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De kallar mig ofta för Mr : En kvalitativ studie om Arbetsförmedlingens interkulturella kommunikationsarbete / They often call me Mr : A qualitative study about the Swedish labour authority’s intercultural communication workSandberg, Helena, Häggblom, Matilda January 2016 (has links)
I Sverige ökar antalet nyanlända människor som ska etablera sig i det svenska samhället. Sysselsättning och deltagande på den svenska arbetsmarknaden har visat sig vara grundläggande för att integrering av nyanlända ska ske så snabbt som möjligt. Samtidigt är Arbetsförmedlingen en av de allra första myndigheterna som en nyanländ möter i Sverige. Studien har därmed avsett att undersöka Arbetsförmedlingens interkulturella kommunikationsarbete med syfte att bringa klarhet kring hur en svensk myndighet arbetar gentemot dess multikulturella befolkning. Myndighetens kommunikationsarbete har studerats utifrån begreppet interkulturell kommunikation inom organisationer och studien bygger på fem stycken semistrukturerade intervjuer och en gruppintervju med anställda vid Arbetsförmedlingen. Resultatet av studien visar att myndigheten i högsta grad arbetar med interkulturell kommunikation gentemot deras nyanlända medborgare, samtidigt som många hinder försvårar myndighetens kommunikationsarbete. Språket är den främsta svårigheten, där tolkens roll blir oerhört viktig och antingen hjälper eller stjälper kommunikationen. Samtidigt bidrar många andra orsaker, så som svagt förtroende för myndigheter, traumatiserade människor eller bristande resurser till att myndigheten inte kan utföra sitt kommunikativa arbete på bästa sätt. / In Sweden, the numbers of immigrants are constantly increasing. Participation at the Swedish labour market is crucial when it comes to a successful establishment for the newcomers. Arbetsförmedlingen (the Swedish labour authority), is also one of the first authorities a newcomer encounters once in Sweden. With this in consideration, this study was designed to investigate the intercultural communication work at Arbetsförmedlingen with the aim to bring clarity around how a Swedish authority works toward its growing multicultural population. We have studied Arbetsförmedlingens communicational work based on the concept of intercultural communication within organizations. The study is based on four semi-structured interviews and one group interview with employees at Arbetsförmedlingen. The result of the study shows that the government authority works with intercultural communication towards their newcomers on a high level but obstacles in the intercultural communication hamper the communicational efforts. Language barriers are seen as the main difficulty, and the interpreter’s role becomes extremely important and can either help or hinder the communication. At the same time, many other difficulties are contributing to communicational problems for the authority. Lack of trust in authorities, traumatized people and lack of resources hinders the authority to achieve a truly good intercultural communication.
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Förändring är det enda tecknet på att man lever : Hur företag lyckas med en omprofilering / Förändring är det enda tecknet på att man lever : Hur företag lyckas med en omprofileringLidgren, Sofia, Norberg, Karin January 2016 (has links)
Purpose: The purpose of this thesis is to identify internal marketing strategies that are contributing to an externally success of a rebranding process. The study hopes to answer what strategies are important during this process and give companies, trying to rebrand, tools to work with. Methodology: The study is carried out as a qualitative case study and are based on deep interviews. We chose deep interviews to give the respondents an opportunity to speak freely about the subject from their perspective. Empirical foundation: Our empirical material is based upon interviews with people who have strategic positions and marketing related titles. Conclusions: Our research concludes that the employees of an organization need to be included in the rebranding process and that their vision of the corporative activities are crucial in how external stakeholders perceive the changes. It is also necessary to have clearly defined goals and that research on all levels is a must in order to succeed.
