¡§Market orientation will improve performance¡¨, this issue has been discussed over 30 years. Most of scholars think market orientation is the core of modern marketing management and strategy. However, there are numerous empirical studies that have examined the association between market orientation and organizational performance. Many studies have found a positive association between market orientation and organizational performance, but some studies have found no significant relationship. Therefore, some scholars interpret the mixed findings by incorporating the mediating variables. Some studies incorporate the innovation as a mediating variable between market orientation and organizational performance. Additionally, a series of recent studies have found that a firm¡¦s organizational learning is likely to indirectly affect organizational performance by facilitating the type of generative learning that leads to innovations in products, procedures, and systems. Therefore, this research presents a conceptual framework for incorporating organizational learning and innovations as the mediating variable between market orientation and organizational performance. The sample of this study has 145 companies of Information Technology Industry in Scientific Industry Park. Many quantitative methods, including t-test, ANOVA, regression analysis, and LISREL analysis, and used to test the hypothesis of this research. The major findings of this study are summarized as following: (1) Overall, the global model fit is acceptable. This empirical result supports the relationships among the market orientation, organizational learning, organizational innovations, and organizational performance. (2) Market orientation has a positive impact on organizational learning, administrative and technical innovation. Furthermore, the direct effect of market orientation on technical innovation is greater than the direct effect of market orientation on administrative innovation, but the total effect of market orientation on technical innovation is smaller than the total effect of market orientation on administrative innovation. (3) Organizational learning has a positive direct impact on administrative and technical innovation, but the direct effect of organizational learning on performance is not statistically significant. However, organizational learning has a positive indirect impact on performance by organizational innovations. Moreover, the direct effect of organizational learning on administrative innovation is greater than the direct effect of organizational learning on technical innovation. The indirect effect of organizational learning on performance by administrative innovation is greater than the indirect effect by technical innovation. (4) The direct effect of administrative innovation on performance is greater than the direct effect of technical innovation on performance. However, the effect of the two innovations types (administrative and technical) interact impact with each other is not statistically significant.

Submitted by MARCIO FEITOZA (marciofeitoza@yahoo.com.br) on 2018-09-13T04:39:27Z No. of bitstreams: 1 12.09.18 Dissertação_MarcioAmorimFeitoza_VersãoFinalíssima.pdf: 2741234 bytes, checksum: 86a94646c23d886db2b05434df156c89 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2018-09-19T16:27:18Z (GMT) No. of bitstreams: 1 12.09.18 Dissertação_MarcioAmorimFeitoza_VersãoFinalíssima.pdf: 2741234 bytes, checksum: 86a94646c23d886db2b05434df156c89 (MD5) / Made available in DSpace on 2018-09-26T19:20:09Z (GMT). No. of bitstreams: 1 12.09.18 Dissertação_MarcioAmorimFeitoza_VersãoFinalíssima.pdf: 2741234 bytes, checksum: 86a94646c23d886db2b05434df156c89 (MD5) Previous issue date: 2018-06-15 / Objetivo – Este estudo tem como objetivo analisar os laboratórios de inovação organizacional-administrativa (LIOA) e propor um primeiro modelo de LIOA para a gestão central da Fundação Oswaldo Cruz (Fiocruz). Metodologia – A pesquisa utiliza a metodologia de estudo de caso e a pesquisa aplicada. Resultados – Os resultados apontam para a possibilidade de se estruturar um LIOA para a gestão da Fiocruz, em linha com os mais atuais desenvolvimentos e conceitos teórico-prático-metodológicos. Limitações – As principais limitações do trabalho referem-se a não apresentação de análises de viabilidade técnico-econômica e de risco ou um plano de trabalho detalhado para a implantação do LIOA. Contribuições práticas – A partir deste estudo é possível ter uma melhor compreensão da relevância da estruturação do LIOA e das contribuições que poderão ser aportadas na governança e gestão de inovação de uma Instituição de Ciência e Tecnologia (ICT) empreendedora, além de uma contribuição acadêmica lato sensu para a governança e gestão das instituições públicas. Contribuições sociais – Ao se propor um modelo de LIOA que possa aperfeiçoar a gestão da Fiocruz, e com a sua efetiva implementação, há a potencialização do retorno direto de novos e melhores serviços para a sociedade brasileira. Originalidade – Ao que se conhece, este é o primeiro estudo que propõe um modelo específico de LIOA para a