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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
391

Hungry for More? An Analysis of Bon Appétit’s Digital Brand Extension Strategies and their Potential Uses and Gratifications

Johnson, Leah Marie 16 June 2017 (has links)
This thesis examines one magazine's transition from print to digital media in order to shine a spotlight on one successful magazine brand and its attempts to navigate the digital revolution while also maintaining a successful magazine. Through a systematic descriptive analysis of communication strategies, a case analysis of Bon Appétit magazine is the focus of this thesis. Guided by the uses and gratifications theoretical perspective and informed by a systematic descriptive analysis, this thesis offers a rich examination of the Bon Appétit magazine brand and the ways the brand has been extended in the evolving digital media environment. The unique approach implemented in this thesis provides the opportunity to observe uses and gratifications from the organization's standpoint, instead of the consumer's. This unique approach was designed to reveal how Bon Appétit is attempting to fulfill consumer needs and gratifications through the digital media brand extensions, specifically its website, social media, and podcast. Analysis of Bon Appétit brand extensions indicate that six of Parham Santana's ten brand extension strategies are being implemented by Bon Appétit, including shift the form, transfer a component, transfer a benefit, leverage a special expertise, leverage your consumer base, and leverage a lifestyle. Another significant finding indicates that Bon Appétit implemented communication strategies centered on accessibility and convenience, surveillance, diversion, and interaction gratifications on its digital media platforms. Findings from this study suggest that future researchers would benefit from adding convenience and accessibility as gratifications considered in the uses and gratifications theoretical approach when researching digital media. Additionally, replication of the systematic method in this thesis, especially if applied to other magazine brands, could help reveal the types of brand extensions at play in digital platforms and whether other magazines use similar strategies to build and maintain relationships with consumers. / Master of Arts
392

A Study to Determine a Sound Solution for the Educational Print Shop with Regard to What Action Should be Taken by High Schools and Colleges in the Matter of Equipment for Offset and Letterpress Printing

Walker, Leonard K. 08 1900 (has links)
This is a study to determine the present and future status of offset printing as compared to letterpress printing in Texas, based on the opinions of qualified teachers of printing and commercial printers taken from sixteen groups of different sizes.
393

從著作權法探討學術圖書館參與Google Book Search 計畫之研究 / Study on Academic Libraries Join the Google Book Search Project under Copyright Law

