The present thesis set out to investigate how sensory modality and spatial presentation influence visual and auditory duration judgments in the millisecond range. The effects of modality and spatial location were explored by considering right and left side presentations of mixed or blocked visual and auditory stimuli. Several studies have shown that perceived duration of a stimulus can be affected by various extra-temporal factors such as modality and spatial position. Auditory stimuli lead to more precise duration judgments than visual stimuli and often last subjectively longer than visual stimuli of equal duration. The circumstances under which these modality differences occur are not clear yet. Recent studies indicated an interaction between temporal and spatial processing. Overestimation of durations was associated with right side presentation of visual stimuli, underestimation with left side presentation. However, the effect of spatial presentation has not been explored in the auditory temporal judgments. Furthermore, there is a debate concerning the mechanisms underlying processing of visual and auditory intervals with some researchers supporting the view that there is a central, amodal temporal mechanism and others arguing in favour of distinct, modality specific temporal mechanisms. The above issues were examined in a series of experiments using the duration discrimination paradigm. Processing demands where varied between experiments by varying the number of stimuli positions and the way that different modality trials were presented (mixed or blocked). Across all experiments we found no effect of location either in visual or auditory domain. However, in experiments in which different modality trials were intermixed, participants in the visual versions of the task tended to overestimate durations of comparison stimuli that were presented at different locations to the standard stimuli. In such conditions, visual stimuli were also judged to be longer than the auditory. However, when the location of the comparison stimulus was at the same side as the standard a reverse effect was observed. These findings call into question an influence of the position per se on temporal judgments as the visual duration judgments were affected rather by the change of the location. Auditory judgments were not affected by location manipulations, suggesting that different mechanisms might underlie visual and auditory temporal processing. Based on these results, we propose the existence of an error-correction mechanism, according to which a specific duration is added in order to compensate for the loss of time caused by spatial attention shifts. This mechanism is revealed under some circumstances (such as mixed modality) where it is over-activated, resulting into a systematic bias. This work has important implications for the contemporary research in time perception as it is shedding new light on the possible ways that a unified experience of timing arises from modally and spatially specific temporal mechanisms.

An experiment was conducted to examine the functionality of using auditory stimuli in isolation as fading stimuli. A review of the literature revealed very few reports regarding the usage of the auditory modality for fading purposes. The study employed auditory prompts as fading stimuli in the transfer of stimulus control across stimulus modalities, specifically, the transfer of stimulus control from auditory to visual stimulus properties. A single subject was employed for the experiment. The results were that the intensity of the auditory stimulus was an ineffective dimension to use for fading operations in the transfer of stimulus control across stimulus modalities, Further investigation is needed regarding the conditions that limit the transfer of stimulus control when auditory prompts are employed as fading stimuli.

Recently functional magnetic resonance imaging has become popular in the studies of human brain functions. As the area of auditory cortex has been proven and defined, we consider music cognition as the next step. In this study, we focus on the response of rhythm. Professional musicians and amateurs were involved in our experiments. Our preliminary result revealed that three of professional musicians have distinguished activation on left cerebrum Inferior Frontal Gyrus BA45/BA47 (language areas). However, since the subjects¡¦ background is difficult to be strictly controlled, further discussion is necessary to define meaning and brain functions of our experiments.

The near-miss effect has been demonstrated to maintain gambling behavior by producing physiological changes or thoughts that an individual has "almost won" or was "close" to a winning outcome when, in fact, they lost. Participants were asked to rate each outcome presented on a 10-point Likert scale regarding how close they perceived an outcome was to a win on an automated slot machine created on a Visual Basic program. Data was analyzed for differences between similar outcomes presented with and without an auditory stimulus. Near-miss outcomes presented with an auditory stimulus were rated significantly higher than near-miss outcomes without an auditory stimulus on average across participants. Implications may reveal the effects auditory stimuli on modernized slot machines have on gambling behavior and options for treatment.

