An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. With the growth of influencer marketing, regulations and guidelines in Sweden have been put in place to ensure consumers integrity. SMIs and companies are required to disclose paid partnerships. However, many companies have the perception that truthful marketing can affect consumers brand perception negatively. Research based on consumer brand perception and disclosed paid partnerships between SMIs and companies have not previously been explored. Therefore, the purpose of this thesis is to explore how consumers perceive brands when SMIs disclose paid partnerships. In order to gather consumers ́ brand perception when SMIs and companies collaborate, a qualitative study using focus groups was conducted, where the participants thoughts and opinions have been studied. The findings of this thesis indicate that the communication and characteristics of SMIs influences consumers brand perception. The factors analyzed were: influence of SMIs, content, trust and truthfulness. The factors were important for how consumers perceive the SMI and brand of companies. The most important implication of this thesis is that the study can be of use for companies that seek to collaborate with SMIs when the aim is to reach target groups and enhance brand perception.

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This thesis provides a presentation and analysis of Simone Weil’s articulation of the weakness of love vis-à-vis our encounters with others. It does so both as a way to better examine Christian theological claims about the importance of weakness and as a way of accessing the tensional depths of Simone Weil’s work from an often neglected angle. To achieve this engagement, I read Weil alongside Jean Vanier, whose life and work share with Weil a profound emphasis on the centrality of weakness for meeting others truthfully and lovingly. In Chapter One I draw on both Weil and Vanier to present their shared critique of relationships that are reduced to a pursuit of power and influence over others. I call such relationships “territorial” because they posit human beings as competitors for two-dimensional territory and therefore envision human relationships in essentially competitive terms. Chapter Two is a detailed presentation of Weil’s constructive work on the weakness of love that emphasizes her account of the impersonal, non-egoistic, and unattached relationships we ought to pursue with others. Weil claims that we experience the fullness of reality through an uncompromising embrace of all things, which we can only accomplish through the removal of ourselves in the face of others. We get concrete development of these themes in Weil’s presentation of neighbour love and friendship, which she understands as a total openness to another’s position, circumstance, and being. In the third chapter, I use the theme of communion in Vanier’s work to call into question the way Weil demands our total surrender to the other. I suggest that an absent self cannot be truly weak and vulnerable before others. The central problem, I suggest, is a conception in which any sort of positive presence is necessarily an obstacle and any imposition of oneself necessarily competitive. / Thesis / Master of Arts (MA) / In this thesis, I present and examine Simone Weil’s understanding of how we might avoid doing violence to other people and instead treat other people with love and compassion. The first chapter reads Weil together with Jean Vanier to examine the various ways that power and the attempt to dominate others dictates our relationships with others. In the second chapter I systematically present Weil’s understanding of how we might, through a certain kind of personal death, transport ourselves wholly into the perspectives of other people and thereby practice true compassion towards them. In the third and concluding chapter I use Vanier’s compelling presentation of human flourishing as consisting of heart-to-heart interdependent relationships to critique the refusal of being dependent on others that is both implicit and explicit in Weil’s account of compassion.

