<p>Syftet med denna uppsats är att genom metodologisk triangulering ur ett kundperspektiv undersöka de grundläggande faktorerna till varför turism- och shoppingindustrin kan kopplas samman och skapa shoppingturism. En etnografisk studie utfördes genom en triangulering av kvantitativa och kvalitativa metoder för att belysa ämnet shoppingturism från konsumentens synvinkel. Den primära metoden utgjordes av två kvantitativa enkäter med shoppingturister samt observationer. För att få ett ytterligare djup gjordes kvalitativa intervjuer med branschfolk och Gekås besökare.</p><p>Postmodernismen och dess innebörd har lett till att shopping och turism kan ses som en enhetlig näring. Tre begrepp binder dem samman: upplevelse, hedonism och utilitarism. Begreppet shoppingturism har kommit att bli centralt inom den gemensamma näringen, vilket också visade sig i undersökningen då majoriteten ansåg att shopping och turism hör ihop.</p>

This seminary work is about czeck social work literature written by Oldřich Matoušek and other other writers who are writting about similiar themes. Moreover it is about ethical parts of social work literature. Especially about influences of hedonism, utilitarism and christianity. Those influences about definiton of good and evil. Good as the thing that is center of all three disciplines in relation to social work.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Esta dissertação propõe-se a trabalhar com a questão da individualidade no ocidente. Sendo este problema muito amplo, busca-se restringir a questão a duas conceituações: o atomismo concebido de forma geral por Charles Taylor e a genealogia segundo Michel Foucault. Ambos os conceitos são formas de dar um melhor entendimento ao movimento utilitarista dos séculos XVIII e XIX, principalmente tendo um enfoque nas obras de Jeremy Bentham e John Stuart Mill. O atomismo é um problema teórico que busca integrar, de forma relativamente polêmica, até mesmo confundindo, a moral social à moral individual. O utilitarismo resolve tal dilema de duas formas: pela economia e pela política dizendo que a última está em função da primeira e que ambas direcionam-se à busca da felicidade e/ou do prazer. A genealogia é uma metodologia que permite pensar a história como ruptura e descontinuidade, ou seja, um aprofundamento histórico sobre as relações de poder que formam as conceituações. A interpretação da fuga política e econômica do utilitarismo será vista na teoria do poder formulada por Foucault. Espera-se que, assim, o trabalho consiga ter uma visão crítica da individualidade, a partir das ideias de um movimento moderno que foi essencial para a teoria política. De um lado, a preocupação histórica com um movimento dos séculos XVIII e XIX. Do outro lado, uma discussão de poder, histórica, sobre estes períodos na obra de Foucault. Trata-se, portanto, de uma dissertação que busca construir uma genealogia do atomismo a partir das obras de Charles Taylor e Michel Foucault. / This dissertation proposes to work with the issue of individuality in modern European culture. This problem is too broad; the dissertation seeks to restrict this question to two concepts: Atomism as proposed by Charles Taylor and genealogy as proposed by Michel Foucault. Both concepts are ways to get a better understanding of the Utilitarian movement in the eighteenth and nineteenth century. Atomism is a theoretical problem of integrating, or even confusing, social morality to individual morality. Utilitarianism solves this dilemma with two solutions: economy and politics, in which the last is directed by the former and guarantees the pursuit of happiness, at least ideally. Genealogy is a way of thinking about history as rupture and discontinuity; a deeper history on relations of power that shape our concepts. The political and economic escape of utilitarianism will be put in terms of a theory of power developed by Michel Foucault. The expected result is a critical work about individualistic viewpoints, derived from the ideas of a modern movement that was essential for political theory. On one hand, there is a historical concern with a movement of the eighteenth and nineteenth centuries. On the other hand, we have a discussion of power and history about these periods as presented in the works of Foucault. Therefore, we have a genealogy of atomism based on Charles Taylor and Michel Foucault.