Šiuolaikinė švietimo politika nukreipta į spartų žinių visuomenės kūrimą, reikšmingas požymis-nuolatinis mokymasis. / Contenporary educational is directed towards a rapid development of the knowledge society.

Vortrag anlässlich des Doktoranden-Kolloquiums des UNESCO-Lehrstuhls für Internationale Beziehungen am 23. Juli 2012 im Lingnerschloss Dresden. Die westliche Gesellschaft befindet sich im Übergang von der Industrie- zur Wissensgesellschaft – so lautet eine der bekanntesten Thesen der aktuellen Gesellschaftstheorie. Dabei ist es in erster Linie der Umgang mit Wissen, der die Grundlage für die Bearbeitung aktueller Herausforderungen auf nationaler wie internationaler Ebene darstellt.

Thesis (MPhil (Information Science))--University of Stellenbosch, 2011. / ENGLISH ABSTRACT: This thesis seeks to contribute towards a much-­‐needed operational definition of the knowledge economy – a term which is as widely used as it is misunderstood. Despite two decades of academic contemplation and debate, much uncertainty still surrounds the concept of a knowledge economy, making it exceedingly difficult for researches, academics and policymakers to find a shared perspective. The problem extends beyond just semantics – often contained within a certain definition are underlying assumptions that have the potential to inform decision-­‐making and guide action. Chapter One introduces the aims of this thesis, and outlines the intended approach. In particular, it highlights the challenges of conducting a literature review based on an extensive and highly varied set of contributions towards the concept of the knowledge economy. Chapter Two seeks to clarify the concept of the knowledge economy and how it distinguishes itself from the broader, more inclusive concept of the knowledge society. After drawing distinctions between the two concepts, Chapter Two develops upon the knowledge society concept’s more inclusive nature, and suggests that the extensive scope of the term detracts from its usefulness as a guide for policymakers – in particular, in relation to the somewhat more precise concept of the knowledge economy. Chapter Three begins the focus on the In order to provide some conceptual clarity in this regard, a number of the most prevalent and/or enduring contributions are grouped under the four overarching categorisations that emerged as a result of the discussion in this chapter: namely, Propositional Knowledge, Prescriptive Knowledge, Cultural Knowledge and Understanding. Chapter Four focuses on the next component of the term knowledge economy, and places attention on the economic aspects of knowledge which have emerged over the past two decades as a result of the technological and academic shifts that have taken place in this period. Chapter Five uses the foundation of understanding built up to this point to answer the question: what is new about the knowledge economy? Here, the impact of ICTs comes to the fore in illustrating the way in which these technologies have altered modern societies on a deep and profound level. Secondly, Chapter Five develops upon the way in which knowledge as an economy commodity has caused widespread upheaval in Industrial Era economic theory. Here, the idea that the tenets that governed the physical paradigm economy of industry and manufacturing are no longer relevant or valuable in the face of a core commodity which does not obey the principal rules of physical paradigm goods. Chapter Six concludes the discussions that have unfolded in this thesis, and highlights how the preceding chapters all contribute towards achieving the initial aims of the thesis. On top of this, it highlights the challenges uncovered during the course of the thesis that will continue to provide limitations to the achievement of a precise definition of the concept of the knowledge economy. It is concluded that the discussions developed in this thesis would achieve their goal in providing a valuable and comprehensive ‘working definition’ of the knowledge economy for academics and policymakers seeking to find conceptual clarity and a platform of ‘common ground’ from which to base their conversations and debates. / AFRIKAANSE OPSOMMING: Die oogmerk van hierdie tesis is om by te dra tot die gangbare definisie van die kennis ekonomie – ’n term wat net so wyd gebruik word as wat dit misverstaan word. Ten spyte van twee dekades van akademiese nadenke en debatvoering, is daar steeds onduidelikheid rondom die kennis ekonomie as konsep, wat dit vir navorsers, akademici en beleidmakers moeilik maak om ’n algemeen-­‐aanvaarde perspektief te bereik. Die probleem is nie bloot semanties van aard nie – sommige definisies behels onderliggende aannames wat die potensiaal het om besluitneming and handeling te beïnvloed. Hoofstuk Een dien as inleiding tot die doelstellings van hierdie tesis en omskryf die benadering van die tesis. Dit beklemtoon spesifiek die uitdagings rondom die skryf van ’n literatuuroorsig wat gebaseer is op ‘n uitgebreide en hoogs-­‐gevarieerde stel bydrae tot die konsep van die kennis ekonomie. Hoofstuk Twee se doel is om lig te werp op die konsep van die kennis ekonomie en hoe dit onderskei kan word van die breër, meer omvattende term van die kennis samelewing. Nadat onderskeid getref is tussen die twee konsepte, ontwikkel Hoofstuk Twee die kennis samelewing se meer insluitende aard, en stel voor dat die uitgebreide omvang van die term afbreuk doen aan die nut wat die term as ’n riglyn vir beleidmakers het – spesifiek in verhouding tot die meer presiese konsep van die kennis ekonomie. Hoofstuk Drie begin die fokus op die ekonomiese komponent van die term ‘kennis ekonomie’. Ten einde konseptuele duidelikheid te skep, word die mees algemene en/of blywende bydrae gegroepeer onder vier kategorieë, wat blyk uit die bespreking in hierdie hoofstuk, naamlik: Proposisionele Kennis, Voorskriftelike Kennis, Kulturele Kennis en Begrip. Hoofstuk Vier fokus op die volgende komponent van die term kennis ekonomie en rig die aandag op die ekonomiese aspekte van kennis, wat oor die laaste twee dekades na vore gekom het as gevolg van tegnologiese en akademiese klemverskuiwings wat gedurende hierdie tydperk plaasgevind het. Hoofstuk Vyf gebruik die grondslag van begrip wat tot dusver geskep is, om die vraag te beantwoord: wat is nuut omtrent die kennis ekonomie? Hier word die impak van ICTs duidelik deurdat dit illustreer hoe hierdie tegnologieë moderne samelewings op ‘n fundamentele en diepgaande vlak verander het. Tweedens, ontwikkel Hoofstuk Vyf verder die manier waarop kennis as ekonomiese kommoditeit wydverspreide omwenteling in Industriële Era ekonomiese teorie. Hieruit word dit duidelik dat die beginsels wat die fisiese paradigma ekonomie onderskryf nie meer geldig is met ’n kern kommoditeit wat nie die beginsels van fisiese paradigma goedere gehoorsaam nie. Hoofstuk Ses sluit die besprekings wat in die loop van die tesis ontwikkel het af, en beklemtoon hoe die voorafgaande hoofstukke almal bydra tot die doelstellings wat aanvanklik in die tesis voorgestel is. Verder, beklemtoon dit die uitdagings wat uitgelig is in die tesis wat steeds beperkings stel ten opsigte van die bepaling van ’n presiese definisie van die kennis ekonomie. Die gevolgtrekking wat gemaak word is dat die besprekings wat ontwikkel is tydens die tesis hul doel van ’n waardevolle en omvattende operasionele definisie bereik. Dit is van nut vir akedemici en beleidmakers in terme van konseptuele duidelikheid en ’n basis of gemeenskaplike grond vanwaar besprekings en debat kan geskied.

