Artificial Intelligence is an area that has developed radically in recent years and is constantly evolving in several industries. In this thesis, a qualitative case study is conducted which addresses student nurses' attitudes regarding Artificial Intelligence in Swedish healthcare and its use in the future. Through interviews conducted with Uppsala University student nurses, the empirical material is analyzed using the Technology Acceptance Model (TAM) theory to finally produce a result regarding the future use of Artificial Intelligence in healthcare. The analysis resulted in two evident areas regarding AI usage: decision-making AI and non-decision-making AI where the participants’ attitudes differed between the two divisions. The attitudes towards decision-making AI were rather negative partly because of the lack of responsibility and accountability together with the reduced patient contact it would entail. The attitudes towards non-decision-making AI were, in contrast, considered positive, partly because of the efficiency it would imply using AI technology as an appliance and the areas of improvement it would entail in the profession. For example by creating time for more care and attention, something that nursing students imply is the main focus in health and social care. Finally, the results of the analysis are discussed based on various aspects such as ethics and morals, the profession itself and further research. / Artificiell Intelligens är ett område vilket utvecklats radikalt senaste åren och som konstant fortsätter att utvecklas inom flera branscher. I denna uppsats utförs en kvalitativ fallstudie, vilken behandlar studerande sjuksköterskors attityder gällande Artificiell Intelligens inom sjukvården och dess användning i framtiden. Genom utförda intervjuer av Uppsala Universitets studerande sjuksköterskor, analyseras det empiriska materialet med hjälp av teorin Technology Acceptance Model (TAM), för att slutligen ta fram ett resultat vad det gäller ett framtida användandet av Artificiell Intelligens inom sjukvården. Analysen resulterade i två tydliga områden gällande användningen av AI inom sjukvården: beslutsfattande AI respektive icke-beslutsfattande AI, där intervjudeltagarnas attityder urskiljdes mellan de två indelningarna. De studerande sjuksköterskornas attityder gentemot beslutsfattande AI var tämligen negativ, dels på grund av de bristande faktorer som identifierades gällande ett ansvarsutkrävande, samt den minskade patientkontakten systemet kan komma att medföra. Attityderna gentemot icke-beslutsfattande AI ansågs i kontrast mycket positiva. Dels på grund av den effektivisering systemet möjligtvis kan medföra genom att använda AI-teknik som ett hjälpmedel eller komplement samt de förbättringsområden som inträder relaterat till arbetsrollen. Ett exempel på förbättringsområde som framkom var att skapa mer tid för vård och omsorg, något som sjuksköterskestudenterna menar på att yrket faktiskt är till för. Avslutningsvis diskuteras resultatet från analysen vilket intressanta resonemang om etik och moral, arbetsrollen i fråga samt vidare forskning förs på tal.

