The modern attention economy incentivizes the use of persuasive designs in software development. Scrolling is an interaction technique commonly associated with persuasive designs because of its lack of natural stopping cues and potential for habit promotion. A scroll-like interaction is used in gesture navigation, which is a method of navigating mobile operating systems. This paper investigates gesture navigation in mobile operating systems in the context of persuasive designs. The aim of this paper is to answer whether gesture navigation affects mobile usage and if there is a systematic preference for gesture navigation over traditional button navigation. In order to answer these questions a pre-post study was conducted. The participants were instructed to change system navigation controls for ten days; whereafter data regarding their mobile usage was collected. The collected data was analyzed in order to determine if there was a difference in mobile usage after changing system navigation controls and whether there was a systematic preference for gesture navigation. The results did not suggest that gesture navigation has an effect on mobile usage. The results did however point towards a systematic preference for gesture navigation over button navigation. The idéa of a systematic preference for gesture navigation motivates further research about the mechanisms behind it. / Den moderna uppmärksamhets-ekonomin motiverar implementering av persuasive design-tekniker inom mjukvaruutveckling. Scrolling är en interaktionsteknik som ofta förknippas med persuasive design på grund av dess brist på naturliga stoppsignaler och förmåga att forma användarvanor. En scrolling-liknande interaktion används i gestnavigering, vilket är en navigeringsmetod i mobila operativsystem. Denna uppsats undersöker gestnavigering i mobila operativsystem i anknytning till persuasive design. Syftet med uppsatsen är att besvara om gestnavigering påverkar mobilanvändning och om det finns en systematisk preferens för gestnavigering framför traditionell knappnavigering. För att besvara dessa frågor genomfördes en inventionsstudie. Deltagarna instruerades att ändra systemnavigering i tio dagar; varefter data om deras mobilanvändning samlades in. De insamlade uppgifterna analyserades för att avgöra om det förekom någon skillnad på mobilanvändandet efter bytet av systemnavigering och om det fanns en systematisk preferens för gestnavigering. Resultaten tydde inte på att gestnavigering påverkar mobilanvändning. Resultaten pekade däremot på en systematisk preferens för gestnavigering framför knappnavigering. Idén om en systematisk preferens för gestnavigering motiverar vidare forskning om preferensens bakomliggande mekanismer.

Over the past decade, there has been a considerable rise in popularity of family vlog channels on YouTube. However, these videos have been receiving growing criticism for hosting the children as the main ‘stars’. With YouTube being the main source of income for some of these family units, concerns rise regarding the possibility of family vlogging accommodating a new type of child labour. For this reason, it is crucial to understand how the children’s rights might be threatened. At the same time, research within this field is still limited as family vlogging concerns a fairly recent phenomenon. Accordingly, the current thesis aims to fill these research gaps by contextualizing the practices of family vlogging through a rights-based approach. To do so, a case study was conducted on a YouTube account named ‘The Bucket List Family’. Using content analysis, 5 of their videos were analysed qualitatively and 100 of their video titles were analysed quantitatively. Findings confirm that the children played a central role in contributing to the popularity of the videos. Moreover, the children’s images were consistently and successfully used to further capitalize the family’s brand. Therefore, one can conclude that these children are being exposed to digital child labour, which can mean a possible breach of their rights. The considerable exposure of the children in the videos not only robs them from their privacy, but it also does so without their explicit consent, leaving them extremely vulnerable. As such, the conclusions of this thesis implicate that more research in this field is needed, so that future policymaking can be guided towards a better protection of the children. Additionally, by exposing the digital child labour practices behind family vlogging, this study hopes to bring more societal awareness to the topic.

