In the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising campaign whose goal is to reverse the stereotypical body ideal for women and broaden the definition of beauty. Some sociologists have criticized Dove for sending conflicting messages. This study is the first that focuses on women's perceptions about this potential conflict. Through the use of both quantitative and qualitative methods, this study examined if, how, and when women changed their initial perceptions toward the Dove Campaign for Real Beauty based on two separate scenarios brought to their attention. This is important because the findings suggest how consumers can change their perceptions regarding a company, in this case one that is a part of a multi-million dollar parent company, based on how a company advertises its products.

Communication research has begun to assess the unique relationship between social comparison, social media, and body image (Lewallen & Behm-Morawitz, 2016), yet little research has been done to assess the unique connection between body dissatisfaction, social media filters, and cosmetic surgery (Beos et al., 2021). Studies have found that viewing edited body images on Instagram positively correlates with decreased body satisfaction and behaviors of body objectification (Tiggemann, & Barbato, 2018). This study used a series of scales to measure individuals' media exposure (MTUAS: Rosen et al., 2013) body area satisfaction (BASS; Brown et al., 1990), facial region satisfaction (FRSS; Guthrie et al., 2008), cosmetic surgery normative beliefs (ACSS; Henderson-King & Henderson-King, 2005), and Instagram appearance comparison (IACS; Di Gesto et al., 2020) in conjunction with eye-tracking, and social comparison theory (Festinger, 1954). Measures were used to assess characteristics in visual processing behavior among women at differing levels of IACS, BASS, FRSS, and ACSS, and if media exposure and Instagram comparison tendencies are connected to body area satisfaction and cosmetic surgery normative beliefs. A sample of 120 females 18 years of age and older who use social media completed the scales two weeks before being eye-tracked where they viewed three images of a female's face with and without makeup and one that had been digitally enhanced. Results revealed that media exposure was not connected to cosmetic surgery normative beliefs and that Instagram comparison tendencies were not linked to cosmetic surgery normative beliefs with visual attention, yet a positive trend was observed in that direction. Implications for social comparison theory and recommendations for future research relating to facial beauty filters are discussed.

This research began with an exploration of the phenomenon of cultural conflict and fusion in the process of architectural modernization in Taiwan. It will examine the impact of modern and contemporary theories on the practice of architecture of the island. It will then seek out the essence of Chinese classical architecture in order to develop an approach for the development of the future Chinese/Taiwanese architecture. In addition, the findings of the study could serve as a reference for scholars who would pursue historical and theoretical studies of in the subject, or for architects who are seeking design concepts to enhance their projects. The study utilizes an interpretive-historical methodology. It emphasizes that researchers should investigate social phenomena within broader and more complex contexts of what to uncover the underlying cultural factors. To highlight their significance, the author will pursue a hypothetic project to examine and demonstrate the meaningfulness and applicability of the concepts learned from the research. Efforts were made to discover ways in which Taiwanese and Chinese architectural culture can deal with foreign influences, such that it will be able to enjoy the benefits of modernization while maintaining its unique character and identity. Moreover, it will attempt to uncover ways in which Chinese architecture can in fact influence the global contemporary architectural culture. Finally, it is hoped that this work will produce a useful reference for students, scholars and architects who wish to develop design projects that reflect and celebrate regional cultures. / Ph. D.

Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. They do this, among other things, by including different skin colors, ages and bodytypes in the marketing. The study ”Advertising for what, clothes or bodies?” examines Lindex's campaign and its portrayal of beauty ideals. Through a qualitative multimodal critical discourse analysis, based on Fairclough's three-dimensionalmodel, the campaign is analyzed with a focus on lexical choices, denotation, connotation, interdiscursivity, ideology and hegemony. The concepts of discourse andcommodified feminism also form the basis of the study's theoretical perspective. The results show that Lindex portrays beauty ideals as problematic and negative. The campaign mixes marketing, body positive, feminist and documentary discourses to challenge prevailing beauty ideals within the fashion industry. The body positive and feminist discourse is emphasized by ordinary women sharing their experiences around beauty ideals. Quotes in the campaign create a negative view of the female body as bodily flaws are discussed. The hegemonic view of beauty ideals is questioned in the campaign, but the result of making a comprehensive campaign about women's appearance means that the female body continues to be scrutinized and used as akind of marketing material. The conclusion is that, from an ideologically critical perspective, the campaign partially challenges the hegemonic view of beauty but at the same time maintains and commodifies norms around the female body.

This research seeks to examine how authors represent Black/African-American beauty in children’s literature. To conduct my research, I have chosen to review Natasha Tarpley’s I Love My Hair and Carolivia Herron’s Nappy Hair in conjunction with Zora Neale Hurston’s young adult novel Their Eyes Were Watching God. The objective of my thesis aims to highlight the emphasis authors place on Black/African-American children’s hair and the cultural differences in their perceptions of Afro-beauty. Today, society expends extensive time and interest in outward appearances through media: television, radio, digital media, and fashion magazines. As a result, Black/African-American adolescent and teen girls become overly concerned with their beauty and face extreme pressure to fit into the dominant cultures definition of beauty: ‘lighter skin, slender nose, slim body frame, and straight hair.’ Black/African-American girls who fall short of the prescribed characteristics of beauty become psychologically impaired with their self-confidences; sometimes refusing to embrace their own features or invest extensively in beauty care products to conform to the dominant beliefs of beauty. I have provided a summary of the focused literature for the benefit of readers who not have had the opportunity to read the previously mentioned texts along with a sample lesson plan.

The United States Forest Service (USFS) is developing software systems to evaluate forest resources with respect to qualities such as scenic beauty and vegetation structure. Such evaluations usually involve a large amount of human labor. In this thesis, I will discuss the design and implementation of a digital image segmentation system, and how to apply it to analyze forest images so that automated forest resource evaluation can be achieved. The first major contribution of the thesis is the evaluation of various feature design schemes for segmenting forest images. The other major contribution of this thesis is the development of a pattern recognition-based image segmentation algorithm. The best system performance was a 61.4% block classification error rate, achieved by combining color histograms with entropy. This performance is better than that obtained by an ?intelligent? guess based on prior knowledge about the categories under study, which is 68.0%.

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