This Master’s thesis deals with the analysis of the existing, general and departmental environment and internal status of the company STROJÍRNA OSLAVANY, spol. s r. o. On the basis of the finding informations the work includes the processed suggestion of the corporate strategy, which should be helpful to establish the company position on the market and assure her additional development.

Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování a v konečném důsledku k zvýšení konkurenceschopnosti firmy.

The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.

The Master’s thesis is focused on evaluation the performance of the company NEPA. The theoretical part includes the definition of business performance concepts and the presentation of the assessment methodology. This part continues in the description of selected types of strategic analyses. There is an introduction of the company, its activities, strategic and financial analyses in analytic part. That is important for inscription and the base of Balanced Scorecard concept. Based on these findings a Balanced Scorecard implementation proposal is for the analyzed company. In the conclusion, this is completed with relevant proposals.

MESMEG / Department of Mining and Environmental Geology / See the attached abstract below

<p>Resilience is studied as a systemic property in several disciplines such as engineering, psychology, systems biology, and ecological sciences. Yet, the system view on resilience is not pervasive in management science. This dissertation is on Enterprise Resilience, which is an emerging topic within the fields of organization and management science. Corporate enterprises are viewed as type 1 complex adaptive systems (CAS) operating within an external business environment. Thus, perturbations occurring in the environment affect enterprises, whose resilience then depends on their adaptive response to them. Therefore, the focus is on system perturbances and on investigating drivers of the enterprises’ adaptive response. As a result, enterprise resilience is more granularly defined as an enterprise’s ability to continually remain valuable to stakeholders by simultaneously managing short-term shocks and long-term stressors. This re-definition brings forth an actionable pathway to enterprise resilience- the pursuit of improved management of the enterprise’s risk and growth management functions.</p><p>Two challenging issues plaguing the risk and growth functions are the lack of a comprehensive understanding of risks (especially of unknowns) and their inter-connections, and a weak link between risk management and the enterprise’s growth strategy intended to continually and increasingly generate value. This work addresses both issues via the development of an enterprise-agnostic comprehensive risk typology, and by building a conceptual link between risk and growth strategy through the business model construct and its use in the study of repeatable patterns of innovation. Therefore, this work develops one pathway toward enterprise resilience i.e., via improved risk management and systematic growth management. Furthermore, it advances knowledge by bridging the theoretical conceptualization of an enterprise as a CAS1 into actionable methods for practice in the form of risk management tools and systematic innovation frameworks that aid the enterprise’s adaptive response.</p><p>The interdisciplinary dissertation develops hypotheses and employs appropriate qualitative and quantitative methods to test them. Overall, a theory building process is undertaken using the constructionist school of thought and using methods based in inductive logic such as the scholarship of integration, thematic analysis, and case studies. Additionally, to achieve wide and comprehensive coverage, data-driven quantitative methods using advanced computing such as data mining, machine learning, and natural language processing are employed.</p>

Within the last decade research on climate change strategies and adaptive capacity emerged as the debate about climate change was intensified with the publishing of the Third Assessment Report by the Intergovernmental Panel on Climate Change in 2001. That companies are facing risks and opportunities is not new and the awareness to address these issues is growing. However, there is still need for research in the field of corporate strategic response to climate change. Recently, research focused on resilience management to address climate change. Resilience management is about being able to experience changes and remain stable getting back into the same situation before the change happen. On the contrary to resilience management adaptive capacity is about the ability to be able to adapt to uncertain and unexpected events on the long term. This includes long-term changes. This work argues that companies should think about their adaptive capacity as climate change induces short and long-term changes. Adding this dimension to the strategic planning companies need to think of how they can improve their adaptive capacity. This work investigates research in both issues adaptive capacity and climate change research and in their relation. Applying a systematic literature review this study conducted 60 references which are examined by a qualitative-quantitative analysis and answers the following questions: What is the current scientific view of adaptive capacity within strategic management literature? What are determinants of adaptive capacity? How can adaptive capacity be linked to climate change strategy and is it even antecedent to climate change strategies? The findings of this research indicate that adaptive capacity and climate change strategies exhibit a link but it cannot be proved whether adaptive capacity is antecedent. Furthermore, the term adaptive capacity is merely discussed within strategic management literature and if it is discussed and examined, several concepts and theories are applied to explain determinants of adaptive capacity. Several concepts such as dynamic capabilities, organizational learning capability, organizational learning, organizational change capacity, flexibility and more could be identified as concepts enhancing adaptive capacity. This works provides an overview of related concepts and theories.

