The autoethnographic research project #selfie investigates the effects of the social media platform Instagram on the well-being of users aged 15–28 years. It focuses on the physical, psychological and psychosocial aspects of this user group’s behaviours, thoughts, and feelings. A review of current research shows that while Instagram usage can enhance short-term well-being by triggering positive emotional responses, the long-term consequences can include information overload and stress phenomena, which can lead to a decreased ability or even inability to focus on one specific thing or moment. The present thesis examines the effect of this decreased or lacking ability on individuals’ competence of reflective thinking and “mindfulness,” a competence which can be linked to living a lifestyle of sustainability. Without reflective thinking, individuals are unable to determine their own standpoint when it comes to issues related to sustainability. The review of current research is juxtaposed with excerpts from interviews and conversations with the investigated user group, as well as autoethnographic investigation and reflective illustrations based on the author’s own experience with Instagram. Through this, the actuality of prevailing opinions in current literature is discussed critically. This research suggests that design can and should bring issues such as extensive Instagram usage and its possible effects to public attention by offering an approach that can be as informative as appealing, making it attractive to commit to reflective thinking and encouraging the audience to broaden their horizon on the issue. The design proposal of this project consists of an illustrated graphic story which combines comics, illustration and text in the form of a zine which opens up a platform for dialogue on Instagram usage, therefore challenging readers to reflect on their own experiences and guiding them on their way to mindful social media use.

Tese (doutorado)—Universidade de Brasília, Instituto de Ciências Sociais, Departamento de Sociologia, 2013. / Submitted by Alaíde Gonçalves dos Santos (alaide@unb.br) on 2014-06-02T14:06:41Z No. of bitstreams: 1 2013_LuisaGuntherRosa.pdf: 13801406 bytes, checksum: a290ec2c2a10005ceb4a1bd2ac15eb24 (MD5) / Approved for entry into archive by Guimaraes Jacqueline(jacqueline.guimaraes@bce.unb.br) on 2014-06-05T14:50:10Z (GMT) No. of bitstreams: 1 2013_LuisaGuntherRosa.pdf: 13801406 bytes, checksum: a290ec2c2a10005ceb4a1bd2ac15eb24 (MD5) / Made available in DSpace on 2014-06-05T14:50:11Z (GMT). No. of bitstreams: 1 2013_LuisaGuntherRosa.pdf: 13801406 bytes, checksum: a290ec2c2a10005ceb4a1bd2ac15eb24 (MD5) / As estruturas teóricas de uma área de conhecimento podem ser consideradas práticas do saber. Com especificidades características, cada uma destas práticas possui modos de visibilidade e de dizibilidade que atribuem sentido e conferem significado aos seus interesses. Com isto, muitas vezes são os próprios métodos e metodologias que configuram seus objetos de pesquisa e transformam um saber em discurso legítimo. O lugar da Sociologia da Arte, por entre outras estruturas teóricas, pode ser um melindre caso esta não estabeleça diálogo com outras tradições de conhecimento do artístico (a Estética, a Crítica e a História da Arte) bem como, se não considerar o próprio artístico, para além de um objeto de pesquisa, como estrutura de práxis teórica de predicados próprios. Com a intenção de contaminar a Sociologia da Arte com procedimentos poéticos das artes visuais, esta pesquisa configura sua existência como coisa do sensível que confabula com o cotidiano enquanto fragmento do instante. A pesquisa buscou desdobrar visualmente a análise autopoética de uma prática híbrida intitulada Pangrafismos Panfletários e como esta opera outras possibilidades em diferentes formatos de mídia impressa e digital. _______________________________________________________________________________________ ABSTRACT / The theoretical structures of a field can be considered knowledge practices. Due to their specific characteristics, each of these knowledge practices has it’s own visibility modes of speech that attach sense and give meaning to their interests. As a result, often enough the methods and methodologies of a field configures its research objects and transforms knowledge into a legitimate and institutionalized discourse. The place of Sociology of Art amongst other theoretical structures can be an explosive issue if it doesn't establish a fruitful dialogue with other traditions of artistic knowledge (Aesthetics, Art History and Art Critic) and, if it doesn't consider the artistic in itself, not solely an object of research, but as a theoretical Praxis structure with its own predicates. With the intent to infect Sociology of Art with poetic procedures of the Visual Arts, this research sets up its existence as a sensitive thing that perceives the everyday as a fragment of the instant. This research sought to deploy an autopoietic analysis of a visually hybrid practice entitled pangrafismos panfletários and how this can operate other possibilities in different formats of printed and digital media.

