The thesis deals with present trends in the world and the Czech insurance. This dissertation identifies the biggest problems further highlights the current changes in the market and at the end estimate future development, which would be the insurance market in next years to develop.

The aim of this work is based on analysis of the development of selected macroeconomic indicators and our own research, show what, how and why it affects the psychology, mentality and the economic behavior of people in the Czech Republic and Russian Federation.Work consists of analytical and research components. In the analytical section, I briefly describe the transformation process of the nineties, in addition to significant milestones in the modern history of selected countries, the impact of policies on people's behavior, the demographic situation and trend analysis of economic indicators in the Czech Republic and Russian Federation.Furthermore, I described how to work the political and economic developments in the life of the individual and society.In a research project, I analyzed the results of the inquiry.

This thesis deals with a truck transport and with influence economic crisis on truck transport. The theoretical part is specialized in the truck transport in general, in the highways and toll in the Czech Republic, in the transporters' association, in international contracts and in the characteristic of truck transport management. The practical part deals with a choosen transport firm and with influence economic crisis on this choosen firm.

The Diploma´s Thesis is focused on influence of marketing communication to children to consumer behaviour of the parents. The thesis puts emphasis on cognition the child as a consumer - describes its behaviour depending on the age and its values and subsequently defines the influences of surroundings related to child consumer maturing. The thesis is also engaged in questions connected with influence of the children towards their parents. The main goal is firstly to define and evaluate marketing communication which are according the opinions of children and parents perceived as the most efficient, and secondly specify the parents´ consumer behaviour so to what extent are the parents truly influenced by child, advertisement respectively. For an investigating these facts are used author´s own questionnaire surveys.

The concept of control is an important determinant of consolidated financial statements. Group of economically related entities and its consolidated financial statements are identified by control concept. Conception of control lies in the model of determination of entities controlled. The evolution of control concept points out, that some entities have not always been integrated in the group or have not been considered controlled. Information value of consolidated financial statements resulting from the control concept is directly influenced by this non-integration represented e.g. by off-balance sheet accounting and Special Purpose Entities. Thesis examines and analyzes present and previous models of control concept of U.S. GAAP, IAS/IFRS and its converged principles.

This thesis deals with the tax systems and tax competitiveness of the European Union countries. Aim is to analyze the influence of competitiveness on the growth of tax revenues for selected taxes. The analysis is applied to a personal income tax, corporate income tax and value added tax. The method of constant tax shares divides the total tax revenues growth in the monitored period between two effects -- the influence of competitiveness and the influence of growth in total tax revenues. The thesis also contains characteristics of tax systems and tax mixes. Tax systems are characterized by individual taxes focusing on the importance of each tax in the tax system. Tax mixes are described by the main factors that affect them, by their historical development and current trends.

The thesis deals with general attitudes toward advertising and their influence on the effect of television advertising in the selected target group. The theoretical section explains communication and advertising, attitudes, their function, changes and formation and also focuses on attitudes towards advertising and their impact on the effectiveness of advertising. In the practical part, there was done my own research on the advertising of cosmetic products and the target group of women. The methodology description is followed by secondary and primary research into general attitudes towards advertising and the effect of selected ads on cosmetics in the target group. In conclusion, the analysis of relationship between attitudes on advertising and advertising effects was done, the results were evaluated and possible implications for practice were suggested.

The thesis analyses influence of actors in the regulatory mode of legislative process of the EU on a case study of liberalisation and integration of the Internal Market in electricity and natural gas. The Internal Market is regarded as an example of postmodern international system. Key arenas used for analysis of individual actors and their partial interests and goals (including ways of their pursuing) are national, regional and supranational.

The subject of this diploma thesis is a comparison of the influence of socially pathological phenomena on the price of a real estate and subsequent suggestion of solution of this problem. The social environment can have a negative or a positive effect on the real estate market, depending on the nature of its transformation. The location is characterized by physical, social and economic factors. One of the aims of this thesis is to capture and compare these impacts in a selected area of the city of Brno in local context. It focuses on socially pathological phenomena connected to crime and parameters that affect crime occurrence.

Diploma thesis "The Influence of Regional Media on Readers' Perception of Politics in Melnik" refers on a survey of accepting media framing of politicians, politics and important issues by regional media readers in the town of Melnik. Methods of framing and focus groups were used in the survey. First the methods were introduced. The method of framing was used for qualitative content analysis of five printed media from 2005 to 2007. The media were daily Melnicky denik, weekly Tydenik Melnicko, monthly Melnicka radnice, weekly Tep regionu and regional supplement of Mlada fronta Dnes for Central Bohemia. The author of this work focused on several most important issues of the 2005 to 2007 period and he observed how respondents accept or decline the framing of these problems offered by politics, journalists and other participants of Melnik political life. To do this he organised focus groups discussions with Melnik inhabitants in the age of 26 to 75 years of age. They discussed their opinions and beliefs on local politics. This work is a subjective insight into the world of regional media effects on readers, in this case focused on political issues.