[pt] As corporações estão sendo cada vez mais cobradas por uma atuação ambientalmente sustentável, principalmente nos mercados mais maduros, e tratam-se de importantes atores no atingimento das metas para o controle do aquecimento global. O Brasil tem uma participação protagonista no comércio mundial de alimentos, e seu papel torna-se mais relevante ao passo que as taxas crescentes de aumento populacional colocam o mundo em alerta para as questões climáticas e de segurança alimentar. Trazendo ainda mais foco para a temática, o país possui uma das maiores biodiversidades do planeta e é detentor de grande parte da Floresta Amazônica, a maior floresta tropical do mundo e responsável por parte do equilíbrio climático do globo, ao passo que a agroindústria responde pelo consumo de mais de 78 porcento dos recursos hídricos brasileiros, ocupa em torno de 21 porcento do território nacional e é responsável por 74 porcento das emissões de gases de efeito estufa do país. Nesse contexto, fundamentado na Resource Based-View e Teoria Institucional foi construído um modelo com o objetivo de analisar o impacto dos fatores organizacionais (capacidades dinâmicas) e do ambiente institucional (sociedade, regulação e concorrência) nas estratégias de sustentabilidade ambiental e como estas estratégias impactam o desempenho de exportação das empresas da agropecuária brasileira. Na literatura há poucos estudos empíricos com foco em analisar as relações entre esses constructos e nenhum deles no âmbito da agroindústria brasileira. Ademais, buscou-se uma contribuição adicional ao analisar como o nível de maturidade em sustentabilidade ambiental dos países de destino influencia na relação entre as estratégias de sustentabilidade e o desempenho de exportação. Para o teste do modelo, foi realizado um levantamento de dados com gestores de 143 empresas exportadoras da agroindústria brasileira, através de um questionário on-line e foi utilizada a Modelagem de Equações Estruturais (PLS-SEM) para a estimativa de parâmetros. Os resultados empíricos corroboram parte das hipóteses apresentadas, revelando a significância da relação principal do estudo (estratégias de sustentabilidade e desempenho de exportação), além de apresentar o engajamento da liderança na temática da sustentabilidade como o principal fator interno da adoção deste tipo de estratégia, assim como a pressão percebida da sociedade estrangeira e da concorrência como os principais fatores externos. Contudo, a principal contribuição teórica do estudo é advinda da análise do fator de moderação. Os resultados evidenciam que no âmbito do grupo de empresas que exportam para países com uma maior maturidade na temática de sustentabilidade ambiental, a relação entre as estratégias de sustentabilidade ambiental e o desempenho de exportação foi mais expressivo do que para o grupo de empresas que exporta para países menos maduros no assunto. / [en] More and more the corporations are being charged for Environmental Sustainability performance, especially in developed markets and this indicator is essential for reaching the global warning control targets .Today Brazil has a significant share of the global food trade and has a leading hole taking into consideration the alert for climate changes and food security issues that are becoming relevant due to global population growth. Bringing even more focus on this subject, the country has one of the largest biodiversity of the planet and holds the greatest share of the Amazon, the largest rainforest in the world and responsible for part of the global climate balance, while the agroindustry is responsible for the consumption of more than 70 percent of Brazilian water resources, occupies around 21 percent of the national territory and accounts for 74 percent of the country s greenhouse gas emissions. In this context, rooted in Resource Based- View and Institutional Theory, a model was constructed for the purpose of analyzing the impact of organizational factors (dynamic capacities) and the institutional environment (society, regulation, and competition) on environmental sustainability strategies and how these strategies impact export performance of Brazilian agricultural companies. In the literature there are few empirical studies focused on analyzing the relationships between these constructs and none of them within the scope of the Brazilian agroindustry, besides that, an additional contribution was sought when analyzing how the level of maturity in environmental sustainability of the countries influences the relation between the sustainability strategies and export performance. For the model s test, a data survey was conducted with managers of 143 exporting companies from the Brazilian agroindustry, through an online questionnaire and the Structural Equation Modeling (PLS-SEM) was used to estimate parameters. The empirical results corroborate some of the hypotheses presented, revealing the significance of the main relationship of the study (sustainability strategies and export performance) and distinguishes between the organizational factors and the external environment that most impact on the adoption of these strategies, besides to present the leadership engagement in the sustainability as the main internal factor of the adoption of this type of strategy, as well as the perceived pressure of foreign society and competition as the main external factors. However, the main theoretical contribution of the study is derived from the analysis of the moderation factor. The results show that the relationship between environmental sustainability strategies and export performance was more significant in the group of companies that export to countries with a greater maturity in the area of environmental sustainability, than in the group of companies that export to least mature countries in this theme.

