The body-mind deterioration induced by speedy life style and working pressure is a common problem to the people in modern society. So it becomes more and more popular to take good care of one¡¦s health by exercising, which also promotes the development of professional sport and leisure business, for example, the aerobics club. But due to the economic depression, decrease in national income, and the impact of card debt, the operating conditions of many famous aerobic clubs are getting severe, even some of them close down. Therefore it is important to find the key success factors to manage aerobics clubs, so as to increase the probability of successful operation. The present study starts from collecting the relative references of sport and leisure business, aerobics, theory of decision-making management, and key success factors as well as their relative weighting. Then a Habitual Domains (HD) theory which is suitable to the characteristic of aerobics business is selected to analyze the key success factors. A multi-object decision-making method- Analytic Hierarchy Process (AHP) is also implemented to analyze the two questionnaires filled by professionals. Finally, the Expert Choice 2000 code is used to analyze the importance of key success factors and perform weighting calculation. Through the empirical analysis, the top priorities of key success factors of aerobics club operation are obtained, including the professionalism of coach, quality of service and software/hardware equipment. The operator of an aerobics club can follow the importance of priorities discussed in the present study to set up his own competitiveness, and then the aerobics club is assured to run permanently.

Selection of the right machine tools is an important decision for most manufacturing companies. The quality and efficiency of manufacture are affected by the correct adoption of machine and equipment, and it will result in reducing the cost, increasing the production, and enhancing the flexibility for the diverse type of machining parts in this competitive globalized environment. On the contrary, an incorrect selection can retard the productivity of company. This research presents the procedures of AHP method for selecting 4-axis CNC machining centers including searching the literature of selecting machines, consulting experts with abundant experience of machine tool, translating the unstructured and biased commercial specification to the objective and hierarchical evaluation criteria for selecting machines. In order to experiment the applicability of the AHP model as well as to realize the relative importance of the criteria for the mold design and manufacturing company, a company was invited as the survey objective. This method proposed in this research is general in form and can be applied to the selections of other machine tools for other manufacturing industries. Also, it is hoped that the results of this experimental study will provide a reference for the domestic machinery manufacturing company to develop 4-axis CNC machining centers.

In biotechnology industry, health-care food is the most influential product accounting for considerable market share. Nowadays, National Health Insurance has been in the red innumerably, and Bureau of National Health Insurance has become stricter toward the payment to medical systems. Consequently, the medical market is reapportioned. Preventive Medicine, which has no subsidies from National Health Insurance, has become the ¡§Blue Sea¡¨ soon that medical systems intend to develop, instead of its original unnoticed situation; also, health-care food is the main subject collocated within this area. However, Taiwan¡¦s health-care food has numerous brand names which have their own independent channels, unable to develop an established business model effectively due to the limits of their scales. Hence, although many health-care food companies have good products, they are unable to find a good partner with insight of appreciation, so that they can not survive in the market. This study has explored how to cultivate a business model to expand the health-care food market under the current macro-environment. In this study, health-care food companies were the research targets. Through questionnaire surveys, this study has explored that choosing different marketing channel structures will bring in different marketing channel benefits. In this study, based on channel planning in marketing strategy, through the collections of questionnaire data by Analytic Hierarchy Process (AHP) Method, the key success factors in health-care food marketing channels have been induced, aimed at the interactive relationship between health-care food industry and the developing trend of the consumer market. Also, the market is divided into four groups, namely TV Shopping, convenient stores and professional comprehensive pharmacy chains, health-care food distributers, the state-owned enterprises systems operating health-care food, to produce the common (consistently indentified) key success factors and the individual difference factors. In the overall conclusions in this study, the high weight is given according to weighting value, and the priority is: unique marketing method, customer satisfaction survey mechanism (customer response), nationwide media advertisement benefit, headquarters¡¦ goodwill value (brand image), and mechanism of reducing inventory and distribution costs. But for the consideration of resources utilization, if the proprietors of health-care food marketing channels can carry out the foregoing key indicators step by step according to the priority, in order to gain competitive advantage in business management, they may yield twice the result with half the effort.

