農企業法人於規範上之意義有二，一則將農企業法人抽離出一般私法人之範疇，二則將其作為私法人取得耕地所有權所應具備之身分。然農企業法人經營農業之能力或意願，皆難以此一身分與一般私法人為區別，且就農業發展條例關於耕地取得限制規定之內容觀之，其與一般私法人之區別實益近乎於無。其使用農地亦可能對農地資源產生若干負面影響。經由本文之探討，發現客觀上取得農地典權、永佃權及租賃權，皆較取得農地所有權對農地資源保護有所助益。然透過對農企業法人及農地所有人主觀上對此三種方式接受可能性之比較發現，其中僅有取得農地租賃權一途較適合推廣農企業法人援用。對此，本文研擬兩項具體方案，即「調整相關規定使農企業法人儘先採租用農地之方式」與「公證法第十三條配合農業發展條例調整」。盼能有助於推廣農企業法人取得農地租賃權，一則使農企業法人便於取得農地使用權源經營農業，同時藉由此一方式對農地資源保護之功能，使我國寶貴之農地資源遭受破壞之可能性降低。

台灣曾被稱為蘭花王國、植物王國、水果王國，這都在在的說明台灣農業有著得天獨厚的特色，台灣的土壤條件、天然氣候、歷史軌跡、人文智慧等風土條件是其他產業所無法擁有的，台灣農產加工品的風格競爭力是有足夠的力量來替台灣產業找到出路。台灣的消費社會已經從符號消費進入體驗消費，藉由打造品牌，注入文化，營造體驗提供給消費者真實感的附加價值，能夠重新詮釋台灣農產品的獨特與價值，以提升台灣農企業的市場競爭力。過去以生產為主的農產加工業想轉型必須運用文化、創意、美學，橫跨一級農業、二級工業與三級服務業的價值鏈，透過「1＋2＋3」的產業組合，發揮「1 X 2 X 3」的綜效成為第六產業。 本研究透過體驗型農企業（概念同文化創意產業）的體驗核心要素與真實體驗Authenticity兩個概念，研究農產加工業轉型經營體驗型農企業的過程，透過動態能力的架構探討企業如何調整原有的組織能力與資源，進而建構品牌、營造體驗價值的動態歷程。研究問題如下：（1）農產加工業轉型為體驗型農企業的過程為何？（2）體驗型農企業的內涵為何？（3）體驗型農企業如何藉由營造品牌真實體驗提高附加價值？ 本研究發現，（1）農產加工業轉型為體驗型農企業的過程中，經營者是相當重要的掌舵人，不能搖擺。做中學是轉型很重要的助力。更要善用風土資產、產業文化資產當成發展體驗型農企業的武器。（2）轉型成體驗型農企業必須提出生活風格提案，藉由說一個真誠的故事，打造體驗型農企業的獨特形象，做出區隔。（3）藉由包含企業差異故事的獨立空間當作一獨特的媒介元素，品牌說故事的效果能達到差異化。空間經驗的體驗應包含形態、動線、相互作用、活動、背景環境。體驗型農企業的美感體驗打造應該從平面設計⇒產品設計⇒空間⇒城鎮。（4）體驗型農企業需要提供具有教育及忘我的體驗營造深度體驗的營造，讓體驗更加深刻。另一個深度體驗營造的要素是工作人員的服務，藉由工作人員與顧客的互動帶給顧客一場精彩又深刻的表演。（5）體驗型農企業營造品牌真實體驗提高附加價值的時候，要利用農產品的風土條件讓顧客感受到產品的天然性。勇於提供與市面上大部份產品不同的產品於服務，帶來原創性與獨特性的真實。體驗型農企業必須提出獨特經營理念，且真誠地執行，得到消費者影響性的認同。藉由勾起懷舊回憶或歷史的場域空間，與獨特的活動及服務，使顧客無可救藥地注意並喜歡上體驗型農企業提供的體驗。（6）最後必須用自己獨特的方式融合五個面向的真實價值，讓顧客感受到最真實體驗的感動，所以顧客願意花較高的價格購買產品或服務，提高體驗型農企業的獲利。 / Taiwan has been called as the kingdom of plants, the kingdom of fruits. The reason is the unique terrior capital of Taiwan, such as soil, weather, history, and human. By building the brand, putting the culture in, and creating the experience to customer, they could feel the added value and the unique of Taiwan’s agricultural produce. The agricultural processing industry in Taiwan had been regarded as the primary industrial sectors. However, the agricultural processing industry is transforming to Sixth industry, which integrates the primary industry, secondary industry and tertiary industry by culture, creative and aesthetics. The integration of different industrial sectors (1+2+3) got the synergy (1X2X3). There are two essential concepts in the study, one is the core experience element of experience-agribusiness (the concept is similar with the culture- creative industry), and the other one is Authenticity. Based on the two concepts, the research is to investigate the dynamic constructing process of the agricultural processing industry in Taiwan’s transformation, building brand, and creating the experience value. This research aims to investigate following questions: (1) What is the transformation process form the agricultural processing industries to experience-agribusiness? (2) What are the essential elements in the experience- agribusiness? (3) How does experience-agribusiness to increase added value by building brand? The preliminary research findings include 1. The owner should be determinate, which means the owner clearly know the vision. Learning by doing is the best way to successfully transform. The terroir capital and industrial culture is the very important tool. 2. The experience-agribusiness always tells a life style story to build a unique image. The space is the proper media, which includes shape, movement, event, interaction, and context. 