<p>Den här uppsatsen behandlar vikten av kommunikation i projekt och vill främst ge svar på faktorer som designmanagern kan inverka på för att skapa en lyckad kommunikation i projekt.</p><p>Uppsatsen berör även styrkor och svagheter som projektgruppens medlemmar besitter samt möjligheten att påverka gruppdynamiken. Utifrån ett hermeneutiskt vetenskapligt förhållningssätt har vår strävan varit att skapa förståelse för det område vi studerat. Vi har använt oss av kvantitativ och kvalitativ metod, genom att vi dels genomfört djupintervjuer samt e-postformulär. Användandet av båda metoderna grundar sig på att vi velat studera gruppdynamik och kommunikationsproblem i designintensiva företag både övergripande och mer detaljerat.</p><p>Författarna har genom uppsatsen stärks i sin uppfattning om att det bästa sättet att genomföra ett projekt, inom ett designintensivt företag, är att ha en designmanager/projektledare som förstår sig på de olika disciplinerna. Det här för att ökad förståelse leder till bättre kommunikation mellan medarbetare.</p><p>I uppsatsen framkommer det även att designmanagern måste ges tydliga styrverktyg samt möjlighet att påverka gruppsammansättning för en lyckad dynamik.</p> / <p>This study discusses the importance of communication within teams and in which ways the design manager can influence factors that are important in order too have a successful communication within a project.</p><p>The data was collected from email questionnaire and from face to face interviews with five people representing different function within an organization.</p><p>The theories in this investigation are based on Shannon and Weavers famous communication model, modified with the help of Hughes et al, Robbins and Belbin's theories, all of this in a design management perspective.</p><p>After analyzing the result are we strengthen in our opinion that the best way to carry through a project is to have a design manager that understands the difference in which this various</p><p>disciplines think and work.</p> / <p>This study discusses the importance of communication within teams and in which ways the design manager can influence factors that are important in order too have a successful communication within a project.</p><p>The data was collected from email questionnaire and from face to face interviews with five people representing different function within an organization.</p><p>The theories in this investigation are based on Shannon and Weavers famous communication model, modified with the help of Hughes et al, Robbins and Belbin's theories, all of this in a design management perspective.</p><p>After analyzing the result are we strengthen in our opinion that the best way to carry through a project is to have a design manager that understands the difference in which this various</p><p>disciplines think and work.</p>

Den här uppsatsen behandlar vikten av kommunikation i projekt och vill främst ge svar på faktorer som designmanagern kan inverka på för att skapa en lyckad kommunikation i projekt. Uppsatsen berör även styrkor och svagheter som projektgruppens medlemmar besitter samt möjligheten att påverka gruppdynamiken. Utifrån ett hermeneutiskt vetenskapligt förhållningssätt har vår strävan varit att skapa förståelse för det område vi studerat. Vi har använt oss av kvantitativ och kvalitativ metod, genom att vi dels genomfört djupintervjuer samt e-postformulär. Användandet av båda metoderna grundar sig på att vi velat studera gruppdynamik och kommunikationsproblem i designintensiva företag både övergripande och mer detaljerat. Författarna har genom uppsatsen stärks i sin uppfattning om att det bästa sättet att genomföra ett projekt, inom ett designintensivt företag, är att ha en designmanager/projektledare som förstår sig på de olika disciplinerna. Det här för att ökad förståelse leder till bättre kommunikation mellan medarbetare. I uppsatsen framkommer det även att designmanagern måste ges tydliga styrverktyg samt möjlighet att påverka gruppsammansättning för en lyckad dynamik. / This study discusses the importance of communication within teams and in which ways the design manager can influence factors that are important in order too have a successful communication within a project. The data was collected from email questionnaire and from face to face interviews with five people representing different function within an organization. The theories in this investigation are based on Shannon and Weavers famous communication model, modified with the help of Hughes et al, Robbins and Belbin's theories, all of this in a design management perspective. After analyzing the result are we strengthen in our opinion that the best way to carry through a project is to have a design manager that understands the difference in which this various disciplines think and work. / This study discusses the importance of communication within teams and in which ways the design manager can influence factors that are important in order too have a successful communication within a project. The data was collected from email questionnaire and from face to face interviews with five people representing different function within an organization. The theories in this investigation are based on Shannon and Weavers famous communication model, modified with the help of Hughes et al, Robbins and Belbin's theories, all of this in a design management perspective. After analyzing the result are we strengthen in our opinion that the best way to carry through a project is to have a design manager that understands the difference in which this various disciplines think and work.

Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design. To find out the differential and describe the work methodology regarding service design a method is used which includes a case of product design. The work methodology regarding three design cases developed by two different design firms is studied, one of which is a product design case and the other two are service design cases. After that parallels are drawn to chosen theories from the fields Service Management, Design Management and Rational/ Irrational work processes. Some of the conclusions that this paper has generated are that there is a strong user focus in both service design and product design. Another conclusion that has been made is that when working with service design it is important to be conscious about the time- and space aspect to gain a total perspective and a thorough user focus. / Tjänstedesign är ett relativt nytt, outforskat och spännande fenomen som genom en tvärvetenskaplig arbetsmetodik designar tjänster. Det har länge pågått en diskussion huruvida det är skillnad på tjänster och produkter. Tjänster klassificeras ofta som immateriella, heterogena, icke-lagringsbara och oskiljaktiga i relation till produkter. En fråga som då kan ställas är huruvida arbetmetodiken som används vid tjänstedesign utmärker sig på något sätt. Syftet med denna uppsats är således att beskriva och förklara arbetsmetodiker inom tjänstedesign. Arbetsmetodiken vid tre fall utförda av två olika designbyråer studeras, varav ett är produktdesign och två är tjänstedesign. Sedan dras paralleller mot valda teorier från områdena Service Management, Design Management och Rationella/ Irrationella arbetsprocesser. Några slutsatser som uppsatsen har genererat är att det finns ett starkt användarfokus i såväl produktdesign som tjänstedesign. En annan slutsats som dragits är att inom tjänstedesign är det viktigt att ta hänsyn till tid-och rumsaspekten för att få ett helhetsperspektiv och ett ingående användarfokus.

This study aims to investigate the outsourced design management implementations along the alliances that are established between firms and design consultancies in Turkey, which have been analysed in a limited sense in the past. Within this context / information on, &lsquo / why and how design is outsourced&rsquo / and &lsquo / how the design process is managed&rsquo / are derived through semi-structured interviews in conjunction with structured questionnaire conducted with managers from a sample selection of design and manufacturing firms with the aim of comparing the expectations and offerings of the parties that engaged the alliances in Turkey. The findings of the field study indicate that design management implementations in their current form of application exhibit several issues to discuss. Context of outsourced design service, corporate level strategic utilization of the design expertise, evaluation of final outputs, business initiation practices and design process management practices are important factors to consider in management of design alliances.

This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It’s also important looking at competitor’s way of working with marketing management, so you can separatethem from the own company.

Companies that want to compete in the actual business environment need to be innovative. The shortening of product life cycles and the increasing competition force the companies to successfully come up with new ideas. In previous research some quantitative studies have been done on small companies using design management, notably in Italy and Spain. Sweden is both known for its small companies and its design. The purpose of the study is to explore design management in small Swedish companies.  This thesis aims to continue exploring the field of design management especially in small companies. We outline the following research questions: “How do small companies using design management generate their ideas?” and “How do small companies using design management select their ideas?”. To find an answer, we reviewed relevant literature concerning this topic and based on this we developed a theoretical frame including our own research platform.  Concerning our methodological approach, we choose the abductive approach since it enables us answering our research questions by extending our theoretical framework for this complex topic. Our research strategy is a qualitative study and our research design is a multiple case study using semi-structured interviews.  Our empirical findings consist of four interviews divided in two sets. The interviews were conducted in London, Gothenburg and Skellefteå. The first set of interviews addressed design management consultancies with the aim to have an overview of how small companies generate and select their ideas. The second set of interviews addressed small companies in Northern Sweden. Our findings are a synthesis of the broad view of the consultants and the case specific views of the small companies’ managers.  From these interviews, we have concluded that the design management knowledge in Swedish small companies varies and is rather rare. Nevertheless, small companies can follow design management principles without knowing the term design management (what we call silent design management). Also, the small companies we have interviewed do not use always their network to innovate but also sometimes innovate to maintain and develop their network, even ending sometimes with a joint venture with external partners. Relationships between external partners and small companies’ representatives are consequently a very important factor while finding and selecting ideas. We have analyzed design as a strategic tool and design management as a way to have a long-term strategy. We have deduced from our interviews that design management can be considered as a dynamic capability, acquired in our cases by a corporate culture or internal processes. The design process seems to be more iterative in small companies because they seem to guess more and less estimate their expected outcomes. However, a clear vision streamlines the design process, especially in small companies using design management.  We gladly recommend further research in this field, to check if the results of our research are generalizable or to look for new research gaps.