This qualitative descriptive study explores privacy issues on social networking sites among young Kuwaiti females and their behavior when protecting their information. In this study, two of the most prominent social networking sites in Kuwait were selected to investigate Kuwaiti females’ privacy concerns. These platforms are Instagram and Twitter. The research was guided by two questions: What information do Kuwaiti females disclose on Instagram and Twitter? How do Instagram and Twitter differ in managing privacy? Participants of this research are 15 young Kuwait females studying at Kuwait university in different educational fields. The data collection method used was semi-structured, face-to-face interviews. This method helped gaining a deeper understanding of their privacy views and SNS use. The findings revealed many issues voiced by young Kuwaiti females, such as the type of information shared on both platforms, their privacy concerns, cultural beliefs, and other influences that shaped their Instagram and Twitter use.

SYFTE: Studiens syfte är att undersöka hur klädesbutiken SODA i Halmstad använder Instagram för att upprätthålla relationer med sina kunder och potentiella kunder. Frågeställningarna rör SODA’s användning av Instagram utifrån teorier inom relationsmarknadskommunikation. TEORI: Studiens teoretiska referensram grundar sig i relationsmarknadskommunikation. METOD: Uppsatsen utgår från en kvalitativ textanalys och har genomförts genom en intervju och undersökning av SODA’s publiceringar på Instagram under mars månad 2017. Materialet har både analyserats och tolkas med utgångspunkt av teorier inom relationsmarknadskommunikation. RESULTAT: SODA publicerar aktivt inlägg, besvarar kommentarer och uppmanar sina kunder och potentiella kunder till dialog på Instagram som bidrar till skapande och upprätthållning av relationer.

This research explores the Snapchat and Instagram feature of “Stories” and aims to understand what users post in their “Stories” and how they make use of the feature to tell their story. The application of narrative theory theoretically informs the concept of digital storytelling, which is ultimately the practice of telling online stories. The methodology consists of a qualitative content analysis of Snapchat and Instagram “Stories”, observation of active ordinary users and in-depth semi-structured interviews to address the user’s perspective. The main results indicate that there are themed patterns following narrative structures in Snapchat and Instagram “Stories”. For that reason eight categories were created and divided between the four narrative elements according to Barthes (1977) and these were actions (demonstrating emotions, eating, interacting), happenings (updates), characters (people, self- portraits and animals) and setting (environment). In addition, another result is that Snapchat and Instagram storytellers make use of seven means to tell their stories and create a narrative. These means are images, texts, videos, emoji, doodles, instant information and filters. Human beings are natural storytellers according to the Narrative Paradigm by Fisher (1984), which explains the popularity of the “Stories” feature, as well as the discovered categories based on narrative elements and the use of semiotic resources to make more sense of the stories told by users.

Instagram has more than 400 million monthly active users and 80 million shared photos with 3.5 billion likes daily. On Instagram, many people post their entire lives for others to see and comment on. This leads to people judging, commenting, and even trying to emulate others they see on social media. This constant comparing to others can lead to a host of psychological issues such as depression, anxiety, and low self-esteem. As social media becomes more of a staple in people's lives, it is important to study and understand the possible pitfalls to the culture it perpetuates. The purpose of this quantitative study was to use cognitive dissonance and attribution theories as the theoretical foundation to examine if there is a connection between Instagram usage and self-esteem by looking at the variables of length of a person's marriage, gender, happiness in marriage, age, and culture. Participants were married men and woman between the ages of 18 and 80 who actively use Instagram. They completed both the Marriage Happiness Scale and the Rosenberg Self-Esteem Test offered in person and via Survey Monkey. The data were transferred to SPSS where multiple regression was used for data analysis. Through this research, the intention was to help people navigate social media better and create healthier peer relationships. In all the variables identified, only gender was a significant predictor of self-esteem. The positive social change for this study was that people would be more mindful of their own social media interactions to avoid their recreational use of a public platform to cause others to experience stress, depression, or other psychological harm.

