¡iAbstract¡j After the end of 2007, the Asus Eee PC first low price computer present to the market that creates the low-priced market of laptop computers which attracts the attention from all of computer manufacturers to launch new products to vie for the market, the Netbook (low price laptop computers) become the next ¡§Red Ocean Strategy Market¡¨ to the computer manufacturers. The Topology Research Institute estimated this kinds of low cost computer will enter the maturity development this year, and may have 680 million sets inquiry in 2010 . With the introduction of low-priced Netbook, Taiwanese manufacturers can extend its advantages of manufacturing technology and product development. Also, it leads to the booming businesses of relevant vendors and the opportunities creation of MIT (Made in Taiwan) brand development in the international market. . The research is based on the analysis of literatures, and focus on further discussions on Taiwan¡¦s current manufacturers of low-priced laptop computers and their future development trend. To understand the current business environment, industry structure, competitive advantages as well as the opportunities and challenges that Taiwan¡¦s manufacturers may face, the research chooses ASUSTeK Computer Inc. as a case study to examine its core capabilities and the strategies of Eee PC which adopts by Five Forces Analysis of Michael E. Porter. Furthermore, the research evaluates the advantages and disadvantages of its competitiveness using SWOT analysis. Finally, the research comes out with some suggestions for Asus Eee PC¡¦s future competitive strategies and development directions.

Cranes are used to lift and move large objects in a wide variety of applications at constructions sites, shipping ports, and manufacturing facilities, etc. If the load to be moved is too long or heavy for a single crane, then two, or more, cranes must work in cooperation to move the payload. In a factory setting this can be accomplished using two trolleys running along the same bridge forming a dual hoist crane. Using two hoists not only increases lifting capacity, it also improves stability of the payload over traditional single hoist configurations. This research takes advantage of that increased stability and explores a novel application for dual hoist cranes: suspending a robot arm from the two trolleys. This increases the workspace of the robot to the entirety of the space covered by the crane, opening up numerous applications not possible with a stationary robot. In order to better understand and characterize the dynamics of the system, a numerical model was developed and tested against a physical system to confirm its validity. A vision system has the potential to greatly increase the usefulness of a robotic system such as the one presented in previous paragraph. The Asus Xtion was used in this work due to its versatility and low cost. An evaluation of this sensor was performed. Various tests were conducted to determine its accuracy in a range of scenarios. It was found that crane oscillations degraded the quality of data returned. This is effect is especially detrimental if the crane is moved to a specified point and sensing begins immediately. The data collection process could be delayed until the residual oscillations subside, however the time penalty incurred by waiting is large because the oscillations are lightly damped and have a long period. To address this issue a control method called input shaping was introduced to reduce the residual oscillations thereby increasing the quality of the sensor data. Finally, two promising uses of the robot arm dual-hoist crane system were introduced: painting and sandblasting. The efficiency of a factory equipped with this system can be increased at relatively low cost by automating manual tasks such as these.

Thesis on the theme "Building up ASUS brand awareness among university students as a target group" is about an effective communication strategy aimed at specific target group. ASUS is one of the world's largest manufacturer of IT products with a very strong position in the Czech Republic. ASUS currently communicates the brand rather to other target groups. The communication to university students is very limited, there s practically no communication. This thesis will focus on ways to communicate with the university students.

The objective of this master's thesis is to suggest a marketing strategy of company Asus Computer Czech Republic s.r.o., which would be able to effectively approach chosen target group of students. First part is about marketing strategy in general, about its goals , planning and realisation. This is followed by description of company, its product portfolio and current market of information technology. Characterization of target group was made through marketing research (qualitative and quantitative), which is ensued by 5C and SWOT analysis of selected company. Last chapter is mainly focused on suggestion of marketing strategy, which utilizes all acquired knowledge. Propagation tools are divided into four parts (product, price, place, promotion) according to the marketing mix.

The diploma thesis studies accuracy of cheap GPS devices intended for mobile mapping in the landscape. Methodlogy for testing the accuracy of two GPS devices was established on the base of studied literature and apllied to two different GPS devices. The first device is PDA ASUS A639 connected by Bluetooth with external GPS reciever Navilock BT-338 and the second one is PDA ASUS A639 using its inbuilt GPS chipset. The result of testing is firstly comparison of accuracy of these two GPS devices and secondly the elements, which influnce their accuracy the most. The database of results is large enough to make some general conclusions concerning the accuracy of different GPS devices and their usage in the process of mobile mapping.

