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Research Question: Can organizations truly create value for all its stakeholders simultaneously, without a significant trade-off from one group to another? And what role does current ICT infrastructure play? Purpose: This study is aimed at determining how organizations create value simultaneously for stakeholders without a trade-off, and also examine the role of ICT (Information and communication technologies) in balancing responsibility in trying to satisfying all stakeholders (customers, suppliers, society, environment, employees and shareholders) in complex ICT environments. Methodology: The study involves business organizations in Sweden. A research questionnaire was sent to one thousand five hundred top level management executives in Swedish based business organizations, to collect data.  Business organizations were carefully selected to cut across many industry sectors. Findings: Some of the findings includes: that many companies in Sweden still have a hard time satisfying all stakeholders simultaneously without trade-off, even with the huge ICT infrastructures. We discovered that although companies invest a lot on ICT, but the combination of strategy which will bring corporate partnership and create value for all without “robbing Peter to pay Paul” is still lacking. Research Limitations: First, the study was limited to Sweden because of lack of resources to conduct interviews in many countries. Thus, there is the need to exercise caution in generalising these findings. Second, the number of respondents was limited, because it was difficult to get very busy top management executives from different companies to respond to our questionnaire.   Originality: This research work provides insight to understand and interpret balanced stakeholder value creation in companies, identify attributes for simultaneous value creation, as well as the role information and communication technology play in achieving this objective. Keywords: Stakeholder, Value Creation, Information and communication technology, Sustainable Value, and Stakeholder Analysis

During recent years corporations have been focusing on revenues rather than profits. This led to decreased margins and unstable financial performances. To increase profits, new pricing strategies have emerged. One promising pricing strategy that focuses on increasing profits is value-based pricing, which constitutes the monetising of customer perceived value. The purpose of this paper is to identify what factors influence customer perceived value in the global high-tech service industry. With this knowledge corporations can draw precise evaluations of customer perceived value and hence utilise value-based pricing in the best possible way. A qualitative method was used to study the case of MB Services, the service division of the Meyer Burger Technology Group, and the global high-tech service industry represented at the Hannovermesse 2011, an industrial exhibition in Hanover, Germany. The empirical data collected was analysed together with the theoretical framework. The findings are that customer perceived value of high-tech services is influenced by the overall benefits the customer can obtain from the service, the sacrifices in terms of costs the customer has to pay for the service, competitors’ offerings, different segments, subjective judgments of distinctive people within a corporation, and the industries’ and customers’ level of maturity. Customer perceived value is an underresearched subject, which requires further investigation.

Purpose/Research questions Aiming at the problem that the management efficiency of many Chinese small and medium-sized enterprises is generally low, the paper is to find the method in the aspect of marketing management to improve the management for the enterprise to meet challenges of globale market competition. According to the thoughts of Kotler(2006, p814), the future marketing shall be in a direction towards holistic marketing from marketing department . The paper discusses whether it is feasible for the Chinese small and medium-sized enterprises to use the precision marketing management method to optimize and integrate the resources and improve enterprises’ capacity. Research design/methodology/Approach The paper discusses the feasibility of the research subject through combination of theoretical research and case discussion. Analyze and discuss on experience of Parker Hannifin(China) to summarize ideas and implementation methods of precision marketing management to provide reference to the management of Chinese small and medium-sized enterprises. Findings Through the analysis and discussion on Parker Hannifin(China) and combination of marketing theory and value chains theory, I find that lean thinking may help the small and medium-sized enterprises inChinato utilize the limited resources in a reasonable way and improve enterprise capacity. Research limitations/implications Starting with marketing management, the paper discusses how to improve the efficiency of value delivery and thus win advantage through changing the extensive management method of enterprises. However, the small and medium-sized enterprises inChinastill have the problems such as brand resources and technological resources, etc., therefore, precision marketing can not generally improve the enterprises’ comprehensive competitive capability. Several competition methods, such as technique introduction, strategy alliance and so on are still needed to improve the enterprise’ comprehensive competitive capability, only in this way can the enterprises may win in the competition. Originality/value of the research Different from other papers, the paper, in the light of the characters of Chinese existing small and medium-sized enterprises, mainly discusses the application of precision marketing management of small and medium-sized enterprises adopting extensive management. Therefore, it has the particularity in marketing cultural environment, such as Chinese policy and customers' preference; its application shall be more specific, and has stronger pertinence.

Abstract; Finding needs of knowledge are important for universities but also for operation in the surrounding area. Teacher, student and other organization have to make efforts to create opportunities to develop knowledge. Without cooperate/ cooperation they can loose possibilities to develop valuable knowledge. How do the organization see upon meanings of the procedures of cooperation? How do they work with and for cooperation? What role should the universities play in the development of knowledge in todays community of change? The aim of this study is to create an understanding for the meaning of cooperation procedure by developing knowledge and how it might bring value. My interest in this is to find the means of procedure of cooperation and to create understanding. By using interviews, the interviewee can tell about their different experiences. In this study there is six interviews made with people who work with procedure of cooperation in six different operation. The result shows that opportunity to make a procedure of cooperation and developing knowledge depends on the operators work with planning of the procedure. By finding needs and the means to attain the goals depends on the different needs and demands of the operator. The procedure might bring both the development of knowledge but also values. It requires good communication and action from all parts involved. Both Universities and surrounding operators have to change their role by working towards cooperation. It is a matter of creating values for all in the procedure of cooperation.