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Corporate Social Irresponsibility (CSI): Everything you say, or not say, can be held against youJonsson, Veronica, Stéen, Josefine January 2016 (has links)
Corporate social irresponsibility (CSI), as an opposite of corporate social responsibility (CSR), refers to corporation’s failure to act responsibly. To address the actions connected to CSR and CSI, corporations need to overcome the challenges of communicating to their stakeholders and to be transparent. Stakeholders have become more skeptical regarding if the corporations are actually living up to the communicated standards. In other words, if corporations are ‘doing as they say’ and if they are ‘walking the talk’. Purpose: The purpose of this study is to examine how top-listed corporations communicate CSR, as compared with what is communicated in media. Method: This study used a qualitative content analysis method, by studying sustainability reports from 12 corporations over a five-year period. The study also examined media reports concerning the chosen corporations in order to get another view of the corporation’s CSR activities. Findings: The findings showed that most of the corporation’s reports regarding CSR were in line with what media reports. There were some corporations, however, which were more aligned with media than others. This differences might be due to the fact that the corporations are acting in different industries which can affect how the corporations are focusing their CSR activities. Practical Implementations: This study can aid the understanding of how well corporations are communicating its CSR activities. It can help the corporations included in the study to understand how well its communication is perceived, as well as, to help stakeholders see if the corporations are ‘doing as they say’.
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Comunica??o empresarial e responsabilidade social: a estrat?gia comunicacional nos 50 anos da PetrobrasMARTINS, Cristiane Ven?ncio de Oliveira 18 February 2005 (has links)
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Previous issue date: 2005-02-18 / Corporate Communication has helped enhance the image of numberless companies in the
last years. By means of some specific practices organizations have achieved favorable
results. At the same time when corporate communication has evolved in Brazil, a new
managerial philosophy has been gathering new adepts worldwide: corporate social
responsibility. There is a consensus that this is the moment of restoring essences, being
guided by common sense, and exercising ethics along customers, suppliers, shareholders,
and the community. Therefore, actions that encourage dialogue, transparence and
contribution for a better society have been gaining room. This work has the objectives of
making a brief analysis about the evolution in two areas Corporate Communication and
Social Responsibility in Brazil, and about the contribution of both for the development of
organizations. At a second moment, the study is aimed at pointing out how healthy the
joining of two concepts can be. Finally, this study has analyzed what was considered as a
successful case concerning corporate communication: the strategy used by Petrobras at the
episode of its 50 years (October of 2003 through October of 2004). One campaign based
upon the company s positive results, specially social work, with the slogan What do want
to dream now? . The result was a clear display of the effectiveness of corporate
communication allied to social responsibility. A model to be followed. / A Comunica??o Empresarial tem ajudado a melhorar a imagem de empresas nos ?ltimos
anos. Atrav?s de pr?ticas espec?ficas, as organiza??es t?m obtido resultados favor?veis. Ao
mesmo tempo em que a comunica??o empresarial evoluiu no Brasil, uma nova filosofia de
gest?o veio ganhando novos adeptos em todo o mundo: a responsabilidade social
corporativa. H? um consenso de que o momento ? de praticar a ?tica junto a consumidores,
fornecedores, acionistas e comunidade. Portanto, ganham espa?o a??es que propiciam a
contribui??o para uma sociedade melhor. Este trabalho teve como objetivos fazer uma
breve an?lise sobre a evolu??o das duas ?reas Comunica??o Empresarial e
Responsabilidade Social no Brasil e sobre a contribui??o de ambas para o
desenvolvimento das organiza??es. Num segundo momento, o estudo teve a proposta de
apontar como pode ser saud?vel a uni?o dos dois conceitos. Por ?ltimo, este estudo
analisou o que foi considerado um caso de sucesso no que diz respeito ? comunica??o
empresarial: a estrat?gia usada pela Petrobras nos seus 50 anos (outubro de 2003 a outubro
de 2004). Uma campanha baseada nos resultados positivos da empresa, especialmente na
?rea social, com o slogan O que voc? quer sonhar agora? . O resultado foi uma mostra
clara da efici?ncia da comunica??o empresarial aliada ? responsabilidade social. Um
modelo a ser seguido.