In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. As Sara Rossoni, a researcher in luxury management, summarizes, this industry is becoming a “trade of feelings” (2018, 40). To arrive at a comprehensive understanding of this phenomenon, this degree project approaches it through a case study of the transmedia story told across two media products released alongside the fashion house Balenciaga’s Fall 2021 collection. Thereby, the analysis is based on the ‘trade of feelings’ concept by Rossoni (2018) as an umbrella term to examine how the campaign connects emotionally with the audience and forms deep relationships. Various theories are integrated to get a comprehensive overview of the factors at play. They include embodied interaction, immersiveness, embodied presence, the inner branding model, experiential value, as well as gamification. The methodological approach is based on multimodal critical dis- course analysis according to Machin & Mayr (2012), which is combined with parts of the framework for transmedia storytelling by Gambarato (2013). The results indicate that there are intrinsically linked forces at play in this emotional bonding process – the multimodal features of the media products combined create an emotional, immersive, and embodied experience for the consumer. Particularly, among other aspects, this is achieved through an accessible, widespread release strategy; a unique, captivating virtual environment; gamification elements; as well as communicating relevant values to the Generation Z target audience and hence stimulating collective knowledge sharing among the brands’ fan community. Concluding, this thesis provides a comprehensive overview of the different emotional processes in these highly experiential fashion branding activities. Hence, it shows that this is a complex phenomenon with interrelated factors at play, with most of them happening on an unconscious dimension in the consumers’ mind. As there are certain limitations concerning this qualitative study rooted in subjectivity and the single-case approach, it would be effective for future research studies to employ more quantitative methods to arrive at more valid conclusions concerning this development in fashion and lifestyle branding.

The increasingly ubiquitous role of smartphones in our everyday lives causes concerns regarding our relationship with the devices. While some raise the question whether smartphones are addictive (Alter 2017; Lopez-Fernandez 2019), others regard this concern as the most recent manifestation of moral panics (Cashmore, Cleland & Dixon 2018; Leick 2019). Meanwhile advocates of the attention economy argument claim that the problem is the design of technology occupying users’ attention (CHT 2019a-d). Somewhere in between, media and communication studies search for empirical evidence. From this vantage point of ideas this study explores the role of Screen Time, shaping and being shaped by this discourse. As a feature of Apple’s iOS software it is supposed to support users in regulating their smartphone use. Applying the walkthrough method as proposed by Light, Burgess & Duguay (2018) combined with an analysis of user experiences, shows how the technology company shapes a concept of self-regulation for users to adopt to. A concept, which first and foremost follows corporate and not the users’ best interest. This thesis poses the the question whether we are slaves to our screens, but arrives at the conclusion that we carry chains of self-regulation. The question remains, how we can create more sustainable and meaningful environments for protecting our attention.

This thesis aims to describe the addictive design of digital technologies together with its principles through the concept of the attention economy, problematic use of technology, the discipline of design, and mental processes behind the formation of the habit. Besides that, the goal is to map the Czech environment of user awareness of this type of design and its principles by a quantitative questionnaire survey.

No description available.

Digital forms of media are monopolizing individuals' attention spans, utilizing visual strategies that demand our interactions. Throughout the history of media technology, mediums have become increasingly immersive, presenting more information than ever before. The user interface designs of digital platforms can damage our ability to focus and distribute attention in meaningful ways. Through analysis of our digital media consumption, this capstone project ultimately proposes mindful practices that help us lead more balanced lives and thrive in the digital age. The second half of this capstone project is a digital zine with digital illustrations, animations, and editorial-style articles. The digital zine emphasizes and subverts the elements of digital platforms that are specifically damaging to users’ patterns of behavior.

Attention is today a scarce resource, which is from physiological substance of the human brain to a certain extent limited. Abundance of information that affect the user who grasp the information, cause a mismatch between the information that is infinite and ever growing, and user attention, which is used during the processing of this information. From the perspective of Attention economy, there are principles that explain how attention works. This work aims to verify these principles of attention in the electronic environment by measuring eye movements of sample of tested participants during execution of proposed tasks on particular website. Using a technology called eye-tracking there are collected supportive data on user's allocated attention in context of executed tasks on the website. These data are analysed and compared with the principles of attention. The analysis of the tested sample of website users confirmed that attention principles really corresponds with the measured allocated attention and also revealed a clear relationship between the various measured amounts of attention and subsequent user behaviour, which was nearly identical at most of the observed users. These findings led to the recommendation to respect the principles of attention in the design of any e-environment platform, which should avoid to the main researched problem, the abundance of information and the lack of attention of users in online environment.