At the swing of the global economy, political trends and events that occur in the historical development of societies, it is occurring environmental, economic and social development phenomena that affect all citizens of the world, which has been understood as globalization. Given the irreversibility as economic fact, it should alert the entire school community in which the human values and essence of being a person are the most important concepts develop within the consumer society. This essay, beyond a critique of the globalizing phenomenon, explores its possibilities for the future, determining whether the constructs education and globalization can be mutually beneficial and not mutually exclusive. / Al vaivén de la economía mundial, las coyunturas políticas y los acontecimientos que se producen en el devenir histórico de las sociedades, ocurren fenómenos de tipo ambiental, económico y social que afectan a todos los ciudadanos y ciudadanas del orbe, es lo que se ha entendido como la globalización. Dado su carácter irreversible como hecho económico, esta debe alertar a toda la comunidad educativa en la cual se rescate lo humano, los valores y la esencia del ser persona dentro de la sociedad de consumo. Es así como este ensayo pretende, más allá de una crítica al fenómeno globalizante, explorar sus posibilidades de futuro, determinando si los constructos educación y globalización pueden ser términos que se beneficien mutuamente y no sean excluyentes entre sí.

O estudo teve como objetivo desvelar dilemas e possibilidades com que o docente universitário se defronta, revelando os paradoxos da sociedade do conhecimento. A abordagem metodológica constitui um estudo de caso qualitativo. A entrevista semiestruturada foi o instrumento utilizado, juntamente com as evidências dos documentos analisados. Os participantes do estudo são nove docentes com mestrado e/ou doutorado e com mais de dez anos de serviço, na ULBRA, Campus Cachoeira do Sul, escolhidos intencionalmente, pelos critérios de titulação e tempo de serviço no magistério superior. Os professores atuam nos Cursos de Administração, Biologia, Direito, Educação Física, Letras, Matemática, Odontologia, Pedagogia e Psicologia. Foram definidas como categorias referentes: sociedade do conhecimento, universidade e docência universitária, configurando o objeto de investigação e cinco categorias conceituais: paradoxos, compromissos e desafios, gestão da sala de aula, dilemas e possibilidades. Autores como Bauman, Chauí, Hargreaves, Morosini, Santos e Zabalza fundamentam o estudo. A construção teórica dos autores geram junto com os depoimentos dos docentes a confirmação da proposição de tese de que os dilemas e as possibilidades com que o professor se defronta na docência universitária são produzidos pelas contradições da sociedade do conhecimento, expressos nos paradoxos gestados pelo contexto político e social que interferem na dimensão profissional, pessoal e administrativa nos docentes universitários. Todavia inserem novas dimensões aos dilemas e possibilidades da docência, influenciando sua configuração: o modelo de universidade, a formação acadêmica, a área de conhecimento de origem do docente, a constituição e participação em redes. / This research intends to show the dilemmas and possibilities that the university teachers deal with, revealing the paradoxes of the knowledge society. As for the methodology, a qualitative case study was used as well as a semi structured interview and the evidences of the documents analyzed were the instruments for this study. The subjects were nine university teachers with master degree or and PhD with more than ten years of experience in teaching at ULBRA - Campus Cachoeira do Sul. They were chosen deliberately according to their curriculum and years of university teaching. The teachers work at the following courses: Business Administration, Biology, Law, Physical Education, Languages, Math, Odontology, Pedagogy and Psychology. The reference categories were: knowledge society, university, university teaching which constitute the objective of the investigation. Five conceptual categories were chosen: paradox, commitment and challenge, classroom management, dilemmas and possibilities. Authors such as Bauman, Chauí, Hargreaves, Morosini, Santos and, Zabalza were the references of this study. The theories proposed by the authors together with the subjects' testimonies confirm the thesis that the dilemmas and possibilities which the teachers confront in university teaching are produced by the contradictions of the knowledge society expressed in the paradoxes formed by the social-political context which interfere in the professional, social and administrative dimension of the respective teachers. However they insert new dimensions to the dilemmas and means of the teaching, affecting its configuration: the kind of university, the academic formation, the background of the teacher, the constitution and participation in networks.