3. The experience-agribusiness provides affective experience, which is educational, obsessed experience. The experience is given by the interaction of staff and customer. 4. The authenticity is the core of added value of experience-agribusiness. By integrating the five elements of authenticity, which are natural, original, exceptional, referential, influential elements. Afterward, customer is willing to pay more for the added value.

研究目的 我國農地政策向以農地農有、農地農用，培養自耕農為主導。現行的農地政策，為保 護農業的生產條件，對農地有著嚴格的對人及對地的雙重管制。唯隨經濟環境改變， 近來屢有議者提出「小農經營制度，已不適於經濟原則，應由農企業公司購買農地， 實施企業化的大農經營，以促使農業升級」，則是否農地應該開放自由買賣？企業化 的大農經營是否適合當前台灣農業生產結構？開放農地買賣對農村社會又會造成什麼 影響？是為本文研究的目的。 主要參考文獻 現階段台灣農地問題之探討一劉泰英。經濟自由化與農地保護一陳明健。企業法人承 受農問題之探討一蘇志超。 研究方法 １•搜集次級資料探討當前農業問題與農業生產環境，以研究當前的農業問題之癥結 ，是否以開放農企業購買農地能有助於農業問題的舒解。 ２•以問卷調的方式，探討農家與農企業法人購地或售地意願，並進一步探討開放農 地買賣可能造成的影響。 研究內容 １•對於農業整體面，嘗試以農場經營規模，農業勞力結構轉換，農業機械化推行， 農產運銷、農業技術改良、作物、價格政策、土地管制等項目來分析。 ２•農家與企業家意願則以問卷內容為研究內容。

第一章緒論，說明本文研究動機、目的、研究方法、研究的範圍及有關名詞的定義。 第二章擴大農場經營規模的問題，首先瞭解土地改革後的農業發展及現況，其次闡明 大農場經營的理論，再就目前各種擴大農場經營規模的方法加以分析並歸納其問題， 然後探討農企業方式擴大規模的理論。 第三章工業區模式擴大農場規模的調查，調查宜蘭龍德及嘉義民雄兩工業區原農地被 征收之土地所有人之現況。就其徵收前後之生活，勞動力的就業，農業資產的運用與 轉換情況及其意願，對當地社會、經濟的影響情形加以分析。 第四章推行農企業公司之必要配合措施，就前章研究分析結果，探討財經政策、社會 政策、法令制度與修訂及行政上等各方面應如何配合。 第五章以農企業公司擴大農場經營規模之評估，分析推行農企業之預期效益，並探討 其可行笥。 第六章結論，提出本文研究的結果。

我國為配合加入WTO，紓緩日後大量農產品開放進口，對本土農地利用管理與農業生產所帶來的衝擊，政府乃大幅度修正農業發展條例（以下簡稱農發條例），以為因應。該條例及配套法案業於民國八十九年一月四日、六日及十三日經立法院三讀通過，並由總統於同年一月二十六日公布施行。本次農發條例之修正要點，在農地政策方面，主要側重於農地合理的利用、有效地管理與適當的釋出，其中最大的轉變在於調整為「放寬農地農有，落實農地農用」原則，不再限制農地移轉承受人之身份與資格，並有條件地許可農企業法人承受農地。這樣的變革，旨在建立更為開放競爭的耕地買賣市場，增進耕地的流動性，以利農業經營者取得耕地，調整農業經營結構，應值贊同。然而，條文內容有無疏漏不妥？仍有待深入檢討；條文原則性的規定能否落實？尚待相關法令的配合修訂，方能儘速建立合理農地利用、管理與釋出機制，以確保我國的農業發展。 　　緣此，本研究乃就農發條例之研修條文內容，深入探析農地政策與移轉規定之轉變，同時藉由實地調查（問卷調查與深度訪談）及拜訪農政等單位，以瞭解移轉制度變遷之實施現況及其對農業經營之影響程度，並訪察農業經營者之意向及博採各方之想法，據以確實地檢視現行農地移轉制度有關之爭議與問題，再提出研修現行條文、修訂行政命令及研議配合措施等改進意見，冀能有助於促進農地合理利用，並供後續法律修正、執行之參考。最後，再綜合本研究之成果，推衍以下結論： 　　一、調整農地農有制度係時勢潮流，農地農用管理機制應詳加落實。 　　二、實證調查發現，受訪者大抵認同目前農地移轉制度之變革規定，惟對促進農地流動及帶動農業升級助益不大。 　　三、引進農企業法人承受耕地之成效不彰，且牽涉法令繁多，亟待整合修訂。 　　四、制度規則未能公平提供誘因，且未能有效減低執行面之不確定性，應儘速檢討改進並確實執行之。 　　五、農民與農企業法人普遍欠缺對相關法令資訊的瞭解，應加強相關人員之專業訓練與宣傳輔導。 　　此外，在研究過程中，發現仍有相關課題有待未來後續研究，以促使農地更有效利用管理，並能確保農業永續發展，建議如下： 　　一、健全農企業法人承受耕地之管理制度。 　　二、建構重要農業區之區分與保護機制。 　　三、進一步研究農業產銷班與農地利用之關聯性。 / For joining WTO and moderating the impact of the import of agricultural products on agricultural lands use and, management and production, our government reacted by revising the Agricultural Development Act (ADA). The ADA has been revised by the Legislative Yuan on January 4 and promulgated by the Presidential Decree on January 26, 2000. The main point of the revision is to emphasis on reasonable farmland uses, effective management and adequate release of the land regulations in the agricultural policy. The main change is to adjust ADA’s principle from “the right to own and use farmland to be limited to the farmer” to “the release of the restriction on farmland transferee and realization of the substantial farmland uses.” The revision does no longer set a limit to the status and qualification of transferees and permits the transferable rights of agribusiness on some certain conditions. It is approved that the revision is to establish a more open and competitive arable land market, to improve the liquidity of arable lands, to facilitate the acquirement of arable lands for agribusiness, and to adjust the agricultural production structure. However, we should review the completeness and realization of the revised ADA after the promulgation in order to assure the agricultural development. 　　Therefore, the main purpose of this thesis is to probe into the change of the agricultural land policy and transfer regulation from the provisions of the revised ADA, examine the exercising of transfer system change and its influence on agricultural operation, investigate the intention of agricultural managers for reviewing the relative debates and issues, and then offer some advice as references of revision in the future. The conclusion is described as follows: 　　1.It is a trend of the times to adjust the transfer system that the right to own and use farmland is limited to the farmer, and the mechanism of assuring the substantial farmland uses should be realized. 　　2.From empirical research, the interviewees almost agree to the new agricultural land transfer system, but think that it is not useful for accelerating the liquidity and promoting the level of agricultural industry. 　　3.It is not significant on introducing agribusiness to be the transferee of arable lands, and it is necessary for our government to integrate too many relative and complicated laws. 　　4.We should review and implement the revised ADA because the rules themselves cannot provide fair incentives and effectively reduce the uncertainty from exercising it. 　　5.Farmers and agribusinesses lack the knowledge of relative laws, so the government should enhance them the professional training and give them consultant service. 　　In addition, from this research, we also found that some issues need to be studied for effective management of agricultural lands and sustainable development of agricultural industry in the future. 　　1.How to sound the management institution when agribusinesses want to be the transferee of arable lands. 　　2.How to designate important agricultural zones and establish protection mechanism. 　　3.Study the correlation between the agricultural product marketing class and agricultural land uses.