Fondé sur les bases de la sociocritique des textes, ce mémoire a pour objectif d'étudier le traitement du néolibéralisme dans la trilogie Vernon Subutex de Virginie Despentes. L'analyse dégage d'une part l'uniformisation de l'espace romanesque, lequel est réduit à l'opposition des villes et des périphéries, et d'autre part l'uniformisation du temps romanesque causé par l'imposition des lois du marché, qui donne lieu à l'abolition de la distinction entre le temps de travail - production - et le temps de loisir - consommation. Cette suppression est plus amplement explorée par l'étude de l'insistance permanente du texte sur l'enracinement et la stabilisation de l'économie de l'attention. Le mémoire fait ressortir les conséquences de ces modulations sur la société romanesque, lesquelles sont la disparition des filets de protection sociale, l'atomisation d'une société livrée aux intérêts privés des individus, la normalisation d'une violence sociale et institutionnelle systémique, ainsi que la labilisation de la frontière entre le privé et le public sous l'effet d'une instrumentalisation des processus cognitifs, de l'intimité, des affects, des identités individuelles et des identités collectives. Ainsi, la lecture des romans de Despentes met en évidence la dimension téléologique de la conjoncture historique actuelle. Elle se propose également de démontrer le caractère liminaire du personnage de Vernon Subutex, le personnage éponyme de la trilogie et le noyau de la genèse textuelle autour duquel gravitent une multitude de personnages marginaux. La "mise en texte" (Duchet) du personnel romanesque est telle qu'elle saisit un moment dans le devenir historique, social, économique et culturel et qu'elle confère au motif symbolique du seuil un rôle capital dans la poétique du roman. / Founded on the basis of "sociocritique", this thesis aims to study how neoliberalism is present in the Vernon Subutex trilogy written by Virginie Despentes. The analysis reveals on the one hand the standardization of the textual space, which is reduced to an opposition between cities and peripheries, and on the other hand the standardization of the textual time caused by the enforcement of the laws of the market, which causes the abolition of the distinction between working time - production - and leisure time - consumption. This deletion is more fully explored by studying the text's permanent insistence on the rooting and stabilization of attention economy. The thesis highlights the consequences of these transformations on the society of the novel: the disappearance of social safety nets, the atomization of a society abandoned to individuals' private interest, the normalization of systemic social and institutional violence, as well as the blurring of the border between the private and the public due to an instrumentalization of cognitive processes, intimacy, affects, and individual and collective identities. The analysis thus brings to the fore the teleological dimension of the current historical conjuncture. It also intends to demonstrate the liminality of Vernon Subutex, the eponymous character of the trilogy and the core of the textual genesis around which revolve a multitude of marginal characters. The "mise en texte" (Duchet) of the novels' characters is such that it captures a moment of the historical becoming of the social, the economical and the cultural, as well as it identifies the crucial role of the symbolic motif of the threshold in the poetics of the novel.

L’évolution des notions juridiques de vie privée et de données personnelles. A l’inverse de la littérature foisonnante sur le thème de la surveillance, il ne s’agit pas ici de mettre en avant la nécessité de trouver un équilibre entre la surveillance entendue dans sa dimension sécuritaire et la protection de la vie privée et des données personnelles, en ce qu’elle constitue une liberté fondamentale reconnue par les institutions françaises et européennes. Cette recherche d’une balance équilibrée entre sécurité et liberté doit nécessairement être dépassée pour comprendre le phénomène de surveillance diffuse. La surveillance n’est plus la simple activité de recherche de renseignements concernant un individu potentiellement dangereux. Elle s’inscrit plutôt dans la poursuite de ceque Hannah Arendt qualifie de « crise de la culture ». La surveillance diffuse est même l’une des caractéristiques de la culture contemporaine dominée par la peur, la consommation et l’aliénation par les technologies. Devenue la nouvelle norme sociale admise, la surveillance diffuse désinstitue le droit des données personnelles et la protection de la vie privée. Progressivement, elle désinstitue également le Droit au profit du libéralisme économique qu’elle porte en son sein. / The purpose of this research is to understand how diffuse surveillance fits into the evolution of legal concepts of privacy and personal data. Contrary to the abundant literature on the subject of surveillance, it is not a questionhere of highlighting the need to find a balance between surveillance in its security dimension and the protection of privacy and data, as a fundamental freedom recognized by French and European institutions. This search for a balance between security and freedom must necessarily be overcome to understand the phenomenon of diffuse surveillance. Surveillance is no longer just a search for information about a potentially dangerous individual. Rather, it is a continuation of what Hannah Arendt calls the « crisis of culture ». Diffuse surveillance is even oneof the features of contemporary culture dominated by fear, consumption and alienation by technology. Having become the new accepted social norm, the diffuse surveillance deinstitutes the right of the personal data and the protection of the private life. Gradually, it also deinstitutes the Law to profit from the economic liberalism that it carries within it.