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Technologies of wonder: (re)mediating rhetorical practiceDelagrange, Susan Heckman 02 December 2005 (has links)
No description available.
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Exploring the Visual in the Public and Crowd: A Mixed Method InvestigationBenski, Kathryn A. 06 September 2011 (has links)
No description available.
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Fasansfullt övertygande : En visuell retorikanalys / Horrifyingly persuasive : A visual rhetoric analysisSvensson Niklasson, Isak January 2022 (has links)
The purpose of this analysis is to investigate how communication can convey its messages inorder to convince. Climate change is a multi-faceted problem with unique challenges, onekey challenge being the disconnect of opinions between the public, scientists and the politicalsphere. One part of this challenge is effectively communicating the scientific consensus to thepublic. To better understand how visual rhetoric can be deployed in climate changecommunication this essay analyzes a WWF campaign from 2010, which consists of 6 images.The theoretical basis for this analysis is primarily visual rhetoric but also includes theoriesfrom comics and sequential storytelling due to the nature of the images being analyzed.Through its analysis this essay concludes that visual rhetoric is an important and powerfultool for graphic designers amongst others that can be used to reframe and include the viewerin the meaning making process to persuade them, which is especially important in thequestion of climate change.
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Vilket krig är viktigast? : En kvalitativ retorikanalys av hur NGO:s framställer sig själva och krig med avsikten att övertyga sin publik att donera pengarDomberg, Märta, Nordström, Shisa January 2022 (has links)
In times of war, help and support is provided by NGO:s, and this essay investigates the NGO:s strategies for seeking support in times of war and crisis. Previous research has shown that refugees are portrayed differently in the media depending on their background. It is necessary for NGO:s to write about the affected people, in order to inform about their work carried out on-site to spread knowledge, create credibility and receive support through funding. A complex marketing which alludes to the people in need. Therefore, this analysis looks at how NGOs present themselves and the war situations with the intention of convincing their audience to donate money. With a qualitative rhetorical analysis combined with semiotic tools, the paper analyzes two pages, one about the Syrian war and one about the Ukrainian war found on two of Sweden’s biggest NGO:s, the Red Cross and Doctor Without Borders websites. The analysis shows how refugees from the Ukrainian war were presented as individual beings and personalized, compared to the Syrian war in which refugees were presented in groups with no personal traits. Doctor Without Borders also focused more on their medical action rather than on the actual war.
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En retorisk utmaning i läkemedelshyllan : En studie om designbyråers visuella retoriska ramar och vägar vid formgivning av receptfria läkemedelsförpackningar / A rhetorical challenge in the drug shelfMagnusson, Hanna, Mierzejewska, Joanna January 2016 (has links)
The purpose of this thesis was based on visual rhetoric theory to examine how design agencies experience the design of over-the-counter drug packaging, what challenges they face, and with which rhetorical appeals they convince consumers, while they relate to the non-art-related conditions, the Swedish Medical Products Agency’s regulations (SMPA). The objective was based on previous research that has begun a discourse on the phenomenon and that designers previously has expressed a lack of dialogue in the graphic expression of over-the-counter drug packaging with the SMPA. To investigate the phenomenon semi-structured interviews was conducted with six professions of five different design agencies whose area of expertise was health and pharmaceutical communication. The results showed that the designers' biggest challenges was to find the balance between the visually attractive as well as the patient safe and reliable graphic expression. The results also showed a challenge in the absence of direct communication with the SMPA in the design process. Such communications had facilitated the process as a dialogue for the graphic expression and its effect on a patient safe packaging, had been possible. The elements in the design process that the respondents considered most essential to persuade the consumers were colors and illustrations. These elements could be widely applied without violating the rules.
