This business plan aims at a start-up company (“EGG”) which specializes in building an online creative platform for designer and artist, as well as providing customized & personalized products. EGG is created by a group of friends, the company’s founding members. These products include LIFE-T (T-Shirt) and LIFE-CASE (Smartphone Case) with self-designed product with fashionable components. All EGG’s products are designed and implemented by our talent engineering team to fit current customers’ needs. We plan to target young students and working professionals who are particularly pursuing fashionable & customized merchandise experience at a reasonable price. Our products cater for that need and provide excellent concept and packaging to suit their needs. This provided a very good opportunity for niche personalized product brand makers such as EGG to take advantage. We uses online to offline (“O2O”) channel to market and distribute our products because they serve the need of both low in cost and high efficiency in reaching our target customers. They can receive the latest news or coupons on our website and experience in the physical store. After evaluating our product strength and weakness, we decided on a sales and implementation strategy for younger generation and forecasted our financial performance for the next five years. Finally, we expect this venture to turn profitable in the second year and generate meaning return for our shareholders. Thus this is a venture worth taking and investing upon.

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本研究為創業計畫，以共享經濟為商業模式基礎，發展食酷獨立廚師共享平台網站。並藉爬梳文獻與過往研究，以此解決研究者在執行本專案時所遭遇到的困境，此外，將藉由商業企劃書(BP)帶領讀者快速進入本研究及策略面，最後將相關執行狀態、網站介面、行銷成果呈現於本研究中，並給予未來有志創業的夥伴作為參考。 本研究可以發現創業是一個變動的過程，隨著實際執行與環境改變，會發現有許多困境在路上阻礙團隊前行，尤其對多數想以全新商業模式進入市場的新創來說，為了使企業存活，初衷與最終企業走向可能會是完全不同的。 對平台創業來說，最大的問題常常是蛋生雞與雞生蛋的問題，需要時刻思考應該先培養消費者還是服務提供者。若要求供應者更多商品或時間時，若沒有足夠的消費力，則會造成生產者的損失；若平台中商品選項與種類較少的話，也無法滿足消費者需求。不論先有雞或蛋，如果只靠平台辛勤推動，而實際市場對平台商品並無興趣或必須的話，平台的成長速度將相當緩慢。 另由消費者層面來說，當理念與消費者固有習慣不同時，企業應該應該堅持自己的道路，抑或是針對市場環境作出相應的調整呢？而這樣的調整會不會損害到原本創業初衷？為剖析當中關鍵與決策過程，本研究以商業企劃書為基礎，加入後續執行情境與記錄，希望讓讀者可以了解並思考食酷團隊在面對情境時的解決方式與邏輯，並成為來研究者或餐飲創業者成長的養分。

過去農產品買賣創業時接觸台灣農村的經驗，加上筆者家族的幼兒教育背景；更重要的，是傳承台灣農村文化的信念，因而產生了農業親子旅遊創業計畫。 本計劃結合上游休閒農業資源，加上專業的幼兒教育顧問與寓教於樂行程設計，提供專屬於3~12歲孩子與其家長的農業親子旅遊服務。 筆者進行了旅行業產業分析，並且於2017年5月6日前往彰化縣二水鄉，實地試辦農業親子旅遊，作為計畫論述的支持。產業分析方面，探討行政院農業委員會之農村再生條例與推動特色休閒農業的重大政策，並且從業界的研究報告和學界的文獻中，了解農業旅遊應融入鄉土文化特性做行程設計、親子旅遊消費為價值意識（value-conscious）導向等諸多要點。旅遊試辦方面，從中了解幼教顧問在親子活動設計、家長需求探知與活動中引導的重要性。 創業計畫本文中，詳述上游農村的開發細節與注意事項，例如環境安全、利害關係人認同等。並研討幼教專業的行程設計內容，例如親子共創活動設計、孩子表達能力訓練等。下游機關團體與終端消費者的探討重點在協助鄉里辦公室或一般幼兒園，補足其農業親子旅遊相關知能的不足。 本計劃設定第五年達成全年約五百五十萬營業額的目標，且詳述達成細節，並做出綜合損益表、資產負債表之預估。未來展望部分，則針對地理區位的擴張、目標客群的增加、產品線廣度提升與應注意的行政事項進行補充。 / The idea of the business plan of agricultural family tourism commences with the author's previous experiences including the entrepreneurship related to food-trading, the family business of the early childhood education, and the mission of sustaining Taiwanese traditional rural culture. The business plan aims to provide services to our target customers, who are 3~12 year-old children and their parents, by integrating the upstream agricultural tourism resources, professional consultant of early childhood education and well-designed edutainment itinerary. To support the argument of this business plan, the background of travel industry was investigated first. The research on the Rural Rejuvenation Act which promulgated by Council of Agriculture, policy of promoting agri-tourism, business research reports and literatures illustrated the importance of merging traditional culture into itinerary design, the habit of agricultural family tourism is based on value-conscious. Therefore, a practice trip of agricultural family tour in Ershui Township, Changhua County was administrated on 6 May 2017. The practice trip revealed that the early childhood education consultants play a significant role to complete the design of activities, bring up the interests of children, and match the expectations of parents. This business plan provides methods to develop the rural area with the awareness of environmental security and the consensus of stakeholders. In addition, it approaches to itinerary design that includes such as family co-creation game and expressive training for children. Moreover, this business plan intents to help downstream organizations, including kindergartens and communities, to hold professional agricultural family tourism to enrich their services. With the aim to reach the revenue of NT$ 5.5 million in the fifth year, the forecast of balance sheet and income statement, methods to accomplish the goal are all described in the business plan. The future development will focus on geographic extensions, increasing the new customer segments and product lines, and some administrative matters.