Esta pesquisa tem como objetivo testar os critérios da técnica de Análise de Conteúdo Baseada em Critérios (Criteria-Based Content Analysis – CBCA) em relatos comuns de adultos, visando verificar quais critérios são mais frequentes em relatos verdadeiros. Trata-se de um estudo preliminar para futura elaboração de técnica de avaliação da credibilidade do testemunho, a ser utilizada para auxiliar as avaliações psicológicas das entrevistas realizadas nas perícias com adultos. Foram realizadas 46 entrevistas com relato livre e perguntas abertas com adultos a partir de 18 anos e escolaridade mínima de ensino médio, propondo-se 3 tarefas: 2 relatos (um verdadeiro e um falso) e a aplicação da Escala Fatorial de Neuroticismo - EFN. Na análise das entrevistas, obteve-se como resultados que os critérios “5: Descrições de interações” e “8: Detalhes não-usuais” são significativamente mais presentes nos relatos verdadeiros. Os resultados da EFN não mostraram diferenças significativas entre os participantes em função do nível de ansiedade. Os itens significativos para a verificação da credibilidade do testemunho poderão ser futuramente utilizados em novas pesquisas que explorem a análise das versões apresentadas à perícia criminal oficial durante a reprodução simulada dos fatos, após serem testados, em novas pesquisas específicas frente à veracidade na técnica pericial. / This research aimed to test the criteria of the Criteria-Based Content Analysis - CBCA technique in common reports of adults to ascertain which are the most frequent in true reports. It is a preliminary study to allow future elaboration of technical assessment of witness credibility to be used to assist psychological assessments in forensic interviews with adults. For this purpose, 46 free reports and open questions interviews with adults with minimum age of 18 years and at least high school education were made. Three tasks were proposed: to tell two stories (one true and one false) and to answer the Factorial Scale of Neuroticism - EFN. The analysis of the interviews showed that criteria “5: description of interactions” and “8: non-usual details” were significantly more frequent in true reports. The results of the EFN did not show significant differences among the participants based on the level of anxiety The significant items for checking the credibility of the testimony can be further explored in new research to explore the analysis of the versions presented to the crime scene investigators during reconstruction, after being tested in specific new research on expert technical veracity.

Esta pesquisa tem como objetivo testar os critérios da técnica de Análise de Conteúdo Baseada em Critérios (Criteria-Based Content Analysis – CBCA) em relatos comuns de adultos, visando verificar quais critérios são mais frequentes em relatos verdadeiros. Trata-se de um estudo preliminar para futura elaboração de técnica de avaliação da credibilidade do testemunho, a ser utilizada para auxiliar as avaliações psicológicas das entrevistas realizadas nas perícias com adultos. Foram realizadas 46 entrevistas com relato livre e perguntas abertas com adultos a partir de 18 anos e escolaridade mínima de ensino médio, propondo-se 3 tarefas: 2 relatos (um verdadeiro e um falso) e a aplicação da Escala Fatorial de Neuroticismo - EFN. Na análise das entrevistas, obteve-se como resultados que os critérios “5: Descrições de interações” e “8: Detalhes não-usuais” são significativamente mais presentes nos relatos verdadeiros. Os resultados da EFN não mostraram diferenças significativas entre os participantes em função do nível de ansiedade. Os itens significativos para a verificação da credibilidade do testemunho poderão ser futuramente utilizados em novas pesquisas que explorem a análise das versões apresentadas à perícia criminal oficial durante a reprodução simulada dos fatos, após serem testados, em novas pesquisas específicas frente à veracidade na técnica pericial. / This research aimed to test the criteria of the Criteria-Based Content Analysis - CBCA technique in common reports of adults to ascertain which are the most frequent in true reports. It is a preliminary study to allow future elaboration of technical assessment of witness credibility to be used to assist psychological assessments in forensic interviews with adults. For this purpose, 46 free reports and open questions interviews with adults with minimum age of 18 years and at least high school education were made. Three tasks were proposed: to tell two stories (one true and one false) and to answer the Factorial Scale of Neuroticism - EFN. The analysis of the interviews showed that criteria “5: description of interactions” and “8: non-usual details” were significantly more frequent in true reports. The results of the EFN did not show significant differences among the participants based on the level of anxiety The significant items for checking the credibility of the testimony can be further explored in new research to explore the analysis of the versions presented to the crime scene investigators during reconstruction, after being tested in specific new research on expert technical veracity.