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Esta dissertação propõe-se a trabalhar com a questão da individualidade no ocidente. Sendo este problema muito amplo, busca-se restringir a questão a duas conceituações: o atomismo concebido de forma geral por Charles Taylor e a genealogia segundo Michel Foucault. Ambos os conceitos são formas de dar um melhor entendimento ao movimento utilitarista dos séculos XVIII e XIX, principalmente tendo um enfoque nas obras de Jeremy Bentham e John Stuart Mill. O atomismo é um problema teórico que busca integrar, de forma relativamente polêmica, até mesmo confundindo, a moral social à moral individual. O utilitarismo resolve tal dilema de duas formas: pela economia e pela política dizendo que a última está em função da primeira e que ambas direcionam-se à busca da felicidade e/ou do prazer. A genealogia é uma metodologia que permite pensar a história como ruptura e descontinuidade, ou seja, um aprofundamento histórico sobre as relações de poder que formam as conceituações. A interpretação da fuga política e econômica do utilitarismo será vista na teoria do poder formulada por Foucault. Espera-se que, assim, o trabalho consiga ter uma visão crítica da individualidade, a partir das ideias de um movimento moderno que foi essencial para a teoria política. De um lado, a preocupação histórica com um movimento dos séculos XVIII e XIX. Do outro lado, uma discussão de poder, histórica, sobre estes períodos na obra de Foucault. Trata-se, portanto, de uma dissertação que busca construir uma genealogia do atomismo a partir das obras de Charles Taylor e Michel Foucault. / This dissertation proposes to work with the issue of individuality in modern European culture. This problem is too broad; the dissertation seeks to restrict this question to two concepts: Atomism as proposed by Charles Taylor and genealogy as proposed by Michel Foucault. Both concepts are ways to get a better understanding of the Utilitarian movement in the eighteenth and nineteenth century. Atomism is a theoretical problem of integrating, or even confusing, social morality to individual morality. Utilitarianism solves this dilemma with two solutions: economy and politics, in which the last is directed by the former and guarantees the pursuit of happiness, at least ideally. Genealogy is a way of thinking about history as rupture and discontinuity; a deeper history on relations of power that shape our concepts. The political and economic escape of utilitarianism will be put in terms of a theory of power developed by Michel Foucault. The expected result is a critical work about individualistic viewpoints, derived from the ideas of a modern movement that was essential for political theory. On one hand, there is a historical concern with a movement of the eighteenth and nineteenth centuries. On the other hand, we have a discussion of power and history about these periods as presented in the works of Foucault. Therefore, we have a genealogy of atomism based on Charles Taylor and Michel Foucault.

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Abstract   Date:                           2020/06/02   Level:                          Bachelor thesis in Business Administration, 15 cr   Institution:                  School of Business, Society and Engineering, Mälardalen University Authors:                      D’alessandro Maximillian            &amp;       Mills Dominic                            (1995/02/11)                                                    (1998/09/26)   Title:                            Why international marketing? - A study on the underlying motivational factors behind international marketing students choice of higher education   Tutor:                          Andreas Pajuvirta   Keywords:                   Motivation, students, consumer behaviour, hedonism, utilitarism, intrinsic motivation, extrinsic motivation   Research question:      Which motivational factors affect students when choosing the international marketing programmes in Sweden?   Purpose:                     The aim of this study is to contribute to a greater understanding of the existing, limited research regarding the motivational factors behind international marketing students choice of course. Furthermore, the study aims to create a holistic view of what motivational factors affect international marketing students when choosing their course.   Method:                       The study commenced with a quantitative approach, where a survey-study was employed in order to create a holistic view of the respondent’s motivations behind their academic choice. In order to delve further into these motivational factors, a qualitative focus-group was also used. The study’s collected data has been coded, grouped, and analysed with the study’s theoretical framework in mind. Furthermore, the study’s research question and purpose have been used as the outline for the closing chapters.   