The rapid development of artificial intelligence has initiated debates regarding its eventual threats and opportunities in the labor market. There is currently an ongoing discussion about which jobs, within the HR-business, that could potentially be replaced by AI, with the recruiting profession being suggested as replaceable by AI. The sociological relevance of the study´s subjects lies in the intersection of human and technology. The purpose of the study is to examine how professionals in the field of recruitment experience AI. By studying this, emotions arising in relation to technological development can be elucidated with the aim of understanding the intersection between humans and technology. Latest research has shown that development of new technology may raise apprehension among people. The theoretical framework of this study is based on Blumers (1986) ideas about sense-making within symbolic interactionism and Technology Acceptance Model (Davis, 1989). Blumers ideas are used to understand how recruiters' sense-making process affects their feelings towards AI. Technology Acceptance Model are used in purpose to understand recruiters potential for acceptance of AI. In this study, qualitative interviews were conducted with recruiters working at recruitment and staffing agencies. The study's results indicate that recruiters have a positive attitude towards using AI in their work, despite having difficulty understanding what AI is. The findings suggest that recruiters do not perceive AI as a threat to their occupational roles, as AI lacks the human capabilities required by their job roles. / Den snabba utvecklingen av artificiell intelligens (AI) har väckt diskussioner om dess potentiella hot och möjligheter på arbetsmarknaden. Just nu pågår en diskussion om vilka jobb inom HR som skulle kunna ersättas av AI, i vilken rekryteringsyrket framförs som ersättbart av AI. Den sociologiska relevansen i studiens ämne är mötet mellan människa och teknik och syftet med studien är att undersöka hur yrkesprofessionella inom rekrytering upplever AI. Genom att studera detta kan känslor som uppkommer i relation till teknikens utveckling synliggöras i syfte att förstå mötet mellan människa och teknik. Tidigare forskning visar exempelvis att ny teknik kan skapa oro hos människor. Studiens teoretiska ramverk utgår från Blumers (1986) teorier om meningsskapande inom symbolisk interaktionism och Technology Acceptance Model (Davis, 1989). Blumers teorier används för att förstå hur rekryterares meningsskapande process påverkar deras känslor gentemot AI. Technology Acceptance Model används för att förstå rekryterares möjlighet till acceptans av AI. I denna studie har kvalitativa intervjuer genomförts med rekryterare som arbetar på rekryterings- och bemanningsföretag. Studiens resultat visar att rekryterarna har en positiv attityd till att använda AI i sitt arbete trots att de har svårt att greppa vad AI är. Studiens resultat visar att rekryterarna inte upplever AI som någonting som kan hota deras yrkesroll, på grund av att AI saknar den mänskliga förmågan som deras yrkesroll kräver.

The environmental concern has become a well discussed topic within today’s society and as a result awareness of the impact human behaviour has on the environment is continuously increasing. This concern is something companies take advantage of when marketing, as for instance by promoting their products or services as eco-labelled. Eco-labelled products have further shown to involve a lot of consumer opinions, and are thus common to study in relation to consumer attitudes. Theories also show that eco-labelled goods have been idealised in favour of conventional ones, referred to as a marketing placebo effect. In connection to this, companies have started to point interest at eco-labelled technology, which has become a recent phenomenon attracting attention. Nonetheless, the existing theory regarding this phenomenon has been mainly applied on specific areas, such as the food industry. The purpose of this study was therefore to explain the marketing placebo effect on eco-labelled technology. 162 experiments were conducted using one experiment group and one control group, in order to be able to detect an eventual marketing placebo effect when implementing an eco-label, using attitudes as an influencer. Based on the results, it was revealed that attitudes are crucial to take into consideration when applying an eco-label in a technology context. This as it was concluded that attitudes act as a trigger evoking a marketing placebo effect. The findings from this study contradicts current theories on how different factors cooperate in the process of a marketing placebo effect, and advances has thus been made in how the marketing placebo effect works when applied in a technology context.

Even though the development of business intelligence is moving forward rapidly, a substantial number of organizations are yet to implement business intelligence. Therefore, this thesis aims at investigating what internal organizational obstacles that could be hindering the implementation of business intelligence and how these obstacles could be overcome. In order to answer this, the Technological Acceptance Model combined with the notion IT identity, is used as the theoretical framework. This thesis is of an interpretivist nature and data was collected through qualitative, semi-structured interviews with six experts within the field of business intelligence, consisting of consultants and business intelligence managers. The identified obstacles could be connected to employees’ perceived usefulness being too low in relation to the perceived non-pecuniary cost. The proposed solutions aims at raising the perceived usefulness and lower the non-pecuniary cost through different methods presented in this thesis.