Design har gått från att beröra produktestetik till att idag innefatta ett tillvägagångsätt samt en resurs vid strategisk affärsstyrning. Beroende på företags erfarenhet och kunskapsnivå betraktas och nyttjas design på olika nivåer i en verksamhet. Sedan 1960-talet har design management kommit att få en erkänd roll inom näringslivet. Däremot existerar fortfarande en spänning mellan design och marknadsföring, som kan försvåra företags vilja att investera i design management. Studiens syfte är att öka förståelsen för hur design management kan fungera som strategisk resurs, genom att uppmärksamma och undersöka vad design har för betydelse i en varumärkesidentitet. Den frågeställning som studien önskar utreda lyder; Vad har design för betydelse för en varumärkesidentitet? Uppsatsförfattarna har utifrån ett hermeneutiskt synsätt genomfört en kvalitativ studie, där en fallstudie motiverats genom triangulering. Betydelsen av design för en varumärkesidentitet har utforskats genom ett studieobjekt; varumärket SATS. Teori och insamling av empiri ha varvats genom ett abduktivt tillvägagångssätt, där intervjuer har genomförts utifrån tre perspektiv; expert-perspektivet, varumärkesperspektivet och varumärkesidentitetsbärarperspektivet. Studiens teoretiska referensram består av identitetsteori och designteori. Teori och empiri har tillsammans med etablerade resonemang inom design management kopplats samman, där Aakers modell, Brand Identity Planning System, har valts ut som central. I en avslutande diskussion binds studien ihop, där uppsatsförfattarna väljer att definiera strategisk design för att kunna belysa studiens slutsats. Studien slutsats är att designs betydelse för en varumärkesidentitet är skapandet av dess helhet och konsekvens genom användarcentrering, tvärdisciplinärt samarbete samt innovativ problemlösning. Design möjliggör för en varumärkesidentitet att förmedla känslomässigt, funktionellt och identifierande värde. / Design that originally only affected products' aesthetics is today known as a key success factor in competitive strategic business management. As a result of the lack of awareness for strategic design capabilities, a broader knowledge for the importance of design management investments is required. The purpose of this essay is therefore to enlighten the potentiality of design management and exploit how design can contribute to the brand identity. The ambition is to be able to answer the question; what significant importance has design to enhance brand identity? From a hermeneutic approach a qualitative method motivated triangulation and abduction. The brand SATS was selected as an investigation objective. The theoretical framework consists of theories of brand identity and strategic design. The main theory is called The Brand Identity Planning System and is in combination with the strategic design theories analysed and presented as the base for the discussion. In conclusion, the authors established a definition for design and found that design has the power to improve the brand identity through a user-oriented perspective, using an interdisciplinary and innovative problem-solving approach. Design can create a consistent brand identity, which along with identification adds superior emotional and functional value.

This thesis discusses the differences and similarities between the South Korean and the Swedish view on design in relation to innovation. It sets off introducing theories and recent studies upon the subject matter and also the closely related business discipline called "design management". The subject is then studied through analyzing and comparing of governmental actions within the field. Also the result from a brief questionnaire study has been used as basic material to find out how Swedish and Korean people look upon the subject matter. The questionnaire was carried out for this thesis exclusively and the results include answers on design-innovation-related questions from 35 Swedish and 35 Korean people. The result of the study shows that even though South Korea has a policy for innovation-related design and a governmental organ working exclusively with these questions, which Sweden has not, the countries share a lot of similarities in their approaches towards the subject.