The diploma thesis deals with the use of our senses in art education. The theoretical part of the thesis clarifies concepts of "pedagogical constructivism, personality approach in the teaching of art education, creation as self-knowledge, sensory education", opens the question of experience as a starting point for art activities for contemporary pupils at the time of digital technologies. Our senses that come out of us are inseparable and ubiquitous, therefore they interfer with the various other components of our lives. So that's why the work tried to cover the senses to a wider extent of our conduct. Sometimes the theoretical part ranged from the chosen trajectory, but it was only because of the strong feelings of necessity to think about the question of human culture or at least to mention the anchoring of our education in history. This section also focuses on the psychological side of sensory sensitivity education. The five elaborated tasks in the didactic part bring a look into art lessons which characteristic features are experience, imagination, free decision and easiness, which originates from true sincerity and truthfulness towards oneself. The main inspirational component is sensory sensitivity. At the conclusion of the didactic part there is a summary of all reflective dialogues and...

Esta pesquisa tem como objetivo testar os critérios da técnica de Análise de Conteúdo Baseada em Critérios (Criteria-Based Content Analysis – CBCA) em relatos comuns de adultos, visando verificar quais critérios são mais frequentes em relatos verdadeiros. Trata-se de um estudo preliminar para futura elaboração de técnica de avaliação da credibilidade do testemunho, a ser utilizada para auxiliar as avaliações psicológicas das entrevistas realizadas nas perícias com adultos. Foram realizadas 46 entrevistas com relato livre e perguntas abertas com adultos a partir de 18 anos e escolaridade mínima de ensino médio, propondo-se 3 tarefas: 2 relatos (um verdadeiro e um falso) e a aplicação da Escala Fatorial de Neuroticismo - EFN. Na análise das entrevistas, obteve-se como resultados que os critérios “5: Descrições de interações” e “8: Detalhes não-usuais” são significativamente mais presentes nos relatos verdadeiros. Os resultados da EFN não mostraram diferenças significativas entre os participantes em função do nível de ansiedade. Os itens significativos para a verificação da credibilidade do testemunho poderão ser futuramente utilizados em novas pesquisas que explorem a análise das versões apresentadas à perícia criminal oficial durante a reprodução simulada dos fatos, após serem testados, em novas pesquisas específicas frente à veracidade na técnica pericial. / This research aimed to test the criteria of the Criteria-Based Content Analysis - CBCA technique in common reports of adults to ascertain which are the most frequent in true reports. It is a preliminary study to allow future elaboration of technical assessment of witness credibility to be used to assist psychological assessments in forensic interviews with adults. For this purpose, 46 free reports and open questions interviews with adults with minimum age of 18 years and at least high school education were made. Three tasks were proposed: to tell two stories (one true and one false) and to answer the Factorial Scale of Neuroticism - EFN. The analysis of the interviews showed that criteria “5: description of interactions” and “8: non-usual details” were significantly more frequent in true reports. The results of the EFN did not show significant differences among the participants based on the level of anxiety The significant items for checking the credibility of the testimony can be further explored in new research to explore the analysis of the versions presented to the crime scene investigators during reconstruction, after being tested in specific new research on expert technical veracity.

