The scope of this diploma thesis is the creation of a marketing strategy for the BT servis company, which is about to open a new branch office in the South Moravian Region. The First part introduces the theoretical bases, which relates to the issue. The Next is the analysis of the current state of the business and its surroundings. Information collected are evaluated and then the marketing strategy is created for the period of one year.

Money Service Businesses provide people and institutions with a way to send money (remit) from one place to another. This service is most often associated with migrants, who typically wish to send money or value home. Remittances can be sent both on a domestic and on a cross-border basis. The methods used to remit money or value can be used for both legitimate and illegal purposes. The question posed by this research is whether the Money Service Businesses that operate in South Africa and provide crossborder remittance services are adequately regulated, to ensure that it is not used for the purposes of money laundering and/or terror financing. Copyright / Dissertation (MPhil)--University of Pretoria, 2010. / Accounting / unrestricted

The established use of IT systems has increased the use of information in modern enterprises.From this information use, the concept of Business Intelligence has developed to enable more efficientand informed decision-making. As the business’ requirements of Business Intelligence reports changesrapidly due to changes of the business’ needs and more analytical organisations, traditional BusinessIntelligence development faces problems of ad-hoc analyses due to the inefficient adaption to changingneeds.This Master Thesis serves the purpose of deepen the understanding of the establishment of an agiledevelopment program of Self-service BI, addressing the concerns of more effectively meeting the changingrequirements of traditional Business Intelligence development. This study explores enablers through aqualitative case study, conducted at a Swedish bank, consisting of four group interviews discussing theestablishment of such program in Organisational, Processes, Technical and External dimensions,respectively. The qualitative case study was then followed by a discussion of governance of such programfor alignment to enablers.The qualitative case study resulted in 15 enablers of an agile development program of Self-Service BI,considering further enablers compared to more general literature of BI success factors, addressing theperspective of both an agile development program and Self-Service BI applications. The discussion ofgovernance of the program then identified eight governance mechanisms, which might align the programto the enablers, for successful establishment and development of applications.The findings of the study can be considered to culminate into a structure of an agile development programof Self-Service BI. The Thesis presents, from the findings, a framework for structuring such program,consisting of three development phases; Ordering process, Agile development, and Maintenance/Supportand Training, and with the discussed governance for steering the development.

The academic and business understanding of how Business Models through Service Logic co-creates, proposes, and captures value in extensive and complex Networked Systems is at its first daylight, specifically in the context of Service Systems with their Ecologies. With the complexity emerging in the Service Economies along with the advances in Information and Communication Technology such as the Cloud and Big Data, to describe and define the business operations, units, and value propositions consequently is done by business modeling and innovation of the company to acquire a current or new capitalization strategy, control and execution. Open Business Models such as the Business Model Canvas are easily integrated in existing or new Enterprises and Service Systems, and aim to facilitate the development of private as well as public entities in adapting, accessing, and integrating operant and operand resources by the ever-so-more used Service Logic. A Service Business Model has the academia and business recognized Service-Dominant Logic (S-D Logic) as a foundation for sensemaking in complex Networked Systems and Service Economies. The authors have conducted 20 face-to-face interviews with private and public company managers at all levels, review of literature in the Business Model and Service Logic fields, and also reviewed case studies from IBM on Business Models and its Leadership, Strategy and Technology (and Services) – which is a natural extension of our Interdisciplinary and Systems Sciences studies with S-D Logic at Karlstad Business School and Karlstad University for the past four years. The author’s research, interviews and IBM’s case studies show a need for further conceptualization and sensemaking of the Value Co-Creations and Propositions in Service Eco-System settings – and also decision-making assistance for managers designing, innovating and using Service Business Models to create sustainable Ecologies. Moreover, a Leadership perspective with a systems level strategy in Service Eco-Systems through externally-faced Value Propositions with the ability to create opportunities needs to be developed through a systems thinking. Furthermore, the quality of interaction, shared information, and influence in Dyad Perspective to facilitate Triad Relationships captures value – which is facilitated by the new Service Canvas Business Model. We argue for a multiple perspective in Service Business Models to cater both partner and customer perspective with internally- and externally-faced Value Propositions to Co-Create or Capture Value – we see that this requires an objective (objectification) foundation for consensus; the 4C model. We contend that Service Eco-Systems cannot scale or sustain without the proper use of Technology specifically Communication but also Information, which determine most of the quality in modern and digital service interactions and perspectives. Our interviews, reviews, and cumulative research in Service Business Models and Eco-Systems with IBM case studies are all strong foundations for current and future research but also for business practice today.

