed in standard software.</p><p>It is concluded that the process analysis approach offers valuable input to gain an overview of the mining value chain. It is also an approach that constitutes an important step in the identification and assessment of IT-requirements, bottlenecks, input- and output requirements and role- and skill requirements along the value chain. However, the process analysis approach requires sufficient organisational resources, which also is the case regarding the implementation of the grade- and stability issues that are presented. Further it is concluded that the ore variations can be utilised to some extent by using standard software.</p><p>The ore in question is a Neoproterozoic (600 to 700 Ma) metasedimentary magnetite-hematite ore deposited under shallow marine conditions. Primary precipitate was probably ferric hydroxide.</p><p>Applied methods have been chosen to handle the uncertainty along the value chain of Rana Gruber AS. Every aspect of these methods may therefore not be directly applicable to other mining operations. However, the general aspects have a broad area of use.</p>

Mining activities will eventually deplete any deposit. In a sustainability perspective, the deposit should therefore be utilised optimally during production. A prerequisite to achieve this is the deliberate and consistent utilisation of the variations in the deposit. In an ideal world everything is certain. In the real world nothing is certain. In the real world everything is more or less probable. Therefore, the question asked is how an underground iron ore mining company like Rana Gruber AS can benefit from knowing and exploiting the uncertainty and variability of decisive ore parameters. The perspective is the value chain from in-situ ore to product, whereas the focus is on deposit characterisation and production. In order to answer this question the existing database with geodata from the Kvannevann Iron Ore is reviewed and estimation techniques based on kriging and geostatistical simulation algorithms (Turning Band) are implemented to identify and assess the ore deposit uncertainties and variations and associated risks. Emphasise is on total iron in the ore (FeTot), total iron in the ore originating from magnetite (FeMagn), manganese oxide (MnO) and joint parameters. Due to insufficient number of assays of MnO, a geochemical MnO-signature is developed using cluster analysis. This geochemical signature is applied as input in the kriging with inequalities procedure. This procedure is based on soft data (lithologies) and a conditional expectation of the MnO level in the different lithologies. A cut-off based on both hematite and magnetite is estimated. A process analysis is performed to visualise the working processes, related inputs, outputs and controlling-, supporting- and risk elements. The process analysis is based on the IDEF process modelling methodology. Given the identified deposit uncertainties and variations, systems to evaluate potential mining stope performance are developed and implemented for one of the mining stopes. To test the possibility to decrease the ore-related uncertainty, a method for collection of drill cuttings has been developed and tested. The correlation between magnetic susceptibility and FeMagn and the correlation between ore density and FeTot are both investigated. The results show that an illustrative and useful overview can be won by using the IDEF-based process modelling methodology. A non-linear relationship between density and FeTot is established and it is shown that the density can be used as a FeTot indicator. This relationship is also used in the reserve and resource estimation. As expected a positive correlation between FeMagn and magnetic susceptibility measured on cores could be established. However, the deviation from other reported relationships is considerable. The importance of magnetite is emphasised and quantified by the cut-off estimation. The cluster analysis reveals that the MnO levels in the different lithologies are significantly different. This result is implemented into the kriging with inequalities procedure and immediate effects can be observed. The development of the geodata collector and the collection of drill cuttings show that it is possible to obtain precise analysis of collected drill cutting material. Although high- and low assay values have been correlated with geological observation in the mine, the accuracy has been difficult to assess. The estimation and the simulation of the ore properties illustrate and quantify the uncertainties and variations in the ore deposit well. The structural analysis performed prior to the estimation and the simulation reveals anisotropies for all ore decisive parameters. The quantification of ore variations provides a useful input into the a-priori assessment of stope performance. It is also shown that the probability that a SMU is above or below some cut-off value can be assessed using the simulation results and the systems developed in standard software. It is concluded that the process analysis approach offers valuable input to gain an overview of the mining value chain. It is also an approach that constitutes an important step in the identification and assessment of IT-requirements, bottlenecks, input- and output requirements and role- and skill requirements along the value chain. However, the process analysis approach requires sufficient organisational resources, which also is the case regarding the implementation of the grade- and stability issues that are presented. Further it is concluded that the ore variations can be utilised to some extent by using standard software. The ore in question is a Neoproterozoic (600 to 700 Ma) metasedimentary magnetite-hematite ore deposited under shallow marine conditions. Primary precipitate was probably ferric hydroxide. Applied methods have been chosen to handle the uncertainty along the value chain of Rana Gruber AS. Every aspect of these methods may therefore not be directly applicable to other mining operations. However, the general aspects have a broad area of use.