Purpose: The purpose of this paper to fill the research gap of lack ofcross-country studies in Germany, Hungary and Sweden in thecontext of online and mobile payment adaption and usage. Research Questions: The authors of this study aim at answering the followingquestion: What are the main similarities and differences in onlineand mobile payment acceptance in Germany, Hungary andSweden in the age group of 18-35?Theoretical Framework:The theoretical framework presents prevalent theories aboutfactors which are connected to online and mobilepayment. In addition, the Technical Acceptance Model wasused as a base for the conceptual framework developed by theauthors.Methodology: This study includes both qualitative and quantitative primarydata. The conducted survey resulted in 1016 answers; out of these869 answers were eligible. In addition, 150 companies wereasked and 30 qualitative interviews (10 per each country) wereconducted.Analysis: The analysis aimed at investigating how the acceptance of theusage of online and mobile payment differs among Germany,Hungary Sweden. Thereby, the following factors wereinvestigated: (1) perceived ease of use, (2) perceived usefulness,(3) perceived security, (4) perceived risk, (5) social influence, (6)information asymmetry and (7) intention to use. Conclusion: The findings of this cross-country study showed that Germany,Hungary and Sweden show a relatively similar level ofacceptance in online payment. In contrast, the acceptance in thecontext of mobile payment differed greatly. Whereas Swedenshowed a high level of acceptance, Germany and Hungaryshowed a relatively moderate level of acceptance.

Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Likert-scale Conclusion: Organisational culture has no meaningful impact on intention touse CRM. This since each of the culture types produced results which were outside acceptable perimeters. Out of the three aspects of the technology acceptance model,attitude has the biggest impact on intention to use CRM. PEOU and PU were not within acceptable perimeters. Neither PU nor PEOU had a statistical significant impact on attitude, leaving attitude as a sole positive contributor to intentionto use CRM. K

L’objet de cette recherche est d’étudier les antécédents de l’intention du consommateur de MMO/MMORPG en nous appuyant sur la définition de Bell (2008), qui propose un consensus quant à la définition des mondes virtuels. Par cette définition, tous les mondes virtuels possèdent trois concepts qui leur sont inhérents : la présence d’interactions sociales, la persistance et l’avatar. Nous avons adapté le modèle de l’acceptation technologique en représentant ces trois concepts par l’identité sociale pour laquelle nous distinguons la communauté du MMO et la communauté de la guilde, la perception du flow et l’avatar. Notre travail suit une démarche hypothético-déductive, qui s’est formalisée par l’élaboration d’une analyse qualitative et d’une analyse quantitative, en utilisant les équations structurelles.Les résultats ont montré que les facteurs motivationnels (Yee 2007) d’accomplissement et d’immersion influencent significativement et positivement la personnalisation des déterminants de l’avatar (le physique, l’habillement et les attitudes), a contrario du facteur de sociabilité qui l’influence négativement. Les trois concepts inhérents aux mondes virtuels ont une influence positive sur l’attitude qui, elle-même, influence positivement l’intention. Notre adaptation du modèle de l’acceptation technologique, en intégrant conjointement les trois concepts des MMO/MMORPG que sont l’identité sociale, la perception du flow et la personnalisation des critères de l’avatar, explique à 27,4 % l’intention du consommateur de mondes virtuels. / The object of this research is to study the antecedents of the consumer’s intention of MMO/MMORPG by supporting the definition of Bell (2008), which is offering a consensus on the definition of the virtual worlds. By this definition, all the virtual worlds have three concepts which are inherent to them: the presence of social interactions, persistence and avatar. We adapted the model of technological acceptance by representing these three concepts by social identity at which we distinguished the MMO community and the Guild community, perception of the flow and avatar. Our work follows a hypothetico-deductive method, which was formalized by the development of a qualitative and a quantitative analysis, using structural equations method. The results showed that the motivational factors (Yee 2007) of achievement and immersion influence significantly and positively the personalization of the determinants of the avatar (physique, clothing and attitudes), a contrario of the factor of sociability which influences it negatively. The three concepts which are inherent to virtual worlds have a positive influence on the attitude which, itself, influences positively the intention. Our adaptation of the model of technological acceptance, by jointly integrating the three concepts of the MMO/MMORPG which are social identity, perception of the flow and personalization of the criteria of the avatar, explains to 27,4% the consumer’s intention of virtual worlds.