My thesis contains description of the selection process of an information system for the company VAŠ hotel B & B Ltd., which runs VV hotel in Brno. The chosen information system aims to improve current processes which leads to increase the number of accommodated persons. The first part of this thesis describes theoretical background, which I implemented in analytical and practical part of this thesis. The following chapter describes the current situation. As a part of this thesis I did analysis of specified budget for the selection of the information system. The last chapter describes the selection of the information system. In this chapter I’ve specified system requirements and described the whole selection process. The end of this thesis, identifies benefits that comes with it, and this chapter also contains an economic evaluation of the entire proposal.

Bakgrund: Studiens bakgrund redogör för och beskriver småföretag samt de ekonomiska problem de bemöter i jämförelse med större företag. Bakgrunden benämner även de nackdelarna som finns med att vara ett småföretag.    Problemformulering: Hur ser medarbetare i småföretag på användningen av relationsmarknadsföring, och upplever de att det finns svårigheter i att använda sig av relationsmarknadsföring i sitt arbete? Syfte: Studiens syfte är att se relationsmarknadsföring ur ett medarbetarperspektiv samt att klargöra och få förståelse för vad det är som gör att medarbetare kan vara mer, eller mindre, relationsskapande i sin arbetsroll. Metod: Studien har genomförts utifrån en kvalitativ forskningsmetod. 12 stycken semistrukturerade intervjuer har genomförts med redovisningskonsulter och revisorer från småföretag.  Teori: Studien bygger på tidigare forskning om relationsmarknadsföring, företagskultur, medarbetarens roll, intern marknadsföring, relationsskapande, tillit och teknologiska resurser.  Empiri och analys: Empirin innefattar 12 semistrukturerade intervjuer och har analyserats utifrån de valda teorierna.  Slutsats: Studien har resulterat i att medarbetarna har en positiv inställning till användningen av relationsmarknadsföring, men att hinder såsom företagskultur, brist på tid och kundens roll i relationen kan försvåra relationsskapandet. / Background: The background of the study discusses and describes small companies as well as the economic problems they face in comparison with larger companies. The background also mentions the disadvantages of being a small business.  Research question: How do employees in small businesses view the use of relationship marketing, and do they experience that there are difficulties in using relationship marketing in their job? Purpose: The purpose of the study is to see relationship marketing from an employee perspective and to clarify and understand what it is that allows employees to be more, or less, relationship-building in their work. Method: The study was done on the basis of a qualitative method. 12 semi-structured interviews were conducted with accounting consultants and auditors from small companies. Theory: The study is based on previous research on relationship marketing, corporate culture, the role of the employee, internal marketing, relationship building, trust and technological resources.  Empirics och analysis: The empiric includes 12 semi-structured interviews and has been analyzed based on the selected theories. Conclusion: The study has concluded that employees have a positive attitude towards the use of relationship marketing, but that obstacles such as corporate culture, lack of time and the customer's role in the relationship can make the relationship building more difficult.

An increased competitive climate has enhanced the importance for companies to differentiate from other companies. Today, the customer support within service organizations are often disregarded as a source of value due to the focus on costs. Further, it has become more important to leverage the contact with the customer at all encounters. New technological advancements within Business Intelligence have also enabled companies to increase their competitiveness through improved decision support. The objective of this thesis is through a case study investigate how an insurance company could leverage its customer support as a source of creating shareholder value as well as how to apply trends within Business Intelligence for increased decision support. This was done through developing a conceptual model based on academic theory in order to provide a tool for analysis and development of a customer support. The research questions intends to investigate how an customer support can contribute to, and balance a focus on service quality, costs and sales in order to enhance shareholder value. A business driven approach was further used in order to understand how a customer support could leverage the emerging trends of Business Intelligence. This since the thesis also aims to provide some first insights into how to leverage the trends of mobile- and Self-Service- Business Intelligence within the customer support within insurance companies. The research emphasizes the need to have a holistic view of what drives value and costs with regard to the retention, growth and acquisition of customers when viewing the customer support as a source of value. The thesis concludes that both the trends of mobile- and Self-Service- Business Intelligence could enable an insurance company to gain new insights through utilizing existing internal as well as external data in order to conduct a more continuous and flexible analysis of important matters.