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Mapping the Genres of Healthcare Information Work: An Interdisciplinary Study of the Interactions Between Oral, Paper, and Electronic Forms of CommunicationVarpio, Lara January 2006 (has links)
Electronic Patient Records (EPRs) are becoming standard tools in healthcare, lauded for improving patient access and outcomes. However, the healthcare professionals who work with, around, and despite these technologies in their daily practices often regard EPRs as troublesome. In order to investigate how EPRs can prompt such opposing opinions, this project examines the EPR as a collection of communication genres set in complex contexts. In this project, I investigate an EPR as it was used on the Nephrology ward at a large, Canadian, urban, paediatric teaching hospital. In this setting, this study investigates EPR-use in relation to the following aspects of context: (a) the visual rhetoric of the EPR's user-interface design; (b) the varied social contexts in which the EPR was used, including a diversity of professional collaborators who had varying levels of professional experience; (c) the span of social actions involved in EPR use; and (d) the other genres used in coordination with the EPR. <br /><br /> This qualitative study was conducted in two simultaneous stages, over the course of 8 months. Stage one consisted of a visual rhetorical analysis of a set of genres (including the EPR) employed by participants during a specific work activity. Stage two involved an elaborated, qualitative case study consisting of non-participant observations and semi-structured interviews. Stage two used a constructivist grounded theory methodology. A combination of theoretical perspectives -- Visual Rhetoric, Rhetorical Genre Studies, Activity Theory, and Actor-Network Theory -- supported the analysis of study data. This research reveals that participants routinely transformed EPR-based information into paper documents when the EPR's visual designs did not support the professional goals and activities of the participants. <br /><br /> Results indicate that healthcare professionals work around EPR-based patient information when that genre's visual organization is incompatible with professional activities. This study suggests that visual rhetorical analysis, complemented with observation and interview data, can provide useful insights into a genre's social actions. This research also examines the effects of such EPR-to-paper genre transformations. Although at one level of analysis, the EPR-to-paper-genre transformation may be considered inefficient for participants and so should be automated, at another level of analysis, the same transformation activity can be seen as beneficially supporting the detailed reviewing of patient information by healthcare professionals. <br /><br /> To account for this function in the transformation dysfunction, my research suggests that many contextual factors need to be considered during data analysis in order to construct a sufficiently nuanced understanding of a genre's social actions. To accomplish such an analysis, I develop a five-step approach to data analysis called 'context mapping. ' Context mapping examines genres in relation to the varied social contexts in which they are used, the span of social actions in which they are involved, and a range of genres with which they are coordinated. To conduct this analysis, context mapping relies heavily on theories of "genre ecologies" (Spinuzzi, 2003a, 2003b; Spinuzzi, Hart-Davidson & Zachry, 2004; Spinuzzi & Zachry, 2000) and "Knotworking" (Engestrom, Engestrom & Vahaaho, 1999). Context mapping's first three steps compile study data into results that accommodate a wide range of contextual analysis considerations. These three steps involve the use of a composite scenario of observation data, genre ecologies and the description of a starting point for analysis. The final two steps of this approach analyse results using the theory of Knotworking and investigate some of the implications of the patterns of genre use on the ward. <br /><br /> Through context mapping analysis, this study demonstrates that EPR-based innovations created by a study participant could result in the generation of other improvisations, in a range of genres, by the original participant and/or by other collaborators. These genre modifications had ramifications across multiple social contexts and involved a wide range of genres and associated social actions. Context mapping analysis demonstrates how the effects of participant-made EPR-based variations can be considered as having both beneficial and detrimental effects in the research site depending on the social perspective adopted. Contributions from this work are directed towards the fields of Rhetorical Genre Studies, Activity Theory research, and Health Informatics research, as well as to the research site itself. This study demonstrates that context mapping can support text-in-context style research in complex settings as a means for evaluating the effects of genre uses.