The objective of this dissertation was to analyze the corporate culture with the help of specification its decisive cultural dimensions and to propose changes leading to the desired state of the corporate culture, which should serve as a motivational factor. This dissertation is divided into two parts. The first part of the dissertation analyzes theoretical knowledge from li-terary sources, which are essential to realizing the significance of the investigated phenomena. The second part con-tains an analysis of the corporate culture as a motivational factor based on the literary sources and then proposes the necessary changes that would lead to the desired state.

O estudo teve como objetivo desvelar dilemas e possibilidades com que o docente universitário se defronta, revelando os paradoxos da sociedade do conhecimento. A abordagem metodológica constitui um estudo de caso qualitativo. A entrevista semiestruturada foi o instrumento utilizado, juntamente com as evidências dos documentos analisados. Os participantes do estudo são nove docentes com mestrado e/ou doutorado e com mais de dez anos de serviço, na ULBRA, Campus Cachoeira do Sul, escolhidos intencionalmente, pelos critérios de titulação e tempo de serviço no magistério superior. Os professores atuam nos Cursos de Administração, Biologia, Direito, Educação Física, Letras, Matemática, Odontologia, Pedagogia e Psicologia. Foram definidas como categorias referentes: sociedade do conhecimento, universidade e docência universitária, configurando o objeto de investigação e cinco categorias conceituais: paradoxos, compromissos e desafios, gestão da sala de aula, dilemas e possibilidades. Autores como Bauman, Chauí, Hargreaves, Morosini, Santos e Zabalza fundamentam o estudo. A construção teórica dos autores geram junto com os depoimentos dos docentes a confirmação da proposição de tese de que os dilemas e as possibilidades com que o professor se defronta na docência universitária são produzidos pelas contradições da sociedade do conhecimento, expressos nos paradoxos gestados pelo contexto político e social que interferem na dimensão profissional, pessoal e administrativa nos docentes universitários. Todavia inserem novas dimensões aos dilemas e possibilidades da docência, influenciando sua configuração: o modelo de universidade, a formação acadêmica, a área de conhecimento de origem do docente, a constituição e participação em redes. / This research intends to show the dilemmas and possibilities that the university teachers deal with, revealing the paradoxes of the knowledge society. As for the methodology, a qualitative case study was used as well as a semi structured interview and the evidences of the documents analyzed were the instruments for this study. The subjects were nine university teachers with master degree or and PhD with more than ten years of experience in teaching at ULBRA - Campus Cachoeira do Sul. They were chosen deliberately according to their curriculum and years of university teaching. The teachers work at the following courses: Business Administration, Biology, Law, Physical Education, Languages, Math, Odontology, Pedagogy and Psychology. The reference categories were: knowledge society, university, university teaching which constitute the objective of the investigation. Five conceptual categories were chosen: paradox, commitment and challenge, classroom management, dilemmas and possibilities. Authors such as Bauman, Chauí, Hargreaves, Morosini, Santos and, Zabalza were the references of this study. The theories proposed by the authors together with the subjects' testimonies confirm the thesis that the dilemmas and possibilities which the teachers confront in university teaching are produced by the contradictions of the knowledge society expressed in the paradoxes formed by the social-political context which interfere in the professional, social and administrative dimension of the respective teachers. However they insert new dimensions to the dilemmas and means of the teaching, affecting its configuration: the kind of university, the academic formation, the background of the teacher, the constitution and participation in networks.