There are a number of decision making problems in which Geographical Information System (GIS) has employed to organize and facilitate the procedure of analyzing the problem. These GIS-based decision problems which typically include a number of different criteria and alternatives are generally analyzed by Multicriteria Decision Analysis (MCDA).Different locations within a geographical area represent the alternatives by which the overall goal of the project is achieved. The quality of achieving the goal is evaluated by a set of criteria which should be considered in the work. Analytic Hierarchy Process (AHP) which is a powerful method of MCDA generally can organize spatial problems and decides which alternatives are most suitable for the defined problems. However due to some intrinsic uncertainty in the method, a number of authors suggest fuzzifying the method while others are against fuzzification of the AHP. The debate over fuzzifying AHP is going on and attempt for finding that was mostly in theory, and little, if any; practical comparison between the AHP and fuzzified AHP has done. This work presents a practical comparison of AHP and fuzzy AHP in a GIS-based problem, case study, for locating a dam in Costa Rica, considering different criteria. In order to perform the AHP and fuzzy AHP in the GIS-based problem and calculating weights of the criteria by the methods, some computer codes have written and developed in MATLAB. The comparisons between the AHP and fuzzy AHP methods are done on result weights and on the result final maps. The comparison between the weights is repeated on different levels of uncertainty in fuzzy AHP then all the results are compared with the result of AHP method. Also this study for checking the effect of fuzzification on results is suggested Chi-Square test as a suitable tool. Comparisons between the resulting weights of the AHP and fuzzy AHP methods show some differences between the methods. Furthermore, the Chi-Square test shows that the higher level of uncertainty in the fuzzy AHP, the greater the difference in results between the AHP and fuzzy AHP methods.

高中職階段為青春期後期是身體生長發育的快速期，然因種種改變而增加外食消費的機會，本研究以影響高中職學生外食消費行為作為研究主題，希望能進一步了解學生在選購食品的考量因素，作為後續相關研究的參考。 本研究首先參考大量與飲食及消費相關之文獻，分析了解研究主題後採用AHP層級分析法作為本研究的研究方法，之後依據文獻整理歸納出影響飲食、消費的相關因素藉此規劃專家問卷題項之方向，透過德菲爾法專家訪談建構出影響高中職學生外食消費選擇因素的層級架構，進一步設計以層級分析法的成對比較式問卷，並選定中部某校高中職學生為研究對象，隨機抽樣各班3名填寫問卷施測90份，待回收問卷後依層級分析法計算分析整理結果，並進行各因素間的權重分析，而建立整體影響因素之層級權重。 本研究建立影響高中職學生外食消費評選因素的權重關係，對於培養良好飲食行為增進健康方面有重要參考價值，並可作為之後家長、衛生單位、教育單位擬定相關政策及教學之參考依據，甚而作為更多擴充研究的基礎。 / High school is a rapid growing period for adolescences. However, they are having more and more opportunities to eat outside due to some living style changes. This study aims to examine the consumer behaviors of eating out in high school student. The researcher plans to study the criteria for choosing food of high school students and the reasons behind it. This study can provide a comprehensive reference for future studies. This study starts with a massive among of literature review related to diet and consumer behavior. After thoroughly studied the literature, the researcher adopts Analytic Hierarchy Process Theory (AHP) as the research method. Based on the literature review, the questionnaire for professionals was generated according to the direction of diet and consumer behavior. By using Delphi interview, the construction of high school students eating out behavior was established. Based on the results, another paired-comparison questionnaire was generated by using the analytic hierarchy process. The participants were recruited from random sample in a high school in middle Taiwan. Three students were recruited to complete this questionnaire and ninety participates were interviewed for this study. The result was analyzed by using the analytic hierarchy process. The factors were weighted and the hierarchical weight was established. This study established the weighted eating out evaluation criteria for high school students. It is beneficial for developing good diet behavior and facilitating personal health. It can also provide invaluable reference for parents, government agencies and schools for developing related policies. Future studies can also be beneficial from this study. / 論文指導教授推薦書 i 論文口試委員審定書 ii 誌謝 iii 中文摘要 iv 英文摘要 ix 目錄 vi 圖目錄 viii 表目錄 ix 第一章 緒論 1 1.1 研究背景和研究動機 1 1.2 研究目的 3 1.3 研究範圍和限制 3 1.4 研究流程 3 第二章 文獻探討 6 2.1飲食、消費相關教學目標 