Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. Moreover, the researchers realized that the secondary data can give us the general overview for this market. The theoretical framework is based on “Marketing Plan for Service Business” book by Malcolm McDonald. This framework illustrated the outline of marketing planning process for service organizations which consisted of four phases: establishing the strategic context; conducting the situation review; formulating marketing objectives and strategies; allocating budgets and devising a detailed first-year implementation plan. However, the phase of formulating marketing objectives and strategies will be focused. Conclusion and Recommendation: As the rapid growth of wedding market in Thailand, many companies would like to take the opportunity to gain the market value. Amari Atrium Hotel is known as the wedding venue provider also would like to be in this market that comes with the new form, providing full wedding service or one stop service. In order to compete with the existing rivalries, the hotel should have sustained marketing objective and strategies toward their target customers. Since the full wedding service is considered as the services development for Amari Atrium Hotel; therefore, the marketing objective is to promote one stop service about value added and benefit of this new service to target audience in order to increase sales volume by 10 percent in one year. Moreover the created marketing strategies are compatible with this marketing objective in order to archive the objective. The specific approach for marketing strategy in each element of the marketing mix will be explained in the recommendation part.

Bakalaurinio darbo tema – Tautinio kostiumo gamybos būdų sintezė šiuolaikiniame vestuviniame ansamblyje. Šio darbo problematika - tautiškumo ugdymas. Tikslas – formuoti ir sukurti jaunimo teigiamą požiūrį į tautiškumą šeimoje, pradedant vestuvių ceremonija, per tautinio kostiumo sintezę šiuolaikiniame vestuviniame ansamblyje. Šiame darbe atskleidžiamas lietuviškosios tekstilės vaidmuo bei reikšmė vestuvinėse apeigose, jos paskirtis, detaliai analizuojama ornamentika tautiniame kostiume, apžvelgiami dizainerių kurti drabužiai, panaudojant įvairių šalių tautinius ornamentus, bei dizainerių kurti vestuviniai drabužiai. Čia nagrinėjama, kaip aprangoje atsiskleidžia tradicijos ir mados kryptys tiek lietuviškoje, tiek europietiškoje madoje. Atskleidžiama kūrybinio darbo idėja, pristatomi jo atlikimo etapai. Taikoma tautinio kostiumo gamybos būdų ir ornamentikos sintezė vestuviniame ansamblyje. Atskleidžiamos lietuvių liaudies taikomojo meno, kaip tautiškumo ugdymo priemonės, panaudojimo galimybės technologijų pamokose. Šiame bakalauro darbe parodoma, kad nacionalinis kostiumas gali būti interpretuojamas šiuolaikiškai, kad tradicinė kultūra gali gyvuoti ir toliau vystytis bei pritapti šiuolaikinėje erdvėje ir visuomenėje. Darbo tekstą papildo spalvotos ir nespalvotos fotografijos ir iliustracijos, schemos, eskizai, projektai, brėžiniai, technologiniai brėžiniai. Darbo pabaigoje pateikiamos išvados, literatūros sąrašas ir priedai. / The topic of this bachelor thesis is synthesis of national costume producing techniques in contemporary wedding costume. The core of the problem is rising of the nationality. The main objective – to form and create positive view of young people to nationality in family, starting with wedding ceremony, trough the synthesis of national costume and contemporary wedding costume. This work reveals the role and meaning of the Lithuanian textile in wedding rituals, its purposes. Also ornamentation of national costume is analysed in detail and an overview of clothes, created by designers using ornamentation of traditional national costumes of various countries, and wedding costumes created by designers is presented. It analyses how traditions and trends of fashion are revealed in clothing of both Lithuanian and European vogue. It presents the idea of creative work and the steps of its implementation. Synthesis of national costume producing techniques and ornamentation in wedding costume is applied. It reveals possibilities of using Lithuanian folk art as a measure of forming national identity in technology classes. This thesis proves that national costume can be interpreted in a contemporary way and traditional culture can survive, develop and adapt to modern environment and society. Colourful and black and white photographs, illustrations, diagrams, sketches, drawings and technological drawings complement this work. In the end of the work conclusion, list of sources and... [to full text]