gestão central da Fiocruz. / Purpose – This study aims to analyze the organizational-administrative innovation laboratories (OAIL) and propose a first model of OAIL for the central management of Oswaldo Cruz Foundation - Fiocruz. Design/Methodology – The investigation uses the methodology of case study and applied research. Findings – The results point to the possibility of structuring an OAIL for the management of Fiocruz, in line with the most current developments and theoretical-practical-methodological concepts. Limitations – The main limitations of the work refer to the non-presentation of technical-economic and risk-feasibility analyses or a detailed work plan for the OAIL´s implementation. Practical implications – From this study on, it is possible to have a better understanding of the relevance of the OAIL´s structuring and of the contributions that can be attached in the governance and management of innovation in an entrepreneurial science and technology institution (STI), in addition to the sensu lato academic contribution in the governance and management of public institutions. Social implications – When proposing a model of OAIL, which can improve the management of Fiocruz and, with its effective implementation, there is the potential of direct return of new and better services to the Brazilian society. Originality – As it is known, this is the first study that proposes a specific model of an OAIL for the central management of Fiocruz.

Utifrån dagens litteratur kring projektbaserade organisationer (PBO) kan tre problem identifieras: 1) motsägande resultat gällande om organisationsformen PBO främjar innovation, 2) överdrivet fokus på teknisk innovation i dessa sammanhang samt 3) bristfällig systematik i dessa typer av studier. Av denna anledning har vi genomfört en kvantitativ studie för att bidra med mer systematik i debatten kring PBO och innovation. Vi valde också att studera en annan typ av innovation i PBO-sammanhang, nämligen managementinnovation (MI). Studien syftar till att identifiera om det föreligger ett samband mellan MI och organisationsfaktorerna centralisering, samarbete och kommunikation, överkapacitet samt formalisering. Utöver detta skall studien identifiera om det föreligger något samband mellan den formella organisationsstrukturen PBO och MI, samt om sambanden mellan organisationsfaktorerna och MI är starkare eller svagare i en PBO-kontext. Studien genomfördes i Sverige med hjälp av en enkätundersökning. Urvalet uppgick till 500 företag vilka blev identifierade genom ett slumpmässigt stratifierat urval. Svarsfrekvensen uppgick till 192 företag vars svar sedan analyserades i statistikprogrammet SPSS genom regressionsanalyser. Slutsatsen av studien blev att vi på en femprocentig signifikansnivå bekräftade en av femton hypoteser, nämligen H8c. Hypotesen beskriver att sambandet mellan personalöverkapacitet och MI är starkare i en PBO än i andra organisationstyper. Utöver detta kunde vi bekräfta hypotes 9b på en tioprocentig signifikansnivå. Denna hypotes behandlade formalisering 2 och innebar att sambandet mellan formalisering 2 och MI är starkare i andra organisationstyper än i en PBO. Med detta sagt positionerar sig denna studie bland författarna som hävdar att det inte föreligger något samband mellan PBO och innovation. / We were able to identify three problems from today’s literature about project-based organizations: 1) conflicting results about whether PBOs further innovation or not, 2) excessive focus on technical innovation in this context, and 3) insufficient systematics in these kinds of studies. For that reason, we have carried through a quantitative study to contribute with more systematics in the debate about PBO and innovation. We also chose to study a different kind of innovation in the PBO context, namely Management Innovation (MI) This study aims to identify if there exist a correlation between MI and the organizational factors centralization, teamwork and communication, slack of resources and formalization. Beyond this the study aims to identify if there exist a correlation between the formal organizational structure PBO and MI, and if the connection between the organizational factors and MI is stronger or weaker in a PBO context.  A survey was carried out in Sweden. 500 companies were asked to participate and they were all selected through a random stratified sampling. The response rate was 192 and the information from the questionnaires was then analysed in the statistical software SPSS through regression analysis. With a significance level of five percent this study confirms one out of fifteen hypotheses. The confirmed hypothesis was H8c which states that the connection between personnel slack and MI is stronger in a PBO than other kinds of organizational structures. We also confirmed hypothesis 9b on a significance level of ten percent. H9b states that the connection between formalization 2 and MI is weaker in PBO than other kinds of organizations. Consequently, this study position itself alongside authors and studies that claim that it doesn’t exist a correlation between PBO and innovation.