A presente tese tem como objetivo específico a análise do atual discurso de legitimação da educação a distância via internet. Ante a expansão dos cursos on-line em nosso país, frequentemente esse fenômeno é caracterizado como um processo de democratização do ensino. No entanto, a imputação do adjetivo democratizante envolve não apenas a constatação do aumento de acesso proporcionado por esse meio, mas também lhe atribui uma qualidade moral. Ou seja, a proposição que afirma que o aumento de oferta de vagas promovido por essa modalidade constitui-se como um processo de democratização não se limita à expressão de um juízo factual, mas se apresenta como um juízo moral positivo, porquanto ser democrático constitua-se como um valor em nossa atualidade. Assim, mais do que adjudicar se esse processo é ou não um tipo de democratização posto que, para isso, fosse necessária certa concepção anterior de democracia que possibilitasse essa adjudicação , investigam-se, nesta tese, os elementos que sustentam essa proposição. Para tanto, verifica-se o que pode ser entendido como democratizante em dois sentidos: o quantitativo e o qualitativo. Com relação a este último, é analisado o contexto histórico e social a partir do qual a educação a distância via internet vem sendo considerada, em documentos oficiais brasileiros, como o novo paradigma educacional. Hoje, tal contexto recebe o nome genérico de Sociedade do Conhecimento, um construto conceitual que cada vez mais se expande e cria normatividades para os processos educativos quando o aprender por toda a vida converte-se no imperativo de um tempo em que o conhecimento é elevado à categoria de principal força produtiva. Porém, por seu turno, a denominada Sociedade do Conhecimento, que tem a educação a distância via internet como sua mais concreta manifestação, apresenta-se como a promessa de um futuro mundo melhor, onde os homens esclarecidos e criativos poderão conviver democraticamente na ágora tecnológica constituída a partir do desenvolvimento das novas tecnologias telemáticas. Dessa maneira, a Sociedade do Conhecimento apresenta-se como a nova utopia de nossos tempos. A partir da análise da afirmação de que o fenômeno da educação a distância via internet seja uma forma de democratização, são investigadas as relações entre educação, democracia e tecnologia na atualidade. / This study specifically aims to analyze the current efforts for the legitimization of elearning. Given the expansion of online learning programs in our country, this phenomenon is often characterized as a process of democratization of education. However, the imputation of the adjective \"democratizing\" involves not only an indication of the increased access provided by this means of learning, but also assigns it a moral quality. In other words, the proposition that states the increase in vacancies promoted by this learning method was established as a process of democratization is not restricted to the expression of a factual judgment, but is presented as a positive moral judgment, since \"being democratic\" is constituted as a value in our present time. Thus, in addition to adjudicating whether or not this process is a type of democratization - since that would require some previous conception of democracy that would enable such adjudication - this study investigates which elements support this proposition. For this purpose, we investigated what can be understood as democratizing in two senses: quantitatively and qualitatively. With regard to the latter, we considered the historical and social context from which e-learning has been considered in Brazilian official documents as \"a new educational paradigm\". Today, such context is generally known as \"Knowledge Society\" - a conceptual construct that increasingly expands and creates standards to educational processes whereas the \"learning for life\" concept is converted into the imperative of an age where knowledge is regarded as the major productive force. However, in turn, the so-called Knowledge Society, which has as its most concrete manifestation the e-learning, presents itself as the promise of a better world in the future, where instructed and creative men will be able to live democratically in the technological agora , raised from the development of new telematics technologies. Thus, the Knowledge Society presents itself as the new utopia of our times. Based on the analysis of the claim that the phenomenon of e-learning is a form of democratization, this study investigates the relationship between education, democracy and technology at the present time.

