This diploma thesis deals with the creation of a business plan for the establishment of a business, that will operate a website through which will sell as an intermediary unusual leisure activities and experiences. The first part defines the theoretical concepts to create a business plan. The second part is devoted to the analysis of the current state. Based on the knowledge of the theoretical part and the results of the analytical part is business plan created in the proposal part.

The diploma thesis deals with a business plan, preparing a launch of a new product on the market. The business plan is based on strategical analyzes of the current status of the company. The first part is theoretical and defines the meaning and the structure of the business plan. It focuses on external and internal strategical analyzes. In the second part strategical analyzes studying the current state of the company are applied. The last part of the thesis describes individual parts of the business plan for a new product launch.

The thesis is aimed at creating a real business plan for setting up a business in the production and distribution of breakfast for the selected location. Theoretical starting points for the work include basic concepts related to focusing on the carrier idea of the plan, the creation of the business model, the composition of the business plan, in particular the analytical-research methods used in the planning. The analysis section deals with the validation of the business idea and includes the identification of key factors in the wider context of the environment, the summary of which is then followed by a suitable strategy for a start-up in this area. The draft part describes the chosen strategy for the start-up business, including the business model, and their development into parts of the business plan structure.

Diploma thesis deals with the creation of a real business plan that offers zero waste products in the city of Topoľčany, Slovakia. The theoretical part focuses on the main idea of the business plan, including a description of used analytical-research methods that aims at the planning and the structured content of the business plan. The analytical part contains particular outputs of processed analyses and research, based on which the most suitable strategy for a starting company is then selected. The last part of the diploma thesis elaborates on the selected strategy into particular structure parts of the business plan

The content of this master’s thesis is the design of a competitive business strategy with the support of ICT for a new Café concept. The proposal is based on an analysis of competition, general and industry environment. The proposal itself can be divided into two parts. The first part deals with the design of a strategic framework for business. The second part presents a proposal and recommendations for the implementation of an information system. The work also includes financial evaluation and opportunities for future growth.

The Diploma thesis is focused on creation of business plan proposal for establishment of small company. The first part of thesis examines theoretical basics of business plan development. The second part of thesis analyzes current situation of business sector. In the third, practical part of thesis, business plan for small company establishment is proposed.

The diploma thesis focuses on designing a business plan for a company organizing educational seminars for professional athletes and people interested in fitness. The business plan was prepared on the basis of a detailed literature search and marketing survey. The author of the thesis plans to implement this business plan.

The master’s thesis is focused on the creation of a viable business plan for self-employment in strategy video game development. The foundation is a literary framework processed into a theoretical basis, including basic concepts focusing on the main idea of the plan and the creation of a business model. The analytical part is devoted to the examination of the business idea using the Lean Canvas method and performing further analyzes of the business environment. The proposal part describes the chosen strategy for the beginning self-employed person, including the business model, which is based on the results of analyzes of the business environment.

El presente estudio tiene por finalidad analizar la idea de negocio para la implementación de un servicio de asesoría empresarial, que ayude a la micro y pequeña empresa en nuestro país, a través del desarrollo del modelo de negocio bajo la metodología del Business Model CANVAS. Este trabajo comprende la idea de negocio, el análisis del sector y del mercado; así, como su viabilidad. Esta idea de negocio se originó como resultado del análisis de la información obtenida sobre la situación de este tipo de empresas y como resultado del conocimiento adquirido durante nuestra carrera profesional, lo cual nos ha permitido conocer con mayor detalle la realidad y desafíos que estas tienen que afrontar, y más aún en un contexto que exige innovación de las empresas Por otro lado, se recurrió a un sondeo de mercado para determinar si esta propuesta de negocio era de interés y necesario. Como resultado se identificó que existe la preocupación del empresario por el futuro de su empresa y la necesidad de conocer de manera sencilla como opera su negocio y como identificar nuevas oportunidades que le permita generar los flujos de ingresos suficientes. Finalmente, se determinó que mediante una estrategia de diferenciación de servicio personalizado y de calidad, se puede ingresar al mercado para captar clientes. El análisis financiero mostró que esta idea de negocio es capaz de generar valor, con un VAN de S/ 1’700,197 soles y una TIR de 150%, superior a un COK de 11.04%. / The purpose of this study is to analyze the business idea for the implementation of a business advisory service, which helps micro and small businesses in our country, through the development of the business model under the business model CANVAS methodology. This work includes the business idea, the analysis of the sector and the market, as well as its viability. This business idea originated as a result of information obtained on the situation of this type of companies and as a result of the knowledge acquired during our professional career, which has allowed us to know in greater detail the reality and challenges that they have to face, and more so in a context in which companies have to be innovating. On the other hand, a market survey was used to determine if this business proposal was of interest and necessary. As a result, it was identified that there is the concern of the entrepreneur for the future of his company and the need to know in a simple way how his business operates and how to identify new opportunities that allow him to generate sufficient income streams. Finally, it was determined that through a strategy of differentiation of personalized service and quality, you can enter the market to attract customers. The financial analysis showed that this business idea can generate value, with an NPV of S/. S/ 1’700,197 soles and an IRR of 150%, higher than a COK of 11.04%. / Trabajo de investigación