隨著全球經濟成長日漸趨緩，市場競爭越來越激烈，許多企業在面臨前所未有的環境劇變時，選擇透過建立新事業的方式找到企業持續向上成長的動力引擎。然而在建立新事業的過程中，企業往往會面對自身現有核心能力不足或是資源匱乏的經營窘境，導致新事業發展並不順遂。因此許多企業在發展新事業的過程當中，選擇透過組織創新的方式以獲得發展新事業的相關核心能力。 本研究主軸為探討企業組織創新作為與企業組織創新後發展其新事業相關之核心能力變化此兩大構面。本研究先針對研究目的研擬出研究問題後，進行文獻回顧並推導出具有實證性的觀念架構。透過多重個案研究方法，選擇四間我國電子產業中致力於新事業發展的企業，以具有理論基礎的觀念架構為主軸，進行個案資料蒐集與訪談，透過深度訪談的方式了解四間個案公司在新事業建立的過程中，組織創新作為對於該企業之影響。 本研究所獲得之研究結論如下： 一、 組織創新能夠有效的協助企業新事業發展。 二、 企業全面性的組織與制度改革有助於其提昇新事業發展的彈性空間。 三、 企業在文化上的重新塑造，會對其發展新事業產生全方位性的影響。 四、 技術創新與管理創新作為對於新事業開發過程中的核心技術能力有明顯且正向的影響。 五、 企業藉由管理創新的作為，可以提昇其規劃與評估的能力。 六、 企業之文化、組織、制度與系統等多方面的交互創新，會對其創新能力與執行能力產生明顯的正向效果。 最後，本研究說明了研究結果對於學術上之貢獻，並且在最後對於實務上以及後續研究上提出建議。 / With the global economic growth rate slowing down, the market becomes more and more competitive. Many companies try to create new businesses to face the environmental change and to keep growing. However, these companies face a business predicament of lacking core competencies while establishing new business, thus, usually leading to unsuccessful expansions. Therefore, it is necessary for the companies to seriously take core competencies into consideration as they intend to develop new business through organizational innovations. This study aims to explore the issue of how industrial firms build up their core competencies as they develop new businesses through organizational innovations. A multi-case study approach is used and four companies from the electronics industry in Taiwan are selected as research subjects. The preliminary findings from the study are as follows: 1. Organizational innovations are shown to be conducive to new business development. 2. A reform of corporate managerial systems is indicated to be helpful for enhancing the flexibility of new business development. 3. A re-structure of corporate culture shows a significant impact on the positioning of new business development. 4. Both of technological innovations and administrative innovations indicate a positive relationship with the establishment of the core competencies during the process of new business development. 5. The industrial firms are shown to enhance their methodological competencies through administrative innovations. 6. A holistic innovation based on the culture, organization, institution and managerial systems indicates a positive relationship with the industrial firms’ innovative capabilities and implementation capabilities. Keywords: Organizational Innovation, Technological Innovation, Administrative Innovation, Core Competencies, New Business, the Electronics Industry