陳泓翔, Chen, Hong Hsiang Unknown Date (has links)
本研究旨在從著作權法探討國外大學圖書館參與GBS計畫之動機、內涵與著作權法問題,藉以瞭解數位圖書館相關的數位著作權法;並以深度訪談方式探究我國學術圖書館對GBS計畫之意義與價值,以及合理性與問題。本研究以文獻分析瞭解相關數位著作權議題,從個案研究中瞭解國外大學圖書館的觀點與做法,最後以深度訪談瞭解我國學術圖書館對其看法與意願。 本研究結論可歸納以下:(1)數位圖書館計畫相關之著作權主要在於有無授權、重製、公開傳輸與合理使用的議題上;(2)英美圖書館參與GBS計畫具有相當理由與動機;(3)英美圖書館參與GBS計畫採取全部、部分混合與無著作權模式;(4)英美圖書館考量著作權,而採取合理使用限制措施;(5)英美圖書館參與GBS計畫有制定其數位化程序與責任;(6)國外作者與出版社對於GBS計畫所侵犯的權利為重製、散布與展示;(7)我國學術圖書館對於參與GBS計畫看法兩極;(8)我國學術圖書館參與GBS計畫擔憂涉及著作權問題;(9)我國圖書館認為參與GBS計畫部分合法性不足;(10)我國學術圖書館對參與GBS計畫傾向採取無著作權保護之著作模式。 最後建議為:(1)政府宜制訂法定數位送存制度;(2)大學或圖書館應設置有關著作權管理權責中心以利處理智慧財產權問題;(3)Google應強化安全保護措施機制與保證,以維護其形象;(4)Google應積極與作家與出版社協商對談以及取得授權來降低爭議;(5)對著作權權利人之建議應勇於嘗試新的商業模式。 / The purpose of this study is to analyze the reasons that why foreign university libraries join the Google Book Search Library Project and copyright issues, so that conclude the issues related digital copyright law in digital library. Furthermore, the study used interviews for investigating the meaning, value, and legitimate issues of GBS Library Project from the viewpoint of academic libraries in Taiwan. According to the literature review, the study clarified digital copyright issues. In addition, the study obtained the views of foreign university libraries toward GBS Library Project by case studies. Finally, the study used interviews to understand the opinions of GBS Library Project from academic libraries in Taiwan. The results of the study are summarized below: (1)The key copyright issues that related to related to Digital Library Project are copyright authorization, reproduction, the fair use, and the right to public transmission. (2)There are legitimacies and motivations for UK and USA libraries participate in GBS Library Project. (3)There are three models that adopted by UK and USA libraries for participating in GBS: all collection or part of collection and no copyright works to scan. (4)Considering copyright issues, UK and USA libraries take reasonable measures to restrict the use of digital copies. (5)UK and USA libraries contract with Google for its procedures and responsibility. (6)Foreign authors and publishers consider that GBS is accused of violating for their rights of the reproduce, distribute and display. (7)The academic libraries in Taiwan have bipolar view for joining GBS. (8)The academic libraries in Taiwan worry about copyright issues for joining GBS. (9)The academic libraries in Taiwan consider that the GBS project is lack of legitimacy to join it. (10)If the academic libraries in Taiwan join the GBS project, they would be inclined to put in out-of-copyright works. Based on the final results of this study, several suggestions are as follow:(1)Government should establish a legal policy of digital deposit, (2)University or library should set up a copyright management center which has right and responsibility to deal with intellectual property rights issues; (3)Google should strengthen safety measures and guarantee mechanisms to protect it’s image. (4)In order to reduce the controversy, Google should consult with the authors and publishers actively to obtain authorization (5)The copyright owners should be willing to try a new business model.
394

Užívání tištěných médií mezi studenty IKSŽ FSV UK / Use of print media among students of IKSŽ FSV UK

Peňásová, Anna January 2016 (has links)
This thesis examines how the potentional future media professionals (students of Institute of Communication Studies and Journalism at Faculty of Social Sciences at Charles University) relate to print media, i. e. daily newspapers and printed magazines. It is based on the concept of active audience, uses and gratification theory and studies that try to explain the decline of interest in print media. The thesis tries to describe the role of print media in lives of the studied group at the time when print media go through a long-term crisis. Massive expansion of the electronic media is the most important factor of this crisis. The research tries to answer the question whether print media are still attractive for the researched group, despite the constant wave of information from the Internet, what motivates this group to the use of print media and contrarily what discourages them.
395

Mechanisms of Controlling Colour and Aesthetic Appearance of the Photographic Salt Print

Young, Eleanor Dawn, ellie@goldstreetstudios.com.au January 2008 (has links)
Abstract The salt print is an important part of photography, both in its historic value and in the tonal range it can provide. This tonal range is greater than any other photographic printing process available to date attributed to the inherent masking ability of the metallic silver. However the intrinsic production problems have made it a 'forgotten' process. There are five key problems. 1. The difficulties in achieving the potential extensive tonal range. 2. The varying colour of the print. 3. Staining that appears in the print, during and after processing. 4. Instability and longevity of the salt print. 5. Contradictory and inaccurate information in material published on the salt print. Although the emphasis of the research is on exploring and controlling the colour and tonal range, the staining problems and stability of the print are also addressed. The materials used for contact negatives today vary in both capture and output, from analogue film processed in the traditional wet darkroom to a variety of transparent film printed from digital files. Inadequate density and tonal range can affect all types of negatives. To provide sufficient exposure time for the salt prints extended tonal range adjustments to the negative were necessary. These long exposures then converted sufficient silver salts to the image making metallic silver, utilising the intrinsic self-masking process. Ultimately this research has uncovered ways to control colour and tonal range and certain aesthetic qualities of the salt print, while simultaneously resolving some of the conflicts in published information. Accurate and consistent methods of processing eliminate staining, providing some stability to the print. The activities and steps carried out to make a salt print are manual; precise duplication is therefore almost unattainable. Nevertheless, although tests on a densitometer may display numeric differences, visual differences are barely noticeable.
396