策略的目的是在特定的競爭環境中，憑藉企業的特質條件為它創造競爭地位或發展的方向，也就是創造具競爭性的差異優勢，使企業得以順利發展和持續成長。在競爭的環境中，組織能耐常會隨著時間經過而演化；演化的方式會隨著技術本身的特性、外部市場競爭強弱、與內部的組織與管理特性的差異，而有所不同。除此之外，體制環境會影響整個產業內的創新速率，因而對廠商的能耐演化造成影響。但是在環境急速變動的情況下，組織能耐要完全由內部產生不但不可能，而且其速度亦嫌過於緩慢，再加上現代企業的專業分工網絡，企業必須與客戶、供應商、甚至競爭同業合作，以獲得相關的資訊與技術；在企業的發展歷程中，如何有效提升內部經營管理及促進組織之間的知識交流與能耐移轉，便成為組織管理的重要課題。 本研究以一家台灣本土醫藥公司，在台灣生技製藥產業的架構下，創業、轉型、成長的發展歷程，仔細描述影響企業發展的關鍵因素 ─ 企業策略轉變、環境變動、能耐演化，以及企業內部管理提升，彼此之間如何相互配適，並塑造出企業的獨特發展路徑；茲藉由個案公司過去的回顧，描繪其成長的軌跡，作為其未來發展路徑的參考。 / Under the favorable government policy support and a well-established regulatory environment, there are more and more new start-up companies established in Taiwan biotechnology and pharmaceutical industry in the past dacade. However, most of the new emerging companies are still facing very difficult situation. New drug discovery is one kind of long-term time-consuming and heavily cash-investment-needed business. Besides, Taiwan is a small market in the world. The market potential can not afford to develop a R&D based local pharmaceutical company. However, biotechnology and pharmaceutical industry is a very diversified and versatile industry. Under such circumstances, how does a biotech and pharmaceutical company make use of the limited resources and scarce capital assets to identify the niche market, create a new business model, develop the corporate competence, and construct the internal operation to strengthen the core business and secure a sustainable growth in the industry? Besides, due to the evolution of the modern tools including genomic science, bioinformatics, high-through-put screening machine, and gene therapy, the speed of new drug discovery becomes much faster and much more efficient, but the product life cycle also becomes much shorter. How does a local company play in such a highly competitive, technically professional, and dramatically changed environment? This study tracks the growth path of a local pharmaceutical company to show how the key factors, which are, environmental uncertainty, the development of core competence in the firm, and the choice of a successful strategy by top management and the organization, can be manipulated in the entrepreneurial firm that grows rapidly and formalizes its structure and internal operation. The growth path of the company in the past years could be interpretated as the mutual interactions (dynamic fit) of those key factors. Evenmore, the interaction consequences influence the strategic intent to confront the changing environment, and facilitate the practice of the law and the establishment of a government policy. Besides, in order to improve the whole healthcare system in certain medical care, the company develops a new operation model to run the specific business. Traditionally, most pharmaceutical companies are pursuing market-oriented product management, instead of sales-oriented business management. Nowadays, most multi-national firms are actively involved in disease management to expand the market share of certain disease. However, how to integrate the healthcare system and strengthen individual disease management under the specific healthcare system has become a new operation model of a pharmaceutical company to a specific market segment. The company has to work together and closely with the stakeholders, such as health authorities, medical societies, patient associations, healthcare personnel, and the patients themselves to improve the whole healthcare system and even the policy of the law, regulatory, social, and welfare system in the specific medical care, as well.

This dissertation is written on the company belonging to the group of the world largest producer of passenger cars and light trucks.There were identified major problems during last few years. During the first half of 2006 there was announced a sale of 51 % of company to an investor. The original mission was to serve and support sales of concern brands. The new shareholder is an investment corporation and has already announced the expectation of high increase of volumes and also the level of profitability. The subject of this dissertation is to provide Strategic analyze and redefine the Business Strategies of the selected Strategic Business Units in accordance with new needs and requirements related to the new investorś entry.