The purpose of this research is to analyze the differences between women and men and their selfies on the popular social media application Instagram. Past research and notions in popular culture show that women take more selfies than men do, and that they place more time and effort into their selfies than men do. The goal is to show that women may not solely do the action of taking and posting selfies and that the stereotype of taking and posting selfies being a feminine action should not be prevalent. We conducted a thorough visual content analysis of selfies on Instagram taken and posted by twelve of the most notorious celebrities who take selfies, including Kim Kardashian-West, Justin Bieber, LeBron James, and Kylie Jenner. Through research that on self-portraits in art history and through detailed analysis of the selfies of both the female and male celebrities, the research demonstrates that the stereotype of only women taking and posting selfies on social media is transient.

This thesis examines the multifarious presentation of one’s identity on a singular social network site through their usage of both “finsta” and “rinsta” accounts on Instagram. A rinsta is one’s primary and more public Instagram account. A finsta is a highly privatized secondary Instagram account that functions as a liminal space for users’ impression management engagements. In-depth interviews were conducted with participants who identified as having created a finsta account and thematic analysis was subsequently employed to understand how they conceptualized their motivations and behaviors within their constructed networks. It was found that users were motivated to create and maintain a finsta by a desire for privacy, social inclusion, and the freedom to generate content that would be considered socially unacceptable on rinsta. This socially unacceptable content was often humorous or emotionally expressive. Finstas are also characterized by in-depth communal interactions in comparison with the more superficial interactions on rinsta. / Includes bibliography. / Thesis (MA)--Florida Atlantic University, 2021. / FAU Electronic Theses and Dissertations Collection

Die folgende Arbeit wird sich mit dem Thema Social Media als Kommunikationsinstrument für Young-/New-Adult-Romance-Verlagen auseinandersetzen. Social Media ist im Alltag der Menschen präsent. Viele Unternehmen nutzen die Plattformen, um sich zu präsentieren und Anzeigen zu schalten. Verlage setzen diese Möglichkeit der Werbung zwar schon ein, die Erfolge scheinen dabei aber nur mittelmäßig zu sein. Das Ziel der vorliegenden Arbeit ist es, mithilfe von Analysen zu den Social Media-Kanälen verschiedener Verlage und deren Erfolge, Handlungsempfehlungen für den Aufbau von Kundenbeziehungen durch Soziale Netzwerke aussprechen zu können. Die Forschungsfrage lautet dementsprechend: Inwiefern können Young-/New-Adult-Romance-Verlage durch die Integration von Kommunikationsmaßnahmen in Sozialen Netzwerken eine langfristige Kundenbindung aufbauen und aufrechterhalten? Dabei wurden elf Verlage, auf Grundlage von theoretischem Wissen, auf deren Engagement-Raten und Erfolge untersucht. Zudem wurden mit einem unabhängigen Verlag und einem konzerngeleiteten Imprint Interviews geführt, um ein Verständnis für diese zu bekommen. Unabhängig vom Interview wurden die Verlage tiefgehender zu deren Community-Arbeit analysiert. Die Untersuchungen zeigten, dass die Interaktion mit den Usern vonseiten des Verlages wichtig ist, um Engagement und Aktivität von diesen zu erwirken. Der Aufbau einer Community und deren Pflege schafft es die Zielgruppe langfristig an sich zu binden.:1. Einleitung 2. Theoretischer Überblick über Social Media 2.1. Die wichtigsten Informationen zu Social Media 2.2. Soziale Netzwerke und ihre Entwicklung 2.3. Status quo und Einordnung von Social Media im Marketing der Verlage 3. Identifizierung der Zielgruppe 3.1. Postmoderner Konsument nach GUTJAHR 3.2. Dimensionsmodell zur Systematisierung von Kontexteinflüssen nach THEOBALD 3.3. Genaue Zielgruppe 4. Kommunikation auf Social Media 4.1. Geeignete Plattformen für Young-/New-Adult-Romance-Verlage 4.2. Kommunikationsmöglichkeiten auf Instagram 4.3. Strategien zur Steigerung der Kundengewinnung 4.3.1. Werbung und Influencer 4.3.2. Unternehmensvision und -mission im Zusammenhang mit der Sympathie 4.4. Strategien zur Steigerung der Kundenbindung 4.4.1. Dialog, Interaktion und Engagement 4.4.2. Community-Aufbau und -Management 4.4.3. Sympathie und Vertrauen 4.5. Ziele und deren Erfolgsmessung 5. Analyse der Interaktionen verschiedener Verlage 5.1. Erläuterung der Vorgehensweise der 1. Analyse 5.2. Betrachtung der Interaktionen und Erfolge verschiedener Verlage 5.3. Erläuterung der Vorgehensweise der 2. Analyse 5.4. Betrachtung eines konzerngeleiteten Imprints am Beispiel von KYSS 5.4.1 Informationen aus dem Interview mit KYSS 5.4.2. Eigenständige Analyse des Instagram-Accounts von KYSS 5.5. Betrachtung des Unabhängigen Verlages 5.5.1. Informationen aus dem Interview mit dem Unabhängigen Verlag 5.5.2. Eigenständige Analyse des Instagram-Accounts vom Unabhängigen Verlag 6. Chancen und Grenzen, Möglichkeiten und Risiken 7. Handlungsempfehlung 8. Fazit Literaturverzeichnis Forschungsliteratur Online-Quellen Selbstständigkeitserklärung Anlagen