New Zealand Prints 1900-1950: An Unseen Heritage

Ross, Gail Macdonald January 2006 (has links)
The vibrant school of printmaking which emerged and flourished in New Zealand between 1900 and 1950 forms the subject of this thesis. It examines the attitudes of the printmakers, many of whom regarded the print as the most democratic of art forms and one that should reflect the realities of everyday life. Their subject matter, contemporary city scenes, people at work and leisure, local landscapes, Maori and indigenous flora and fauna, is analysed and revealed as anticipating by over a decade that of regionalist painters. They are also identified as the first New Zealand artists to draw attention to social and environmental issues. Trained under the British South Kensington art education system, New Zealand printmakers placed great importance on craftsmanship. Although some worked in a realist style others experimented with abstraction and surrealism, placing them among the forefront of New Zealand artists receptive to modern art. Expatriate New Zealand printmakers played significant roles in three major printmaking movements abroad, the Artists' International Alliance, Atelier 17 and the Claude Flight Linocut Movement. The thesis redresses the failure of existing histories of New Zealand art to recognise the existence of a major twentieth-century art movement. It identifies the main factors contributing to the low status of printmaking in New Zealand. Commercial artists rather than those with a fine arts background led the Quoin Club, which initiated a New Zealand school of printmaking in 1916; Gordon Tovey's overthrow of the South Kensington system in 1945 devalued the craftsmanship so important to printmakers; and the rise of modernism, which gave priority to formal values and abstraction, further exacerbated institutional indifference to the print. The adoption of Maori imagery by printmakers resulted in recent art historians retrospectively accusing them of cultural appropriation. Even the few printmakers who attained some recognition were criticised for their involvement in textile and bookplate design and book-illustration. Key artists discussed in the thesis include James Boswell, Stephen Champ, Frederick Coventry, Rona Dyer, Arnold Goodwin, Thomas Gulliver, Trevor Lloyd, Stewart Maclennan, Gilbert Meadows, John L. Moore, E. Mervyn Taylor, Arthur Thompson, Herbert Tornquist, Frank Weitzel, Hilda Wiseman, George Woods, John Buckland Wright and Adele Younghusband. Details of the approximately 3,000 prints created during this period are recorded in a database, and summarised in the Printmakers' Survey included in Volume Two. In addition reproductions of 156 prints are illustrated and documented; while a further 43 prints are reproduced within the text of Volume One.
397

Hive : Produktutveckling av en additivt tillverkad sänglampa

Nilsson, Jens January 2023 (has links)
Normada arbetar med att utveckla additivt tillverkade (3D-printade) möbler i skandinavisk stil och vill nuutöka sin produktportfölj med mindre produkter, såsom en sänglampa. Denna rapport fokuserar på att lösa ettvanligt problem med sänglampor idag, nämligen att de oftast antingen ger riktat ljus lämpligt för läsning ellerspritt ljus som skapar en mysig atmosfär. Det innebär att de sänglampor som människor har hemma antingeninte kan erbjuda en mysig spridd ljusstämning eller att det är svårt att läsa i det utstrålande ljuset. Detta projekthar hotell som målgrupp.Detta projekt syftar till att lösa detta problem genom en designprocess som identifierar dagensanvändarcentrerade utmaningar för att sedan lösa dem under processens gång. Målet är att utveckla en fulltfungerande produkt som är så nära produktionsklar som möjligt. Detta projekt utförs under vårterminen 2023på Luleå tekniska universitetet och är ett examensarbete på kandidatnivå som en del av utbildningen tekniskdesign.Projektet resultera i en sänglampa i skandinavisk stil som är fullt fungerande. Lampan kommer ha riktbarlampskärm med en avbländare som ger en mer spridd ljusupplevelse samtidigt som den tillgodoser möjlighetenatt kunna läsa i ljuset. Lampan har kvar optimeringsmöjligheter men är redo att produceras i små skalor. / Normada specializes in the development of additive manufactured (3D-printed) furniture in Scandinavian styleand aims to expand its product portfolio to include smaller items, such as a bedside lamp. This report focuseson addressing a common problem with bedside lamps today, namely that they typically either provide focusedlight suitable for reading or diffuse light that creates a cozy atmosphere. This means that the bedside lampspeople have at home either cannot offer a pleasant, diffuse lighting experience or it is challenging to read inthe emitted light. This project has hotels as the target group.This project aims to solve this problem through a design process that identifies current user-centered challengesand addresses them throughout the process. The goal is to develop a fully functional product that is as closeto production-ready as possible. The project is conducted during the spring semester of 2023 at LuleåUniversity of Technology as part of the bachelor's degree program in Industrial Design EngineeringThe project will result in a fully functional bedside lamp in Scandinavian style. The lamp will have adirectionally adjustable lampshade and a screen that provides a more even light distribution while fulfilling therequirements for reading. Although the lamp still has optimization possibilities, it is ready for production insmall scales.
398