Taiwanese society perceives English as an important skill; most people expend significant efforts and resources to learn English. However, Taiwanese education focuses exclusively on traditional teaching in language courses, overlooking interactions and cultural concepts. Thus, students' ability to communicate orally in English remains relatively low. Existing literature indicates that Computer-Assisted Language Learning (CALL) can enrich language learning as computers provide many functions to enhance lectures in a meaningful and effective manner. In particular, CALL can incorporate speech recognition software to help develop oral language and practice pronunciation. Integrating CALL technology into traditional language courses may improve Taiwanese students' oral performance. The current study utilized learner-centered design and second language acquisition theories as guidelines to identify relevant software; the SECTIONS model and evaluation criteria were used to select the most suitable program for integration into a traditional course. The experimental design was administered to two sophomore English classes whose students were not majoring in English at a private university in Taiwan over an eight-week period. Pre- and posttests were used to identify language achievement during the study while a questionnaire was administered to determine attitudes toward using the software. Changes in the Spoken English Test (SET) resulting from the treatment were found to have no statistically significant difference, but the experimental group demonstrated greater improvement on the sentence mastery section and vocabulary. The perceived usefulness and the subject norm had a significant and strong influence on the adoption and use of computer technologies in participants' English oral practice.

In recent times, there has been a rapid increase in technological initiatives to promote electronic commerce. Delivery of services via the Internet or other remote computing technology now represents the trend for most organizations. In keeping with market trends, the banking industry in Jamaica and other countries worldwide have also adapted a variety of technological initiatives to enhance the delivery of services to remote customers. As these trends continue, there is heightened interest in information systems (IS) research to understand the factors that motivate or encourage individuals to use these technologies. This situation exists because interactions in these environments are significantly different from the traditional face to face settings. The original Technology Acceptance Model (TAM) has long been studied, modified, and extended by IS researchers as a classical model for understanding individual's intention to use (IU) an IS. According to TAM, IU an IS is based on two constructs: perceived ease of use (PEOU) and perceived usefulness (PU). Researchers have identified other factors such as trust (TRST) and computer self-efficacy (CSE) that impact an individual's IU an IS. In this predictive study, the researcher examined the integration of TRST and CSE into TAM and their overall impact on customers' intentions to use banking information systems (BIS) in Jamaica. A 32-item Web-based survey instrument was used to collect data from 374 customers of three major banks in Jamaica. A revised TAM model was proposed and SPSS's AMOS 7.0 statistical package was used to perform data analysis and model fit testing based on structural equation modeling (SEM). Results showed that while CSE did not significantly predict TRST and PEOU, it significantly predicted PU. Additionally, TRST significantly predicted both PEOU and PU, and PEOU positively predicted PU and attitude (ATT) towards BIS. Furthermore, PU was a significant predictor of ATT and IU, and ATT significantly impacted IU. The findings also revealed that only TRST varied significantly across males and females and the original TAM had a slightly better fit than the revised TAM. The research laid the foundation for future exploratory studies of TAM in specialized contexts such as BIS in Jamaica.

The role that perceived information quality has on the intention to use a computer supported collaborative work (CSCW) system in the Federal Highway Administration is the focus of this study. The purpose of this study was to examine the functional diversity of the contributors in a CSCW as a major determinant of perceived information quality. The study relied on the Technology Acceptance Model (TAM), the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB) to propose a theoretical model which shows that perceived information quality influences perceived risk and trusting belief of the users of these systems. Both perceived risk and trusting belief shape the intention to use a computer supported collaborative work systems. This study conducted a web-based survey to validate the theoretical model. The study focused on the use of computer-supported collaborative work systems in the Federal Highway Administration. This study empirically validated the theoretical model. Scales were developed within the context of the variables (functional diversity, perceived information quality, perceived risk, trusting belief, and intention to use.) to survey discipline members at the Federal Highway Administration.The statistical results showed support for perceived information quality’s positive influence on trusting belief, perceived information quality’s negative influence on perceived risk, perceived risk’s negative influence on the intention to use a CSCW and trusting belief’s positive influence on the intention to use a CSCW. The results also showed there is no statistically significant difference in perceived information quality by functional diversity. This study concluded that the research model showed significant results to support four of the five hypotheses proposed and helped uncover key findings on how perceived information quality can be impacted. This research served as an original contribution to CSCW while working in functionally diverse teams environments.