In the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising campaign whose goal is to reverse the stereotypical body ideal for women and broaden the definition of beauty. Some sociologists have criticized Dove for sending conflicting messages. This study is the first that focuses on women's perceptions about this potential conflict. Through the use of both quantitative and qualitative methods, this study examined if, how, and when women changed their initial perceptions toward the Dove Campaign for Real Beauty based on two separate scenarios brought to their attention. This is important because the findings suggest how consumers can change their perceptions regarding a company, in this case one that is a part of a multi-million dollar parent company, based on how a company advertises its products.

This degree work in textile design positions itself in the textile- and surface pattern design field by investigating the interpretation of the translation from traditional to contemporary. The motive is to apply a sustainable aspect to surface pattern design by “recycling” traditional and cultural patterns into renewed contemporary expressions. The aim is to design a collection of contemporary surface patterns by exploring and interpreting traditionally common patterns, such as curbits and folklore painting. Modern printing techniques, new technology and materials have been used in the investigation. Three suggestions for a contemporary surface pattern collection have been developed. A repeated pattern that has been laser engraved and colored on acrylic plexiglass, a mirrored pattern that has been digital printed, coated, and cut to reveal the tabletop, and a large-scale placed pattern that has been transfer printed in three layers to enable for a color-mixing-effect. This project contributes to reinforce the knowledge of traditional craftsmanship and establish a new legacy that can serve as both a link to pattern history and as an archive of today. The project desires to influence how a sustainable approach to “recycling” traditional or cultural images and motifs can be used to design new surface patterns.

During the past decades, the world has seen a fast development in information technology. This has led to significant changes in many different industries including the media industry. The transformation is in progress and is unceasingly changing the game rules for media companies. Many magazines are struggling in the new competitive media landscape since existing business models in the print industry are hard to apply to the digital industry. In order for magazines to remain competitive they need to develop their revenue models and adjust to the new game rules in the industry. This thesis is focused on how magazines could develop their businesses in order to remain competitive in the transition from print to digital media. The research methods used were semi-structured interviews and a survey. The interviews were conducted with seven different media experts in order to find possible directions for Swedish magazines in general. The survey was aimed exclusively to the entertainment magazine Nöjesguiden in order to decide what additional revenue models fit them best. The results from the interviews implicate that magazines should continuously evaluate their print business using a holistic perspective, adopt long-term perspectives, initiate cost cutting in the print business and put the cost savings into investments for the future. In addition, they should have four main areas of focus in the digital business – strategy, content, target group and data. Strategy relates to focusing on the digital business, being innovative and trying new things. The results also show that it is beneficial to separate the old business from the new since the old business is linked to outdated industry structures. Regarding content, the direction should be either very broad or very niched. Thereto, magazines should focus on unique content, which refers to content that is not available elsewhere by other content providers. In addition, magazines should evaluate what makes their content unique. This is closely related to the target group, which is going to become more important in the future media climate. For magazines, getting to know their specific target group and focusing on improving the brand recognition are going to be advantageous factors in being competitive in the digital media climate. In conclusion, magazines should use data to continuously evaluate their business and use that knowledge to improve their offer. The results from the survey shows that the best new revenue model for Nöjesguiden at the moment is events.

A discussion of offensiveness in advertising is the initial focus of this research. A review of the offensiveness, irritation, nudity, and sexual suggestiveness in advertising literature suggested that females report somewhat high arousal scores when viewing nudity but that the arousal may not necessarily be positive. The measure of contributing variables to offendedness responses was proposed using various degrees of nudity in existing advertising as the primary stimuli.

Detta examensarbete är på grundnivå som har genomförts under en period av 20 veckor undervåren 2023 och motsvarar 15 högskolepoäng. Projektet har haft som syfte att utveckla ett konceptför en kontaktor och tillämpa additiv tillverkningsteknik som en tillverkningsmetod för konceptet.Uppdragsgivaren för projektet har varit ABB Control Products i Västerås och de har identifieratbehovet av en lämplig lösning för limproblemet i släckpaketet för kontaktorer av storlek nio. Dennuvarande användningen av lim i kontaktorerna ansågs vara ohälsosam och uppfyllde intemiljökraven. Inom ramen för projektet genomfördes en konceptutveckling för att lösa det identifieradeproblemet. Dessutom undersöktes möjligheten att tillämpa additiv tillverkningsteknik ochgenomföra en förenklad kostnadsbedömning för att visa skillnaden i kostnad mellan den nuvarandetillverkningsmetoden och additiv tillverkningsteknik. Produktutvecklingsmetoder användes för attgenomföra projektet, vilket resulterade i ett fungerande teoretiskt koncept. För att sålla ut idéeroch koncept användes en prioriteringsmatris och ett poängsystem. Det resulterande konceptetrepresenteras av CAD-modeller som består av metallplåtar och två delar av det utveckladekonceptet. Konceptet möjliggör en ny design utan användning av lim vid montering. Det har ocksåvisat sig att det är möjligt att ändra tillverkningsmetoden genom att använda additivatillverkningstekniker. Även om prototyperna ännu inte har testats, anses de teoretiska lösningarnavara fungerande.

This project examines how the confluence of nineteenth-century England’s educational reform, periodical literature, and scientific community growth contributed to a public dialogue between science and spiritualism that positioned the two as antithetical. I argue that this media-borne dialogue entrenched in the public consciousness a scientific domain claiming authority through masculinized, exclusionary language that effectively enclosed knowledge within objective measurement, while dismissing spiritualist notions of embodied knowledges based in affect. In doing so, I locate the under-recognized bridge between the printed medium of the debate itself and its durable influence on public discourse, occurring as it did at precisely the moment to best influence the broadest public. The first chapter examines the confluence of educational reform, burgeoning print culture, and rising science professionalization that formed the ideal delivery platform for the promulgation of a cultural narrative pitting objective knowledge against the subjective. The second chapter examines contemporary newspaper and journal articles to find science repeatedly metaphorized as solid ground, “objective”, and masculinized, while spiritualism is shadowy, irrational, and feminized. Metaphors of light and landscape recur from both sides, with spiritualist voices further claiming unquantifiable and communal experience as of equal value to the material “useful knowledge” privileged by science and institutional schooling. The final chapter analyzes texts from George Eliot, Robert Louis Stevenson, Marie Corelli, and Richard Marsh for representations of science, scientists, and those deemed outside their circles. There I discern a reflection of the media debate that finds unexpected – if unsettling – compatibilities between spiritualism and science, rejecting the alleged incompatibility of objective and subjective knowledge. All the texts speculate as to the parameters of human physical and mental life, but notably, none resolve the argument. / Dissertation / Doctor of Philosophy (PhD) / This project examines the ways nineteenth-century England’s educational system, periodical literature, and growing science community contributed to a public dialogue between science and spiritualism. The knowledge and practices privileged by science were repeatedly framed as more valuable than, and irreconcilable with, the subjective, personal knowledges of spiritualism, which posited a spiritual human self beyond the limits of the material body. This paper uses examples from contemporary newspaper and journal articles to study the dialogue between science and spiritualism, and finds science metaphorized as solid ground, “objective”, and masculinized, while spiritualism is shadowy, irrational, and feminized. These positions became entrenched enough in the public mind to affect the era’s speculative fiction, but in analyzing texts from George Eliot, Robert Louis Stevenson, Marie Corelli, and Richard Marsh, the author also finds an embrace of science and spiritualist themes as sometimes compatible, blurring the simple “sides” of the media conversation.

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