<p>The aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the majority of the advertisements were aimed at women.</p><p>All the advertisements were checked for certain linguistic features: adverbs, evaluative and non- evaluative adjectives, gender marked words and titles. Since the material comprised very few advertisements targeted at men, the focus is on advertisements for women and advertisements targeted at both men and women.</p><p>The results of the study show that the language in the magazines confirms that they are aimed at women. Therefore, this paper can come to the conclusion that wedding magazines are for women, both in terms of language, which this paper investigated, pictures and the products advertised.</p>

Diss.--Fachbereich Gesellschafts- und Planungswissenschaften--Berlin--Technische Universität, 1990.

Herman, Alexandr. Lirical elements in Lorca´s theatre - Bloody wedding. České Budějovice: Pedagogická fakulta Jihočeské univerzity v Českých Budějovicích, 2011, 103 s., Diploma thesis. This diploma thesis presents lyrical elements in teatral work of Federico García Lorca. Author himself belogs among top members of an avantgarde movement in Spain. His dramas are up to now very often shown at the most prestigious theatre house in the world, his poetry, very often explained in new interpretation, absorbing an echoe of the folk lyric. The author was bor in the year 1898, year that ment withdrawal from its ancient position. This new situation is reflected at a new actitude towards an art and Spain. This work is divided into three parts.

This thesis is focused on Veselsko-soběslavská Blata, as represented by the folklore group, Blaťácký soubor Ševětín (Blata Folklore Group in Ševětín). It is the only group from the regions of Veselí nad Lužnicí and Soběslav that performs a reenactment of a ``Blata Wedding,{\crqq} - the main emphasis of this work. The beginning portion of this thesis concentrates on the life and culture of the people living in Blata. Additional sections chronicle the history and current state of the Blaťácký soubor Ševětín. Particular attention is devoted to the {\clqq}Blata Wedding,`` as it is presented by the Blaťácký soubor Ševětín.

The aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the majority of the advertisements were aimed at women. All the advertisements were checked for certain linguistic features: adverbs, evaluative and non- evaluative adjectives, gender marked words and titles. Since the material comprised very few advertisements targeted at men, the focus is on advertisements for women and advertisements targeted at both men and women. The results of the study show that the language in the magazines confirms that they are aimed at women. Therefore, this paper can come to the conclusion that wedding magazines are for women, both in terms of language, which this paper investigated, pictures and the products advertised.

88 Abstract Thesis title: Marriage In my thesis I deal with pernament and unchangeable characters of marriage, including terminology, and also transformations of the marriage in relation with changing of the legislation and transformation of the society. The main object of my thesis is to give a structured and summary image of the problematics marriage with context of present legislation but also historical events for a reader. At first three chapters I dedicated to the theoretical aspects of the marriage which are important for the understanding of primary terminology and historical contexts. From the fourth chapter ,,rights and obligations of spouses" I tried to route my thesis more to the practice of matrimonial law. One of the most important and the most difficult part of marriage are property relations between spouses, especially at divorce is sometimes very difficult to deal with the property between spouses. I deal with property between spouses in chapter 5th . Property settlement between spouses closely related to termination of the marriage, especially to divorce. I deal with termination of the marriage in the chapter 6th . I again tried to refer especially about practice of termination of the marriage, not only practical aspects of the relations between divorcing spouses, but also about relations...

Quilts can be blankets that keep you warm at night. They can be several pieces of fabric that are purposefully sewn together to make a beautiful, meaningful pattern. Quilts can be gifts. They can be pieces of artwork that someone has poured their heart into. Over time, quilts can become more meaningful to their owners. They can become a memory of their maker. I hope that the quilts I have made in the last year live on and become more meaningful in time. They are an expression of a young woman in 2017 and her quarrels with tradition.

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