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Syfte: Syftet med studien är att undersöka hur regleringar av insamling av kunddata påverkar B2C-företagens digitala marknadsföring, vilka konsekvenser som uppstår, samt hur denna förändring hanterats.  Metod: Studien är baserad på en kvalitativ metod. För insamling av empiriskt material har semistrukturerade intervjuer utförts där en intervjuguide skapades som är baserat på den teoretiska referensramen. Med en tematisk analys fick vi fram tre olika teman.  Resultat och slutsats: Studien visar att B2C-företag initialt påverkades negativt med mindre lönsamhet. Studien visar också hur företagen lyckats hantera förändringarna genom att exempelvis jobba med fler sociala plattformar och anpassa marknadsföringen utefter plattformens förutsättningar. Examensarbetets bidrag: Studiens teoretiska bidrag är ett resultat som kan överföras till B2C-företag både i Sverige och utanför. Det praktiska bidraget är hur verksamheter kan anpassa sina strategier och vilken typ av åtgärder som kan implementeras för att lösa problem av liknande natur.  Förslag till vidare forskning: På grund av att denna studie inriktar sig på B2C-företag rekommenderar vi forskning kring B2B-företagför att tillgodogöra mer kunskap om ämnet. / Aim: The aim of the study is to investigate how data regulations affect B2C companies’ digital marketing, the consequences, and how this change was handled. Method: The study is based on a qualitative method. The gathering of empirical material was conducted with semi-structured interviews with the assistance of an interview guide based on the theoretical framework. With a thematic analysis we identified three different themes. Result and Conclusions: The study shows that B2C companies were initially negatively impacted with less profitability. The study also shows how companies managed to handle the changes by working with more social media platforms and adapt the marketing according to the platform’s conditions.  Contribution of the thesis: The study’s theoretical contributions are a result that can be transferred to B2C companies both in Sweden and abroad. The practical contribution is how companies can adapt their strategies. Suggestions for future research: Since this study focuses on B2C companies, we suggest more research on the effects for B2B companies to assimilate more knowledge

Google tillhandahåller en tjänst för företag att köpa annonsplatser på Googles sökmotor vid namn AdWords. Företaget Docklin Digital skapar annonser och köper annonsplatser åt företagets kunder genom AdWords. I Google AdWords är det möjligt att ge bud som kommer påverka vilken annonsplats som en annons kommer att få. Docklin Digital skriver in och ändrar dessa bud manuellt och söker efter ett sätt att optimera budgivningsprocessen. För att lösa problemet genomfördes en förstudie av tidigare arbeten, fakta om Google AdWords och lämpliga metoder för att testa och analysera tillvägagångsätt för ändring av bud. Förstudien resulterade i att två skript utvecklades. Ett av skripten utvecklades med hjälp av resultatet från avhandlingar och det andra skriptet utvecklades med hjälp av företagets sätt att manuellt konfigurera bud. I analysskedet konstaterades det att skriptet som utvecklades med hjälp av avhandlingarna presterade marginellt bättre men till en ökad kostnad på 36 %. Skriptet som baserades på företagets manuella budgivningsförfarande ansågs prestera bättre, detta på grund av att skriptet resulterade i lägre totala kostnader och presterade ungefär likadant. / Google allows companies to buy ad space on Googles search engine, which goes by the name AdWords. Docklin Digital creates ads and buys ad space for the company’s clients with the help of AdWords. Google AdWords lets companies input bids that will affect the ad space an ad will receive. Docklin Digital inputs these bids manually and is searching for a way to optimize the bidding process with the help of JavaScript. To solve this problem a pilot study was conducted into earlier works in the field, facts about Google AdWords and appropriate methods to test and analyse a procedure for automatic changing of bids. The pilot study resulted in two developed scripts. One of the scripts was developed by applying a theory from a thesis. The other script was based on the company’s manual way of configuring bids. In the analysis stage of this thesis, the script that was developed from the thesis was found to perform marginally better but to an increased cost of 36 %. In the end the script that was based on the company’s manual way of working was deemed to perform better, the reason being the lower total costs and performing in an almost similar way.

We present a method of quantum renormalization group, which makes it possible to construct a bulk theory for a general conformal field theory in the context of anti-de Sitter/conformal field theory correspondence. We demonstrate that within this method it is possible to construct scalar field theory in anti-de Sitter space. We also demonstrate that from a conformal field theory possessing global symmetry, it is possible to construct non-abelian gauge theory in anti-de Sitter space. / Thesis / Master of Science (MSc)

The International Civil Aviation Organization (ICAO) proposed to introduce new operational strategies across the North Atlantic (NAT) airspace. This includes Minimum Navigation Performance Specifications (MNPS) airspace to increase the capacity and efficiency of the North Atlantic Organized Track System (NAT OTS). A numerical integration and simulation model called North Atlantic Simulation and Modeling (NATSAM) is developed to study the effects of these new strategies on NAT system performance. The model is capable of investigating the effects of implementing different operational policies and strategies proposed by ICAO such as Reduced Lateral Separation Minimum (RLatSM), NAT Region Data link mandate (DLM), Reduced Longitudinal Separation Minimum (RLongSM), cruise-climb profiles, variable Mach number profiles, step-climbs and other operational concepts to be studied by the ICAO. NATSAM models the individual flight performance using the Base of Aircraft Data (BADA) 3.9 model to calculate the flight profiles and fuel burn. The model employs simple heuristics to execute flight track assignment in the organized track system for each scenario. Detailed outputs and also aggregated outputs are provided by the model from which various key performance indicators (KPI) can be derived to assess the performance of the system. / Master of Science

Physical activity is important for everybody, and especially for  people with neurodevelopmental disorders (NDs). NDs includes several diagnoses including, but not limited to, attention deficit hyperactivity disorder (ADHD), autism spectrum disorder (ASD) and Tourette’s. NDs is something people are born with, and causes different difficulties during the different stages in life. NDs are often diagnosed in childhood, but can also be discovered later in life. This is more common in girls and women, likely because they are better at masking their difficulties to fit in. If NDs are diagnosed later in life, it's more common for comorbidity as depression, anxiety, and self-harm. Children with NDs are more likely to be sedentary and not participating in association sports. This can often lead to a limited social life and inferior health. Association sports are a way to promote a richer social life and better health. The aim of this study is to describe how association sports on an organizational level support children with NDs and what support the trainers are offered. The methods used are semi structured interviews and thematic data analysis. The results show that trainers in the associations have very limited knowledge about NDs and that the associations don’t have anything written in their governing documents about NDs. The associations were open for competence development but had limited resources to put into it. Surprisingly, most of the interview persons presented that the parents who had children in the associations were a big support for both trainers and children for effective training and matches.

In this thesis we explore CFTs and related nonperturbative phenomena through several various techniques. First we construct a novel way to latticize AdS via the triangle group. We characterize aspects of this tessellation in 2d as well extend the construction to 3d, where we find a bulk critical point for scalar 𝜙⁴ theory. We then study 2d minimal model CFTs in a bulk AdS₂ through powerful boundary CFT and JT/Schwarzian techniques. Finally, we use an algebraic formulation of a conformal interface separating two minimal models -- a RG brane -- to compute correlators in the presence of the brane to better understand the relation between different minimal model CFT theories.