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The amphetamine derivative, 3,4-methylenedioxymethamphetamine (MDMA), is a popular drug often taken by young adults at dance clubs or rave parties. Laser light shows, fast-paced electronic music, and hot crowded dance floors are characteristic of these events, and Ecstasy users report that the acute effects of the drug are potentiated by these stimulatory conditions. However, it remains largely unknown how environmental stimuli impact the neurochemical and physiological effects of MDMA. The aim of the first study presented in this dissertation was to investigate how auditory stimuli (music, white noise, and no additional sound) influence MDMA conditioned place preference (CPP), self-administration, and nucleus accumbens (NAcc) dopamine (DA) and serotonin (5-HT) responses. Findings revealed a significant CPP for animals exposed to white noise during MDMA conditioning trials. After self-administration of MDMA (1.5 mg/kg), NAcc DA and 5-HT were highest in rats exposed to music during the test session. The second study aimed to investigate the effects of ambient temperature (23°or 32°C) on long-term MDMA self-administration and neurochemical responses. Results indicated no difference in self-administration or locomotor activity rates for the high versus room temperature groups across sessions. However, MDMA (3.0 mg/kg) administered in high ambient temperature resulted in significantly greater NAcc serotonin release compared to when taken at room temperature, but no differences in dopamine response was determined between the two conditions. Overall, these results indicate that auditory and thermal stimuli can effect MDMA-induced behavioral and neurochemical responses. The last aim tested a novel apparatus and method for use in animal models of drug reinforcement. By combining traditional CPP and self-administration procedures, this approach provided more informative data and circumvented some inherent drawbacks of each method alone. In addition to confirming the ability to produce drug conditioned place preferences after short- and long-term experiments, the long-term version of the procedure revealed a significant positive relationship between lever response rate and CPP magnitude. Therefore, this experimental design can be used to identify subgroups of rats that may vary in sensitivity to drug motivational effects. Further study of these populations may be useful in the development of behavioral and pharmacological therapies for drug addiction. / text

Titel: Se, hör & shoppa! En undersökning kring hur det med visuell och auditiv stimuli går att påverka kundens rörelsemönster och köpbeteende i butik. Författare: Klara Johansson, Marina Johansson Handledare: Professor Bertil Hultén Examinator: Universitetslektor Leif V Rytting Kurs: Företagsekonomi III – Examensarbete inriktning detaljhandel och service management (kandidat) 15hp Problemformulering: Hur påverkas kundens rörelsemönster och köpbeteende i en butiksmiljö med hjälp av visuella stimuli samt auditivt stimuli? Syfte: Syftet med examensarbetet är att undersöka, analysera och klargöra huruvida kundens rörelsemönster och köpbeteende kan påverkas med hjälp av sensoriska stimuli. Vi vill med hjälp av en multisensorisk upplevelse, vita pilar samt ljudet av fågelkvitter, försöka påverka kundens vägval i butiken för att bidra till att denne ska uppmärksamma större del av butiksytan. Metod: Examensarbetet har utformats med ett deduktivt angreppssätt. Vi har gjort en kvantitativ analys med en experimentell ansats. En omfattande litteraturstudie har legat till grund för de hypoteser som formulerats, i syfte att svara på forskningsfrågan. Primärdata har samlats in genom sammanlagt 1347 observationer på Plantagen i Kalmar. Slutsats: En slutsats av arbetet är att kunderna påverkas till att följa visuella stimuli i form av pilar. Det är därmed möjligt att påverka kunden att se mer av butikens yta med hjälp av visuella stimuli. Vi kan även visa att tillsättning av auditivt stimuli och visuella stimuli påverkar köpbeteendet i form av tid spenderad i experimentzonen, men det behövs vidare forskning för att utreda i vilken grad påverkan sker. Nyckelord: Sinnesmarknadsföring, visuell stimuli, auditiv stimuli, butiker, rörelsemönster, multisensorik, kongruens / Title: See, hear & shop! A Study of how visual and auditory stimuli can influence the customer's movement patterns and buying behaviour in store. Authors: Klara Johansson, Marina Johansson Supervisor: Professor Bertil Hultén Ph.D. Examiner: Senior Lecturer Leif V Rytting Ph.D. Course: Business economies III – Retail and service management (C level) Issues: How are the customer's movement patterns and buying behaviour affected in store with the help of visual and auditory stimuli? Purpose: The purpose of this study is to investigate, analyse and clarify whether the customer's movement patterns and buying behaviour can be affected by means of sensory stimuli. With the help of sensory marketing, white arrows and bird song, we want to influence the customer's choice of direction in the store with the purpose of making the customer notice a wider part of the store. Methodology: The thesis has been designed with a deductive approach. We have done a quantitative analysis with an experimental approach. An extensive search for literature has been the basis of the hypotheses formulated, in order to answer the research question. Primary data were collected through a total of 1347 observations at Plantagen in Kalmar. Findings: A finding of this thesis is that customers are influenced to follow the visual stimuli by the means of white arrows. It is thereby possible to affect customers to notice a wider part of the store by the means of visual stimuli. We can also show that adding auditory stimuli and visual stimuli can affect the buying behaviour in the matter of time spent in the experimental zone, although further research is required to exam to which extent the impact occurs. Keywords: Sensory marketing, visual stimuli, auditory stimuli, in stores, movement patterns, multisensory, congruence