The aim of this thesis is to explore and illustrate empirically how brand values are co-created in communication by users on a corporate Facebook page. The text from two months of conversa-tion on IKEA Sweden’s Facebook page has been analyzed using qualitative and quantitative meth-ods. The concept of value co-creation has been excessively discussed in marketing literature during the last decades. In co-creation the customers, or stakeholders, create value together with the brands, but how this happens in communication on the social media remains to be further exam-ined. This thesis takes a close perspective of the phenomenon and the result shows how a few brand values of the IKEA brand are recurrently reinforced in the text communication as IKEA and other users of their Facebook page share practical advices, emotions, and thoughts. The communication is surprisingly friendly and supportive, the atmosphere reminds of a big family, an IKEA family, even though users don’t know each other. The social values appear to be of fun-damental importance as one of the world’s largest furnisher retailers uses the world’s largest social media, and these values are co-created between the users in the IKEA Facebook community. Fur-thermore, there is a brand value of IKEA explaining that IKEA understands their customers living situations and needs. This value is continuously co-created as employees of IKEA talks with cus-tomers and learn from what is said, commented and suggested on their corporate Facebook page.

In recent years, retailers have evolved to offer higher levels of hedonic value in shopping experience, thereby intensifying levels of the competition within the industry. The reason for success of President Chain Store Corporation¡¦s integrated marketing of whole store also is hedonic value. However, academic research on consumer reactions to these efforts is limited. This study focuses on the integrated marketing of whole store carried out by two leading convenience store in Taiwan, and investigates consumer reactions to these promotions enhancing hedonic value in shopping experience.Research results find that, hedonic benefits of sales promotion have positive relationship with customer satisfaction, word of mouth, repatronage anticipation, and resource expenditures. On the contrary, utilitarian benefits of sales promotion have negative relationship with those retail outcomes. And results show that the distinct categories of sex and age have different level of effect on the benefits of sales promotion¡¦s relationship with customer satisfaction, word of mouth, re-patronage anticipation, and resource expenditures. According to the research findings, this study provides useful insight for the further development of marketing strategies.

Identifying the unique ways in which a project can add value to an owner’s organization is an essential part of project delivery. Every project has defined requirements, such as budget, schedule and engineering specifications that must be met; but there are other attributes of a project that are not always immediately evident; yet, when implemented, can add significant value. A delivered project that meets cost, schedule, engineering and operational requirements is not necessarily a project that provides the most value possible. To maximize the value of a project, it is first necessary to identify the ways in which it can add value. Only after that can an effective strategy be developed to exploit fully the value-adding potential of a project. However, because these value adding attributes, or value interests, are not always driven by operational or engineering requirements, they can be difficult to identify. Identification begins with understanding what aspect of a project drives the value interests. Since a single owner may engage in different types of projects and the value set of one may not be the value set of another, it is logical then to conclude it is characteristics of the project itself, not the owner, that drive the presence of value interest. It is this hypothesis, that project characteristics drive value interests, which is presented and validated in this thesis. The hypothesis is supported through the development of a mathematical model in which the parameter estimates show specific project characteristics are significant in explaining the importance of individual value interests to a project. The model was developed through binary logistic regression of industry survey data, and validated statistically and empirically. A sensitivity analysis showed the key cost- and schedule-related value interests are not significantly sensitive, and an examination of the parameter estimates showed realistic and common sense relationships are present. The methodology presented here shows that value interests are, indeed, driven by project characteristics. However, there is neither a single characteristic nor a standard set of characteristics that drive all value interests. Instead, each value interest has its own unique combination of driving characteristics.

ABSTRACT After Taiwan Air Cargo Terminal ¡]TACT¡^has walked through the monopoly, deregulation, privatization process, the services which they have been providing can't match the demand of modern cargo transportation, including of high-service-quality and high-speed-pass customs. The basic theory we adopted is¡§ Value Marketing Chains¡¨¡]Porter, 1985¡^and ¡§Competitive Advantages¡¨¡]Porter, 1990¡^in this study, its goals as follows: 1. To investigate the important service value factors of air cargo warehouse and difference range of service value after the privatization, 2. Discuss the correlation between service value and competitive advantages, 3. Use TACT cases to explain have an empirical on value chains and competitive advantages. This study is designed with retrospective-prospective due. By citing secondary data and in depth interviews offered from hardware etc. four key successful factors, by identifying, value delivery six step, and three stages cargo terminal organization type change, analyzed includes its value and four competitive advantages, example first-mover advantages etc. Furthermore, to design questionnaires and send 200 pieces surveying, get through depth interviews and data analysis, it show the four services value after privatization is high-degree and statistical significance expect hard-service . This study to codify a few consequence, example extend information service, quickly construct step, promote fixable service, aggrandize alliance, adjust contract and law, etc. keywords¡GPrivatization , Value chains , Value marketing chains , Competitive advantages..

ABSTRACT Title¡GCross-Cultural comparison of work value and culture value between Australian and Chinese from China Pages: 82 total Author: Mr. Liao Cheng Hui Advisor: Professor Zhiao Bi Xiao In order to increasing the competitive advantage after joining WTO of both Taiwan and China¡Ahuman resources have been paid higher attention. The competition between companies will depend on which will have superior talents. Facing the globalize environment, we should understand the differences of work values and culture values between target countries. We took the questionnaires from Australian and Chinese working in Australia, also comparing with Chinese working in China in order to fit the cross-cultural research. Based on descriptive statistics analysis, factor analysis, reliability, path analysis and stepwise regression, our finding as as following¡G (6) Among personal characteristics, gender, age, job position, working years and level of education are significant to the variation of work value. (7) Among personal characteristics, gender, age, job position, working years and level of education are significant to the variation of culture value. (8) Among personal characteristics, age, job position, working years and level of education are significant to the variation of job involvement. (9) Nationality is significant to the variation of work value, culture value and job involvement. Comparing to Australian, Chinese (no matter working in Australia or in China) is with more constructive attitude in work value and job involvement. (10) Comparing to the country culture, there are deeper effects from enterprise culture to the employees in work value and job involvement.