Monsters, News, and Knowledge Transfer in Early Modern England

Dirks-Schuster, Whitney Marie January 2013 (has links)
No description available.
399

À l’ère du numérique, où est le magazine? : déambulation et écologie médiatique urbaine du magazine imprimé contemporain

Gladu, Hugo P. 12 1900 (has links)
Dans ce mémoire, je défends l’idée que le magazine contribue à l’aménagement des lieux qui constituent l’espace public urbain et qu’il fait partie intégrante de « textures » (Adams et Jansson, 2012) qui construisent socialement et culturellement les lieux. J’étudie le magazine imprimé comme un objet physique et situé et m’intéresse aux infrastructures qui le rendent visible. Par une écologie médiatique urbaine, je propose d’ériger un pont entre l’objet médiatique « exceptionnel » (Abrahamson, 2007) qu’est le magazine imprimé et ses lieux afin de considérer le magazine autrement que par les analyses de contenu qui ont dominé les études sur le magazine. En déambulant dans les rues de Montréal, je suis allé à la recherche du magazine pour témoigner de sa présence continue à l’ère du numérique. / In this thesis, I argue that the printed magazine contributes to the planning of the places that make up urban public space and that it is an integral part of the 'textures' (Adams and Jansson, 2012) that socially and culturally construct places. I study the printed magazine as a physical and situated object and I am interested in the infrastructures that make it visible. Through an urban media ecology, I propose to build a bridge between the 'exceptional' (Abrahamson, 2007) media object that is the printed magazine and its places in order to consider the media differently from the content analyses that have long dominated magazine studies. Wandering the streets of Montreal, I went in search of the magazine to highlight its continued presence in the digital age.
400

South African press and social sustainability projects : A qualitative study with journalists and people managing projects in the agriculture sector

Storkaas, Adelina January 2015 (has links)
South Africa is a country in transition with struggles and structures in society reflecting a past of colonialism and apartheid. The government has implemented new laws such as the Broad Based Black Economic Empowerment Act to achieve sustainable development and companies and Non-Governmental Organisations (NGOs) have started projects to improve living conditions of previously disadvantaged persons. The purpose with the thesis is to bring understanding to how journalists and companies/ NGOs look at their roles in society and understand their relation to sustainable development projects and policies. Qualitative interviews with ten journalists from different newspapers and freelancers were conducted. Also nine representatives of seven companies and NGOs with projects concerning extreme poverty, inequality, social mobility, discrimination and social cohesion on farms were interviewed. Normative theories of the media and social responsibility theory were used to analyze the qualitative interviews. The study showed journalists’ and people working with projects’ views on government’s inability of tackling societies’ struggles alone and the requirement of private initiatives. Furthermore, the study showed the aim of spreading information about social sustainability projects differed among persons on both sides. Journalists highlighted the importance of news value, pleasing their readers and inform the public about good examples. Journalists expressed that companies, NGOs and government have also responsibilities to spread information. Some companies did not feel this responsibility however; they believed in word of mouth and did not approach the press or public about their social work.

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