Les perceptions sensorielles et hédoniques résultent de processus complexes d’intégration, qui ne sont pas seulement rationnels, mais aussi fondés sur des sentiments, des émotions et des souvenirs. Afin d'appréhender au mieux le comportement du consommateur, il est devenu indispensable de mesurer les émotions afin de comprendre leur rôle fondamental dans la prise de décision. En science du consommateur, les émotions sont principalement mesurées par questionnaire. Malheureusement, cette mesure reste subjective et limitée car les sujets ont du mal à exprimer précisément leurs émotions par des mots. L’objectif de cette thèse était de contribuer à la compréhension de l’influence des émotions sur les perceptions hédoniques en développant un outil de mesure objectif fondé sur la pupillométrie. Ce travail de thèse a permis le développement d’une méthodologie adaptée à la situation de dégustation. Il a également permis de mettre en évidence que toute stimulation gustative même dépourvue d’émotion entraînait une dilatation pupillaire, mettant l’accent sur l’intérêt de comparer des stimuli similaires ou d’avoir une situation contrôle. Ensuite, différentes expérimentations ont permis de montrer que les différents éléments du contexte alimentaire avaient des pouvoirs émotionnels différents. Notamment les odeurs comme celles de boissons alcoolisées sont de fort vecteurs émotionnels tout comme les stimuli auditifs lorsqu’ils affectent directement le sujet. Enfin, la mesure en parallèle de l’appréciation hédonique nous a permis de montrer que la préférence n’est pas l’unique déterminant des émotions et de confirmer que les émotions peuvent impacter l’appréciation hédonique. / Sensory and hedonic perceptions are the result of complex integration processes that are not only rational but that are also based on sentiments, emotions and memories. In order to better understand consumer behavior, it has become essential to measure emotions in order to understand their fundamental role in decision-making. In the field of consumer science, emotions are generally measured using questionnaires. Unfortunately, this measurement remains subjective and limited because it is difficult for subjects to precisely express their emotions through words. The aim of this thesis was to contribute to the understanding of the influence of emotions on hedonic perceptions by developing an objective measurement tool based on pupillometry. This PhD research made it possible to develop a methodology adapted to tasting situations and to show that all gustative stimulation, even that lacking emotion, leads to pupillary dilation, emphasizing the interest in comparing similar stimuli or having a control situation. Finally, different experiments revealed that the different elements within the food context had different emotional powers. In particular, smells, like those of alcoholic beverages, are strong emotional vectors, just like auditory stimuli when they directly affect the subject. Finally, by measuring the hedonic assessment at the same time, we were able to show that preference is not just determined by emotions and to confirm that emotions can have an impact on the hedonic assessment.