6 2.1.1國民中小學九年一貫課程綱要健康與體育學習領域 6 2.1.2高中健康與護理課程綱要 8 2.1.3高中生活領域-家政課程綱要 9 2.2飲食習慣與飲食行為 10 2.2.1 青少年飲食狀況 10 2.2.2 飲食的影響因素 11 2.2.3 營養知識及健康態度 13 2.3消費行為 14 2.3.1 消費行為理論 14 2.3.2 消費知識行為影響因素 18 2.4德菲爾法 21 2.4.1 德菲爾法的特性 22 2.4.2 德菲爾法的優點與限制 23 2.5 層級分析法 25 2.5.1 AHP層級分析理論和應用 25 2.5.2 AHP層級分析法之層級架構 27 2.5.3 應用AHP的處理程序 28 第三章 研究方法 35 3.1 研究架構程序 35 3.2 評選準則之建立 35 3.2.1專家訪談 35 3.2.2專家訪談整理 37 3.2.3專家前測問卷 46 3.3問卷設計與研究對象 48 3.3.1研究架構的分析與建立 48 3.3.2問卷設計及施測 49 3.3.3 各層級間因素權重的計算 50 3.3.4一致性檢定 51 第四章 實證結果 53 4.1評選因子層級架構形成分析 53 4.2受測者特性及經驗分析 55 4.3 問卷分析 57 4.3.1 評選高中職學生外食消費選擇因素之主要準則重要性分析 58 4.3.2 評選高中職學生外食消費選擇因素之次要準則重要性分析 59 4.3.3 評選高中職學生外食消費選擇因素之綜合分析 64 第五章 結論與建議 67 5.1結論 67 5.2研究建議 68 5.2後續研究建議 68 參考文獻 70 附錄一 評選因子專家開放式問卷 74 附錄二 評選因子專家前測問卷 78 附錄三 AHP問卷 82

É consenso entre estudiosos e práticos que a Logística desempenha um importante papel na integração da Cadeia de Suprimento dos mercados. Num ambiente cada vez mais competitivo, as organizações procuram práticas de negócios e soluções que possam ajudá-las na busca pelo sucesso. Uma dessas práticas é a terceirização das funções logísticas, através da contratação de empresas especializadas, de forma que as organizações contratantes possam se concentrar no foco do seu negócio, aumentando sua eficiência, melhorando a utilização dos recursos, reduzindo os custos de transporte, reestruturando sua cadeia de suprimentos e aumentando sua lucratividade. Nesse cenário, onde a crescente participação dos prestadores de serviços logísticos (ou, PSLs) torna-se fator estratégico para o crescimento das organizações através de alianças cada vez mais complexas, surge a necessidade de mecanismos de avaliação de desempenho que, efetivamente, reflitam a integração e a flexibilidade dos recursos envolvidos. Assim, o presente estudo se propôs a desenvolver um modelo de avaliação de desempenho de PSLs, através da metodologia da Pesquisa Operacional, apoiado pelo método AHP. A empresa escolhida para a aplicação do modelo foi a MWM International Motores – MIM – e o modelo foi aplicado no processo de transporte nacional que atende o mercado de reposição de peças. Foram avaliados 5 PSLs, através de 3 critérios e 13 atributos, qualitativos e quantitativos. Como principais resultados, verificou-se que a sistemática adotada foi aderente ao ambiente analisado, auxiliando no processo de avaliação e permitindo que a empresa possa estimular seus prestadores de serviços logísticos a melhorar seus processos e o produto destes processos – o próprio serviço prestado, traçando, juntamente com os seus parceiros, um plano de melhoria contínua que vise alcançar resultados melhores para a ambas empresas. / There is consensus among scholars and practitioners that Logistics plays an important role in the integration of the market’s Supply Chain. In an increasingly competitive environment, organizations seek solutions and business practices that can help them in their quest for success. One such practice is the outsourcing of logistics operations through the recruitment of specialized firms, so that the contracting organizations can focus on their business, increasing efficiency, improving resource utilization, reducing transportation costs, restructuring their supply chain and increasing their profitability. In this scenario, where the increasing participation of logistics service providers, known as 3PL (third-party logistics providers) becomes a strategic factor for the growth of organizations through increasingly complex alliances, a need arises for performance evaluation mechanisms that effectively reflect the integration and flexibility of the involved resources. Thus, the present study aims to develop a model to evaluate the performance of 3PLs using the methodology of operational research, supported by the AHP method. The company chosen to implement the model was MWM International Motores (MIM) and the model was applied in the national transport of the spare parts process. There were 5 LSPs evaluated using 3 criteria and 13 attributes, both qualitative and quantitative. The main results showed that the adopted system was considered adherent to the environment, assisting in the evaluation process, and allowing the company to encourage its 3PLs to improve their processes and products - the very service provided, mapping, together with its partners, a plan for continuous improvement aimed at achieving better results for both companies.

