The practicum explores 21st century retail design, with a specific focus on the emerging typology of guerilla retail. Through methodologies and performance theory from theatre, guerilla retail design is examined. The project was developed to explore a current disconnect that exists between producer and consumer. This disconnect has arisen out of a number of factors including, the geographical distance between producer and consumer and the lack of information provided to consumers about products. Ideas and theories from various forms of Guerilla theatre are examined to enhance the experience of the retail environment, creating a deeper emotional connection to the product, consumer, producer and act of shopping. A retail model is explored in three different sites to demonstrate the versatility. Through low construction cost, quick assembly and the strong impact of experience, this guerilla retail model aids these producers to survive in the midst of a globalized world.

Konsumenterna har under de senaste åren blivit mer och mer medvetna. Till följd av detta har företagens CSR arbete både ökat och utvecklats. Idag är CSR ett brett och svårdefinierat begrepp enligt många forskare. För att hjälpa konsumenterna att hitta rätt har diverse märkningar vuxit fram vilka syftar till att certifiera de initiativ som tas. Fairtradecertifieringen vilken använts som plattform i denna studie är en av många mer eller mindre välkända märkningar vilka finns för konsumenterna att tillgå. Fairtradecertifieringens främsta syfte är att främja rättvis behandling och skapa bättre arbets- och levnadsvillkor för odlare och anställda i tredjevärldsländer. Dit vi som konsumenter nu börjat lyfta våra blickar. Vi konsumenter har börjat fråga oss vem som egentligen betalar priset för vår konsumtion? Båda inom forskning och i direkta rapporter från näringslivet visar konsumenterna starkt intresse för hållbart arbete och inte minst etisk handel. Dock har inte detta intresse visat lika stor effekt i hur konsumenterna faktiskt handlar. Forskningen säger att en möjlig förklaring till detta är ett informations- och kunskapsgap hos konsumenterna. Att de faktiskt inte vet varför de skall handla eller vad det innebär när de handlar hållbart. Vi ställde oss därmed frågan: Vilken betydelse har information för konsumentens gap mellan intention och handling vid köp av Fairtradecertifierade varor? Studien genomfördes utifrån en experimentell metod i kombination med en enkätundersökning, vilken syftade till att kartlägga studenternas uppfattning om Fairtradecertifieringen och undersöka huruvida det fanns ett samband mellan dessa och informationsperceptionen. Vi ensamställde informationsfaktorn i experimentet och fann att den inte har en ensam påverkan isolerad och som presenterad i experimentet. Däremot antydde resultaten att information har en effekt på konsumenternas uppfattning såväl som på köpbeslut. Studien visade även en stor spridning i uppfattning om Fairtradecertifieringen, där det bland annat indikerades en hög grad av trovärdighet samt att ett informationsbehov verkade existera.

The practicum explores 21st century retail design, with a specific focus on the emerging typology of guerilla retail. Through methodologies and performance theory from theatre, guerilla retail design is examined. The project was developed to explore a current disconnect that exists between producer and consumer. This disconnect has arisen out of a number of factors including, the geographical distance between producer and consumer and the lack of information provided to consumers about products. Ideas and theories from various forms of Guerilla theatre are examined to enhance the experience of the retail environment, creating a deeper emotional connection to the product, consumer, producer and act of shopping. A retail model is explored in three different sites to demonstrate the versatility. Through low construction cost, quick assembly and the strong impact of experience, this guerilla retail model aids these producers to survive in the midst of a globalized world.

Recognition of the world food crisis has increased popular and scholarly work on alternatives to corporatized agriculture. Among many alternatives, fair trade and food sovereignty are two movements that have received a substantial amount of attention. Scholarly work on these topics, however, has focused on larger-scale issues of policy, access and benefits accrued to producers and consumers within such alternative food systems. Producer-focused studies of fair trade--a broader certification system designed to ameliorate inequalities in the marketplace--have examined access to markets, producer benefits and fairness. Analyses of struggles for food sovereignty in the developing world--which are directed at producer control over agricultural systems--are focused on creating radical alternatives to neoliberal food systems. However, very little is known about the everyday agricultural and food production practices which farmers deploy as part of their involvement with these broader politics. Attempts to create secure livelihoods and food resources do not exist in a vacuum; they take place alongside other strategies for survival. This is a situation that is well illustrated by indigenous farmers living in self-declared autonomous communities in Chenalhó, Chiapas, Mexico, where, cultivating subsistence crops and cash crops represents an effort to advance a political agenda for indigenous autonomy and create secure sources of food and income. Based on research and fieldwork from 2010-2013, in this dissertation I examine how farmers who are linked up with broader networks (such as fair trade certification) understand and practice autonomy. Drawing on a feminist geopolitical approach, this research presents a `scaled-down' analysis of autonomy, fair trade certification and practices of food sovereignty which is focused on the experience of farmers in self-declared autonomous communities. This approach provides critical insight into the daily negotiations of farmers as they interact with a range of networks. / 2015-10-17