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Välgörenhet är kryddan av rikedom : filantropi inom svenska företag / Charity is the spice of riches : philanthropy in Swedish corporationsAndersson, Magnus, Sällström, Jakob January 2015 (has links)
Filantropi inom företag har sedan länge varit ett fenomen utanför Sverige. Dock har filantropin brett ut sig inom Sverige de senaste åren och blir allt populärare av olika anledningar. Till exempel säger vissa företag att de känner en skyldighet att hjälpa de som har det sämre och de inom sin omgivning.Baserat på svar från intervjuer gjorda med sju olika respondenter från sju olika svenska företag, syftar denna uppsats till att svara på hur svenska företag arbetar med filantropi och vad som motiverar dem till att göra det.Resultatet tyder på att svenska företag arbetar med filantropi på ett centraliserat sätt och att informationen om arbetet kommuniceras mestadels internt, för att engagera och motivera personalstyrkan samt även för att ses som en attraktiv arbetsgivare. Filantropi kan även användas som en strategi för att stärka ett varumärke, samla politiska resurser och motverka negativ kritik. / Philanthropy within corporations has for a long time been a phenomenon outside of Sweden. However, philanthropy has spread throughout Sweden in recent years and is for various reasons becoming more popular. For example corporations say that they feel an obligation to help those who have it worse and also those in their environment.Based on answers gathered from interviews with seven different respondents from seven different Swedish corporations, this essay means to answer the question of how Swedish corporations work with philanthropy and what motivates them to do so.The result indicates that Swedish corporations work with philanthropy in a centralized manner and that information about this work is communicated mostly internally, to engage and motivate the staff but also to be seen as an attractive employer. Philanthropy can also be used as a strategy to strengthen a brand, gather political resources and combat negative criticism.This essay is written in Swedish.
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Excellent in-house journals in South Africa : case studies of five leading publications / E. WoodWood, Elvira January 2006 (has links)
Although companies and organisations worldwide publish in-house journals, there is no
comprehensive theory (including technical and normative dimensions) available on this
important public relations instrument. In particular, no research is available on what the
characteristics of excellent South African in-house journals are or ought to be.
In this study a number of dimensions are thus introduced in order to help create a
comprehensive framework for analysing in-house journals, in particular South Africa’s
leading in-house journals.
Firstly, James Grunig’s excellence in public relations theory (published in 1992), which
incorporates the concept of two-way symmetrical communication (which in turn is informed
by a “symmetric” world view), is put forward as basic point of departure.
Secondly, a set of technical criteria for excellent in-house journals gleaned from a wide
range of sources, is compiled.
Furthermore, the internal and external environments in which South African in-house
journals function are identified. The role of other new media (such as e-mail, intranet,
television and radio) is also taken into account.
Five leading South African in-house journals are then analysed and the views of editors
reflected. It was found that Abacus (Absa Bank), Harmonise (Harmony Gold Mining
Company), Hello the future (MTN), Pick ’n Patter (Pick ’n Pay) and Sandaba (Sanlam) all
measured up well against the theoretical statements flowing from the said theoretical points
of departure. However, the analysis did also bring to the fore deviations from the said
statements which give new insight into what is required to publish an excellent in-house
journal.
In conclusion, the criteria are evaluated against some of the more detailed findings of the
analysis and adapted to create a set of theoretically based guidelines that can be used by
South African companies, focusing inter alia on how the unique character and environment
of a company influence its internal communication, to create excellent in-house journals.
In final analysis, it is argued that all factors, starting with the philosophical points of departure
informing communication strategies, management’s attitude toward internal communication,
organisation culture, the socio-political environment in which in-house journals function as
well as the technical aspects of these publications, need to be considered when formulating
criteria for “excellent” in-house journalism.
This study thus endeavours to contribute to the professional integrity of public relations in a
sea of asymmetric, marketing-driven internal communication. / Thesis (Ph.D. (Communication Studies))--North-West University, Potchefstroom Campus, 2006.