Se déplacer selon un but déterminé est une activité courante de la vie quotidienne. Des capacités cognitives variées sont associées aux déplacements, comme la navigation, la mémoire ou encore l’orientation spatiale. De nombreux patients cérébro-lésés ou atteints par une maladie neuro-dégénérative présentent des difficultés topographiques qui retentissent sur leur autonomie en vie quotidienne. Les outils de réalité virtuelle permettent d’évaluer la navigation et la mémoire spatiale à grande échelle, avec une bonne corrélation entre cette évaluation et celle qui serait réalisée dans un environnement réel. La réalité virtuelle permet également d’ajouter des stimuli à la tâche proposée. Ces stimuli additionnels peuvent être contextuels, c’est à dire reliés à la tâche à réaliser dans l’environnement virtuel, ou noncontextuels, soit sans lien avec la tâche à accomplir. Ce travail de thèse s’est attaché à évaluer l’impact de stimuli auditifs et visuels sur la navigation et la mémoire spatiale de patients cérébro-lésés ou présentant une maladie neuro-dégénérative, dans des expériences de réalité virtuelle. Les deux premiers volets de cette thèse ont étudié l’effet de stimuli auditifs contextuels ou non-contextuels lors d’une tâche de courses au sein du supermarché virtuel VAP-S. Le premier volet a montré que des stimuli auditifs contextuels de type effet sonar et énoncé du nom du produit facilitaient la navigation spatiale de patients cérébro-lésés impliqués dans cette tâche de courses. Le second volet a mis en évidence que des sons non-contextuels avec une importante saillance cognitive ou perceptuelle péjoraient la performance de navigation de patients ayant présenté un accident vasculaire cérébral. Les deux volets suivants de cette thèse ont étudié l’effet d’indiçages visuels ou auditifs dans une tâche de navigation spatialedans un quartier virtuel. Ainsi, le troisième volet de la thèse a démontré que des indices visuels comme des flèches directionnelles ou des points de repère sursignifiés facilitaient la navigation spatiale et certains aspects de mémoire spatiale de patients avec des troubles cognitifs légers (MCI) ou présentant une Maladie d’Alzheimer. Enfin, le quatrième volet a mis en évidence qu’un indiçage auditif par des bips indiquant la direction à chaque intersection améliorait la navigation spatiale de patients cérébro-lésés droits présentant une héminégligence visuelle et auditive controlatérale. Ces résultats suggèrent que des stimuli auditifs et visuels pourraient être utilisés lors de prises en charge rééducatives et réadaptatives de patients présentant des difficultés topographiques, ainsi qu’en vie quotidienne par le biais de la réalité augmentée afin de faciliter leurs déplacements. L’impact des stimuli chez les sujets sains et chez les cérébrolésés est différent et justifie une analyse spécifique de processus probablement distincts impliqués lors des déficits cognitifs. / Navigating in a familiar or unfamiliar environment is a frequent challenge for human beings. Many patients with brain injury suffer from topographical difficulties, which influences their autonomy in daily life. Virtual Reality Tools enable the evaluation of largescale spatial navigation and spatial memory, resembling a real environment. Virtual reality also permits to add stimuli to the software. These stimuli can be contextual, that is to say linked to the task that participants have to accomplish in the Virtual Environment, or non-contextual, i.e. with no link with the require task. This thesis investigates whether visual or auditory stimuli influence spatial navigation and memory in Virtual Environments of patients with brain injury or with a neurodegenerative disease. The first part of the thesis showed contextual auditory stimuli type a sonar effect and the names of products of the shopping list improved spatial navigation of brain-injured patients during a shopping task in the virtual supermarket VAP-S. The second part of this thesis highlighted that non-contextual auditory stimuli with a high perceptual or cognitive salience decreased spatial navigation performance of brain-injured patients during a shopping task in the VAP-S. The third part of this thesis showed that visual cues like directional arrows and salient landmarks improved spatial navigation and some aspects of spatial memory of patients with Alzheimer’s disease or Mild Cognitive Impairments during a navigation task in a virtual district. The last part of this thesis demonstrated that auditory cues, i.e. beeping sounds indicating the directions, increased spatial navigation in a virtual district of patients who have had a stroke with contra-lesional visual and auditory neglect. These results suggest that some visual and auditory stimuli could be helpful for spatial navigation and memory tasks in patients with brain injury of neuro-degenerative disease. It further offers new research avenues for neuro-rehabilitation, such as the use of augmented reality in real-life settings to support the navigational capabilities of these patients.

Filial imprinting is a type of early developmental learning in which certain species buildstrong and mostly irreversible connections to objects or individuals. These connections couldbe shaped by the contribution of several stimuli including the fragments of auditory and visual components. This study aims to describe the duration of the imprinting process as well asestimate long-term behavioural changes in chicks. In this experiment, a total of 78 chicks were used out of which 39 were exposed to imprinting stimuli and the rest served as control.We applied three different tests and replicated them after the imprinting procedure. These tests are Imprinting Preference Test, Social Preference Test and Social isolation Test. Imprinted chicks had a constantly shorter latency to approach the imprinting stimuli for boththose two experiments with or without novel objects, whereas no preferences spent time inimprinting stimuli. However, introducing a novel object affected imprinting preferences more in terms of spending a longer time around the hen zone. During social isolation, the control group showed a relatively higher rate of distress calls even though our results don’t bear on the significant effect of filial imprinting on changes in distress calling. Overall, this study suggests the presence of long-lasting filial imprinting that is more triggered by external situations.