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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
91

Utilização de informações contábeis de aplicativos baseados em tecnologia cloud computing para a tomada de decisão em micros e pequenas empresas

LIMA, Douglas Almeida 30 September 2016 (has links)
Submitted by Fabio Sobreira Campos da Costa (fabio.sobreira@ufpe.br) on 2017-08-07T14:48:19Z No. of bitstreams: 2 license_rdf: 811 bytes, checksum: e39d27027a6cc9cb039ad269a5db8e34 (MD5) Dissertação DOUGLAS ALMEIDA LIMA.pdf: 1671898 bytes, checksum: 72194f243c81b693df6721dc3cc92558 (MD5) / Made available in DSpace on 2017-08-07T14:48:19Z (GMT). No. of bitstreams: 2 license_rdf: 811 bytes, checksum: e39d27027a6cc9cb039ad269a5db8e34 (MD5) Dissertação DOUGLAS ALMEIDA LIMA.pdf: 1671898 bytes, checksum: 72194f243c81b693df6721dc3cc92558 (MD5) Previous issue date: 2016-09-30 / CAPES / O presente estudo teve como objetivo identificar como as informações contábeis provenientes de um aplicativo móvel estão sendo utilizadas por micros e pequenas empresas. Selecionou-se a amostra por questões de acessibilidade, sendo composta por micros e pequenas empresas que tenham implantado o aplicativo GDI mobile. Coletaram-se os dados mediante entrevistas semiestruturadas e questionários. Questionaram-se as empresas a respeito de quais informações elas possuíam acesso antes da implantação do sistema, quais foram os impactos sentidos e se e como elas utilizam as informações para auxiliá-las no processo de tomada de decisão. Para a análise dos dados, transcreveram-se e categorizaram-se os dados coletados das entrevistas, buscando-se evidenciar, principalmente, como as informações faziam parte do processo decisório da empresa. Os resultados demonstraram que a implantação do aplicativo permitiu que usuários que antes não possuíam acesso a informações do seu negócio tivessem a oportunidade de utilizar informações gerenciais como base para tomada de decisão. O fato de as informações estarem disponíveis por meio de dispositivos móveis se destacou como um diferencial facilitador de acesso à informação, fazendo com que ela seja acessada com uma frequência maior, tornando-se parte do planejamento da empresa e possibilitando decisões baseadas em informações sobre o negócio. De maneira geral, os usuários da amostra afirmaram que o uso do aplicativo gerou uma maior utilização de informações contábeis na gestão do negócio. Como contribuição, este estudo foi capaz de fornecer informações iniciais sobre uma área pouco explorada e que necessita de uma maior atenção, visto que afeta o profissional contábil. / This study aimed to identify how accounting information from a mobile application are being used by micro and small businesses. The sample was selected by accessibility reasons, consisting of micro and small businesses which have deployed GDI mobile application. Data were collected through semi-structured interviews and questionnaires. Businesses were asked about what information they had access before system implantation, what were the impacts felt and whether and how they use information to help them in the decision-making process. For data analysis, data collected was transcribed and categorized from interviews, seeking to highlight, especially, how information were part of the decision-making process of the businesses. Results showed that the application implantation enabled users who before had no access to your business information, had the opportunity to use management information as a basis for decision making. The fact that information is available through mobile devices stood out as a differential facilitating access to information, causing it to be accessed more frequently, becoming part of the business planning and enabling decisions based on information about business. In general, the sample users said that using the application generated a greater use of accounting information in business management. As a contribution, this study was able to provide initial information on a little-explored area which needs more attention, since it affects the accounting professional.
92

Redes organizacionais do Programa Nacional de Encadeamento Produtivo / Organizational networks of the National Program for Productive Linkage