É consenso entre estudiosos e práticos que a Logística desempenha um importante papel na integração da Cadeia de Suprimento dos mercados. Num ambiente cada vez mais competitivo, as organizações procuram práticas de negócios e soluções que possam ajudá-las na busca pelo sucesso. Uma dessas práticas é a terceirização das funções logísticas, através da contratação de empresas especializadas, de forma que as organizações contratantes possam se concentrar no foco do seu negócio, aumentando sua eficiência, melhorando a utilização dos recursos, reduzindo os custos de transporte, reestruturando sua cadeia de suprimentos e aumentando sua lucratividade. Nesse cenário, onde a crescente participação dos prestadores de serviços logísticos (ou, PSLs) torna-se fator estratégico para o crescimento das organizações através de alianças cada vez mais complexas, surge a necessidade de mecanismos de avaliação de desempenho que, efetivamente, reflitam a integração e a flexibilidade dos recursos envolvidos. Assim, o presente estudo se propôs a desenvolver um modelo de avaliação de desempenho de PSLs, através da metodologia da Pesquisa Operacional, apoiado pelo método AHP. A empresa escolhida para a aplicação do modelo foi a MWM International Motores – MIM – e o modelo foi aplicado no processo de transporte nacional que atende o mercado de reposição de peças. Foram avaliados 5 PSLs, através de 3 critérios e 13 atributos, qualitativos e quantitativos. Como principais resultados, verificou-se que a sistemática adotada foi aderente ao ambiente analisado, auxiliando no processo de avaliação e permitindo que a empresa possa estimular seus prestadores de serviços logísticos a melhorar seus processos e o produto destes processos – o próprio serviço prestado, traçando, juntamente com os seus parceiros, um plano de melhoria contínua que vise alcançar resultados melhores para a ambas empresas. / There is consensus among scholars and practitioners that Logistics plays an important role in the integration of the market’s Supply Chain. In an increasingly competitive environment, organizations seek solutions and business practices that can help them in their quest for success. One such practice is the outsourcing of logistics operations through the recruitment of specialized firms, so that the contracting organizations can focus on their business, increasing efficiency, improving resource utilization, reducing transportation costs, restructuring their supply chain and increasing their profitability. In this scenario, where the increasing participation of logistics service providers, known as 3PL (third-party logistics providers) becomes a strategic factor for the growth of organizations through increasingly complex alliances, a need arises for performance evaluation mechanisms that effectively reflect the integration and flexibility of the involved resources. Thus, the present study aims to develop a model to evaluate the performance of 3PLs using the methodology of operational research, supported by the AHP method. The company chosen to implement the model was MWM International Motores (MIM) and the model was applied in the national transport of the spare parts process. There were 5 LSPs evaluated using 3 criteria and 13 attributes, both qualitative and quantitative. The main results showed that the adopted system was considered adherent to the environment, assisting in the evaluation process, and allowing the company to encourage its 3PLs to improve their processes and products - the very service provided, mapping, together with its partners, a plan for continuous improvement aimed at achieving better results for both companies.