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Varje berättelse har sin egen hjälte : En kvalitativ studie av svenska reklamfilmers argumentationstekniker och framträdande budskap / Each story has its own hero : A qualitative study of swedish commercials argumentation techniques and prominent messagesHillgren, Anna January 2017 (has links)
Syfte och frågeställning Syftet med studien är att undersöka hur tre svenska reklamfilmer tillämpar olika typer av argument för att övertyga mottagarna av sitt budskap och vilka retoriska grepp som används för att nå ut till publiken. Vidare undersöks vilka budskap som är framträdande samt vilka samhällsfrågor reklamfilmerna anspelar på. I studien granskar jag även hur visuell retorik tillämpas. Utifrån detta syfte utformades frågeställningen: Hur ser argumentationen ut i de utvalda reklamfilmerna? Vilka budskap går att avläsa i reklamfilmerna? Vilka visuella argument tillämpas? Material och Metod Materialet består av tre svenska reklamfilmer som visats på tv under hösten 2016. Det metodologiska tillvägagångssättet är en kritisk retorikanalys som är kritiskt ifrågasättande och undersöker vilka argument som ger tyngd samt budskapens innebörd. Jag har även inkluderat visuella aspekter eftersom en analys utifrån retoriken även fokuserar på de visuella budskapen som ansluter till visuella uttrycksformer. Det visuella perspektivet tillämpas i studien för att få en bredare förståelse för hur visuella framställningsformer används och hur de påverkar och övertygar publiken. Resultat Analysresultatet indikerar flertal likheter mellan reklamfilmerna, främst genom att de distanserar sig från den traditionella marknadsföringen som ofta syftar till att exponera varor och tjänster. Istället återspeglar reklamfilmerna verklighetsbaserade situationer utifrån tre skilda perspektiv. Ica som uppmärksammar ett samhällsproblem med våldsinslag, Ikea som syftar till att återskapa en vardagssituation genom att visa hur varuhuset existerar i hemmet samt KPA Pension som visar en verklighetsbaserad situation med inriktning på miljöfrågor. Återkommande är även hur reklamerna anspelar på publikens känslor och att barn har en central roll i samtliga reklamfilmer. / Purpose and research question The purpose of the study is to examine how three swedish commercials use different types of arguments to convince the target groups of a message and to analyze the rhetorical grips that are applied in order to reach out to the audience. Furthermore the most prominent messages in the commercials are identified and the social issues the commercials allude to are examined. This study also examines how visual rhetoric is applied. Based on the purpose this study examines the following research questions: - How are the arguments in the selected commercials framed? - What messages can be read off in the commercials? - Which rhetorical means are prominent? - What visual arguments are applied? Material and method The material consists of three swedish commercials shown on television the fall of 2016. In the study a critical rhetorical analysis is applied which critically questions and examines the main arguments and the meaning of the messages. Additionally visual aspects are included in the analysis since rhetoric also focuses on the visual messages connected to the visual expression. The visual perspective is applied in the study to gain a broader understanding of how visual representation forms are used and how they influence and persuade the audience. Results The result of the analysis results indicate numerous similarities between the commercials, mainly because they distance themselves from the traditional marketing that often aims to expose goods and services. Instead these commercials reflect real-life situations from three different perspectives. Ica recognizes a social problem with violence, Ikea aims to recreate an everyday situation by showing how the department store can exist in our homes. KPA Pension shows a real-life situation with a focus on environmental issues. Something recurrence in these commercials is also how commercials alludes to the audience's feelings and that children have a central role in all the commercials.
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Mourning and Message: Martin Luther King Jr.'s 1968 Atlanta Funeral as an Image EventBurns, Rebecca Poynor 20 November 2008 (has links)
The seven-and-a-half-hour series of funeral rites that occurred in Atlanta on April 9, 1968 in honor of assassinated civil rights leader Martin Luther King Jr. were broadcast live to 120 million U.S. television viewers and reported extensively in local and national newspapers and magazines. While King's April 4 assassination triggered deadly riots in more than 100 cities, Atlanta remained peaceful before and during the funeral. In this research thesis I explore how the funeral was leveraged by three disparate stakeholder group's King's family, the Southern Christian Leadership Conference, and Atlanta's liberal white leadership- to stage image events. I create a historiography for each group that draws on primary sources and original interviews. Using an intertextual approach I conduct qualitative content analysis of the media coverage generated by each group's actions, identifying seven major messages that emerged.
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Human-Computer Interface Design for Online Tutoring: Visual Rhetoric, Pedagogy, and Writing Center WebsitesMyatt, Alice J 16 December 2010 (has links)
This dissertation examines the theory and praxis of taking an expanded concept of the human-computer interface (HCI) and working with the resulting concept to design a writing center website that facilitates online tutoring while fostering a conversational approach for online tutoring sessions. In order to foster a conversational approach, I explore the ways in which interactive digital technologies support the collaborative and communicative nature of online tutoring. I posit that my research will yield a deeper understanding of the visual rhetoric of human-designed computer interfaces in general and writing center online tutoring websites in particular, and will, at the same time, provide support and rationale for the use of interactive digital technologies that utilize the space within the interface to foster a conversational approach to online tutoring, an outcome that the writing center community strongly encourages but acknowledges is difficult to achieve in online tutoring situations (Bell, Harris, Harris and Pemberton, Gillespie and Lerner, Hobson, Monroe, Rickley, Thomas et. al). The resulting prototype design that I submit as part of this dissertation was developed by considering the surface and conceptual dimensions of the HCI along with pedagogies that support interactivity, exploration, communication, collaboration, and community.