Geraldo Henrique da Costa 19 October 2015 (has links)
Na atual conjuntura, a competitividade das empresas passou a ser condição sine qua non para a permanência no mercado. Ademais, a competitividade deixou de depender da empresa por si só e passou a ser resultado da competitividade de toda a cadeia de valor em que a empresa está inserida. Neste contexto, surge no Brasil o Programa Nacional de Encadeamento Produtivo que visa, dentre outros objetivos, desenvolver a cadeia de valor de empresas para aumentar a competitividade de pequenos, médios e grandes negócios. O Programa Nacional de Encadeamento Produtivo atua em cinco focos estratégicos, sendo um deles o foco em Rede de Aprendizagem. O foco Rede de Aprendizagem, por fortalecer as ligações e interações entre os membros de uma cadeia de valor, ajuda no desenvolvimento dos outros focos estratégicos do programa. Possui, assim, importância singular em todo o processo de encadeamento produtivo. Mesmo com tamanha importância, as redes ainda estão aquém do potencial de desenvolvimento que elas podem gerar. Deste modo, o trabalho teve como objetivo geral propor referências para auxiliar o desenvolvimento de redes organizacionais. Para tanto, realizou-se pesquisa qualitativa baseada em entrevistas em profundidade. As entrevistas foram realizadas em oito redes organizacionais. Com base nas boas práticas existentes, nas diferentes formas de atuação, na cultura de cooperação entre os membros das redes e no impacto efetivo que cada uma das redes visitadas produz nas empresas, foram propostas referências para nortear o desenvolvimento das redes de aprendizagem. Os principais resultados foram referências sobre estrutura de gestão, processos internos, funções dos membros, métricas de desenvolvimento, dentre outros norteadores de atuação. / Nowadays, the competitiveness of enterprises has become an indispensable condition for surviving in the market. Furthermore, competitiveness no longer depends on the company itself, but rather became a result of the competitiveness of the whole value chain. In this context, the National Program for Productive Linkage was established in Brazil. This program aims, among other objectives, at developing the value chain of companies in order to increase the competitiveness of small, medium and large businesses. The National Program for Productive Linkage act on five strategic foci, one of them being the focus on Learning Network. The Learning Network focus, by strengthening the connections and interactions among members of a chain value, enhances the development of the other strategic foci of the program and, thus, has a singular importance in the whole process of the productive linkage. Despite being so important, the networks are still below the potential for development that they can generate. Therefore, the main objective of this study was to propose references to support the development of entrepreneurial Learning Networks. To this end, a qualitative research was done, based on in-depth interviews. The interviews were conducted in eight organizational networks. Based on: (i) the existing good practices; (ii) the various ways of working; (iii) the cooperational culture among their members; and (iv) the effective impacts that Organizational Networks produce in the enterprises; references have been proposed to guide the development of Learning Network. The main results were references to management structure, internal processes, functions of members, development metrics, among other guides for better performance.
93

Assesssing small business training programme effectiveness in an incubator setting and beyond

Booth-Jones, Laurene January 2012 (has links)
The focus on entrepreneurs as drivers of the economies of nations has catapulted them into the forefront of the local and international marketplace. This has led to a demand for entrepreneurial education and training resulting in a plethora of different and often divergent views. One commonality that has emerged is that entrepreneurship can be taught; although it cannot be taught in conventional and traditional ways. It requires a move from traditional education and training to more enterprising participative and supportive forms of business development. It requires investments of time, resources and support. Incubators are facilities that are engaged with entrepreneurs and offer a variety of support including education and training. This study has assessed the effectiveness of training offered by the Seda Nelson Mandela Bay ICT incubator. There has been limited research undertaken on entrepreneurial education and training in an incubator setting. This study followed the qualitative paradigm. The sample comprised of 10 small businesses at the Seda Nelson Mandela Bay ICT incubator. Empirical data was obtained by interviewing the owners of the small businesses using an interview schedule. Issues such as the most effective training programme, content that it contained, methodology used and quality of the facilitator and applicability of the training programme were explored. The study found that the small businesses were opportunity driven rather than necessity driven and that the incubator served as a bridging facility in moving the businesses from the informal sector to the formal sector. The content of the training programmes was found to be effective when a mix of both theoretical and practical is offered especially with an emphasis on the underlying entrepreneurial themes of confidence, persistence and uncertainty and so on. It also found that training programmes should be linked to the life cycle of the business and address the specific needs of the small business owner. The start-up phase requires very specific training. Most of the facilitators were found to be experienced and empathetic. However, only a few were using a wider range of preferred learning styles favoured by entrepreneurs such as role playing, simulation, brainstorming and problem-solving techniques. The study also found that when generic training programmes are offered there was less recall on the part of the trainees. The management team of the incubator is an important determinant of the success of the incubatees and it is recommended that they need to be well versed in their sector and have good networking skills. There is a strong link between the theoretical and the practical content of training programmes especially where the emphasis is more on the practical content. It is recommended that facilitators pay attention to their relationship with trainees as it is a critical success factor in the training programme. Training programmes offered over a period of time add more value to the incubatee. This might be because of the mentoring and counselling that is available after each training module is completed. Finally, more research needs to be undertaken on the quality and effectiveness of training programmes offered by incubators to small businesses.
94