Our aim is to answer whether or not 3D printing is capable of achieving mass customization and mass production, since answering this might help predict a shift within manufacturing industries and the use that this technology has had the past years. Further, our aim is to give an overall view of the industry of companies offering 3D printed goods for end use through an e-commerce marketplace and its value creating activities. The overall aim is to contribute to fill the academic gap regarding research on 3D printing within the field of mass customization and provide groundwork for future research. To provide the current picture of the industry and thus analyze its capabilities regarding mass production and mass customization, we present the value chain with the involved value creating activities. We have conducted three qualitative interviews to three out of four companies within the industry complemented as well with an exhaustive research to the websites of the companies.

Purpose/Research questions Aiming at the problem that the management efficiency of many Chinese small and medium-sized enterprises is generally low, the paper is to find the method in the aspect of marketing management to improve the management for the enterprise to meet challenges of globale market competition. According to the thoughts of Kotler(2006, p814), the future marketing shall be in a direction towards holistic marketing from marketing department . The paper discusses whether it is feasible for the Chinese small and medium-sized enterprises to use the precision marketing management method to optimize and integrate the resources and improve enterprises’ capacity. Research design/methodology/Approach The paper discusses the feasibility of the research subject through combination of theoretical research and case discussion. Analyze and discuss on experience of Parker Hannifin(China) to summarize ideas and implementation methods of precision marketing management to provide reference to the management of Chinese small and medium-sized enterprises. Findings Through the analysis and discussion on Parker Hannifin(China) and combination of marketing theory and value chains theory, I find that lean thinking may help the small and medium-sized enterprises inChinato utilize the limited resources in a reasonable way and improve enterprise capacity. Research limitations/implications Starting with marketing management, the paper discusses how to improve the efficiency of value delivery and thus win advantage through changing the extensive management method of enterprises. However, the small and medium-sized enterprises inChinastill have the problems such as brand resources and technological resources, etc., therefore, precision marketing can not generally improve the enterprises’ comprehensive competitive capability. Several competition methods, such as technique introduction, strategy alliance and so on are still needed to improve the enterprise’ comprehensive competitive capability, only in this way can the enterprises may win in the competition. Originality/value of the research Different from other papers, the paper, in the light of the characters of Chinese existing small and medium-sized enterprises, mainly discusses the application of precision marketing management of small and medium-sized enterprises adopting extensive management. Therefore, it has the particularity in marketing cultural environment, such as Chinese policy and customers' preference; its application shall be more specific, and has stronger pertinence.

In the rapid development of mobile communication industry, mobile phone converted from general voice-guided to smart phones, tablet PC and other handheld, which through multi-functional integration of operating system and value-added services, is changing the whole market demand. The main purpose of this thesis is to provide the competitive strategies for the mobile communication industry, mainly from system operators, channel and mobile equipment manufacturer, analyzed by SWOT, industry profiles and trends to evaluate mutual relations of valued chain and digital convergence. With the literature review and the investigations of the mobile communication industry, practitioners and experts in Taiwan, we establish the following strategies: 1.Smart phones and tablet PC in the future development of the market with high growth opportunities, integration between system platform and hardware/software, and the user interface and application services will enable higher value added in the industry. 2.Mobile equipment manufacturer develops enhanced features to networking function peripheral products, coupled with the popularity of mobile networks, to make mobile devices more functionality expanded. 3.The role of channel needs to create differentiated service, integrated telecommunications services and market information, as well as professional and dedicated service to the channel to exert influence on the market. 4.The system operator, channel and mobile equipment manufacturer in close cooperation between the three is bound to become the mainstream business model. Integrated strategy of digital convergence and application service is mainly required to long-term growth and development.