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Mapping the Genres of Healthcare Information Work: An Interdisciplinary Study of the Interactions Between Oral, Paper, and Electronic Forms of CommunicationVarpio, Lara January 2006 (has links)
Electronic Patient Records (EPRs) are becoming standard tools in healthcare, lauded for improving patient access and outcomes. However, the healthcare professionals who work with, around, and despite these technologies in their daily practices often regard EPRs as troublesome. In order to investigate how EPRs can prompt such opposing opinions, this project examines the EPR as a collection of communication genres set in complex contexts. In this project, I investigate an EPR as it was used on the Nephrology ward at a large, Canadian, urban, paediatric teaching hospital. In this setting, this study investigates EPR-use in relation to the following aspects of context: (a) the visual rhetoric of the EPR's user-interface design; (b) the varied social contexts in which the EPR was used, including a diversity of professional collaborators who had varying levels of professional experience; (c) the span of social actions involved in EPR use; and (d) the other genres used in coordination with the EPR. <br /><br /> This qualitative study was conducted in two simultaneous stages, over the course of 8 months. Stage one consisted of a visual rhetorical analysis of a set of genres (including the EPR) employed by participants during a specific work activity. Stage two involved an elaborated, qualitative case study consisting of non-participant observations and semi-structured interviews. Stage two used a constructivist grounded theory methodology. A combination of theoretical perspectives -- Visual Rhetoric, Rhetorical Genre Studies, Activity Theory, and Actor-Network Theory -- supported the analysis of study data. This research reveals that participants routinely transformed EPR-based information into paper documents when the EPR's visual designs did not support the professional goals and activities of the participants. <br /><br /> Results indicate that healthcare professionals work around EPR-based patient information when that genre's visual organization is incompatible with professional activities. This study suggests that visual rhetorical analysis, complemented with observation and interview data, can provide useful insights into a genre's social actions. This research also examines the effects of such EPR-to-paper genre transformations. Although at one level of analysis, the EPR-to-paper-genre transformation may be considered inefficient for participants and so should be automated, at another level of analysis, the same transformation activity can be seen as beneficially supporting the detailed reviewing of patient information by healthcare professionals. <br /><br /> To account for this function in the transformation dysfunction, my research suggests that many contextual factors need to be considered during data analysis in order to construct a sufficiently nuanced understanding of a genre's social actions. To accomplish such an analysis, I develop a five-step approach to data analysis called 'context mapping. ' Context mapping examines genres in relation to the varied social contexts in which they are used, the span of social actions in which they are involved, and a range of genres with which they are coordinated. To conduct this analysis, context mapping relies heavily on theories of "genre ecologies" (Spinuzzi, 2003a, 2003b; Spinuzzi, Hart-Davidson & Zachry, 2004; Spinuzzi & Zachry, 2000) and "Knotworking" (Engestrom, Engestrom & Vahaaho, 1999). Context mapping's first three steps compile study data into results that accommodate a wide range of contextual analysis considerations. These three steps involve the use of a composite scenario of observation data, genre ecologies and the description of a starting point for analysis. The final two steps of this approach analyse results using the theory of Knotworking and investigate some of the implications of the patterns of genre use on the ward. <br /><br /> Through context mapping analysis, this study demonstrates that EPR-based innovations created by a study participant could result in the generation of other improvisations, in a range of genres, by the original participant and/or by other collaborators. These genre modifications had ramifications across multiple social contexts and involved a wide range of genres and associated social actions. Context mapping analysis demonstrates how the effects of participant-made EPR-based variations can be considered as having both beneficial and detrimental effects in the research site depending on the social perspective adopted. Contributions from this work are directed towards the fields of Rhetorical Genre Studies, Activity Theory research, and Health Informatics research, as well as to the research site itself. This study demonstrates that context mapping can support text-in-context style research in complex settings as a means for evaluating the effects of genre uses.
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