É consenso entre estudiosos e práticos que a Logística desempenha um importante papel na integração da Cadeia de Suprimento dos mercados. Num ambiente cada vez mais competitivo, as organizações procuram práticas de negócios e soluções que possam ajudá-las na busca pelo sucesso. Uma dessas práticas é a terceirização das funções logísticas, através da contratação de empresas especializadas, de forma que as organizações contratantes possam se concentrar no foco do seu negócio, aumentando sua eficiência, melhorando a utilização dos recursos, reduzindo os custos de transporte, reestruturando sua cadeia de suprimentos e aumentando sua lucratividade. Nesse cenário, onde a crescente participação dos prestadores de serviços logísticos (ou, PSLs) torna-se fator estratégico para o crescimento das organizações através de alianças cada vez mais complexas, surge a necessidade de mecanismos de avaliação de desempenho que, efetivamente, reflitam a integração e a flexibilidade dos recursos envolvidos. Assim, o presente estudo se propôs a desenvolver um modelo de avaliação de desempenho de PSLs, através da metodologia da Pesquisa Operacional, apoiado pelo método AHP. A empresa escolhida para a aplicação do modelo foi a MWM International Motores – MIM – e o modelo foi aplicado no processo de transporte nacional que atende o mercado de reposição de peças. Foram avaliados 5 PSLs, através de 3 critérios e 13 atributos, qualitativos e quantitativos. Como principais resultados, verificou-se que a sistemática adotada foi aderente ao ambiente analisado, auxiliando no processo de avaliação e permitindo que a empresa possa estimular seus prestadores de serviços logísticos a melhorar seus processos e o produto destes processos – o próprio serviço prestado, traçando, juntamente com os seus parceiros, um plano de melhoria contínua que vise alcançar resultados melhores para a ambas empresas. / There is consensus among scholars and practitioners that Logistics plays an important role in the integration of the market’s Supply Chain. In an increasingly competitive environment, organizations seek solutions and business practices that can help them in their quest for success. One such practice is the outsourcing of logistics operations through the recruitment of specialized firms, so that the contracting organizations can focus on their business, increasing efficiency, improving resource utilization, reducing transportation costs, restructuring their supply chain and increasing their profitability. In this scenario, where the increasing participation of logistics service providers, known as 3PL (third-party logistics providers) becomes a strategic factor for the growth of organizations through increasingly complex alliances, a need arises for performance evaluation mechanisms that effectively reflect the integration and flexibility of the involved resources. Thus, the present study aims to develop a model to evaluate the performance of 3PLs using the methodology of operational research, supported by the AHP method. The company chosen to implement the model was MWM International Motores (MIM) and the model was applied in the national transport of the spare parts process. There were 5 LSPs evaluated using 3 criteria and 13 attributes, both qualitative and quantitative. The main results showed that the adopted system was considered adherent to the environment, assisting in the evaluation process, and allowing the company to encourage its 3PLs to improve their processes and products - the very service provided, mapping, together with its partners, a plan for continuous improvement aimed at achieving better results for both companies.

Submitted by Isaac Francisco de Souza Dias (isaac.souzadias@ufpe.br) on 2016-02-04T19:18:17Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Dissertacao - Josilene Pereira Lima.pdf: 3535384 bytes, checksum: 12a980ebc381ac5abe704176862e6953 (MD5) / Made available in DSpace on 2016-02-04T19:18:17Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Dissertacao - Josilene Pereira Lima.pdf: 3535384 bytes, checksum: 12a980ebc381ac5abe704176862e6953 (MD5) Previous issue date: 2015-03-10 / CAPES / A gestão integrada da zona costeira (do inglês Integrated Coastal Zone Management – ICZM) envolve uma abordagem integrada de elementos naturais e antrópicos e deve ser organizada para minimizar os conflitos e utilizar os recursos de forma sustentável. O gerenciamento costeiro integrado pode ser considerado como um processo administrativo permanente onde as ações tomadas, podem ou não serem eficazes para uma comunidade, um estuário ou a costa de uma nação inteira. A partir da definição sobre ICZM e demais legislações brasileiras foram identificadas algumas possíveis variáveis para fazer parte de um modelo de avaliação da eficácia do gerenciamento costeiro integrado. A avaliação da eficácia foi determinada pela análise multicritério através do método Analytic Hierarchy Process – AHP, considerando níveis hierárquicos distribuídos em critérios sociais, econômicos e ambientais, totalizando 11 variáveis. Os critérios para estabelecer os pesos entre as variáveis, foram estabelecidos através de um questionário aplicado a um especialista em gerenciamento costeiro. A saída deste modelo representa um valor numérico, considerando a variação entre 0,000 e 1,000, onde a medida que a nota aumenta melhores são as condições associadas a gestão costeira integrada. Após desenvolvido o modelo analítico, dados amostrais considerando informações espaciais obtidas por sensoriamento remoto e estatísticas obtidas pelo censo do IBGE (2000 e 2010) foram aplicadas ao município da Ilha de Itamaracá-PE. Os resultados numéricos encontrados para este estudo de caso foram 