Abstract Energy is essential for our lives and underpins all the key functions of society. However, our energy systems today are undergoing substantial changes. The growing energy demand and our dependence on fossil fuels have become an important issue faced by countries around the globe. Besides the technological developments in the field of renewables and smart grids for future smart energy, a significant weakness of our energy systems is their lack of social and economic perspectives, even though energy systems are often defined as techno-social systems. Through an extensive literature review of extant studies related to various aspects of energy and business model studies, this study has identified a major gap in that the business model and the value perspective have not been conceptualized with well-defined and holistic theoretical frameworks. Particularly, there is little understanding of the creation of open business models in digitalized industries, although the phenomenon is widespread in the real world. The main purpose of this research is to explore and understand the creation of open business models from the value perspective in the emerging smart energy ecosystem with a specific focus on value configurations. The study utilizes a system- and design-oriented action research approach and takes an energy innovation project funded by the European Union (EU) as the main data source. The results of the study are that: 1) the study proposes a holistic framework for the value perspective for (open) business models including value spaces, value configuration, and value complementarity. This is a major contribution to business model and management studies, and for the first time, it unifies the value thinking scattered throughout the existing literature; 2) the research provides an insight into how practitioners can conceptualize and approach the creation of open business models that are often enabled through digitalization; 3) the study contributes to the EU’s 2020 and 2030 energy and environmental targets. The research on new business models for the energy industry can assist in the implementation of new energy market development, policy instruments, and market regulations that promote the creation of smart grids, all of which are currently boosting jobs, economic growth, and environmental sustainability in Europe and elsewhere. / Tiivistelmä Nykyinen fossiilisista energianlähteistä riippuvainen energiajärjestelmämme on globaalissa muutoksessa energian kysynnän kasvaessa. Tulevaisuuden älykkäissä sähköverkoissa – ja koko energiajärjestelmässä – uusiutuvien energialähteiden rooli kasvaa huomattavasti. Vaikka energiajärjestelmät usein ymmärretäänkin sosio-teknisinä järjestelminä, ovat taloudelliset ja sosiaaliset näkökulmat jääneet aikaisemmassa tutkimuksessa usein teknisten näkökulmien varjoon. Tässä tutkimuksessa keskitytäänkin arvonluontiin ja liiketoimintamalleihin tulevaisuuden älykkäissä sähköverkoissa. Tutkimuksessa tehdyn ja energialiiketoimintaan kohdistuneen kirjallisuusanalyysin tuloksena voitiin todeta, että aikaisemmassa tutkimuksessa sovelletut liiketoimintamalli- tai arvonluonnin näkökulmat eivät muodosta riittävää ja kokonaisvaltaista viitekehystä älykkäiden sähköverkkojen tutkimukseen. Erityiseksi tutkimusaukoksi havaittiin avoimien ja digitaalisten liiketoimintamallien luominen energia-alalla. Tämän tutkimuksen tarkoituksena onkin ymmärtää, erityisesti arvon luonnin näkökulmasta, kuinka uusissa ja esiin nousevissa energiaekosysteemeissä syntyy ja luodaan avoimia liiketoimintamalleja ja arvokonfiguraatioita. Tutkimuksessa sovelletaan systeemi- ja suunnitteluorientoitunutta toimintatutkimusmetodologiaa, ja sen tutkimusaineisto on kerätty osana EU Horizon 2020 -ohjelmasta rahoitettua P2P-Smartest -hanketta. Tutkimuksen tuloksena esitetään 1) kokonaisvaltainen viitekehys avoimien liiketoimintamallien ymmärtämiseen arvonluonnin näkökulmasta. Viitekehys sisältää arvon luonnin alueen (value space), arvokonfiguraation (value configuration) ja arvon täydentävyyden (value complementarity) ulottuvuudet ekosysteemisessä kontekstissa. Lisäksi työssä esitetään näkökulmia, kuinka 2) käytännössä voidaan konseptoida ja luoda avoimia digitaalisia liiketoimintamalleja älykkäiden sähköverkkojen kontekstiin. Toteutetun liiketoimintamallitutkimuksen tulokset tukevat myös 3) EU:n vuosille 2020 ja 2030 asetettujen energia- ja ympäristötavoitteiden saavuttamista erityisesti energiamarkkinan, markkinaregulaation ja -politiikkojen kehittämisessä sekä älykkäiden sähköverkkojen käyttöön ottamisessa.