Diferentes autores y fuentes afirman que si hace algunos años el problema ambiental despertaba interés en un grupo reducido de personas, esto ha ido cambiando con el paso de los años, avances de la tecnología y consciencia del consumidor. Hace un tiempo en países desarrollados se hablaba sobre tipos de consumo, ser vegetariano, vegano o practicar un estilo de vida saludable. Esta tendencia fue creciendo e insertándose en diferentes países alrededor del mundo. Es así que hace unos años, el termino estilo de vida saludable viene creciendo entre los consumidores peruanos, sobre todo en los millenials. Este segmento de público parece tener un mayor acercamiento con las diferentes variables que integran tener un estilo de vida saludable. La variable alimentación dentro de estilo saludable es la que analiza el presente estudio y como a partir de esta el mercado tanto moderno como tradicional se ha visto en la obligación de adaptarse a este tipo de consumidor. En el Perú actual existen ciertos consumidores que buscan productos menos dañinos con su salud, menos procesados o que tengan ingredientes nutritivos. Diferentes puntos de venta como supermercados y tiendas especializadas en productos/servicios saludables han empezado a posicionarse. El canal online para la difusión de este estilo de vida ha sido esencial para su crecimiento. Instagram es una de las plataformas con mayor uso por los millenials, por ello los negocios y marcas saludables han ido ganando terreno y nuevos consumidores a partir de su presencia y comunicación en esta red social, que viene siendo usada como una herramienta de marketing. / Abstract: Different authors and sources say that if some years ago the environmental problem aroused interest in a small group of people, this has been changing over the years, advances in technology and consumer awareness. Some time ago in developed countries there was talk about types of consumption, being vegetarian, vegan or practicing a healthy lifestyle. This trend was growing and being inserted in different countries around the world. Thus, a few years ago, the term healthy lifestyle has been growing among Peruvian consumers, especially in millennials. This segment of the public seems to have a closer approach with the different variables that integrate having a healthy lifestyle. The variable power within healthy style is analyzing the present study and as from this the both modern and traditional market has been forced to adapt to this type of consumer. In Peru today there are certain consumers who are looking for products that are less harmful to their health, less processed or that have nutritious ingredients. Different outlets such as supermarkets and stores specializing in healthy products / services have begun to position themselves. The online channel for the dissemination of this lifestyle has been essential for its growth. Instagram is one of the most widely used platforms by millennials, which is why businesses and healthy brands have gained ground and new consumers based on their presence and communication in this social network, which has been used as a marketing tool. / Trabajo de investigación