Fungerande systematiskt arbetsmiljöarbete (SAM) på småföretag : En kvalitativ undersökning av arbetsmiljöansvarigas attityder till SAM på fyra småföretag

Swedman, Linnea January 2017 (has links)
Bakgrund: Enligt svensk lagstiftning ska alla arbetsgivare bedriva ett systematiskt arbetsmiljöarbete (SAM). Även om majoriteten av arbetsgivare anser att de följer lagens krav, visar såväl arbetsmiljöverkets statistik som empiriska undersökningar att detta inte alltid är fallet. Brist på tid, pengar och kunskap är de främsta förklaringarna till företagares oförmåga att bedriva ett fungerande SAM. Speciellt småföretagen har det svårt att uppfylla kraven. Vissa företag lyckas dock ovanligt bra med SAM, men om dessa goda exempel finns det lite forskning. Syfte: Studiens syfte var att undersöka och beskriva arbetsmiljöansvarigas attityder till systematiskt arbetsmiljöarbete (SAM), på företag som bedriver ett fungerande SAM. Metod: Studien tillämpade en kvalitativ tvärsnittdesign. Semi-strukturerade intervjuer genomfördes med sex arbetsmiljöansvariga från fyra småföretag (<50 anställda). Datamaterialet analyserades genom metoden kvalitativ innehållsanalys. Resultat och slutsats: Undersökningen resulterade i huvudtemat att ett systematiskt arbetsmiljöarbete är en investering som ger många fördelar för företaget och anställda, men kräver anpassning efter företagets upplevda behov. Huvudtemat konstruerades utifrån fem identifierade sub-kategorier: ”SAM skapar en god image”, ”SAM är en konkurrensfaktor”, ”SAM är lönsamt för företaget och de anställda”, ”SAM är en dyr och tidskrävande investering” och ”SAM kan och måste anpassas till den egna verksamhetens behov”. Studiens slutsats var att de arbetsmiljöansvarigas attityder till SAM präglas av att det ger positiva effekter framförallt för företaget och även för de anställda. För att det ska fungera måste det anpassas till de egna företagets upplevda behov. Uppfattas behovet vara att förbättra arbetsmiljön anpassas SAM därefter, så att det blir en del av kvalitetsstyrningen. Uppfattas behovet framförallt vara att ge en god image och öka konkurrenskraften anpassas SAM så att kraven uppfylls, men attityden är att det egentligen inte är nödvändigt då den egna arbetsmiljön uppfattas som väldigt bra. / Background: According to Swedish legislation, all employers must conduct a systematic work environment management (SAM). Although most employers consider that they comply with the law's requirements, both statistics from the Swedish Work Environment Authority and empirical studies show that this is not always the case. Lack of time, money and knowledge are the most common explanations for entrepreneurs' inability to conduct a functioning SAM. Especially the small businesses have problems to meet the requirements. However, some companies are doing very well with SAM, but for those good examples there is little research. Purpose: The purpose of the study was to investigate and describe the attitudes of work environment managers, to systematic work environment management (SAM), on companies operating a functioning SAM. Method: The study applied a qualitative cross-sectional design. Semi-structured interviews were conducted with six work environment managers from four small businesses (<50 employees). The data was analyzed by qualitative content analysis. Result and conclusion: The study resulted in the main theme that systematic work environment work is an investment that provides many benefits for the company and employees, but requires adaptation to the company's perceived needs. The main theme was constructed from five identified sub-categories: "SAM creates a good image", "SAM is a competitive factor", "SAM is profitable for the company and employees", "SAM is an expensive and time-consuming investment" and "SAM can and Must be adapted to the company needs". The study concluded that the attitudes of the work environment managers to SAM are characterized by positive effects primarily for the company but also for the employees. For SAM to work, it must be adapted to the company perceived needs. If the perceived need is to improve the work environment, SAM is subsequently adapted to become part of quality management. If the need is seen above all to become a good image and to increase competitiveness, SAM is adapted to meet the requirements, but the attitude is that it is not necessary when the own working environment is perceived as very good.
95

Contribuições de uma rede para retenção de talentos em pequenos clubes de futebol / Of a network contributions to talent retewtion in small football clubs

