[pt] Nesta dissertação propomos uma análise da construção da imagem do escritor Paulo Coelho como uma celebridade mundialmente conhecida e, conseqüentemente, da progressão de tal imagem para uma marca vendável. Assim, examinaremos, de maneira cronológica, os elementos necessários para que a construção seja realizada. Para tanto, é necessário realizar um estudo resumido sobre os temas abordados na obra literária de Paulo Coelho, bem como nos debruçarmos na questão do carisma necessário para a efetivação da transformação de um escritor em pop star. Este carisma permeará boa parte da dissertação e é considerado como algo que pode ser parcialmente construído. Antes, porém, para entendermos como a vida literária brasileira foi moldada, faremos uma breve viagem no tempo desde o Romantismo até os primeiros anos do século XX. / [en] This dissertation analyses the writer Paulo Coelho´s image buildup process to become a world wide know celebrity, and, as a consequence, the transformation of such image into a saleable mark. The elements which are required for this buildup process are examined in a chronological manner. A study summarizing the subjects treated by Paulo Coelho in his literary works is presented, followed by considerations on the charisma that is required to allow for the transformation of a writer into a pop-star. Such charisma will be present throughout many parts of the dissertation, and it will be considered as something that can be partialy constructed. In order to allow for the understanding of how Brazilian literary life was casted, a short literary time trip from the Romantics days to the beginning of the 20th Century is also presented.

<p>The principal questions that are high lightened in this study are: How is the discrimination of the Indigenous people in Latin-America represented in the works of Jose María Arguedas and Miguel Angel Asturias? How are these two authors interrelated in terms of the defense of a cultural belonging? And finally, can these be associated to Paulo Coelho’s narrative content and techniques?</p><p>This work shows how, as Nelson Gonzalez-Ortega names it, a narrative discourse of resistance (based on the consequences of the cultural merging of the European and Latin-American people) is expressed and transformed into modern literature. It shows how the works of these authors protect and transmit the interests and the cultural origins of the Latin-American Indigenous people. These origins are expressed by language, myths, storytelling techniques and the presentation of an alternative perspective of the world. It also shows, through analysis of their writing, how some of these authors as dual cultural human beings struggled to balance the two cultural elements they are constituted of.</p><p>Focus will be on Asturias Hombrez de Maiz, Arguedas Los ríos profundos and Coelhos 11 minutos and El Zahir.</p>

<p>Syftet med uppsatsen är att genom att jämföra Jungs religionspsykologiska teori, speciellt den process han kallat ”individuationsprocessen” med handlingen i Alkemisten och</p><ul><li>kunna göra en tolkning av boken Alkemisten utifrån Jungs teori för att se vilka psykiska processer boken kan sägas beskriva.</li><li>Kan berättelsen sägas spegla en individs genomgående av denna process i vår tid?</li></ul>

The principal questions that are high lightened in this study are: How is the discrimination of the Indigenous people in Latin-America represented in the works of Jose María Arguedas and Miguel Angel Asturias? How are these two authors interrelated in terms of the defense of a cultural belonging? And finally, can these be associated to Paulo Coelho’s narrative content and techniques? This work shows how, as Nelson Gonzalez-Ortega names it, a narrative discourse of resistance (based on the consequences of the cultural merging of the European and Latin-American people) is expressed and transformed into modern literature. It shows how the works of these authors protect and transmit the interests and the cultural origins of the Latin-American Indigenous people. These origins are expressed by language, myths, storytelling techniques and the presentation of an alternative perspective of the world. It also shows, through analysis of their writing, how some of these authors as dual cultural human beings struggled to balance the two cultural elements they are constituted of. Focus will be on Asturias Hombrez de Maiz, Arguedas Los ríos profundos and Coelhos 11 minutos and El Zahir.

Syftet med uppsatsen är att genom att jämföra Jungs religionspsykologiska teori, speciellt den process han kallat ”individuationsprocessen” med handlingen i Alkemisten och kunna göra en tolkning av boken Alkemisten utifrån Jungs teori för att se vilka psykiska processer boken kan sägas beskriva. Kan berättelsen sägas spegla en individs genomgående av denna process i vår tid?