Orientador: Oswaldo Giacoia Junior / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-08-08T08:26:29Z (GMT). No. of bitstreams: 1 Rabelo_RodrigoCumpre_M.pdf: 631068 bytes, checksum: c65f1218ec2e8e4cdcde720e293b4eee (MD5) Previous issue date: 2007 / Resumo: O texto visa evidenciar e depurar a função da arte no interior da análise crítica do ascetismo entendido como subseqüência do ressentimento, função essa necessariamente imbricada com a idéia de uma gaia ciência em oposição aos valores metafísico-niilistas. Conforme a tese dos escritos de Nietzsche, o tipo homem deu-se, via de regra, sob a égide dos valores negativos do ressentimento, cujo corolário é o ideal ascético, atual paradigma dominante de todas as áreas da vida humana (e de todo ¿conhecimento¿ sobre essas áreas). Contra esse processo de decadência que corresponde a um castramento do homem, a um enfraquecimento de seus impulsos positivos, criadores, apenas a arte poderá indicar o caminho para novas possibilidades de existência, posto que é a única atividade humana que exemplifica uma valoração não-asceta da existência. O espírito livre, o filósofo do futuro, tem na arte a matriz operacional que permitirá idealizar novamente o mundo, levar o homem a assumir, agora de forma consciente e plena, a função ¿divina¿ de auto-criador e modelador da vida, no espírito de Dioniso (do segundo Dioniso, o do velho Nietzsche). Ao invés do auto-apequenamento do homem, ter-se-ia, com e a partir da ¿arte¿ (isto é, com a auto-criação de cunho nobre, regida pela gaia ciência), as diretrizes para a auto-superação da vida humana atual, dando lugar e vazão a novas, ¿até agora não desejadas¿, realidades. Estas se traduzirão, por exemplo, numa grande saúde, numa grande política, numa grande razão, e mesmo numa grande seriedade; numa palavra, à existência em grande estilo, inédita na história, senão por alguns ¿acasos felizes¿. O ponto de viragem é a chamada morte de Deus, perpetrada pela própria vontade de verdade ascética, numa imensa e inédita auto-implosão que implica, inclusive, na auto-superação-supressão ou metamorfose da Filosofia em gaia ciência. Seus herdeiros diretos serão uma nova espécie de pensadores-que-sentem-e-criam, que englobarão e extrapolarão e superarão o filósofo, o artista, o médico, o legislador. Conclui-se, então, que a função da arte na Terceira Dissertação de ¿Para a genealogia da moral¿ tem lugar e se constitui no entremeio das engrenagens que movem a necessária, autoprogramada superação-supressão da vontade de verdade ascética em direção à gaia ciência. Conclui-se que na tessitura do aberto plano existencial humano há, entre arte e ciência-filosofia (Wissenschaft) uma contínua, inesgotável, instigante e produtiva tensão; uma relação, de mão dupla, entre dois pólos opostos-complementares, relação que se desdobra historicamente através de complexos tipos de formas de vida. Conclui-se que, na prática, ¿a filosofia ?na medida em que genuinamente olhe para dentro do 'abismo¿ da realidade? necessita das ilusões embelezadoras da arte a fim de não 'perecer pela verdade¿. Pois a arte constitui a melhor força de oposição contra o pessimismo negador do mundo e o maior estimulante para a vontade¿ [MAY, 1999, p. 35 (tr. pr.1)]. Conclui-se que Nietzsche quer, conscientemente, pôr em evidência e manter ativada essa relação na configuração filosofia-arte, bem como nas descrições do artista autêntico e do filósofo da gaia ciência / Abstract: The text aims to select and put in evidence the function of art in the interior of Nietzsche¿s critical analysis of asceticism, understood as a subsequence of resentment, function which necessarily imbricates with the idea of a gay science in opposition to the metaphysical-nihilistic values.As the thesis of Nietzsche¿s writings puts it, man type was given, usually, under the sign of the negative values of resentment, corollary of which is the ascetic ideal, current dominant paradigm of all human life realms (and of all "knowledge" on these areas). Against this process of decay that corresponds to a castration of man, to a weakness of its positive, creative impulses, only art will be able to indicate the way for new existence possibilities, given that is the sole human activity that exemplifies a non-ascetic valuation of the existence. The free spirit, the philosopher of the future, has in art the operational matrix that will allow idealizing the world again, to take man to assume, now in a conscientious and plain way, the ¿divine" function of self-creator and life shaper, in the spirit of Dionysus (of the second Dionysus, the one of the old Nietzsche). Instead of the self-diminishing of man, the lines of direction for current human life¿s self-overcoming would transpire with and from "art" (that is, the auto-creation of noble matrix, conducted by a gay science), giving place and outflow to new, "not yet desired", realities. These will be expressed, for example, in a great health, a great politics, a great reason, even in a great seriousness; in a word, in the existence