Estudo que aborda a relação entre o conhecimento e o consumo de marcas, com o propósito de avaliar sua exploração e seu impacto econômico, iniciando pelas questões da educação escolar e o seu papel formador de conhecimento. Como recurso foi utilizada a pesquisa bibliográfica de referência nas áreas de gestão do conhecimento, comunicação e gestão de marcas na sociedade do conhecimento, cujos pertinentes conceitos foram testados através do estudo de caso de um centro de educação extra-acadêmico com enfoque nas ciências humanas, fundado na cidade de São Paulo a Casa do Saber. Foi demonstrado que, sob certas condições, marcas ligadas à exploração econômica do conhecimento podem ser desenvolvidas, praticadas e comunicadas, e, ainda, que os benefícios do investimento em conhecimento não dependem apenas da sua utilização e compartilhamento em ambientes economicamente produtivos e competitivos. / Study that addresses the relationship between knowledge and brand consumption with the aim of evaluate its exploration and economic impact starting on the field of education and its role of knowledge formation. As a tool the reference bibliographic research on the fields of knowledge management, communication and brand management were used, whose relevant concepts have been tested through the case study of a center for non-academic education with an emphasis on the humanities, founded in the city of Sao Paulo the Casa do Saber. It was shown that under certain conditions, brands associated to economic exploitation of knowledge may be developed, communicated and practiced, and that the benefits of investment in knowledge not only depends on their use and sharing in economically productive and competitive environments.

O estudo teve como objetivo desvelar dilemas e possibilidades com que o docente universitário se defronta, revelando os paradoxos da sociedade do conhecimento. A abordagem metodológica constitui um estudo de caso qualitativo. A entrevista semiestruturada foi o instrumento utilizado, juntamente com as evidências dos documentos analisados. Os participantes do estudo são nove docentes com mestrado e/ou doutorado e com mais de dez anos de serviço, na ULBRA, Campus Cachoeira do Sul, escolhidos intencionalmente, pelos critérios de titulação e tempo de serviço no magistério superior. Os professores atuam nos Cursos de Administração, Biologia, Direito, Educação Física, Letras, Matemática, Odontologia, Pedagogia e Psicologia. Foram definidas como categorias referentes: sociedade do conhecimento, universidade e docência universitária, configurando o objeto de investigação e cinco categorias conceituais: paradoxos, compromissos e desafios, gestão da sala de aula, dilemas e possibilidades. Autores como Bauman, Chauí, Hargreaves, Morosini, Santos e Zabalza fundamentam o estudo. A construção teórica dos autores geram junto com os depoimentos dos docentes a confirmação da proposição de tese de que os dilemas e as possibilidades com que o professor se defronta na docência universitária são produzidos pelas contradições da sociedade do conhecimento, expressos nos paradoxos gestados pelo contexto político e social que interferem na dimensão profissional, pessoal e administrativa nos docentes universitários. Todavia inserem novas dimensões aos dilemas e possibilidades da docência, influenciando sua configuração: o modelo de universidade, a formação acadêmica, a área de conhecimento de origem do docente, a constituição e participação em redes. / This research intends to show the dilemmas and possibilities that the university teachers deal with, revealing the paradoxes of the knowledge society. As for the methodology, a qualitative case study was used as well as a semi structured interview and the evidences of the documents analyzed were the instruments for this study. The subjects were nine university teachers with master degree or and PhD with more than ten years of experience in teaching at ULBRA - Campus Cachoeira do Sul. They were chosen deliberately according to their curriculum and years of university teaching. The teachers work at the following courses: Business Administration, Biology, Law, Physical Education, Languages, Math, Odontology, Pedagogy and Psychology. The reference categories were: knowledge society, university, university teaching which constitute the objective of the investigation. Five conceptual categories were chosen: paradox, commitment and challenge, classroom management, dilemmas and possibilities. Authors such as Bauman, Chauí, Hargreaves, Morosini, Santos and, Zabalza were the references of this study. The theories proposed by the authors together with the subjects' testimonies confirm the thesis that the dilemmas and possibilities which the teachers confront in university teaching are produced by the contradictions of the knowledge society expressed in the paradoxes formed by the social-political context which interfere in the professional, social and administrative dimension of the respective teachers. However they insert new dimensions to the dilemmas and means of the teaching, affecting its configuration: the kind of university, the academic formation, the background of the teacher, the constitution and participation in networks.