Les produits du commerce équitable existent depuis les années 60, et ils étaient alors commercialisés uniquement dans les magasins spécialisés. Mais sous l’impulsion de Max Havelaar, l’organisme de labellisation, les produits ont intégré le circuit de la grande distribution, afin de mieux les diffuser et développer les ventes. En France, cette association s’est concrétisée à la fin des années 90. On constate aujourd’hui que, les produits ont acquis plus de visibilité, mais les ventes sont mitigées. Afin de comprendre cette faible adhésion, notre recherche étudie la perception des consommateurs des produits du commerce équitable, et en évalue l’influence sur leur comportement d’achat. La théorie de catégorisation nous a permis de comprendre le processus de formation de la perception fondée sur les connaissances. Le croisement des travaux sur la responsabilité sociale des entreprises et la consommation socialement responsable a posé le cadre conceptuel du commerce équitable et de la consommation des produits. Une étude qualitative exploratoire a permis d’identifier les caractéristiques perçues des produits, et les variables qui influencent le comportement d’achat des consommateurs. Une étude quantitative menée auprès de 426 consommateurs a ensuite permis de valider les hypothèses. Ainsi, les caractéristiques éthiques des produits influencent l’achat des consommateurs, tandis que le caractère coûteux inhibe ce comportement. Ce sont ainsi les consommateurs socialement responsables qui sont les plus enclins à l’achat des produits. / Fair trade products have existed since the 60s, and they were sold only in specialty stores. Spurred by Max Havelaar, the labeling organism, the products have integrated large-scale distribution, in order to better spread them and increase sales. In France, this association has taken place in the late 90s. Nowadays, the products have gained more visibility, but the sales are mitigated. In order to understand this weak consumer acceptance, our research focuses on consumers’ perception of fair trade products, and assesses its influence on their purchasing behavior. Categorization theory allowed us to understand the perception formation process based on knowledge. To set up the conceptual framework of fair trade and the fair trade products consumption, we refer to researches on corporate social responsibility and on socially responsible consumption. An exploratory qualitative study has identified the perceived characteristics of products, and the variables influencing the purchasing behavior. A quantitative study conducted on 426 consumers was then used to validate the hypotheses. Results show that, the ethical characteristics of fair trade products influence the purchase behavior, while the price inhibits it. Thereby, socially responsible consumers are most likely to purchase fair trade products.

Shea butter production in West Africa has been dominated by women and Northern Ghana specifically is a leading global producer. This thesis explores women’s perceptions of power, control and agency in the Ojoba Women’s Fair Trade Co-operative in Upper East Ghana. I add to the literature on women’s experiences with and in fair trade. I examine how the shea industry and the co-operative provide a marketplace for women and a space for women to co-operate and resist power structures. I emphasize how the Western language of empowerment builds substantially from pre-existing women’s networks and labour sharing practices in the agricultural context. The thesis evaluates the factors within Ojoba that contribute to women’s empowerment. To be ‘empowered’ in Ojoba reflects a variety of understandings, experiences and locations. Indeed “women’s empowerment” may misrepresent how the women are capable of building a physical and social space of safety, debate and growth.

No description available.

Uppsatsen tar sin utgångspunkt i den allt mer ökade efterfrågan av produkter somproducerats i överensstämmelse med mänskliga rättigheter. Uppsatsen behandlarLunds kommunstyrelses beslut att rekommendera dess förvaltningar att användaRättvisemärkt kaffe och te.Syftet med uppsatsen är att se på vilket sätt, och i vilken omfattning beslutethar implementerats i organisationen. För detta har vi använt såväl en teoretiskreferensram i form av nyinstitutionalistisk organisationsanalys som empirisktmaterial. Det empiriska materialet utgörs av interjuver med anställda inomkommunens förvaltningar. Till detta har ett bakgrundkapitel som behandlar deninnehållsmässiga innebörden av begreppet hållbar utveckling, utifrån såväl eninternationell, nationell som lokal aspekt lagts.Avslutningsvis är slutsatserna att det inom kommunen finns en konkret viljaatt vidga innebörden av begreppet hållbar utveckling. De intervjuade ställer sigpositiva till grundtanken med det aktuella beslutet men menar attförändringsviljan dessvärre bromsas. Bland annat framhåller de intervjuade olikaekonomiska och juridiska faktorer som sådana hinder. De menar dock att arbetetfortfarande i hög grad är aktuellt och sannolikt kommer att utvidgas. / The essay takes its origin in the increased demand for products that has beenproduced in accordance with human rights. The essay treats the decision ofLund’s municipal executive board to recommend its different administrations touse Fair trade coffee and tea.The purpose of the essay is to see in which way, and to what extent thedecision has been implemented in the organization. For this purpose, we use anew institutional organizational theory's as theoretical frame of reference. Theempirical material in the essay consists of interviews with employees of theLund’s municipality. In addition to this, a background chapter has been added toexplain the substance of the term sustainable development, both from aninternational, national and local point of view.To conclude, there is a concrete intention within the municipality to embracethe meaning of the term sustainable development. The persons interviewed arepositive to the purpose of the current decision, but also believe that the will tochange unfortunately is being halted. Among other things, they point out differenteconomical and legislative factors. Despite this, they believe that the process iscurrent and most likely will expand.

yes / Whilst some argue that volunteer tourism is nothing more than neo-colonialism, we propose that it can (under certain conditions) make a positive contribution to local communities in developing countries and can also contribute to a ¿globalising, humanising civil society¿. We also argue that an increase in volunteer tourism is likely to be an unstoppable trend as international travel and easy global communication make ¿Do-it-Yourself¿ development activities ever more possible. In this chapter, we consider further the conditions required for volunteers to have a positive rather than a negative or neutral impact.

The theoretical part deals with system fair trade, cultivate and produce of fair trade and organic cotton. Following there are describe standards for small fair trade cotton producers and fair trade textile standard. There are presented some czech producers of organic cotton and some fair trade cotton farmers. The practical part contains results of questionnaires, which show views of consumers on organic and fair trade cotton. Futhermore the are analyse offers of organic and fair trade cotton in selected retail chains.