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Kommunikation geht alle an! – Mitarbeiterkompetenzen für neue Kommunikationsaufgaben durch Social MediaRiedel, Jana 25 October 2013 (has links) (PDF)
Der Beitrag argumentiert anhand einer theoretischen Betrachtung der Kommunikationsprozesse in Unternehmen, dass mit Social Media die Kommunikationsverantwortung von zentral gesteuerten Abteilungen auf alle Mitarbeiter übertragen wird. Diese neuen Kommunikationsaufgaben erfordern von den Mitarbeitern konkrete Kompetenzen, die es durch Maßnahmen der Personalentwicklung zu fördern gilt. Im Gegensatz zu den bisher beschriebenen organisatorischen und technischen Herausforderungen der Social-Media-Integration fokussiert der vorliegende Beitrag die Herausforderungen für den Funktionsbereich der Personalarbeit und gibt einen ersten Überblick über das Forschungsfeld.
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Excellent in-house journals in South Africa : case studies of five leading publications / E. WoodWood, Elvira January 2006 (has links)
Although companies and organisations worldwide publish in-house journals, there is no
comprehensive theory (including technical and normative dimensions) available on this
important public relations instrument. In particular, no research is available on what the
characteristics of excellent South African in-house journals are or ought to be.
In this study a number of dimensions are thus introduced in order to help create a
comprehensive framework for analysing in-house journals, in particular South Africa’s
leading in-house journals.
Firstly, James Grunig’s excellence in public relations theory (published in 1992), which
incorporates the concept of two-way symmetrical communication (which in turn is informed
by a “symmetric” world view), is put forward as basic point of departure.
Secondly, a set of technical criteria for excellent in-house journals gleaned from a wide
range of sources, is compiled.
Furthermore, the internal and external environments in which South African in-house
journals function are identified. The role of other new media (such as e-mail, intranet,
television and radio) is also taken into account.
Five leading South African in-house journals are then analysed and the views of editors
reflected. It was found that Abacus (Absa Bank), Harmonise (Harmony Gold Mining
Company), Hello the future (MTN), Pick ’n Patter (Pick ’n Pay) and Sandaba (Sanlam) all
measured up well against the theoretical statements flowing from the said theoretical points
of departure. However, the analysis did also bring to the fore deviations from the said
statements which give new insight into what is required to publish an excellent in-house
journal.
In conclusion, the criteria are evaluated against some of the more detailed findings of the
analysis and adapted to create a set of theoretically based guidelines that can be used by
South African companies, focusing inter alia on how the unique character and environment
of a company influence its internal communication, to create excellent in-house journals.
In final analysis, it is argued that all factors, starting with the philosophical points of departure
informing communication strategies, management’s attitude toward internal communication,
organisation culture, the socio-political environment in which in-house journals function as
well as the technical aspects of these publications, need to be considered when formulating
criteria for “excellent” in-house journalism.
This study thus endeavours to contribute to the professional integrity of public relations in a
sea of asymmetric, marketing-driven internal communication. / Thesis (Ph.D. (Communication Studies))--North-West University, Potchefstroom Campus, 2006.
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Sociální síť Facebook jako efektivní nástroj firemní komunikace / Social Network Facebook as an Effective Tool for Business CommunicationSénášiová, Hana January 2015 (has links)
The diploma thesis focuses on corporate communication through social network Facebook. It deals with the promotion and success of advertising communication on fan pages. The output is recommendations that may significantly contribute to the added value of the company not only in the meaning of increased sales, bud also to increase brand awareness.
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Corporate identity v rodinnom podniku / Corporate Identity for family businessCerulík, Michal January 2014 (has links)
The aim of this Master´s Thesis is to describe importance and implementation of corporate identity for family business. The theoretical part describes specifics of family business and analyze the components of CI, namely : product, corporate design, culture and communication. Methodological part focuses on market research. In the practical part of this thesis, the process of CI implementation as well as formulation of company´s basic values, needed for its long term functioning, are proposed. Also the new slogan, corporate culture and corporate communication are proposed. Afterwards design manual is executed. This design manual covers following areas : company logo, corporate colors, corporate font, business card template, heading paper template, advertisement materials design. Besides that, the new company webpage is was created. This website will involve the visual of the company as well as will help to improve user interface for customers. In the summary, the steps leading to successful implementation are suggested to the management.
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