Koehler, Marcius 30 March 2016 (has links)
Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-21T14:15:01Z No. of bitstreams: 1 Marcius Koehler.pdf: 733203 bytes, checksum: 9a6d64929fe7426744bc83e9d23505e5 (MD5) / Made available in DSpace on 2016-06-21T14:15:02Z (GMT). No. of bitstreams: 1 Marcius Koehler.pdf: 733203 bytes, checksum: 9a6d64929fe7426744bc83e9d23505e5 (MD5) Previous issue date: 2016-03-30 / This work dealt with the topic networks in the basic context of Brazilian football. The study addressed small organizations involved in the Brazilian Base Football Movement - MFBB initiated by the Brazilian Football Confederation - CBF returned to discuss the problems of basic categories, mainly of harassment and "theft" of young talent and generate improvement proposals . This movement resulted in the formation of a network of grassroots clubs organized later by the Brazilian Football Association Executives - ABEX Football. The research was a multi-case study, qualitative, exploratory type, in order to explain how the network training contributed to the retention of talent in small clubs of Brazilian football. Processing of the data was collected mainly with semi-structured interviews and analyzed in tables (Word). We interviewed two representatives of ABEX, representatives of three clubs entered the network and three bookies entrepreneurs soccer athletes. It was based on intra-case analysis and inter-case performed to compare the data and obtain search results valid for the whole sample. As a result of research, it was found that the network interface of the base club has great influence on the retention of young athletes. They were identified and analyzed other elements that helped in the study for the research goal was reached. In addition, it was noticed that the relationship network, particularly for small clubs studied played an important role in young talent retention or receipt of compensation from its output. / Esta dissertação tratou do tema redes no contexto do futebol brasileiro de base. O estudo abordou pequenas organizações envolvidas no Movimento de Futebol de Base Brasileiro - MFBB iniciado pela própria Confederação Brasileira de Futebol – CBF voltado para discutir os problemas das categorias de base, principalmente os de assédio e “roubo” de jovens talentos e gerar propostas de melhorias. Este movimento resultou na formação de uma rede de clubes de base organizados mais tarde pela Associação Brasileira de Executivos do Futebol – ABEX Futebol. A pesquisa realizada foi um estudo multi-caso, de natureza qualitativa, do tipo exploratório, com o objetivo de explicitar como a formação em rede contribuiu para a retenção de talentos em pequenos clubes do futebol brasileiro. O tratamento dos dados foi coletado principalmente com entrevistas semi-estruturadas em profundidade e analisados em tabelas (Word). Foram entrevistados dois representantes da ABEX, representantes de três clubes inseridos na rede e três empresários agenciadores de atletas de futebol. Baseou-se em análises intra-caso e inter-caso realizadas para se comparar os dados e obter resultados de pesquisa válidos para o conjunto da amostra. Como resultado de pesquisa, constatou-se que a rede de relação dos clubes de base tem grande influencia na retenção de jovens atletas. Foram identificados e analisados outros elementos no estudo que auxiliaram para que o objetivo de pesquisa fosse atingido. Além disto, percebeu-se que a rede de relação, principalmente para os pequenos clubes estudados tiveram papel importante na retenção do jovem talento ou no recebimento da indenização proveniente da sua saída.
96

Prediction of Bankruptcy Using Financial Ratios, Information Measures, National Economic Data and Texas Economic Data

Moore, Ronald K. (Ronald Kenneth) 12 1900 (has links)
The main purpose of this study is to develop a bankruptcy prediction model for the small business firm. Data was collected from the Dallas Small Business Administration (SBA), making this study specific to its decision makers. Existing research has produced models which predominately use financial ratios and information measures either independently or combined, and a few research models have used economic trends. This study varies from past studies in that it includes regional economic variables from the states of Texas. A sample of three-year data for 138 firms included fifteen bankrupt firms. This proportion of bankrupt/nonbankrupt firms approximates the proportion of repayed/defaulted loans in the SBA. Stepwise regression, set at the .15 level of significance, reduced a total of fifty-three variables to nine. These nine variables were then used to test twelve predictive models. All twelve models tested improved the SBA repayment rate and only two of the twelve would have caused the SBA to deny loans to applicants who eventually repaid. The study determined the model that included financial ratios, information measures, and Texas economic variables as best. It was also demonstrated that some of the variables used in this model could be eliminated without decreasing the predictive power of the model. The best of twelve models improved the SBA default rate by 40 percent without denying a loan to any applicant that eventually repaid.
97

Från okänd till avtal : Hur tillitsbildande faktorer får affärsrelationer att inledas hos mindre företag