Conclusion:                 This study has shown that international marketing students employ a utilitarian manner of thinking, where they prioritise future possibilities and the end-goal when choosing higher educational courses. This utilitarian way of thinking is founded on an intrinsic motivation which is connected to their inherent interest for marketing. / Sammanfattning   Datum:                        2020/06/02   Nivå:                           Kandidatuppsats i företagsekonomi, 15 hp   Institution:                  Akademin för Ekonomi, Samhälle och Teknik, EST, Mälardalens Högskola.   Skribenter:                  D’alessandro Maximillian                                  Mills Dominic                                      (11/02/1995)                                          (26/09/1998)   Titel:                           Varför internationell marknadsföring? - En studie om internationella marknadsföringsstudenters motivationer bakom deras programval   Handledare:                Andreas Pajuvirta   Nyckelord:                  Motivation, studenter, konsumentbeteende, hedonistisk motivation, utilitaristisk motivation, intern motivation, extern motivation   Frågeställning:           Vilka motivationsfaktorer ligger till grund för studenters utbildningsval på de internationella marknadsföringsprogrammen i Sverige?   Syfte:                          Syftet med studien är att tillföra en större förståelse till den befintliga, begränsade, vetenskapliga forskningen kring de motivationsfaktorer som ligger till grund för internationella marknadsföringsstudenters utbildningsval i Sverige. Studien ägnar sig åt att skapa en sammanställd bild av vad som motiverar internationella marknadsföringsstudenter till att studera vid deras valda program.   Metod:                        Studien inleddes med en kvantitativ ansats där en enkätundersökning utfördes i syfte att sammanställa en helhetsbild av respondenternas motivationer. I syfte att skapa en djupgående förståelse av dessa motivationer utfördes även en fokusgrupp av en kvalitativ karaktär. Studiens insamlade data har kodats, tematiserats och sedan analyserats med hjälp av studiens teoretiska referensram. Studien förhåller sig dessutom till dess syfte och frågeställning i utformningen av hela arbetet, men särskilt i studiens diskussion, samt slutsats.   Slutsats:                      Denna studie visar att internationella marknadsföringsstudenter agerar utifrån ett utilitaristiskt tankesätt som överväger framtida möjligheter. Detta utilitaristiska tankesätt grundas i en intern motivation som är kopplat till deras intresse för ämnet marknadsföring.

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This study is a qualitative analysis of ideas and ideological content, which main focus is the Indian legislation on rape offenses which was adapted after a brutal rape case in Dehli 2012. The purpose of the study is to analyze how Indian news sites portray the motives behind the new death penalty legislation. The analysis intention is to see if there´s a possibility that the arguments can be categorized within a theoretical framework such as utilitarianism, retributivism or feminism. The material used in the analysis is recently published, high-profile news articles from Indian media. The result signifies that the Indian government's argument for the death penalty legislation is justified primarily through justice and revenge for the victim, as well as the purpose of deterrence, which can be compared to the retributive setting. The majority of the arguments were also problematized from a feministic perspective, with the explanation that execution isn´t the solution to the country's patriarchal structure and gender-based violence and oppression. One factor that has an impact on the study is the limited freedom of the press in India where authorities have censored certain material on the internet, which affects the reliability of the study material. In conclusion the analyzed material uses the same sorts of argument that reflects upon feminist rationales, but this result also indicates that the unified result may have an explanation for the limited press freedom, the country's corruption and the censorship of the authorities.

Denna text utreder de implikationer svartsjuka ger på den övergripande lyckan i samhället idag, tolkat mot olika normer angående vårt relaterande i främst romantiska partnerskap. Det finns teorier som hävdar att svartsjuka kan vara negativt för samhället, och det finns teorier som hävdar motsatsen. Den här texten försvarar tesen om att det är medvetenhet och självinsikt hos den enskilda individen som vänder svartsjukan till något som kan höja nivån av lycka i samhället, baserat på utilitaristiskt och deterministiskt synsätt.