in great style, unknown to history but for some "happy accidents". The turning point is the so-called death of God, perpetrated by the ascetic will to truth itself, an immense and unknown self-implosion that also implies the self-overcoming-suppression or metamorphosis of Philosophy in gay science. Its inheritors by right shall be a new species of thinkers-who-feel-and-create, who shall encompass and overcome and overpass the philosopher, the artist, the doctor, and the legislator. One then concludes that the function of art in the Third Inquire of "Toward the genealogy of morals" has place and constitutes itself in the in between of the gears that move the necessary, selfprogrammed, overcoming-suppression of the ascetic will to truth toward gay science. One concludes that upon the open plain of human existential tissue there is a continuum, inexhaustible, exciting and productive tension between art and science-philosophy (Wissenschaft); a double-handed relation between two opposite-complementary polar poles that historically unfolds through complex life form types. One concludes that, in short, ¿philosophy ?insofar as it genuinely looks into the 'abyss¿ of reality? needs the beautifying illusions of art lest it 'perish of the truth¿. For art constitutes the best counterforce against world-denying pessimism and the greatest stimulant of the will.¿ [MAY, 1999, p. 35]. One concludes that Nietzsche wants, conscientiously, to put in evidence and to keep activated this relation in the philosophy-art configuration as well as in the descriptions of the authentic artist and of the gay science philosopher / Mestrado / Historia da Filosofia Contemporanea / Mestre em Filosofia

The aim of this thesis is to explore Bernard Williams' moral philosophy in its entirety. This objective is motivated by the critique which is sometimes being forced against Williams. This criticism is based on the objection that his thinking is thoroughly destructive in relation to philosophical ethics. The purpose to explore Williams' thinking in its entirety implicitly questions such an objection for it basically consists in the identification of the constructive moments of Williams' thinking and linking them with his skeptical attitudes. Accordingly, the project of this thesis is to show how Williams' attack on morality and moral system is being completed in notions of shame, truthfulness, and authenticity, which he develops in his late work and which delineate the alternative conception of ethics and ethical life to prevailing legalistic model.

M. Tech. (Department of Marketing, Faculty of Management Sciences), Vaal University of Technology. / While more than half of the South African adult population are active microbloggers, the most common topics that are discussed include current affairs, sports and music entertainment. Nonetheless, there exists intrinsic fear about the credibility of digital content, which stems from the fact that there are limited standards for quality control in the microglogging sphere. Consequently, this apprehension exacerbates potential problems pertaining to ascertaining the reliability of electronic word of mouth (eWOM) communication. In this vein, this study seeks to investigate the salience of selected determinants on consumers’ perceptions about the credibility of microblog music reviews and future eWOM adoption. The sample comprised 485 self-reporting microbloggers residing in the southern Gauteng region of South Africa. The study applied a quantitative approach, whereas cross-sectional data were collected only once from the sample using a paper and pencil based self-administered questionnaire in 2018. Moreover, a positivist philosophy was followed, whereas hypotheses were framed from the credibility heuristics theory, posited as the underlying cues that aid consumers in the online credibility verification process. The formal protocol for research ethics were followed upon collecting empirical data, whereas the multi-item survey questionnaire was tested for reliability and validity. The hypotheses testing comprised an estimation of two regression models. From the findings obtained, it is evident that source credibility, information quality, homophily and prior beliefs confirmation are the four heuristics that pose a significant effect on the evaluation of microblog music reviews by consumers, yielding approximately 43.3 percent explanatory power on the overall credibility of microblog music reviews. Moreover, the second regression model proved the positive effect of microblog music review credibility on eWOM adoption, whereas the independent variable explains 30.7 percent of the variance in eWOM adoption. These findings point to the significance in applying the heuristics in evaluating microblog music reviews created by South African consumers. As such, the findings could assist both microblog administrators and marketing communication practitioners to better design the platforms to facilitate reader credibility evaluations about various products.