Um die dezentrale Kommunikation zwischen Beratern und Softwareentwicklern zu verbessern, entschied sich die Saxonia Systems AG zum Test des Microblogging-Dienstes Yammer. Nach nur vier Wochen waren bereits 89 Anwender im System aktiv, die 1.391 Postings verfasst hatten. Die Evaluation durch eine Online-Nutzerbefragung zeigte die prinzipielle Tauglichkeit und Akzeptanz, aber auch die derzeitigen Grenzen von Microblogging auf.

Um die dezentrale Kommunikation zwischen Beratern und Softwareentwicklern zu verbessern, entschied sich die Saxonia Systems AG zum Test des Microblogging-Dienstes Yammer. Nach nur vier Wochen waren bereits 89 Anwender im System aktiv, die 1.391 Postings verfasst hatten. Die Evaluation durch eine Online-Nutzerbefragung zeigte die prinzipielle Tauglichkeit und Akzeptanz, aber auch die derzeitigen Grenzen von Microblogging auf.

This thesis concerns the subject of social media in the internal communication, how it can function to improve the communication among the coworkers. Good Old has been the web agency of our case study, through them we have gained understanding of the phenomenon. Media and communication theories and interviews have given us the foundation of the thesis.Our conclusion shows that it is beneficial to use social media internally in the type of company that Good Old is. Furthermore, the result shows that it can improve the communication, increase organizational learning and unity among coworkers. Finally social media can make organizations more effective.

The subject of diploma thesis are online social networks and how they can be used in education. The first part deals how social networks can help in education, it analyses communi-cation as crucial aspect educational process. Theoretical part is also trying to define online social network with the aim on education, few of social networks are presented with exam-ples how can they be used in practise. The practical part consists in the implementation of a chosen social network (proba-bly Yammer) into the real teaching courses of the Department of system analysis - intro-ductory on subjects 4SA615 - Information Management and 4SA526 - New media and social networks. Questionnaire is used to evaluate the results and to get feedback from the student on the implemented project (social network). Recommendations are proposed based on the feedback, which could be applied to improve the courses in upcoming semes-ters. In the best-case scenario, the conclusion of this diploma thesis could lead to imple-menting the social network for whole department, or even university.

Professional User Experience (UX) practitioners have an inherent need for effective group communication practices. If they work as external consultants, the need is arguably even greater. Enterprise Social Media (ESM) technologies have affordances that make them seem promising for this domain. The aim of this thesis is thus to identify the domain-specific communicative needs of UX consultants, and discuss how these might be supported using ESM. A case study was conducted, examining how the ESM system Yammer was used by a group of UX consultants at a major Swedish IT firm. Through interviews with members of the group, together with content analysis of Yammer messages, three categories of communicative needs were identified: Solving design problems, Supporting “guerilla activities” and Making knowledge and relationships visible. The results further showed that the Yammer tool had failed to support these needs and consequently fallen into disuse. Finally, implications for future use of ESM technologies in the UX domain are discussed, and some practical recommendations are given. / Yrkesaktiva inom User Experience (UX)-området har ett stort behov av effektiv kommunikation–både externt gentemot intressenter och användare, och internt inom gruppen. Det senare gäller I allra högsta grad de som arbetar som externa UX-konsulter, då dessa inte alltid har möjlighet att träffa sina kollegor på daglig basis, men ändå kan behöva råd, hjälp och stöd. Att använda sociala teknologier speciellt skapade för organisationer, så kallade Enterprise Social Media (ESM), som medium för denna internkommunikation är en möjlighet som framstår som särskilt lovande, och som idag redan testats av företag i UX-branschen. Målet med denna studie var därför att identifiera de domän-specifika kommunikativa behov som finns bland UX-konsulter, och diskutera hur väl ESM-lösningar lyckas stödja dessa. Under våren 2015 genomfördes en fallstudie bland en grupp UX-konsulter på ett ledande svenskt IT-företag som under en tid använt ESM-verktyget Yammer. Bland gruppmedlemmarna fans interaktionsdesigners, utvecklare, kravanalytiker och UX-strateger. Genom intervjuer och kontextuella observationer av gruppmedlemmarna, samt textuell analys av meddelandena i deras Yammer-kanal identifierades tre kategorier av kommunikativa behov inom gruppen. Dessa var 1) Att bistå lösandet av designproblem, 2) Att stödja “gerillaaktiviteter”, och 3) Att göra kunskap och sociala relationer synliga. Studiens resultat visade vidare att verktyget Yammer inte hade lyckats uppfylla dessa behov på ett tillfredsställande sätt, vilket lett till att det inte längre användes I någon större utsträckning av gruppen.  Slutligen diskuteras resultatets implikationer för hur ESM kan komma att användas för UX-arbete i framtiden, och ett par konkreta rekommendationer lämnas.

The aim of this paper is to provide insight into the issue of enterprise social networking (ESN), other collaborative tools , and instruments of social interaction that can facilitate users their individual work tasks as well as contribute to the overall increase in enterprise efficiency. Futhermore, it offer the familiarization with their available functions and features, robustness and simplicity, advantages and disadvantages. It also offers practical guidance for the implementation of enterprise social networks, or other instrument of enterprise social interaction and what to avoid. The entire paper is conceived to three parts that are logically linked. The first part is theoretical, which is discussed fundamental issues what are social networks about. The second part discussed the concept of corporate social networks, the issue of implementation and at the same time this paper shows the major products to the market. The third part is a survey which evaluate the use of social networking in business practice. The paper thus provides a comprehensive