Lodén, William, Nyfelt, Ida January 2020 (has links)
Medan en stor mängd forskning på affärsrelationer mellan företag har fokuserat på relationers utveckling efter ett avtalat samarbete, så har mindre forskning fokuserat på hur företagen först inleder och kommer fram till ett avtalat samarbete. Den forskning som finns på detta område har främst fokuserat på antingen större eller nyetablerade företag, medan mindre, redan etablerade företag inte studerats i lika stor utsträckning. En utmaning i detta är att förstå hur tillit mellan företag bildas i ett inledande skede av affärsrelationen. Detta arbete studerar därför hur tillitsbildande faktorer påverkar bildandet av affärsrelationer i mindre företag. Genom intervjuer med fem verkställande direktörer har studien illustrerat hur tillitsbildande faktorer påverkar relationsbildningen hos mindre företag. Sociala band, referenser och kommunikation anses i studien som de viktigaste faktorerna för lyckade relationsbildningar. Arbetet avslutas med att diskutera praktiska tillämpningar och rekommendationer för framtida forskning. / While a large amount of research regarding business to business relationships has focused on the development of relationships after an agreement to cooperate, less research has focused on the initial stage leading up to this agreement. Further, most of the research on this topic has focused on either large companies or startups, while small, already established ventures has not been studied to a great extent. A central issue in business relationships is how trust is initially built between companies. Using a relationship stage model and interviews with five CEO: s the study examines how trust building factors affect the development of small, already established companies relationships in the initial stage. Social bonds, references and communication are regarded in the study as the most important trust building factors for successful relationship initiation. The study concludes by discussing practical implications and recommendations for future research.
98

Nyckeltal för småföretag : skapandet och användandet / Key Performance Indicators for small companies : the creation and use

Samuelsson, Aima, Svensson, Jeanette, Thulin, Tobias January 2019 (has links)
Idag redovisar många företag nyckeltal i deras årsredovisning för att tillgodose årsredovisningslagens krav på rättvisande bild. I Sverige tillhör 97 procent av dessa företag småföretag, som inte är undantaget för kravet när de är aktiebolag. Därför syftar denna studie att undersöka skapandet och användandet av nyckeltal i småföretag för att ta reda på vilka nyckeltal de använder, hur och varför de använder dem nyckeltalen, och deras tankar om detta verktyg. En kvalitativ metod med deduktiv tillvägagångssätt har använts i denna studie. Empirin samlades från ägarna av fem småföretag som befinner sig i Västra Götaland i Sverige genom en semi-strukturerad intervju. Företagen som har undersökts är aktiebolag med max 49 anställda. Olika källor har använts för att få mer information om företagen och årsredovisning. Resultatet visar att småföretagare använder nyckeltal. De använder nyckeltal som redan finns i deras årsredovisning. Trots kunskapsbristen om detta verktyg bland småföretagare, finns det företag som har skapat egna nyckeltal, dvs. direkta nyckeltal, och använder dem regelbundet i verksamheten. Det visar också att inte alla småföretag använder nyckeltal som underlag för mål och strategier eller för att implementera en strategi. Det är för att de kan generera en strategi även utan att använda detta verktyg men ändå lyckas med målet. Som de säger, finns det andra framgångsfaktorer. Kunskap spelar inte så stor roll hos småföretagare då det finns redovisningskonsulter som hjälper dem med att ha koll på deras ekonomi och därmed få kontroll på finansiella situationer. För att göra resultatet generaliserbart, kan man göra en utökad studie med fler företag och intervjuer, eller att komplettera denna studie med en kvantitativ metod. Det kan också vara en fördel att intervjua småföretag med deras redovisningsbyrå för att få båda perspektiv om ämnet då inte alla småföretagare har kunskaper om ämnet. Uppsatsen är skriven på svenska. / To comply with the requirement of the accounting on fair reporting, many companies today are including financial key ratios and/or key performance indicators on their annual reports. In Sweden, 97 percent of these businesses are small companies. These companies as long as they are incorporated are not an exemption. Therefore, this research paper aims to explore the creation and use of financial key ratios and/or key performance indicators in small incorporated companies to find out what financial key ratios and/or performance indicators they are using, how and why they are using them, and what they think of this tool. In this study, a qualitative method with a deductive approach has been used. The empiricism was gathered from the owners of five small companies located in Västra Götaland of Sweden through a semi-structured interview. All participating companies are incorporated with maximum of 49 workers. Other resources have also been used to get more information about the companies and their financial reports. The result shows that all participating companies are using financial key ratios and/or key performance indicators. They are using financial key ratios and/or key performance indicators that they have in their financial reports. Despite the lack of knowledge about this tool among small business owners, some companies have created their own key performance indicators and use them on a regular basis. It even shows that not all small companies are using financial key ratios and/or key performance indicators as a fundament for goals and strategies or to implement a strategy. This is because; small businesses can generate a strategy even without using this tool and still succeed with their goals. As they said, there are other factors that they consider have contributed to their success. In terms of knowledge, it really doesn’t matter that much because there are accounting firms that are helping business owners in managing their economy and gaining control on their financial situations. For the result to be generalized, it is recommended to make an extended study of more companies and interviews, or complete this study with a quantitative method. It may also be an advantage to interview small companies with their accounting firms to get both perspectives on the subject since not all small business owners have knowledge about the subject. This research paper is written in Swedish.
99