0,344 e 0,401 para os anos de 2000 e 2010 respectivamente. Para analisar os resultados foram considerados um limiar mínimo e máximo da eficácia do gerenciamento costeiro integrado tendo como referência informações das variáveis encontradas para os municípios pertencentes a zona costeira de Pernambuco onde foram obtidos os valores 0,279 e 0,650 representando a variação mínima e máxima encontrada para este Estado. Por fim uma análise separada de cada variável foi efetuada através da construção de mapas temáticos e comparações de informações numéricas identificando assim, o comportamento individual de cada variável no modelo analítico. Destaca-se que a aplicação do método de avaliação multicritério AHP para este estudo de análise da eficácia do gerenciamento costeiro integrado demonstrou ser uma importante ferramenta para diagnosticar e fornecer subsídios à tomada de decisão em ambientes costeiros. / The Integrated Coastal Zone Management (ICZM) involves an integrated approach of natural and anthropic elements and it should be organized to minimize conflicts and apply resources in a sustainability way. The integrated coastal management can be considered as a permanent administrative process where the actions taken, may or may not be effective for a community, an estuary or the coast of an entire nation. From the definition of ICZM and other Brazilian laws was identified a number of possible variables to be part of an evaluation model for the effectiveness of integrated coastal zone management. The efficacy was determined by multi-criteria analysis using the method Analytic Hierarchy Process - AHP considering hierarchical levels distributed in social, economic and environmental criteria, a total of 11 variables. The criteria for establishing the weights between variables were established through an inquiry requested to a specialist in coastal management. The output of this model is a numerical value, considering the variation between 0.000 and 1.000, with the increasing of this score represents a better condition related to integrate coastal zone management. After the analytical model developed, sample data considering spatial information obtained by remote sensing and statistics obtained by the IBGE (Brazilian Institute of Geography and Statistics) census (2000 and 2010) were applied to the municipality of Itamaracá Island - PE. The numerical results for this case study were 0.344 and 0.401 for the years 2000 and 2010 respectively. To analyse the results were considered a minimum and maximum threshold of ICZM effectiveness having as reference information found for the variables considering all Pernambuco coastal zone municipalities, were was obtained 0.279 and 0.650 representing the minimum and maximum variation found for this state. Finally a separate analysis of each variable was performed by building thematic maps and numerical comparisons identifying the behaviour of each variable in the analytical model. It is noteworthy that the application of multi-criteria evaluation method AHP for this study case using ICZM effectiveness has proven to be an important tool to diagnose and provide subsidies to decision making in coastal environments.

The location of logistics hubs is one of the most crucial success factors for potential economic growth in logistics sector. Since the logistics hub has direct and indirect impacts on different stakeholders including investors, policy makers, infrastructure providers, hub operators, hub users and the community itself, it needs to be considered carefully. Therefore, logistics hubs should be located in such a way that it can provide a better accessibility to three different modes of transportation- road, rail and waterways. The aim of this study is to evaluate the potential locations for logistics hubs and to find out the criteria that affect for the selection of location for logistics hubs. A comprehensive literature study reveals the factors that are affecting the selection of location for logistics hubs and the methods to evaluate those locations considering the criteria. Location selection or evaluation is a typical multi-criteria decision making (MCDM) problem in which performance criteria plays a vital role for the final decision making. Both qualitative and quantitative MCDM methods are applied in this study, where the Analytic Hierarchy Process (AHP) is qualitative and the gravity method is quantitative method. Analytic Hierarchy Process (AHP) is a structured approach to reach the final decision which is one of the best methods of all MCDM problems, used in recent literature to evaluate the location selection problems. A case study is done for the logistics company, Brinova Fastigheter AB in Sweden. This study is followed by AHP method which is considered with selected factors, i.e. highway accessibility, intermodal capacity, port capacity and land availability. Moreover, this study is conducted by evaluating the four major potential locations in Sweden i.e. Stockholm, Göteborg, Helsingborg and Karlshamn for selecting as a logistics hub. Besides, the location for selecting logistics hubs is evaluated by the gravity method, which is a quantitative method to determine the level of accessibility for the selected locations, considering the flow of goods both inbound and outbound and the transport cost between the locations. The result from the AHP method recommend that Göteborg is the best potential location to establish logistic hub whereas the Gravity model represents that Stockholm has the highest level of accessibility for logistics activity. Therefore the study suggested that both Göteborg and Stockholm are considered to be the best potential locations considering in present situation