With the technology evolves over time, science and production process has been updated continuously. Manufacturers not only provide higher efficiency, but also offers products with better cost effective to customers. However, accompanied by the global economy and development of information technology, competitions among enterprises are stronger. It also challenges the relationship between suppliers and their customers. As the result, this situation can not fulfilled customer¡¦s demand. The increased of productivity and smooth market information exchange are the common scenario to price competition. Therefore, increase competitive advantages and relationship building have become two major topics to both suppliers and manufacturers. With progress of times, technology and produce, make constant renewal science and technology, producer not only offer good products of efficiency but also the intersection of cost and product of advantage to the customer even more in the past. The economic environment that but it is globalized to follow, and the development of information technology, let the competition between enterprises be fierce day by day. Also let the supplier challenged with the customer's cooperation relation more extremely too. The traditional business model of making the trade of the price with quantity in the past, it has been already unable to satisfy the customer. The improvement of productivity, the market information on the network is smooth, the price competition that causes is the normality, no matter to supplier or manufacturer, how improve competitiveness and strong compound, it makes relations to be important subject. The research via observe ¡Binterview ¡Band relevant literature, sort out and propose coordination with academy and trend of development of collaborative marketing. With the vertical cooperation relation between supplier and customer in the industry, and expand while organizing the functionality is combined, sell the products to the market of goal in cooperation so that together. The meaning supplier in coordination with marketing is not merely to sell products and service to the customer, another respect is sold with customer's common cooperative planning on the market too, and it is essential to offer and assist, sell to terminal consumer smoothly products, only the intersection of products and smooth the intersection of sale and customer in customer. Through analyze, sum up, offer supplier and famous the intersection of computer and co-operation that manufacturer succeed in on sale throughout the factor, the conclusion studied can be offered in the future of industrial circle to strengthening the relation with the customer's partner, and the reference of enterprise's competitive strategy. This research is based on observation, interview and worldwide studies, integrated with development of collaborative marketing. From the vertical cooperation of supplier and customers and extended to functionality integration within organization; thus to market product to the target segment. Collaborative marketing is not only selling products to, but also services as well as product planning and market positioning with customers. It also provides assistance to successfully sell to end users. Through analysis, this research has concluded the factors of successful marketing of suppliers and well known computer manufacturers and strengthens future relationship with customers and competition strategies in the industry. As the result of this research, the more effective the collaborative marketing is, the better the product positioned perceived by the end users. However, the researches done previously focused more on supply chain and value chain analysis. In the past, enterprises prioritized collaborative manufacture and design and invested heavily on ERP rather than focusing on collaborative marketing which is the most valuable stage in the process. To market product collaboratively is actually to increase value and differentiate itself from others. Collaborative marketing indeed increase company¡¦s performance and stronger relationship with customer. This research highlighted the meaning of collaborative marketing and looking forward to active participation and discussion from academy.

Because of the improving technology and the fast delivering information, the traditional trade business industry is downgrade. And because of customer¡¦s cost down, the OEM company gross margin is also downgrade. Makalot and Li&Fung are in the clothes industry. Their business models are not like other company, and have better performance. Therefore, the research choose Makalot and Li&Fung become the case company. The research investigates company¡¦s history and strategy position how to affect to choose the value activities, to keep the relationship with supplies and customers. Further, the research wants to know the different between Makelot and Li&Fung and to reason Makalot and Li&Fung¡¦s business model. The research has some result. The company¡¦s strategy position will affect the value activities in industry and the customers, supplies relationship. Although the Makelot and Li&Fung have different business model, they also achieve the goal to cost down, fast delivering product and good quality. The research hope Makelot and Li&Fung can be an example to other small companies in Taiwan.