FACTORS INFLUENCING WILLINGNESS TO ADOPT ADVANCED ANALYTICS IN SMALL BUSINESSES

Grant, Navneet Chattha 15 September 2020 (has links)
No description available.
100

Småföretagens överlevnad i Visby innerstad : En kvalitativ studie om småföretag inom detaljhandeln / The survival of small businesses inside the walls of Visby : A qualitative study on small retail businesses

Cedergren, Elina, Ella, Frimodigs January 2022 (has links)
Syftet med denna studie är att öka medvetenheten kring vilka resurser som är viktiga för att småföretag inom detaljhandeln ska överleva i Visby Innerstad. Vidare avser studien att delge tankar kring handeln i Visby innerstad utifrån den lokala konsumentens perspektiv. Studien har för avsikt att undersöka vilka resurser som ägarna till respektive småföretag anser viktiga för företagets överlevnad. Studien avser även att ta del av den lokala konsumentens tankar kring handeln i innerstan.   Det empiriska materialet består dels av nio djupgående semistrukturerade intervjuer med ägare till småföretag, dels av två fokusgrupper med totalt tio lokala konsumenter. I resultatet framkommer att butikernas kunder, läge, ägare och personal är de resurser som ägarna anser vara de mest centrala för att överleva i Visby innerstad. Ägarna ser turister och lokala kundrelationer som centrala delar inom immateriella resurser. Gotland är en dyr turistdestination vilket leder till att många av turisterna har ett stort finansiellt kapital. Enligt ägarna är det viktigt att lokala kunder förstår att de gör skillnad för småföretagen när de handlar i butikerna.    Inom materiella resurser anses läget vara mest betydelsefullt. Ägarna anser att det är fördelaktigt med en butik belägen i Visby innerstad medan konsumenterna anser att butikerna ligger avsides. Ägarnas åsikter kring vart i innerstan det är mest fördelaktigt att ha en butik skiljer sig åt, där en ägare menar att det är fördelaktigt med ett läge där det går färre människor. En annan ägare betonar att det vore fördelaktigt ifall butiken var belägen vid ett gångstråk. Ägarna och personalen framkom som centrala delar inom mänskliga resurser. Personalen är en meningsfull tillgång men det är ägaren som driver företaget framåt. Eftersom alla människor besitter olika kunskaper innebär det att ägare och personal kompletterar varandra. Konsumenterna poängterar att personalen som arbetar i butikerna i innerstan är mer personliga samt ger en högre service än vad som upplevs i butikskedjor. / The purpose of this study is to increase the awareness for which resources play an important role in the survival of small retail businesses in the inner city in Visby. This is done through investigating the business owner and consumer perspectives.    The empirical material is based on nine in-depth semi-structured interviews with business owners, and two focus groups conducted with a total of ten local consumers. The results show that the business’s customers, the store’s location, the owner, and the employees are the foremost resources. The owners see the tourists and local customers as important resources. Gotland is an expensive tourist destination, attracting financially strong tourists. Nevertheless, the owners emphasize the importance of the local customers who make a significant contribution when they shop in central Visby.   All owners see an advantage to being located in the inner city, whereas local customers consider it somewhat inconvenient. The owners disagreed on whether it is best to be on a busy versus low traffic inner-city location. The owners see their own role as important for survival; they develop the business. They see the personnel as important as well because they bring complementary skills and knowledge to the business. In the focus groups, the customers emphasized the superior personal service they experience from inner-city stores, much above what they experience in chain stores.

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