本研究主要透過調查法，以ASUS與SONY筆記型電腦為例，以「品牌屬性」為自變數，「信心」與「抵抗性」做為中介變數、「個人因素」為調節變數，探討其對依變數「品牌共鳴」的影響，藉由比較台灣自創品牌與國外品牌在品牌共鳴的表現上是否有差異之處，造成差異的關鍵因素為何？期望協助台灣企業找出自己的品牌之路，站上國際舞台。 本研究主要的研究目的有三：（1） 探討影響「品牌共鳴」程度高低的主要原因；（2）探討消費者對品牌屬性重要性的認知，是否會影響其信心和抵抗性，進而影響到品牌共鳴；（3）探討個人因素對品牌共鳴的影響。 研究結果發現：(1) 在筆記型電腦產業，功能性與情感性屬性皆會影響信心，但唯有情感性屬性對抵抗性有影響。(2)情感性屬性是影響筆記型電腦品牌共鳴的關鍵因素。(3) 自我表現消費動機、性別差異對筆記型電腦使用者的信心沒有影響。(4)「自我表現消費動機高者」與「產品知識高者」社群感最強。(5) 筆電族群中，若欲加強重視情感性屬性之消費者之信心，要從產品知識下手。

Many companies from around the world enter the global market. The firms have to specialize in order to sustain their competitiveness. Many Taiwanese companies are export-oriented. The major export markets are Japan, the US and Europe for those Taiwan companies. But these markets are mature and the growth rate is low unlike Russian market. That is why many Taiwan companies entered or plan to enter Russian market. Due to the fact that Russia is a potentially big market and geographically far from Taiwan-ROC, and a fast developing economy, establishing business in Russia is certainly interesting. According to the Bureau of Foreign Trade, Ministry of Economic Affairs Taiwan- ROC, mutual trade in 2009 posted US$2,9 billion, Bureau of Foreign Trade (2010). While many companies show great interest in entering the Russian market, there still seems to be some kind of hesitation due to the special nature of the Russian market. In this thesis I will focus on an emerging Russian market and its appeal to foreign companies, namely Taiwanese company such as Asus which made its path into Russian market. Target is to describe Asus initial entry strategies. Problem Statement There are many external factors affecting entry strategies picked up by firms around the world. Legal, political, cultural and institutional factors are just some of the many factors that should be dealt with when operating business on a foreign turf. Many people want to know more on Russian market business experiences, it is hard to find any particular works/papers which can describe a current situation and lead them to commercial success. Russian Federation is a very complex region with its own traditions and business culture. What particular Foreign Operation Methods should a company choose? Indeed choosing right FOM represents a critical component of international business activity. Once described as a ”frontier issue” in international business, researchers as well as practitioners now regard it as fundamental to any discussions about international business strategies and the performance by companies in the international arena. Purpose Despite the fact that in Russian Federation the cost of opening a business is higher than in most other countries and many other destabilizing factors, Asus has found its path to success. How was it possible? What are the lessons one can learn from that experience? The purpose of the thesis is to find out the success factors of Asus as well as study its entry strategy. The research purposes of this paper are as follows: 1. To review the related literature of Entry Strategies 2. To study Russian market 3. To analyze Asus initial entry strategies and analyze its Russian business

The amount of data available and consumed by people globally is growing. To reduce mental fatigue and increase the general ability to gain insight into complex texts or documents, we have developed an application to aid in this task. The application allows users to upload documents and ask domain-specific questions about them using our web application. A summarized version of each document is presented to the user, which could further facilitate their understanding of the document and guide them towards what types of questions could be relevant to ask. Our application allows users flexibility with the types of documents that can be processed, it is publicly available, stores no user data, and uses state-of-the-art models for its summaries and answers. The result is an application that yields near human-level intuition for answering questions in certain isolated cases, such as Wikipedia and news articles, as well as some scientific texts. The application shows a decrease in reliability and its prediction as to the complexity of the subject, the number of words in the document, and grammatical inconsistency in the questions increases. These are all aspects that can be improved further if used in production. / Mängden data som är tillgänglig och konsumeras av människor växer globalt. För att minska den mentala trötthet och öka den allmänna förmågan att få insikt i komplexa, massiva texter eller dokument, har vi utvecklat en applikation för att bistå i de uppgifterna. Applikationen tillåter användare att ladda upp dokument och fråga kontextspecifika frågor via vår webbapplikation. En sammanfattad version av varje dokument presenteras till användaren, vilket kan ytterligare förenkla förståelsen av ett dokument och vägleda dem mot vad som kan vara relevanta frågor att ställa. Vår applikation ger användare möjligheten att behandla olika typer av dokument, är tillgänglig för alla, sparar ingen personlig data, och använder de senaste modellerna inom språkbehandling för dess sammanfattningar och svar. Resultatet är en applikation som når en nära mänsklig intuition för vissa domäner och frågor, som exempelvis Wikipedia- och nyhetsartiklar, samt viss vetensaplig text. Noterade undantag för tillämpningen härrör från ämnets komplexitet, grammatiska korrekthet för frågorna och dokumentets längd. Dessa är områden som kan förbättras ytterligare om den används i produktionen.