Purpose: The purpose of this study was to describe and develop what set of skills a design leader require and if these differentiate them from the generic leader in SME organisations. Theory: The themes and concepts we have based the research on is first and foremost design leadership and skills. We have utilised studies by for example: Miller and Moultrie (2013), Joziasse (2011), Turner (2013) and Mumford et al. (2007) in order to develop an extensive theoretical framework.   Methodology: We have approached this research in a deductive and qualitative manner through a descriptive and somewhat exploratory design. We have conducted six semi-structured interviews with leaders at manufacturing SME organisations in ‘Småland’. Conclusion:  Through this research we have established a set of skills that a design leader requires in manufacturing SME organisations. In conclusion we found that the design leader requires well developed generic leadership skills in form of; learn/adapt, speak (convey information), listen (attentive), motivate, inspire, analyse, manage, problem solve, project manage, observe, plan and apprise as well as design specific skills; draw, synthesize, envision-imagine-visualise, edit, design and employ technology. We also identified the difference between the design leader and generic leader, whereby we found a slight difference, even though most generic leaders interviewed utilise aspects of design leadership due to positions interlinking. On top of this we tried to clarify what a design leader really is in these types of organisations, as this was found to be slightly vague in previous literature.

Tidigare forskning har visat att Design Management bidrar till implementeringen av Total Quality Management (som i denna studie tillsammans med New Public Management framförs som Kvalitetsstyrning). Syftet med denna studie är att tillföra en utökad vetenskaplig kunskap om styrformerna Design Management och Kvalitetsstyrning samt deras likheter. Genom att informanter som har erfarenheter av dessa styrformer har delat med sig av sina perspektiv har styrformernas centrala delar sållats ut och jämförts med teori och tidigare forskning. En kvalitativ metod valdes i denna studie för att kunna skapa en förståelse och en tolkning av informanternas erfarenheter av fenomenen som avsågs undersökas. Totalt genomfördes åtta intervjuer med informanter som antingen forskar, arbetar eller undervisar om Kvalitetsstyrning/Design Management. Resultatet i denna studie visade att Design Management och Kvalitetsstyrning har många centrala delar gemensamt förutom mått, som endast är en central del i Kvalitetsstyrning. Centrala delar som är gemensamma för båda styrformerna är: värderingar, ledning, kultur, kompetens/medarbetare, innovation, kunder/användare, kvalitet och effektivitet. Analysen visade att det mest centrala för både Design Management och Kvalitetsstyrning är att de måste genomsyra hela organisationen på alla nivåer. Kulturen och värderingarna som styrformerna innehar måste anammas av alla medarbetarna för att styrformerna ska kunna implementeras. Författarna önskar att denna studie kan öka förståelsen för individer och organisationer som vill arbeta med Kvalitetsstyrning eller Design Management och för de som vill tillägna sig mer kunskap om styrformerna. / Previous research has shown that Design Management contributes to the implementation of Total Quality Management (which in this study together with New Public Management is referred as Quality Management). The purpose of this study is to provide an increased scientific knowledge of the management forms Design Management and Quality Management, and their similarities. Through the knowledge of individuals, who have shared their experience of these management forms, the central parts of Design Management and Quality Management have been able to be identified and compared with theory and previous research. A qualitative method was chosen in this study to create an understanding and an interpretation of the informants’ experiences of the management forms. A total of eight interviews were conducted with informants who either research, work or teach Quality Management or Design Management. The result of this study showed that Design Management and Quality Management have many central parts in common, except for measurements which is only a central part of Quality Management. Central parts that are common in both Design Management and Quality Management are: values, leadership, culture, competence/employees, innovation, customers/users, quality and effectiveness. The analysis showed the most central part for both Design Management and Quality Management is their need to permeate the entire organization at all levels, the culture and the values held by them must be embraced by all employees in order for Quality Management and Design Management to be implemented. The authors hope that this study may increase an understanding for individuals and organizations who want to work with Quality Management or Design Management and for those who want to acquire more knowledge about these forms of management.